David Zhang

At its core, a marketing competitive advantage is what sets your company apart from the rest. It’s the unique qualities or attributes that make your business more attractive to your target audience, convincing them to choose you over your competitors.

Competitive intelligence is essentially about understanding everything beyond your organization's boundaries. This includes market trends, technological developments, regulative changes, and political shifts—everything that can shape your business environment.

Buying signals are the subtle—and sometimes not so subtle—clues that a prospective customer is ready to purchase. In B2B sales, these signals are often less conspicuous than in consumer sales, but they are always present for those who know where to look

For businesses looking to uncover the tech stacks of other companies, there are systematic methodologies and tools that can help streamline this investigative process. Let’s delve into why it’s important to understand the tech stacks of different companies and how to go about it effectively.

Steep Analysis, a variant of the well-known PESTEL analysis, helps organizations assess external macro-environmental factors that could impact future strategies.