Top 16 Contact Enrichment Tools For Sales Teams
Use the 16 best contact enrichment tools to improve your sales data. Get accurate insights and boost your sales performance today!
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Imagine getting ready for a big sales meeting where you discover that most of your contact data is outdated. Instead of being able to strategize or personalize your pitch, you have to waste precious time before the meeting figuring out how even to get the right information on your prospects. What if you could avoid that scenario altogether? That's where contact data enrichment techniques tool come in. These tools automatically fill in missing information about your prospects and update outdated data so that you can hit the ground running before meetings and make the most of every sales opportunity. In this blog, we'll explore the ins and outs of contact enrichment tools, including how they work, their benefits, and the top solutions on the market today.
Aomni’s website technology checker can help you achieve your goals by simplifying the process of finding the best contact enrichment tools for your sales team. This solution can quickly analyze your website and provide a detailed report on your existing technology and how to improve your sales process, including recommendations for contact enrichment tools.
Top 16 Contact Enrichment Tools For Sales Teams
1. Aomni: AI-Driven Sales Intelligence Software
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
2. Apollo: All-in-One B2B Sales Tool
Apollo is an end-to-end sales platform designed for B2B that’s great for cold outreach. With its database of over 265 million contacts, it features automatic data enrichment for your CRM, which keeps your lead data up to date without you having to lift a finger.
Apollo.io is wildly popular on G2Crowd, with over 5,000 five-star ratings that primarily reference its data accuracy and powerful user interface.
Pricing:
From free to $79 per user per month
3. Clearbit: Enriching Data with Intelligence
Clearbit provides a suite of APIs and integrations that help you enrich contact data with valuable information such as:
- Job titles
- Company details
- Social media profiles and more
It can be integrated with various CRM and contact management platforms and uses machine learning to improve your data intelligently. It’s a popular choice for large and enterprise businesses in the U.S.
Pricing:
From free to a custom plan
4. Contacts+: Comprehensive Contact Enrichment
Contacts+ offers a contact enrichment platform that enables you to gather comprehensive data about your contacts. It provides details like:
- Social media profiles
- Photos
- Demographics
- Job titles
- Company information
And that’s just the start. Contacts+ also offers contact deduplication and profile completion. Customers rave about its:
- Ease of use
- Comprehensiveness of data
- Its integration
- Customization capabilities
Pricing:
From free to $12.99 per month
5. Hunter: The Email Finder
Hunter is a tool for finding and verifying email addresses. It helps you enrich contact data by providing email addresses associated with a particular domain or company.
Hunter also offers email verification to ensure the accuracy of the email addresses and has a built-in cold emailing platform if you’re not already using another tool or a CRM. Customers especially love the Chrome extension, which makes it easy to pull emails as you browse the web.
Pricing:
From free to $499 per month
6. LinkedIn Sales Navigator: The Professional's Tool
LinkedIn Sales Navigator is one of the leading sales tools that allows you to find and connect with prospects on LinkedIn. With over 930 million users worldwide, the LinkedIn network provides ample opportunities for businesses of all sizes to make valuable connections.
Sales Navigator provides advanced search filters and access to detailed profiles, helping you enrich contact data with professional information, connections, and insights from LinkedIn. One of the only complaints customers share is the cost of the platform—which may not be a problem for enterprise companies but may present a challenge for entrepreneurs and SMBs.
Pricing:
Custom features three plans: core, advanced, and advanced plus.
7. ZoomInfo: A Comprehensive B2B Database
ZoomInfo is a comprehensive B2B contact and company database with tailored marketing, sales, operations, and talent solutions. Data enrichment falls under their “operations” brand and includes:
- Segmentation
- Deduplication
- Mapping of leads to accounts
- Other automated data cleansing capabilities
Users appreciate how the platform helps them make more informed decisions when working with prospects, and many boast a significant increase in sales.
Pricing:
Custom
8. Demandbase: A Leader in ABM
Designed for ABM and ABX marketers and salespeople, Demandbase is a powerful B2B platform that easily customizes interactions with prospects at every stage of the buyer’s journey.
Demandbase has refined data enrichment capabilities, giving you peace of mind that you’re working from the most accurate customer data possible. Customers like Demandbase for its ease of use and product upgrades.
Pricing:
Custom, but offers three plans:
- Professional
- Enterprise
- Elite
9. LeadFuze: A Lead Generation Powerhouse
LeadFuze is a powerhouse lead generation and contact enrichment platform. It allows you to build targeted prospect lists based on specific criteria and enriches the contact data with information like:
- Job titles
- Social profiles
- Company details
LeadFuze integrates with popular CRM systems, and when it comes to data enrichment, salespeople who use it have attested to the accuracy of its data. Users also appreciate how LeadFuze will verify email addresses, ensuring your cold email campaigns don’t bounce.
Pricing:
Starts at $147 per month
10. DiscoverOrg: Accurate Market Intelligence
DiscoverOrg is a website-hosted platform that helps businesses stay ahead of their competition by providing accurate data about their targeted clients and current market trends. With it, companies can identify potential sales opportunities and act promptly.
DiscoverOrg provides data that you can leverage to streamline different operations of your:
- Sales development
- Sales leadership
- Demand generation
- Recruitment efforts and more
DiscoverOrg offers actionable and accurate contact, company, and buying intelligence that lets you effortlessly find the ideal prospects.
It facilitates integrations into various Sales Automation and CRM tools in the market. With DiscoverOrg, augment your data effectively and create direct connections with your key prospects, providing your marketing and sales staffing professionals with the capacity to find, engage, and connect to their targeted clients most easily.
11. LeadGenius: Human-Verified Data
LeadGenius is a robust lead generation platform specifically for B2B that allows businesses to connect with their target companies’ influencers and decision-makers. With LeadGenius, you can find business opportunities, improve sales efficiency, and drive business growth. You can also obtain the best and most refined customer data, which lets you effectively reach out to your prospects and reduce automated email campaign bounce rates.
LeadGenius has an in-house team that manually verifies the data to assure accuracy. It enriches your contact information on the factors you set, such as company name, demographic, location, etc. This excellent data enrichment tool merges automated data with human-verified research to give you the most accurate firmographic data about your prospects.
12. InsideView: Real-Time Data Intelligence
InsideView is a comprehensive marketing intelligence platform offering industry-related data and real-time insights. This helps you build targeted connections. With InsideView, you can access more than 50 million contacts and companies’ profiles directly. All this data can be integrated with CRM software. You can monitor all the activities and customer behavior patterns on social media and other sources.
With the platform’s updated data, you can convert a cold sales call into a potential opportunity. InsideView also lets you leverage the list-builder tool for a specific individual or business. There are multiple options to filter your search to reach the targeted audience.
13. Lusha: Accurate Contact Information for Sales
A user-friendly data enrichment platform that delivers accurate contact information for B2B sales teams. Small to medium-sized businesses (SMBs) and individual sales reps need reliable contact data for outreach.
Key Features:
- Enriches profiles with verified emails, phone numbers, and job titles.
- Browser extension for quick data access during prospecting.
- Easy integration with CRMs like Salesforce and HubSpot.
14. Seamless.AI: AI-Powered Data Enrichment
A prospecting tool that enriches contact details for B2B sales professionals with AI-driven accuracy. Best for sales reps and teams needing fast, verified data for outreach.
Key Features:
- AI-powered data enrichment for emails, phone numbers, and profiles.
- Built-in CRM and sales enablement integrations.
- Browser extension for easy access to data while browsing LinkedIn or other platforms.
15. SalesIntel: Human-Verified Data
A human-verified data enrichment platform ensures the highest level of accuracy. It is best for teams and companies that prioritize accuracy and reliability in prospecting.
Key Features:
- Human-verified contact and account data for guaranteed accuracy.
- ICP (Ideal Customer Profile) targeting for refined outreach.
- Integrations with major CRMs and marketing platforms.
- Access to millions of verified contacts globally.
16. LeadIQ: Simplified Data Enrichment
A prospecting platform that simplifies data enrichment while enhancing list-building for sales. Best for SMBs and sales teams looking for faster prospecting with clean, enriched data.
Key Features:
- One-click data enrichment for prospects.
- Seamless CRM and email tool integration.
- Personalized outreach options for quicker engagement.
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What To Look Out For In Contact Enrichment Tools
Reliable and Diverse Data Sources
When considering contact enrichment tools, pay close attention to their data sources. Not all tools are created equal in terms of where they pull their data. You want a solution beyond scraping public information to tap into various trusted sources.
The more comprehensive the data, the better your customer profiles and lead insights will be. A tool that can pull from structured and unstructured sources is ideal for creating a well-rounded view of your contacts.
Timeliness of Updates
Sales and marketing success often hinges on real-time information. Imagine reaching out to a lead only to find their contact details are outdated—it’s a missed opportunity. Look for tools that leverage automation, AI, or machine learning to keep your contact data fresh and relevant. Timeliness is key to staying ahead, whether you need daily updates or real-time syncing.
Value for Money
While some tools come with free or low-cost plans, these often lack advanced features or depth in their data enrichment capabilities. It’s not just about the price tag—it’s about what you get for the cost. Evaluate whether the tool offers robust features like automated updates, AI-driven insights, and integrations with your existing CRM or systems to ensure you get the best bang for your buck.
AI-Powered Insights
One of the biggest perks of modern enrichment tools is their use of AI for prospect and account research. These tools can analyze mountains of data to uncover patterns, identify opportunities, and provide deeper insights into your leads and accounts. Whether finding new prospects or understanding existing ones better, AI makes the process faster and more efficient.
Personalized AI Agents for Sales
Some advanced tools now include personalized AI agents that work alongside your sales team. These agents can offer for the lead or customer’s specific needs:
- Tailored recommendations
- Guide sales reps during interactions
- Ensure every touchpoint is optimized
This kind of personalization can significantly improve engagement and conversion rates.
AI Chat Interfaces
Another feature to watch for is an AI-powered chat interface. These interfaces allow your sales and customer support teams to communicate seamlessly with leads or customers while pulling in enriched data on the fly. It’s like having a supercharged assistant who provides real-time insights, answers queries, and ensures the conversation stays relevant and productive.
AI-Powered Sales Intelligence: Transforming B2B Sales with Aomni
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
5 Contact Data Enrichment Best Practices
1. Define Clear Objectives
To measure if your data enrichment is adequate, define SMART goals that are:
- Specific
- Measurable
- Achievable
- Realistic
- Timely
This might include improving data quality by a certain percentage or increasing the accuracy of your customer segmentation.
2. Combine Enrichment With Data Cleansing
There’s no point in enriching insufficient data, so cleaning your data first is critical. This step ensures you weed out errors, delete irrelevant data, and then update your remaining sets with relevant external information.
3. Select Reliable Data Sources
Ensure your third-party data is accurate, up-to-date, and relevant to your business or industry. For example, you might glean fresh insights from:
- Government databases
- Business information platforms like:
- Aomni
- Crunchbase
- LinkedIn profiles
- News articles
4. Prioritize Data Security And Privacy
As with any type of data handling, businesses must protect sensitive information and comply with relevant data regulations. Ensure that your data enrichment process is secure and transparent, and always gain customers’ consent to use their data.
5. Integrate Data With Your Workflows
Data enrichment must be an ongoing process deeply embedded into your existing workflows. This ensures your data remains up-to-date and can be accessed easily by relevant teams for decision-making and customer engagement purposes.
Related Reading
- LeadIQ vs Apollo
- LeadIQ vs Lusha
9 Use Cases Of Contact Enrichment
1. Building Detailed Customer Profiles
Contact enrichment tools enhance your CRM by providing additional data about your customers, such as:
- Job titles
- Social media profiles
- Company details
- Purchase histories
This creates a 360-degree view of each customer, enabling personalized interactions that resonate more deeply.
Use Case Example:
A B2B SaaS company uses contact enrichment to understand its leads’ roles within their organizations, helping the sales team tailor their pitches to decision-makers.
2. Lead Scoring and Prioritization
Not all leads are created equal; contact enrichment helps determine which ones are most likely to convert. Enrichment tools enable better lead scoring by providing data on a lead’s company size, industry, or intent signals. Sales teams can then focus their efforts on high-priority prospects.
Use Case Example:
A marketing agency enriches leads with firmographic data to identify potential clients with the budget and need for their services, improving conversion rates.
3. Hyper-Personalized Marketing Campaigns
The more you know about your audience, the more targeted your marketing can be. Enrichment tools provide:
- Demographic
- Behavioral
- Firmographic insights
It helps you craft tailored email campaigns, social media ads, or content strategies.
Use Case Example:
An e-commerce brand uses enrichment tools to segment its audience by age, location, and past purchases, creating highly relevant campaigns that boost engagement and sales.
4. Improved Sales Outreach
Cold outreach can be more effective when it’s personalized. Enrichment tools supply key details about a lead's background, recent activity, and preferences, allowing sales reps to craft relevant and engaging pitches.
Use Case Example:
A SaaS company uses contact enrichment to learn that a lead recently attended an industry conference. The sales team uses this information as a conversation starter during their outreach.
5. Real-Time Data Updates
Keeping customer data fresh is critical, especially in fast-moving industries. Contact enrichment tools can sync with CRMs to provide real-time customer and lead information updates, ensuring your teams always have the most accurate data.
Use Case Example:
A tech company integrates a contact enrichment tool with its CRM to track employee turnover at client companies, instantly updating account managers.
6. Identifying Cross-Sell and Upsell Opportunities
Enrichment tools reveal insights into customer behavior and needs, helping businesses identify opportunities for additional sales. These tools guide your strategy, whether introducing complementary products or upgrading an existing service.
Use Case Example:
A subscription-based company uses enrichment tools to identify customers who are likely to upgrade based on their usage patterns and company growth.
7. Reducing Manual Data Entry
Manually updating contact information is time-consuming and prone to errors. Contact enrichment tools automate this process, allowing your team to focus on higher-value tasks.
Use Case Example:
A financial services firm integrates enrichment software to automatically update client profiles with economic data, saving hours of manual work each week.
8. Enhancing Account-Based Marketing (ABM)
Account-based marketing strategies require deep insights into target accounts. Enrichment tools provide critical data like decision-maker details, organizational structures, and recent company news, helping teams execute ABM campaigns precisely.
Use Case Example:
A cybersecurity firm uses enrichment tools to map out key decision-makers in target companies, allowing them to craft tailored campaigns for each stakeholder.
9. Enabling Data-Driven Decision-Making
With enriched contact data, businesses can analyze trends, predict customer behavior, and make informed sales and marketing strategy decisions.
Use Case Example:
A retail chain uses enrichment tools to identify geographic regions with high customer engagement, helping them decide where to open new stores.
Related Reading
- Cognism vs Lusha
- LeadIQ vs Apollo
- LeadIQ vs Lusha
- Clay Alternatives
- Kaspr Alternatives
- LeadGenius Alternatives
- Clearbit vs 6Sense
- LeadIQ Alternative
- FullContact Alternatives
- Uplead Alternatives
- Demandbase Alternatives
- Cognism vs LeadIQ
- LeadFuze Alternatives
- Cognism vs Clearbit
Try Our Website Technology Checker for Free Today
Aomni is an AI agent platform specifically designed for B2B sales intelligence software. Aomni empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
What Does Aomni Do?
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers are underperforming and missing quotas. By leveraging advanced AI technology, Aomni helps sales professionals significantly enhance their preparation for customer conversations, leading to more extensive deal closures and increased promotion opportunities.
For individual sales professionals, Aomni provides the tools and insights needed to elevate their performance, close more substantial deals, and accelerate career progression. Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
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