Fathom vs Gong, Which Platform Should You Choose & What Are The Alternatives?
Need a sales intelligence tool, compare Fathom vs Gong. Learn about their strengths, weaknesses, and consider other top-rated alternatives.
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Sales acceleration software can help you improve your sales process and close deals faster. But the options can feel overwhelming. Take Fathom and Gong for instance. Both platforms analyze sales calls, but they do so in different ways. If you're unsure which one is right for your team, keep reading. This guide will compare Fathom vs Gong, helping you make the best choice for your business.
Aomni’s sales intelligence software is another alternative to consider when evaluating Fathom vs Gong. This tool can also help you analyze sales calls to improve team performance, but it has a different approach than both platforms.
Fathom vs Gong at a Glance
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Fathom and Gong are both powerful tools, but they serve different purposes.
How Fathom Enhances Team Collaboration and Productivity in Virtual Meetings
Fathom is a meeting assistant that automatically records, summarizes, and lets you share key meeting moments. It’s lightweight, easy to use, and integrates seamlessly with tools like Slack, Google Docs, and CRMs. Plus, with features like support for 28 languages and end-to-end encryption, it’s a versatile choice for professionals who want better meeting management.
Comparing Gong vs Fathom: Which Tool Best Suits Your Sales Team’s Needs?
Gong is a sales intelligence platform that provides deep insights into customer interactions. It doesn’t just record conversations—it analyzes them to help sales teams improve performance, track deals, and understand customer behavior. With its focus on sales analytics, coaching, and pipeline management, Gong is a go-to for scaling sales teams looking to optimize their processes. At a glance, Fathom shines as a meeting assistant, while Gong stands out for its advanced sales intelligence capabilities for those looking beyond customer interactions and notetaking.
What is Fathom & How Does It Work?
Fathom is an AI-powered software that automatically records, transcribes, and summarizes your virtual meetings. The tool integrates with video conferencing platforms like Zoom, Microsoft Teams, and Google Meet to make remote collaboration more efficient. With Fathom, you no longer need to focus on taking notes during meetings, so you can better contribute to the conversation. Instead, you can leave all the note-taking to Fathom.
The tool automatically:
- Records meetings
- Identifies key moments
- Summarizes the conversation
You can highlight parts of the conversation, like action items or feedback, and then share them with team members. Fathom also allows you to sync meeting notes with CRM’s like Salesforce and HubSpot so it’s a great tool for sales calls and customer success teams, helping everyone stay on the same page.
Fathom Features that Accelerate Sales
Fathom can help sales teams accelerate their processes with its features that streamline the note-taking process during meetings and calls.
Here are the main features of Fathom that can help sales teams:
1. Automatic Meeting Recording
Fathom automatically records meetings, ensuring that no details are lost. This feature eliminates manual note-taking, letting participants focus fully on the conversation.
2. Quick Summaries
After each meeting, Fathom provides concise, AI-generated summaries. These summaries highlight the main discussion points, decisions made, and action items, saving time on post-meeting reviews.
3. Shareable Video Clips
You can easily share specific video clips from meetings. This feature is handy for conveying critical information to team members who couldn’t attend or for referencing key moments.
4. CRM Integration
Fathom syncs your meeting notes directly with your CRM system, keeping your customer interactions up to date without extra effort. This seamless integration helps sales and support teams stay organized and informed.
5. Third-Party Tool Integration
The tool integrates with various platforms like Slack and Google Docs, making sharing meeting insights and collaborating with teams easy.
6. Multilingual Support
With support for 28 languages, Fathom is accessible to global teams, ensuring inclusivity and ease of use across diverse linguistic groups.
7. End-to-End Encryption
Fathom prioritizes security by using end-to-end encryption. This ensures that sensitive meeting content remains private and secure.
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What is Gong & How Does It Work?
Gong is an innovative sales technology known as Revenue Intelligence. This robust data analytics platform allows companies to analyze and understand customer interactions. What makes Gong unique is its capacity to synthesize the wealth of unstructured qualitative data generated from:
- Sales calls
- Emails
- Meetings
- Other customer interactions
Gong gives sales teams the information they need to improve closing deals and accelerate revenue by capturing these interactions and analyzing them for key trends and insights.
Gong’s Reality Platform captures what’s happening with your customers as well as your team, and provides insights so you can:
- Adapt to changes
- Gain new skills
- Achieve your targets
Features of Gong
Gong offers a variety of features designed to help sales teams enhance their performance, improve processes, and extract actionable insights from customer interactions. Some of the most notable capabilities include:
Automated Transcription and Analysis
Gong offers automated transcription of sales calls, enabling teams to capture and review conversations easily. This isn't entirely out-of-the-box. Gong relies on "trackers" that customers must set up based on what's important to their business.
These trackers then guide the analysis, extracting key insights from the transcripts to help sales managers understand conversation dynamics, identify trends, and refine sales strategies. The process typically takes a few hours after the meeting for the transcript and intelligence to be available, which can delay immediate action and feedback.
Conversation Intelligence
With Gong’s conversation intelligence, users gain valuable insights into the content and context of sales conversations. Features such as keyword tracking, talk-to-listen ratios, and sentiment analysis enable sales teams to evaluate their interactions, uncover opportunities, and improve their approach based on data-driven feedback.
Deal and Pipeline Management
Gong helps sales teams track deal progress through the pipeline by analyzing conversations and updating CRM records automatically. This feature provides a clear view of deal health, sales activities, and potential risks, making it easier for sales leaders to forecast and manage their pipeline effectively.
Performance Analytics and Reporting
The platform offers comprehensive performance analytics and reporting tools that help teams measure and improve their sales effectiveness. Users can access detailed reports on sales activities, conversion rates, and team performance, enabling them to make informed decisions and drive better results.
Integration with CRM and Sales Tools
Gong integrates seamlessly with various CRM systems and sales tools, ensuring that all relevant data is synchronized and up-to-date. This integration allows for a more streamlined workflow and ensures that sales teams have access to comprehensive information without switching between multiple platforms.
Coaching and Training
Gong supports sales coaching and training by providing actionable insights from recorded conversations. Managers can use these insights to offer targeted feedback, identify areas for improvement, and develop customized training programs to enhance the skills of their sales teams.
Timely Alerts and Notifications
Users can set up alerts and notifications for critical events or changes in their sales process. This feature helps sales teams stay on top of important updates, such as shifts in deal status or key milestones, allowing them to respond promptly and maintain momentum.
Customizable Dashboards
Gong offers customizable dashboards that allow users to tailor their view of sales data and analytics. These dashboards can be configured to display the most relevant metrics and insights, providing a personalized experience that aligns with individual or team needs.
Security and Compliance
Gong prioritizes security and compliance, ensuring that all data and conversations are protected with robust security measures. This includes encryption, secure access controls, and compliance with industry standards, giving users confidence in the safety and integrity of their data.
Gong’s feature set provides a powerful toolkit for sales teams looking to enhance their performance, streamline their processes, and gain deeper insights into their sales activities.
Personalized AI Agents for Strategic Sales Execution
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Career Growth with Aomni for Sales Professionals
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Try our sales intelligence software for free today!
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User Experience & Pricing Comparison Between Fathom vs Gong
Pricing: Which Tool Fits Your Budget?
- Fathom starts at $15 per month with no minimum user requirement. It also offers a free version with unlimited usage, giving new users 30 days of premium access for free upon signup.
- Gong operates on an enterprise pricing model. It includes per-user licensing fees and a platform fee based on the number of users.
Pricing is quote-based, but integrations with your tech stack are free.
Winner: Fathom is the more budget-friendly option, especially for smaller teams or individual users. Gong, while powerful, is best suited for enterprise-level budgets.
Customer Support: Who Offers Better Assistance?
Fathom provides a:
- Help Center
- FAQ section
- Comprehensive security and compliance documentation
It’s frequently praised for its responsive and effective support team. Gong’s customer support includes a:
- Help Center
- Gong Academy for training
- A Trust Center for security and privacy.
It also boasts glowing customer stories and industry recognition.
Winner: Fathom edges out Gong with its high user satisfaction and straightforward support channels, though Gong’s resources may appeal to larger, more complex teams.
Integrations: Which Tool Connects with More Apps?
Fathom integrates with:
- Slack
- Google Docs
- Gmail
- Task managers
- Popular CRM systems like HubSpot
These integrations make sharing meeting summaries, action items, and clips easy.
Gong connects primarily with:
- CRM systems
- Web conferencing tools
- Communication platforms
It’s designed to enrich CRM data with AI-driven customer insights.
Winner: Fathom offers more diverse integrations, especially if you’re working across multiple platforms like Slack or Google Docs, whereas Gong focuses on CRM-driven use cases.
User Experience: Which Tool Delivers Better Overall Usability?
Reviewers frequently highlight Fathom's ability to effectively meet business needs, citing its intuitive design and ease of use. Its ongoing product support is highly rated, with users appreciating the tool's responsiveness to feedback. Fathom’s feature updates and product roadmap are praised for aligning with user expectations and evolving needs.
Gong’s user experience focuses on delivering advanced analytics and AI-driven insights. While feature-rich, some reviewers note a steeper learning curve, making it less approachable for teams new to sales intelligence platforms. Its support and updates are robust, but it doesn’t always resonate with the flexibility smaller teams might prefer.
Winner: Fathom comes out ahead for its usability, alignment with business needs, and user-focused updates. Gong’s sophisticated capabilities are better suited for teams prioritizing advanced insights over simplicity.
Fathom vs Gong, Which Platform Should You Choose & What Are The Alternatives?
Choosing between Fathom and Gong really depends on your specific needs and how much complexity you’re ready to handle. Let’s start with Gong.
Is Gong Right for Your Sales Team? Evaluating Features, Costs, and Scalability
If you're looking for an all-in-one, feature-packed platform for sales enablement and team performance tracking, Gong is the heavyweight contender. It offers detailed analytics, coaching tools, and deep insights into customer interactions. All those bells and whistles come at a price—literally. Gong is on the pricier side and has a steeper learning curve, so you’ll need to invest time and effort to unlock its full potential. It’s ideal for larger teams or organizations that need advanced functionality.
Fathom: A Budget-Friendly Alternative to Gong for Streamlined Meeting Management
Now, Fathom is like Gong’s approachable cousin. It focuses on simplifying the meeting experience with features like automatic recordings, quick summaries, and shareable video clips. What really sets Fathom apart is how easy it is to use—you don’t need a week-long onboarding session to get started. Plus, Fathom offers a generous free-forever plan, which makes it perfect for smaller teams or individual users who need powerful tools without the hefty price tag.
Choosing Between Gong and Fathom: Which One Fits Your Needs and Budget?
So, which one is better? If you're managing a big sales team and need robust analytics and coaching features, Gong might be worth the investment. But if you're after something that makes your life easier without breaking the bank, Fathom is a fantastic choice. Many users lean towards Fathom for its simplicity and affordability, especially if they don’t need all the extra features Gong offers.
Alternatives
1. Aomni
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
How Aomni Empowers Sales Teams to Achieve Larger Deals and Faster Career Growth
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Try our sales intelligence software for free today!
2. Fireflies.ai
Fireflies is an AI notetaker and another Gong.io alternative. It has been one of the pioneers in working with popular video conferencing platforms such as:
- Zoom
- Google Meet
- MS Teams
Fireflies focused on transcribing audio recordings, but now it also offers a live video/screen recording feature. This feature is only available in its paid plans. If you'd like to explore more tools with similar features in the free plan, read our article on the top Fireflies alternatives.
Efficient Knowledge Retrieval with Fireflies’ Smart Search
One of Fireflies' standout features is its smart search function. This feature lets users quickly find information from previous conversations and extract key details within seconds. It can benefit those who need to reference previous conversations or meetings.
3. SalesLoft
Salesloft provides businesses with various tools that will help them:
- Automate
- Manage
- Analyze revenues
The software provides your organization with several tools to help you and your teams enhance revenue-generating efforts. Salesloft provides a Cadence automation and conversion intelligence feature to help you develop effective sales processes and refine prospecting.
Leveraging Salesloft for Predictable Revenue Growth
The tool’s robust dashboard provides a complete deal health summary in a format that’s easy to read and enables simple pipeline movement monitoring. Salesloft is suitable for businesses of all sizes that need a solution that will help drive more revenue. The software will help your organization arrange tasks to help establish a:
- Strategy
- Increase alignment
- Generate revenue predictably
- Enhance sales
Salesloft will help you collect insights from every customer interaction throughout their journey, which will help you replicate any successes and quickly grow your company.
4. Chorus.ai
Chorus.ai will provide businesses with market intelligence data to help them deeply understand their customers. The platform’s market intelligence data will help you discover how often customers mention your product’s features and how it impacts conversion and deal outcome. Your product managers can use this information from Chorus.ai to understand where to focus priorities, collateral, and training resources.
Using Chorus.ai for Competitive Analysis in Sales Pipelines
The software’s market intelligence capabilities will also track how often your competition comes up in deals and during what stages of your pipeline so you can identify how this impacts deals and where you should focus resources. Chorus.ai is suitable for sales teams and sales leadership, including:
- The VP of sales
- Sales managers
- Inside sales reps
- Sales operations teams
Leveraging Chorus.ai for Meeting Optimization and Sales Coaching
The software will help your sales members capture, summarize, and analyze meetings with customers to help everyone identify opportunities and customer interests to improve meeting performance. Your team managers can use Chorus.ai for data-driven sales coaching by using call data that the system records and analyzes. Their training can focus on influential trends and what’s ineffective.
5. InsightSquared
The dashboard can provide on-demand, executive-level, interactive analytics covering entire revenue teams. InsightSquared provides sales forecasting and analytics dashboards to help businesses monitor real-time revenue intelligence. The dashboard within InsightSquared provides advanced sales forecasting and analytics metrics that allow you to monitor real-time revenue intelligence.
Maximizing Operational Visibility and Forecast Accuracy with InsightSquared
The dashboard allows you to increase operation visibility, monitor vital metrics, and monitor individual team members. InsightSquared can generate 350 types of custom reports that will automatically update to keep your teams well-informed. It is an excellent platform for organizations that need a tool to generate pipelines based on the team’s activities and forecast submissions.
Leveraging Conversation Intelligence for Enhanced Sales Methodology with InsightSquared
The software can provide a clear overview of your business’s current and expected goals. InsightSquared will also provide conversation intelligence that provides insights into the team’s sales methodologies and prospecting tactics, enabling you to easily access related information.
Try Our Sales Intelligence Software for Free Today
Discover Aomni: The AI Tool for B2B Sales Intelligence
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Boosting Sales Team Performance with Aomni’s AI-Driven Insights
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Try our sales intelligence software for free today!
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