Marketing

At its core, a marketing competitive advantage is what sets your company apart from the rest. It’s the unique qualities or attributes that make your business more attractive to your target audience, convincing them to choose you over your competitors.

This article will demystify the difference between competitive intelligence and competitor intelligence and discuss their crucial roles in business strategy.

For startups looking to gain a competitive edge, attract investors, or roll out a new product or service, a SWOT analysis can offer actionable steps when approached thoughtfully.

Steep Analysis enables businesses to construct a broader understanding of the prevailing external conditions in their industry, which generates a robust perspective for decision making.