Gong vs Chorus: Which Is The Better Tool For Sales Teams?
Is Gong or Chorus the right choice for your sales team? Explore a comparison of features and benefits to boost sales performance.
Written by
Published on
Do not index
Do not index
In the world of Sales acceleration software, both Gong and Chorus stand out for their data-driven insights. While both tools help sales teams analyze customer interactions and improve sales performance, they have different strengths. Choosing the right one can significantly impact your sales process and outcomes. This article compares Gong vs. Chorus to help you determine which tool best fits your organization. We'll also cover some alternatives if you need a different platform.
As you weigh your options, Aomni's sales intelligence software can help. Our solution tracks customer interactions across various channels and provides actionable insights to improve sales execution.
Gong vs. Chorus At A Glance
Gong and Chorus.ai are two of the most notable and expensive sales-focused AI meeting assistants on the market. Both sales tools are known for their profound insights and features, and they are designed to be sales-first, although the two brands have slightly different offerings.
Which Platform Delivers Better AI-Driven Coaching and Sales Insights?
Gong is branded a revenue intelligence platform designed to analyze sales conversations and deliver actionable insights. Using advanced AI, Gong captures calls, transcribes them, and analyzes interactions to improve sales performance. Gong also tracks deal progression and highlights risks but hasn’t fully integrated marketing activities yet.
Chorus.ai, on the other hand, Chorus.ai remains a conversation intelligence platform with robust coaching features. It focuses on analyzing calls and offering in-depth coaching for sales teams, which is meant to help identify and define trends. This allows sales teams to refine their messaging and generally improve their performance. The platform’s AI-driven coaching capabilities offer personalized feedback to sales reps, helping them develop their skills and close deals more effectively.
What Are the Major Differences?
While Gong and Chorus share many similarities, they also have some key differences.
Revenue Intelligence vs. Sales Coaching: Gong's Big-Picture Insights vs. Chorus's Call-Centric Approach
For one, Gong focuses on revenue intelligence. This means it offers a big-picture overview of sales conversations and how they affect overall business performance.
On the other hand, Chorus specializes in coaching sales calls. Their solution helps sales teams improve performance by:
- Analyzing calls
- Identifying key trends
- Offering actionable recommendations for improvement
Related Reading
What is Gong & is it Truly a Revenue Intelligence Platform?
Gong started as a tool for analyzing sales conversations. Today, it markets itself as a Revenue Intelligence platform—for good reason. At its core, Revenue Intelligence software collects and analyzes data from customer-facing operations to help sales and marketing teams work better together.
Gong has evolved beyond just analyzing sales conversations. While it doesn't yet capture the full spectrum of marketing activities, it offers features that are part of the revenue intelligence ecosystem.
The Features That Set Gong Apart
Gong’s primary feature remains its ability to:
- Analyze sales calls and meetings
- Tracking critical metrics like talk time
- Customer sentiment
- Discussion topics
It can help sales reps understand what works in conversations and what doesn’t.
Gong’s Deal Tracking and Risk Alerts: Enhancing Pipeline Visibility and Preventing Lost Sales
Gong goes beyond conversations by tracking how deals progress through the sales pipeline. It provides insights into where deals may be stalling, which can be critical for sales teams looking to close more deals and avoid last-minute surprises.
Gong offers intelligent alerts that notify users when a deal is at risk—whether:
- Due to customer objections
- Lack of engagement
- Unclear next steps
This is a game-changer for sales leaders who must quickly act before deals slip away.
Gong’s Data Aggregation and Sales Forecasting: Improving Team Collaboration and Future Sales Accuracy
Gong aggregates data from different parts of the sales process and shares it with the team, fostering better collaboration. By understanding customer pain points, frequently asked questions, and objections, sales and marketing can better align, which helps refine messaging.
Gong’s platform uses historical data to help forecast future sales performance. Analyzing past conversations and deal progression gives teams insights into how likely deals are to close, improving sales forecasting accuracy.
What is Chorus & is it a Conversational or Revenue Platform?
Chorus.ai is a robust platform that fits snugly into the Conversation Intelligence category while pushing toward Revenue Intelligence. ZoomInfo acquired Chorus in 2021 and focuses on recording and analyzing sales interactions to help sales teams perform better. The platform uses AI to:
- Transcribe calls
- Track trends
- Surface insights that drive smarter sales decisions
While Chorus does an excellent job with conversation analytics, it's only partially a Revenue Intelligence platform. Unlike tools designed to track sales and marketing activities, Chorus primarily focuses on sales interactions. It hasn’t claimed the "Revenue Intelligence" label yet but offers features that bridge the gap.
What are Conversation Intelligence Tools?
At its heart, Conversation Intelligence is all about analyzing sales conversations. These tools:
- Record, transcribe, and analyze calls or meetings with prospects and customers,
- Uncovering key details like:
- Customer sentiment
- Objections
- Discussion topics
Sales leaders can then use these insights to coach teams, refine strategies, and spot risks in the pipeline before they escalate. It’s like having a super-smart assistant who listens in on your calls and hands you a detailed playbook on what’s working—and what’s not.
Chorus.ai Features: What’s Inside?
Here’s a closer look at what Chorus.ai brings to the table:
- Call Recording and Transcription: Chorus automatically records and transcribes calls and meetings, providing searchable transcripts that sales reps can revisit anytime.
- Conversation Analytics: This helps sales teams replicate successful strategies. Using AI, Chorus analyzes customer interactions to identify trends, such as:
- Frequently asked questions
- Common objections
- Winning talk tracks
- AI-Powered Insights: Chorus highlights key moments in conversations—like pricing discussions or next steps—so reps don’t miss critical details.
- Deal Progression Tracking: Like Gong, Chorus helps sales teams track deal stages and offers insights into which deals might be stalling.
- Data-Driven Coaching: Sales leaders can use Chorus to pinpoint coaching opportunities and provide targeted feedback to their reps to improve performance.
Is Chorus a Conversation Intelligence Platform?
Conversation Intelligence software is about listening to and learning from what happens during sales conversations. Chorus fits this definition perfectly. It provides tools like call recording, transcription, and analytics, helping sales teams:
- Understand customer sentiment
- Pinpoint objections
- Refine their approach
Doing so allows sales reps and leaders to:
- Coach better
- Optimize their talk tracks
- Track deal progression
Is Chorus Evolving Toward Revenue Intelligence?
Like Gong, Chorus has features that hint at a broader approach, such as deal tracking. Still, it hasn’t yet analyzed marketing activities or provided the end-to-end visibility that defines actual revenue intelligence platforms. Chorus has chosen to stick with its core strength—conversation analytics—without rebranding itself as Revenue Intelligence.
Sales Success with Aomni: AI-Driven Account-Based Sales and Marketing Solutions
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
How Aomni Enhances Sales Team Performance: AI-Powered Tools for Deal Closures and Career Advancement
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Try our sales intelligence software for free today!
User Experience & Pricing Comparison Between Gong vs Chorus
The first thing to consider when comparing Gong and Chorus is ease of use. Both platforms are highly rated on user review sites like G2, but Gong ranks higher than Chorus regarding user-friendliness.
Ranking
- Gong ranks #7 on the easiest-to-use conversational intelligence software list,
- Chorus ranks #15
Ease of Use
- Users often praise Gong’s interface for its intuitive design and smooth navigation, making it slightly more approachable for new users.
- Chorus also scores high for usability, but some users find its setup and configuration more complex, especially for teams new to conversation intelligence tools.
What’s the Functionality Difference?
Let’s compare Gong and Chorus based on product functionality. While Gong brands itself as a Revenue Intelligence platform and Chorus calls itself a Conversation Intelligence tool, both offer nearly identical core functionalities.
Both tools enable:
- Sales pipeline visibility
- High-performer insights
- Customer sentiment tracking
- Call recording and transcription
- Market intelligence
- CRM integration with Salesforce.
While the features are nearly identical, Gong’s AI-driven insights are often seen as more robust, giving it a slight edge in predictive analytics and deal-risk detection.
What Are the Pricing Differences?
Gong and Chorus keep pricing information under wraps, making it easier to compare costs with a sales consultation.
Here’s what we know:
Gong’s Pricing
Gong’s pricing includes per-user licensing starting at $1,600 annually per user for smaller teams (3-49 users) and a platform fee beginning at $5,000 per year. Larger teams may receive discounts, but for a typical team of 15, costs would hover around $28,000 annually.
Chorus’ Pricing
In comparison, Chorus starts at approximately $8,000 per year for three users, with an additional $1,200 annually per extra user. The pricing becomes negotiable for larger teams or extended contracts, often making Chorus slightly more cost-effective for smaller teams but potentially more expensive for larger enterprises.
Pricing Transparency and Budget Considerations: Gong vs. Chorus for Sales Teams
For budget-conscious teams, the need for transparent pricing from both platforms can feel restrictive. Gong’s pricing is often described as a premium for its advanced features, while Chorus offers more tailored options but may require negotiation.
Which Is Better for Future-Proofing?
Let’s look at Gong and Chorus for future-proofing. Both tools focus on mid-market and enterprise clients, prioritizing revenue and sales functions. While both are evolving to incorporate AI advancements, neither currently provides flexibility in pricing models to adapt to smaller teams or rapidly changing needs.
If future scalability and pricing flexibility are top concerns, exploring alternatives that offer similar capabilities at potentially lower costs might be worthwhile.
Related Reading
Gong vs Chorus, Which Platform Should You Choose & What Are The Alternatives?
When deciding between Gong and Chorus.ai, it's essential to understand how their features align with your business goals. While both are excellent tools for sales teams, their strengths cater to slightly different needs.
Why Choose Gong?
Gong is Revenue Intelligence’s powerhouse, offering features beyond conversational analytics. It’s built for enterprise-level sales teams in global markets, with support for over 70 languages and AI-driven insights that deliver actionable data.
Here’s what makes Gong stand out:
- Advanced Forecasting: Gong’s predictive tools let sales leaders anticipate outcomes using real-time data.
- AI-Driven Coaching: Real-time guidance, such as objection handling and custom playbooks, ensures reps refine their strategies on the fly.
- Scalability: Gong excels in helping global teams, offering detailed metrics across regions and markets.
- Custom Integrations: Its deep integrations with tools like Salesforce make Gong a seamless addition to a tech stack.
If your business operates at scale and you need granular insights to manage a complex sales pipeline, Gong is the clear choice.
Why Consider Chorus?
Chorus.ai shines in sales conversation analytics, delivering robust coaching tools and CRM integration. While it may lack some of Gong’s advanced revenue intelligence capabilities, it’s still a strong contender for businesses focused on enhancing sales performance through conversation insights.
Key strengths of Chorus include:
- CRM Integration: It works seamlessly with Salesforce and other CRM platforms, making data tracking and analysis straightforward.
- AI Coaching: Chorus provides targeted tools that help managers monitor and improve rep performance in real-time.
- Sentiment Analysis: Features like engagement tracking and sentiment analysis allow teams to adapt strategies based on customer feedback.
- Cost-Effectiveness: Chorus is often seen as a slightly more budget-friendly option for teams that don’t need extensive forecasting tools.
Chorus is ideal for mid-sized to large businesses prioritizing sales analytics and conversation coaching without enterprise-scale global capabilities.
Choosing the Right Sales Tool: Gong vs. Chorus vs. Aomni for Your Team’s Needs
Choosing between Gong and Chorus comes down to your priorities. If you need advanced forecasting, global scalability, and cutting-edge AI, Gong is your best bet. For teams focused on conversational insights and strong CRM integration, Chorus is a compelling option. If you want to expand into more specialized tools, platforms like Aomni can offer unique advantages tailored to modern sales strategies.
Alternatives
1. Aomni
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Strengthening the Sales Teams: How Aomni AI Enhances Performance, Deal Closures, and Career Growth
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Try our sales intelligence software for free today!
2. Fireflies.ai
Fireflies is an AI notetaker and another Gong.io alternative. It has been one of the pioneers in working with popular video conferencing platforms such as:
- Zoom
- Google Meet
- MS Teams
Initially, Fireflies focused on transcribing audio recordings, but now it also offers a live video/screen recording feature. This feature is only available in its paid plans.
One of Fireflies’ standout features is its Smart Search function. This feature lets users quickly find information from previous conversations and extract key details within seconds. It can benefit those who need to reference previous conversations or meetings.
3. SalesLoft
Sync all activities, such as emails, calls, meetings, and interactions, to a CRM to eliminate the guesswork for all revenue-generating teams. Salesloft provides businesses with various tools that will help them:
- Automate
- Manage,
- Analyze revenues
The software provides your organization with several tools to help you and your teams enhance revenue-generating efforts.
Key features:
- Salesloft provides a Cadence automation and conversion intelligence feature to help you develop effective sales processes and refine prospecting.
- The tool’s robust dashboard offers a complete deal health summary in a format that’s easy to read and enables simple pipeline movement monitoring.
SalesLoft is suitable for businesses of all sizes that need a solution to help drive more revenue. The software will help your organization:
- Arrange tasks to establish a strategy
- Increase alignment
- Generate revenue predictably
- Enhance sales
SalesLoft will help you collect insights from every customer interaction throughout their journey, which will help you replicate any successes and quickly grow your company.
4. Fathom
Fathom is an AI-powered tool that automates taking notes during virtual meetings. It integrates with:
- Zoom
- Google Meet
- Microsoft Teams
Fathom’s main features are:
- Recording meeting content
- Identifying key moments
- Summarizing the conversation
One of the most excellent features is the option to highlight parts of the conversation, like action items or feedback, and then share them with team members. Fathom also allows you to sync meeting notes with CRMs like Salesforce and HubSpot, so it’s an excellent tool for sales calls and customer success teams, helping everyone stay on the same page.
5. InsightSquared
The dashboard can provide on-demand, executive-level, interactive analytics that covers entire revenue teams. InsightSquared provides sales forecasting and analytics dashboards to help businesses monitor real-time revenue intelligence. The dashboard within InsightSquared provides advanced sales forecasting and analytics metrics that allow you to monitor real-time revenue intelligence.
When using the dashboard, you can:
- Increase operation visibility
- Monitor vital metrics
- Monitor individual team members
Leveraging InsightSquared for Custom Reporting and Sales Forecasting
InsightSquared can generate 350 types of custom reports that will automatically update to keep your teams well-informed. InsightSquared is an excellent platform for organizations that need a tool to create pipelines based on the team’s activities and forecast submissions. The software can provide a clear overview of your business’s current and expected goals. Also, InsightSquared will provide conversation intelligence that provides insights into the team’s sales methodologies and prospecting tactics to enable you to access related information quickly.
Related Reading
Try Our Sales Intelligence Software for Free Today
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. Aomni transforms how B2B sales teams operate.
AI-Powered Prospect and Account Research
Aomni’s AI prospect and account research capabilities help sales teams quickly uncover critical information about their targets to enhance pitches and personalize outreach. The tool’s prospect and account research capabilities provide the following:
- Detailed insights about industry trends
- Company performance
- News mentions
It helps sellers contextually understand their buyers before reaching out.
Comprehensive Account Mapping and Planning
With Aomni, sales teams can efficiently map out their target accounts and develop detailed plans to penetrate each organization. The platform enables users to identify key stakeholders within their target accounts, uncovering vital information about each contact to help sales teams personalize their communications and build rapport. Aomni also helps users track their progress over time to measure their performance and adjust their strategies.
Data-Driven Sales Strategy Development
Aomni uses AI to help sales teams develop practical, data-driven strategies to approach their target accounts. The platform analyzes existing data from your CRM and other business tools to uncover actionable insights that can be used to optimize sales performance. Aomni also helps users execute their account-based sales strategies and provides ongoing guidance to improve performance over time.
Automated Call Preparation
Aomni can automatically prepare sales teams for calls with AI-generated briefings that provide a holistic overview of the call’s key focus areas. This includes:
- Summarizing essential information about the prospect and their company
- Identifying mutual connections
- Outlining potential discussion topics to help sales reps build rapport and credibility.
Aomni can even generate personalized conversation starters to help sales reps kick off their calls and ease into discussions.
Personalized AI Agents for Sales Optimization
Aomni allows sales teams to create customized AI agents that can help optimize individual performance and drive better results. These agents work alongside sales reps to uncover actionable insights and provide guidance to improve their sales process.
For example, an AI agent can help a sales rep prepare for an upcoming call with a prospect by analyzing historical data about the prospect’s company and prior communications with the sales team. The agent can summarize this information, highlight critical areas for discussion, and even generate personalized conversation starters to help the sales rep establish rapport with the prospect.
AI Chat Interface for Streamlined Sales Processes
Aomni features a chat interface that makes it easy for sales reps to interact with the platform and access information quickly. Instead of sifting through countless pages of data and reports, sales reps can simply ask Aomni questions about their target accounts, and the AI will respond in natural language to provide helpful information that can be used to prepare for an upcoming meeting or call. This helps streamline sales processes and optimize performance by ensuring reps have the correct information before engaging with prospects.
AI-Assisted Account-Based Sales and Marketing Campaign Execution Tool
Aomni also has a campaign execution tool that helps sales teams and their marketing counterparts collaborate on account-based initiatives. The AI-assisted functionality can analyze existing data to provide recommendations for improving campaign performance and help sales and marketing teams optimize their strategies over time. With Aomni, you can ensure successful account-based campaigns and adjust as needed to drive better results.
Written by
