How To Find Out What Website Builder Was Used By Your Competitor
Find out the tools your competitors use! Learn how to find out what website builder was used behind any site with these simple and practical tips.
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What if you could peek behind the curtain of your competitor's website? When prospecting for B2B sales prospecting, figuring out what tools and technologies a business uses can help you tailor your approach to achieve better results. For example, say you discover that a target's site was built on WordPress. You also use WordPress for your website and know a lot about it. This lets you personalize your sales pitch to speak directly to WordPress users’ issues. You can help them solve a problem before they even open your email. Looking under the hood of a competitor's website can reveal much information about their digital operations and help you make informed decisions about your sales strategy. In this post, we'll discuss how to find out what website builder was used by a competitor to help you get ahead in your sales prospecting.
Aomni's website technology checker is a valuable tool to help you accomplish your goals quickly and easily.
What is a Website Builder?
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A website builder software tool allows users to create a website without coding. While the definition sounds simple, this software can save users time and money. Website builders contain pre-designed templates and themes for different industries and types of websites. You can quickly select and customize a design to create your professional website.
A website builder is often better than starting from scratch or using a content management system (CMS) like WordPress. That's because, with a website builder, you don't have to worry about the complex functionality that operates behind the scenes. Instead, you get a user-friendly interface with easy tools to help you build your site. The more you learn about website builders, the more you'll see how they can benefit your website and business.
Why Use a Website Builder?
Website builders are an excellent option for business owners who want to create websites. With some tinkering, you can easily customize your website layout and style while integrating your branding elements. They enable business owners to design stylish websites without knowledge of the code.
There are even more advantages you can reap from it. In this section, we’ll uncover all the benefits for your brand.
Quickly Set Up and Customize Your Site
Quality services offer you ready-to-go templates for various types of businesses. You don’t need programming or coding knowledge to design your desired website.
Launch an E-Commerce Store
Building a website allows you to erase the limits of a physical store. You can run an eCommerce business using:
- Features
- Themes
- Necessary tools
As a result, you’ll be able to integrate with other platforms and ensure an excellent shopping experience for your consumers.
For example, you can incorporate:
- Needed payment systems
- Integrate various lead-generation platforms and bulk email services
- Apply customer management tools, etc.
Since online presence is a must nowadays, most website builders have integrations with them. It enables you to avoid searching and installing specific plugins.
Save Money
Another advantage of a website builder is its cost-effectiveness. You can save money on hiring a website designer using a unique platform.
Improve Your SEO Rankings
If you worry about how your clients can find my online store, you can use a custom domain name or your registered domain. Your customers will recognize my site and find it easily.
Save Time
With a site creator, you can save time and adjust the design of your website at any time. Pre-designed templates and themes enable you to create your site fast. You can always make necessary changes if you see some drawbacks later.
How Does a Website Builder Work?
Now that you know why you should use a website builder for your business, it’s time to figure out how it works. It will help you decide whether it suits your purpose.
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Importance Of Knowing What Website Builder Was Used By Your Competitor
Knowing which website builder a competitor used can feel like peeking behind the curtain of their online strategy. It’s not just about satisfying curiosity; it’s about gaining insights that can shape your own approach. Let’s dive into why this matters.
Understanding Their Strategy
The website builder a competitor chooses often reflects their priorities.
For example:
- A site built with Webflow might indicate a focus on sleek design and custom animations.
- A WordPress site could signal a preference for scalability and extensive plugins.
- A Wix or Squarespace build might suggest they value simplicity and speed over customization.
By identifying the builder, you can better understand their goals and how they appeal to their audience.
Benchmarking Your Options
When you know what works for your competitors, you can benchmark your own options. Their site loads quickly has seamless mobile responsiveness, or nails user engagement. If they’re using a builder with features you’re missing, it might be time to reevaluate your own tools. Conversely, if their builder has limitations (like slow loading times or design constraints), it could highlight opportunities for you to stand out.
Streamlining Your Development
Let’s say you’re building or revamping your website. Knowing what your competitor uses can give you a head start. If you admire a specific feature or layout on their site, knowing the platform can help your development team recreate or improve it, saving time and effort.
Keeping Up with Trends
The digital world evolves fast. If many competitors in your industry flock to a particular builder, it could signal a trend or new feature set worth exploring. Staying aware of these shifts ensures you’re not falling behind on the technology driving customer engagement.
Spotting Gaps to Exploit
On the flip side, understanding their website builder might reveal areas where they’re not performing well.
For example:
- A builder with limited e-commerce capabilities could make their checkout process clunky.
- A lack of flexibility in their platform might result in a generic design.
These are gaps you can capitalize on to offer a better user experience.
Leveraging Competitor Website Insights to Drive Innovation and Strategic Advantage in Your Online Presence
Knowing what website builder your competitor uses is like adding another tool to your competitive analysis kit. It’s not about copying. It’s about staying ahead on:
- Learning
- Innovating
- Making strategic decisions
So, next time you admire (or critique) a competitor’s website, take a moment to dig a little deeper into what’s powering it.
Enhancing B2B Sales Outcomes with AI-Powered Account-Based Strategies: How Aomni Empowers Sales Teams to Close Bigger Deals and Advance Careers
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account-Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
Benefits Of Choosing the Right Website Builder
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Boost Brand Credibility with the Right Site Builder
Your website is often your audience’s first impression of your brand, so it needs to exude professionalism and authority. The right site builder allows you to create a polished, visually appealing website that reflects your brand’s values and vision. On the other hand, a poorly designed site with cluttered visuals and incomplete information can make your brand seem unprofessional and untrustworthy.
Showcase Products and Services with the Right Website Builder
A great website isn’t about overwhelming visitors with content—it’s about communicating clearly. The right site builder helps you focus on showcasing your products or services without unnecessary clutter. Features like carousel layouts, intuitive navigation, and bold headlines can ensure your offerings stand out, making it easy for visitors to understand what you do and why they should choose you.
Improve Speed & Performance with the Right Site Builder
Speed matters—both for user satisfaction and search engine rankings. A high-quality site builder ensures your website is fast, lightweight, and responsive, which can significantly improve your organic reach. Conversely, subpar builders might use bloated code or unresponsive layouts that slow down your site, hurting your performance and visibility.
Enhance User Experience with the Right Site Builder
A strong user experience (UX) is key to converting visitors into customers. The right site builder enables you to create an optimized design that’s easy to navigate, mobile-friendly, and visually engaging. It also provides tools to identify and fix gaps in your user journey, ensuring a seamless experience that keeps visitors returning.
Encourage Engagement with the Right Site Builder
An attractive and user-friendly website can lead to higher engagement rates. Visitors are more likely to interact with your brand and explore your offerings if your site answers their questions and fulfills their needs. A high-quality website builder ensures you deliver an engaging experience that inspires trust and encourages repeat visits.
How To Find Out What Website Builder Was Used By Your Competitor
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Spotting a Website Builder Badge or Watermark
The simplest way to determine which website builder was used is to look for a badge or watermark in the footer. Many platforms, like WordPress, Wix, Shopify, and Weebly, display their logo or name on websites built with their tools.
Scroll to the bottom of the competitor's website, and if you see such a badge, you’ve got your answer. Remember that some websites may remove these badges, so this method won’t always work.
Inspecting the Source Code
Inspect the website’s source code if the badge method doesn’t yield results. Does it sound technical? It’s easier than it seems!
- Open the Website: Navigate to the website you’re curious about, right-click anywhere on the page, and select "View Page Source." Or, press Ctrl+U (Windows) or Cmd+U (Mac) to open the source code directly.
- Search for Website Builder Clues: Use the find function (Ctrl+F or Cmd+F) to search for platform-specific keywords like:
- “wp-content” or “wp-includes” for WordPress.
- “wix.com” or “wix-code” for Wix.
- “shopify” for Shopify.
- Analyze and Research: Once you spot a clue, research the identified builder to learn more about its features and functionalities.
Leveraging Website Builder Detection Tools
If digging through code isn’t your style, website builder detection tools like Aomni, BuiltWith, Wappalyzer, or WhatCMS can save the day. These tools analyze the website and provide details about the technology stack, including the website builder, CMS, and third-party integrations.
Enter the competitor’s URL, and the tool will do the heavy lifting. It’s a quick and non-technical method that’s highly effective.
Installing Browser Extensions
Browser extensions like Wappalyzer or BuiltWith can also identify the platform behind a website. After adding the extension to your browser, visit the competitor’s site and click the extension icon. It will reveal the CMS or website builder used and other tech details.
Examining Meta Tags
Meta tags in a website’s source code often include information about the platform powering the site. These tags, typically found at the top of the code, can indicate whether the site uses a specific CMS or builder. Look for phrases like “generator” followed by the platform name.
Analyzing the URL Subdomain
In some cases, the URL itself can offer hints.
For instance:
Websites with Webflow might include .webflow.io as part of the domain. Similarly, Squarespace and Wix sites often have identifiable subdomains unless the user upgrades to a custom domain. Websites like Whois Domain Tools can provide hosting and domain-related information if you want additional details.
Simply Ask the Website Owner
Sometimes, the easiest method is direct communication. Reach out via email or through the website’s contact form and ask what platform they used. Many site owners are happy to share this information, especially if you frame it as curiosity or admiration for their design.
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8 Best Tools For Determining What A Website Was Built With
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1. Aomni: B2B Sales Intelligence Software
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account-Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
2. Netcraft: Cyber-Defense Software with a Handy Website Lookup Tool
Netcraft is a cyber-defense software suite that helps protect customer websites from attacks and keep their networks safe. They also enable you to look up information on specific domains for free and find out about their network. Simply enter a URL, and you’ll get a full report of any website’s public domain and hosting information.
SSL Certificates, Hosting Services, and the Role of CDNs in Competitive Analysis
You also get a breakdown of what type of Secure Sockets Layer (SSL) certificate they’re using, if any: Information on Elegant Themes' SSL certificate. If you’re trying to find out what hosting service a specific site is using, this is the tool to turn to. If the website you’re investigating uses a Content Delivery Network (CDN), Netcraft won’t be able to find out the underlying host (although this is true for many such tools and is part of the design of CDNs.)
Regardless, this information by itself is useful. For example, if you admire a website’s performance, you can find out what CDN service it’s using and consider adding it for your site as well.
3. BuiltWith: A Website Technology Research Tool
BuiltWith, an online Internet research tool, is quite impressive in letting you know technologies are used to make a website, and it also provides you with related technology trend statistics in a beautiful chart.
Along with technology, it also lets you know if any advertising is used. Interesting to see how it tracks the website at the broader level to reveal each component.
4. Wappalyzer: Identify Website Technologies in Seconds
Easily figure out what technology your competitor’s websites are utilizing with the help of Wappalyzer. This solution specializes in peeking through technologies like:
- Advertising networks
- eCommerce platforms
- CMS
- Analytics and others
They also report them instantly, so you never get left behind. You can look up any website on the internet and also make a list of them within the solution. This helps you research, stay organized, and take action on your projects.
Streamlining Competitive Research: How Wappalyzer Tracks Website Technology Changes and Boosts Insights with Bulk Analysis and Browser Extensions
To save a massive amount of time, you can check up to 1,000 websites at once. Simply upload your list of websites and upload them for bulk research. You can also use their API for programmatic access. The best thing about Wappalyzer is that it notifies you whenever your competitor’s website’s technology changes.
For example, when they move to a new eCommerce platform or content management system, you’ll be the first to know about it. Apart from all these fantastic features, this solution also has a browser extension for Chrome, Firefox, and Edge to get a quick view of the technologies used by the websites you visit.
5. W3Techs.com: A Simple Technology Lookup Tool
W3Techs is a no-frills website. Enter a URL, and it will break down which technologies were used to build that website. Information is presented in neatly organized boxes.
- It provides a simple website background, including how long it has been active and traffic information.
- It provides Content Management Systems (CMS), such as WordPress, Squarespace, etc.
- From there, it dives into more detailed categories, such as:
- Programming languages
- Site elements
- Analytics tools and more
6. What CMS: Analyze a Website’s Content Management System
A CMS is a detailed identifier of a website’s Content Management System (CMS). Entering a URL will decrease the number of individual pages on a website built with a particular CMS.
For example, it will tell you if certain pages were built on Squarespace and certain pages on WordPress. CMS is a helpful tool if you are only looking for a detailed analysis of a website’s CMS. CMS is their primary focus and where they concentrate most of their development efforts.
7. Wappalyzer: Identify Website Technologies in Your Browser
Like the others, Wappalyzer detects a website’s Content Management Systems, frameworks, server software, analytics, and more. Wappalyzer’s unique advantage is that it is a browser extension for Firefox and Chrome.
It will collect data within your web browser while you visit a website. This may be a convenient alternative to visiting a separate website and entering a URL.
8. Shopify App/Theme Detector: Discover Shopify Website Details
This Chrome browser extension is highly useful for a specific purpose. If you know a website is built on Shopify, this will help you identify the specific themes and apps that were utilized within Shopify itself.
If you are intrigued by a competitor’s Shopify store and want to dig deeper, this could be the perfect tool to find out exactly how they built their site.
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Try Our Website Technology Checker for Free Today
Sales prospecting can be a tedious, time-consuming process. First, you have to identify the right prospects for your business. Then, you must research those prospects to uncover the data that will help you personalize your sales approach and connect with them meaningfully.
With Aomni’s artificial intelligence (AI) capabilities, sales teams can quickly identify and research prospects with precision. The AI-powered prospect research tool can help you find the right leads to target for your ABM strategy, uncovering critical insight about:
- Their company and industry
- Key decision-makers
- Recent news and much more
With Aomni, you can say goodbye to the long and tedious manual prospect research process and hello to a faster, data-driven approach that helps you connect with the right prospects immediately.
Comprehensive Account Mapping and Planning
Account-based sales and marketing (ABM) strategies target specific high-value accounts rather than individual leads. As such, they require a well-defined plan to execute effectively.
Aomni provides comprehensive account mapping and planning capabilities to help sales teams guide their efforts to:
- Organize their approach
- Identify key stakeholders
- Uncover insights to personalize outreach
- Devise a structured strategy
With Aomni, you can take the guesswork out of ABM and reduce the risk of failure.
Data-Driven Sales Strategy Development
Aomni helps sales teams develop data-driven strategies for ABM campaigns to improve their chances of success. Our AI agent scans existing data within your CRM and internal documents to identify trends and uncover actionable insights to inform your approach.
With Aomni, you can leverage historical data to create personalized sales strategies that resonate with target accounts and key stakeholders.
Automated Call Preparation
One of the best ways to optimize sales performance is to boost sales calls and meetings preparedness.
Aomni’s sales intelligence software can help you enhance your preparation for customer conversations and outreach with automated call and meeting prep. With Aomni, you’ll enter every sales interaction fully educated on the prospect or customer’s business, their pain points, and actionable strategies to address their concerns to help close the deal.
Personalize AI Agents for Sales Optimization
Aomni allows you to create personalized AI agents to help optimize your sales process and improve performance. Each AI agent can be tailored to suit your unique preferences and define your approach to sales.
For instance, you can customize an AI agent to help you prepare for meetings with specific customers or prospects or to assist you with ongoing sales tasks. Aomni’s AI agents can even help you establish rapport with prospects by personalizing outreach based on your existing knowledge of their business.
AI Chat Interface for Streamlined Sales Processes
Aomni features a user-friendly chat interface that resembles modern messaging apps. This makes it easy for sales professionals to interact with the AI and receive the information they need to improve sales conversations and optimize processes.
The chat interface allows users to ask the AI questions in natural language and receive prompt responses to help them navigate their ongoing sales tasks. With Aomni’s AI chat interface, sales teams can significantly reduce the time it takes to gather critical information for sales conversations and improve overall performance.
AI-Assisted Account Based Sales/Marketing Campaign Execution Tool
Aomni’s sales intelligence software features an integrated tool to help sales and marketing teams execute account-based campaigns more effectively. The AI-assisted campaign execution tool allows users to create structured plans to guide their ABM efforts and provides ongoing insights to optimize performance.
With Aomni, you can harness AI's power to transform how you execute account-based sales and marketing campaigns for better efficiency and improved outcomes.
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