Top 11 SimilarWeb Alternatives For Competitor Tech Stack Analysis
From traffic insights to tech stack analysis, these 11 SimilarWeb alternatives offer excellent options to refine your competitive strategy.
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Are you trying to find valuable online insights about your competitors, such as their traffic and performance metrics, audience demographics, and referral sources? If so, you’ve likely come across a tool called SimilarWeb. SimilarWeb provides a wealth of data to help you identify potential sales leads and uncover valuable information about their online performance. However, like any tool, it has its limitations. If you want to improve your B2B sales prospecting efforts, looking for SimilarWeb alternatives can help you find the right fit for your business goals. This post will explore the top SimilarWeb alternatives for competitor tech stack analysis to help you achieve your objectives.
One tool that can help you get more insights about your competitors is Aomni's website technology checker. This tool allows you to uncover what technology a website is using so you can identify potential sales leads and target your outreach.
What is SimilarWeb and How Does it Work?
SimilarWeb is a tool that gives you a peek inside your competitors’ online operations. It allows you to spy on the tech stack your competitor uses on their website and estimates the total amount of traffic different websites get.
This tool shows competitors’ top traffic sources, broken down into six major categories, including:
- Referring sites
- Social traffic
- Top search keywords
What Makes SimilarWeb Useful?
Even though SimilarWeb isn’t 100% accurate, it allows you to see your competitors’ traffic sources and tech stack, which is SUPER valuable to anyone doing Scompetitor research. It’s also a quick way to see the most prominent players in your space and get a sense of their respective sizes.
You can use SimilarWeb to see more granular details, such as which referral sources are most important among your competitors or industry. If you upgrade to SimilarWeb Pro, you can access various features, including device distribution, audience info, and traffic sharing from different social media networks.
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Pros and Cons Of Using SimilarWeb
Pros from Reviewers
Insight Into Target Audience
SimilarWeb allows users to access their website’s analytics and insights into their target audience and their interactions with competitor websites. This information aids in making informed decisions and predicting future customer needs.
Market Research
SimilarWeb provides essential market research data in an easily understandable and actionable manner. The Chrome extension is particularly beneficial for understanding a website’s basic nature and traffic. This helps users steer their business in the right direction and seize the best online opportunities.
Reliable Web Traffic Assessment
SimilarWeb removes the guesswork and provides a reliable way to assess companies based on their web traffic. It enables users to swiftly and effortlessly gather data for most websites, including:
- Details on bounce rate
- Page views
- Monthly visits
- Geography
Competitive Analysis
SimilarWeb Pro is a crucial tool for competitive analysis, offering valuable data through visual charts and graphs. This allows users to understand their standing in their niche and industry and gain a comprehensive view of their competition and the overall landscape.
Prospecting And Collaboration
SimilarWeb is often used to prospect and find new sites to collaborate. It’s beneficial when users understand the traffic of specific websites they want to partner with. The Similar site section is used to identify comparable websites for prospecting.
Cons from Reviewers
High Cost For Small Businesses
The Pro version of SimilarWeb can be quite costly for small businesses, making it less accessible to those with limited budgets.
Inaccuracy Of Referral Reports
Some users have reported that the referral reports could be more accurate, suggesting that the data may not always be reliable.
Difficulty Finding Data For Some Websites
The tool occasionally fails to find website data and displays nothing, which can be frustrating when gathering comprehensive insights.
Inaccuracy Of Traffic Statistics
Some users have expressed skepticism about the accuracy of SimilarWeb's traffic statistics, finding them less reliable than other tools like Google Analytics and Statcounter.
Limited Data For New Or Smaller Websites
SimilarWeb only displays data for websites with high traffic, excluding new or smaller ones, which can limit its usefulness for businesses interested in these types of sites.
Top 11 SimilarWeb Alternatives For Competitor Tech Stack Analysis
1. Aomni: The Sales Intelligence Software to Transform B2B Sales
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account-Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
2. Wappalyzer: What Makes Your Competitors Tick?
While the other products on this list have been dedicated to researching competitors’ performance, this one shows you how competitors do what they're doing. More specifically, Wappalyzer shows you the technology they use to do it.
Wappalyzer is an application that instantly pulls up the tech stack that powers your competitor’s websites. Look up a competitor chewing up real estate in your market and see everything from their payment processing software to their CMS. As you develop your business, you can look behind the curtain to see how to build a rival online presence.
Beyond software recommendations, you can also use this data to create website and contact lists filtered by:
- Software type
- Social media presence
- Contact information
- Common industry keywords
Leveraging Wappalyzer for Comprehensive Tech Stack Insights and Automation
For example, you can look up WordPress to see which websites use it, then target each to market a premium WordPress application. Be advised that the broader the search, the more extended reports can take. And they can take quite a while—one of mine took upwards of an hour. Need more than software specs?
Wappalyzer offers additional insights like:
- Competitor analysis
- Website monitoring
Plus, you can connect the platform by a browser extension, API, or direct integration and apply workflow automations to streamline searches. This is one of the more unique offerings on the list, but it could be extremely valuable for some people.
3. Rescan: Speedy Tech Lookups for Competitive Research
Rescan is a stripped-down tech lookup tool that gets the job done quickly. This tech profiling tool was previously known as Allora. Still, a rebrand has done a much better job of relating to their target audience of those looking for a WhatRuns alternative that’s more modern and up-to-date.
Main Features of Rescan
- Tech stack shortcut: Rescan shows a curated list of technology shortcuts for users to access quickly. The most popular are eCommerce technologies.
- Easy to use: Rescan doesn’t come with extra bells and whistles. Instead, it focuses on providing a simple and easy user experience.
- Works as a website and technology lookup tool: Rescan allows you to check technology trends and market share with great visuals and simultaneously observe a website’s tech stack.
4. Hunter TechLookup: Explore Competitor Technologies
Hunter TechLookup is one of the best alternatives on the market today. It’s powered by Hunter, an industry-leading email lookup and outreach tool I’ve used for many years, so I was excited when they launched this new profiling tool.
Main Features of Hunter TechLookup
- Easy to use: Hunter TechLookup uses a sleek and minimalist UI that’s easy to navigate. You can pick your technology from the listed categories and quickly check the websites, categories, and languages.
- Create your list: Hunter TechLookup lets you build your list to export and use later. You can narrow down searches to the granular level, tweak the website categories and languages, and use the unique popularity metric to include websites based on their popularity.
- Free tool: TechLookup allows you to search for technology and gain insights for free, one of its most attractive features. You’ll see the first 5,000 websites for free in your custom list, but with a premium plan, you can go as high as 50,000 websites! I’ve found the free plan to be adequate for most use cases.
- Part of the Hunter ecosystem, Hunter scrapes the Internet to find email addresses and guess secret ones with great accuracy.
How Hunter Enhances Prospecting with Advanced Email Tools and Integrations
I use Hunter to find prospects’ emails and verify my email list. Hunter’s scraping DNA has given TechLookup a decisive edge over competitors. The company has also expanded the Hunter suite of products with:
- CRM integrations
- Chrome
- Firefox
- Google Sheet add-ons
- Email campaign automation
5. W3Techs: Detailed Technology Usage Data
W3Techs is a web technology survey and research company. They maintain a database of information on the specific technology tools used on websites. This includes:
- Which CMS is used
- Which programming languages are used
- Frontend technology, and so on
W3Techs provides technology information to help website owners make informed decisions about the web technologies they use and to help website developers track trends in web technology usage.
Why Use W3Techs? W3Techs also offers a paid service called W3Techs Insights, which provides, all of which can benefit your sales team, detailed data on:
- Tech stack
- Technology shortcuts
- Sales Intelligence
Leveraging W3Techs for Real-Time Technology Trends and Market Insights
It covers:
- Website technologies
- Mobile apps
- Web server software
This makes it a more comprehensive resource for research purposes. W3Techs provides data on the percentage of websites using that technology and the top 10 users of technology stacks.
This level of detail regarding technology stacks can be beneficial when understanding how popular a particular technology is and tracking technology trends.
W3Techs is updated more frequently. This is important because the world of website technologies is constantly changing. Without real-time data, you need access to at least the most up-to-date data to make decisions based on technology profiling.
6. Competera: Uncover Website Technologies with This New Tool
A new website on the block is shaking things up in web development. It's called Competera, and it's one of the best alternatives to track live websites. Competera is a technology lookup website that allows you to find out which website builder a site is using and other information about the technology behind it.
Why Use Competera? The answer to this question is simple: Competera is a better version of Builtwith in every single way. Competera offers more comprehensive features, including:
- Data on all major hosting providers
- Ecommerce technologies
- Operating systems
This profiling tool includes everything from web development to marketing to e-commerce, while builtwith.com only offers web development.
How Competera Combines Traffic Data and User-Friendly Features for Effective Market Analysis
Competera includes website traffic data from Alexa and SimilarWeb. This can be helpful if you are trying to gauge the popularity of a particular website and empower your sales and marketing teams. Their team of expert web crawlers constantly analyzes the internet to gather data, so you can be sure that the information in the database is always up-to-date and accurate. This platform is more user-friendly and easier to navigate than builtwith.com.
7. SimilarTech: Analyze Website Technologies with This Alternative
SimilarTech is a powerful website profiling platform that provides similar information about website technology. If you’re looking for alternatives, SimilarTech is an excellent option. SimilarTech provides similar website data and insights but offers a few key advantages.
SimilarTech focuses on technology adoption, spanning 30 billion scanned pages per month. Their historical website traffic data goes back much further to 2007, so if you're interested in trends, SimilarTech is the better choice. SimilarTech’s user interface is more intuitive and easy to use than BuiltWith. Simply enter a website URL into the search bar and get information about that website in seconds.
8. WhatCMS: Find Out What Content Management System a Website Uses
WhatCMS.org is a website that allows users to input a URL and get information about the content management system (CMS) with which the site is built. It also provides CMS detection for over 1,000+ different systems. WhatCMS is an excellent tool for developers who want to learn more about how different CMSs work or for businesses who wish to determine which CMS their competitors use.
Either way, WhatCMS can be a valuable resource. WhatCMS is available as a web app and as a downloadable PHP script. The web app is the easiest way to start, but the PHP script offers more features and flexibility.
9. Netcraft: Discover Security and Compliance Information
Netcraft is one of the oldest names on this list. Over the years, they’ve churned out quality security tools, including a website profiler called “what’s the site running?” Netcraft Site Report uses data mining to find the backend infrastructure and website security protocols.
Main Features of Netcraft
- Detailed report: Netcraft offers one of the most thorough security reports ever. Since their domain is security and compliance, you’ll be hard-pressed to find a better option.
- IP Geolocation: Many tech lookup tools don’t share IP Geolocation, which can be used to track servers. While this is a pretty noble decision, Netcraft shares Geolocation.
- Hosting history: Netcraft tracks the Netblock owner and the hosting records of a website.
10. BuiltWith: Explore a Competitor's Tech Stack
BuiltWith is a technology lookup service that lets you see what tools power a competitor's website. By plugging a website into BuiltWith's search bar, you can discover insights that include:
- Content management systems and frameworks used to build the site
- Connected analytics and tracking tools
- WordPress plugins used to enhance the site
- Connected enterprise software platforms like Salesforce
- Registered street addresses for the site's owner
- Related telephone numbers and company contacts
- Financial and stock information for the company that owns the site
- Estimated total corporate technology spend
Using BuiltWith for In-Depth Competitor Tech Analysis and Global Reach Insights
You can also quickly see all associated domains related to the site you search, which is helpful if you're interested in seeing how a competitor handles serving an international audience.
And if you're in the tech business yourself, you can use BuiltWith to search for competing technologies and see how many websites use a tool or service. While Similarweb does provide some details about a competitor's tech stack, BuiltWith goes deeper. It is also a more cost-effective solution if tech insights are what you're primarily interested in.
11. WhatRuns: Identify Technologies on Any Website
WhatRuns is a free Google Chrome extension that lets you discover what technologies are used on any website you visit. From server software and analytics tools to programming languages and content management systems, WhatRuns provides a wealth of information at your fingertips.
How to Use WhatRuns Installation:
- You’ll need to install the WhatRuns extension. To do so, go to the Google Chrome Web Store, search for “WhatRuns,” and click “Add to Chrome.”
- Exploring a Website: Once installed, visit any website you're curious about. Click the WhatRuns icon on your browser toolbar (it will turn blue when you visit a website).
- Understanding the Results: A sidebar will appear on the right side of your browser, revealing all the technologies used on the website. These are typically categorized into different sections, and clicking on any technology will give you a more detailed explanation, such as:
- ‘Frameworks’
- ‘Programming Languages’
- ‘CMS’
- ‘Web Servers’
- ‘CDN’ and more
Staying Ahead with WhatRuns: Tracking Website Technology Updates in Real-Time
WhatRuns also provides a unique feature allowing you to follow websites. If the site updates its technology stack, you will get a notification. This can be especially useful for web developers and tech enthusiasts looking to stay updated with their favorite sites' technology trends.
Remember, while WhatRuns provides an excellent starting point in understanding a website's architecture, it may not capture every detail, as some technologies could be hidden or customized. Nevertheless, it's a handy tool for anyone interested in exploring the world of web technology.
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Choosing The Best Tool For Competitor Tech Stack Analysis
Precision is Key to Website Analysis Tools
Think of accuracy as the foundation of any good website analysis tool. It defeats its purpose if the tool frequently misidentifies technologies or overlooks key components. Whether you’re scouting a competitor’s site or planning a similar project, you need reliable information you can trust. After all, guessing doesn’t help when precision is the goal.
Coverage Matters: Go Beyond the Basics
Websites today are built with a mix of popular tools, like WordPress or Shopify, and more niche frameworks or custom scripts. A robust tool should cover this entire spectrum. The more technologies it can detect, the more comprehensive your analysis will be. You don’t want to miss out because the tool has a limited library of recognized tech.
Intuitive Interfaces Keep Users Engaged
Not everyone diving into website tech is a seasoned developer. That’s why ease of use matters. A good tool should have an intuitive interface that works whether you’re a tech pro or a curious user. If you have to spend hours figuring out how the tool works, it’s probably not worth your time.
Real-Time Updates Keep You in the Know
The digital world evolves fast:
- New frameworks emerge
- Plugins get updated
- Old tools fade away
A website analysis tool that keeps up with these changes will always be more valuable. The tool risks becoming obsolete without regular updates, leaving you in the dark about the latest technologies.
Depth of Analysis: What Are You Looking For?
Here’s where you decide what you need. Are you looking for a quick snapshot, like “Oh, this site uses WordPress”? Or do you want a deep dive into server configurations, APIs, and analytics setups?
Your choice of tool should be guided by the level of detail you’re after. Some tools give you a surface-level overview, while others are built for serious tech sleuthing.
Try Our Website Technology Checker for Free Today
Aomni is an impressive AI agent platform custom-made for B2B sales intelligence software. This powerful solution allows enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Key Features of Aomni
Aomni boasts a variety of key features that improve sales performance, including:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- An AI-assisted Account-Based Sales/Marketing campaign execution tool
Aomni's Impact on Sales Managers
Aomni addresses critical pain points for underperforming sales managers and missing quotas, whose:
- Account Executives
- Account Managers
- Customer Success Managers
By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to more extensive deal closures and increased promotion opportunities.
Aomni's Impact on Individual Sales Professionals
For individual sales professionals, Aomni provides the tools and insights needed to elevate their performance, close more substantial deals, and accelerate career progression.
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
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