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Gong vs Salesloft, Which Platform Should You Choose & What Are The Alternatives?
Gong vs. Salesloft showdown: Find the best CRM and sales intelligence solution plus potential alternatives for your business.
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Imagine your sales team struggles to penetrate a tough market amid a volatile economy. You know your team has the skills and experience to break through, but they need more precise, actionable data to identify opportunities and close deals. Sales acceleration software can provide the insights your team needs to boost performance and adapt to changing conditions. This article will compare Gong vs. Salesloft, two of the top sales acceleration tools available today, to determine which platform is right for your business.
As you explore your options, Aomni’s sales intelligence software can help you make a more informed decision. Our solution streamlines data collection and analysis so your sales team can quickly get the insights they need to improve performance and adapt to market changes.
Gong vs Salesloft at a Glance
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Gong is a revenue intelligence platform that analyzes sales conversations and delivers actionable insights. Using advanced AI, and to improve sales performance, Gong captures:
- Calls
- Transcribes them
- Analyzes interactions
Its standout features include:
- Conversation Analytics: Detailed insights into sales calls.
- Deal Intelligence: Tracks deal progress and identifies risks.
- Forecasting: Provides data-driven sales forecasts
Gong focuses on understanding customer interactions and empowering teams with insights to close more deals.
Salesloft Overview: How It Works, Key Features, and Unique Benefits
Salesloft is a sales engagement platform that streamlines outreach and engagement workflows. It automates communication tasks and tracks customer engagement to optimize sales efforts.
Key features include:
- Cadence Management: Automates and organizes communication sequences.
- Engagement Metrics: Tracks customer responses and behaviors.
- Workflow Automation: Reduces repetitive tasks for sales teams
Salesloft primarily enhances sales productivity and ensures consistent outreach across channels like:
- Calls
- Social media
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What is Gong & How Does It Work?
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Gong is a sales technology that goes beyond conversation analysis. It collects and analyzes data from customer interactions across multiple channels, including:
- Phone calls
- Emails
- Video conferences
Gong's revenue intelligence platform uncovers trends and insights that help improve sales performance. Gong automatically tracks, records, and stores data from customer conversations to make it easier for sales teams to find and use the information. The tool's AI analyzes sales calls and other interactions to provide insights around:
- Deal progress
- Team performance
- Strategies to close more deals
Gong Features: What Can You Do With Gong?
Gong has an extensive feature set that helps sales teams improve performance, streamline sales processes, and gain deeper insights into sales activities. Below are some of the platform's top features.
1. Automated Transcription and Analysis
Gong offers automated transcription of sales calls, enabling teams to capture and review conversations easily. This is completely out of the box. Gong relies on “trackers” that customers must set up based on what's important to their business. These trackers then guide the analysis, extracting key insights from the transcripts to help sales managers understand:
- Conversation dynamics
- Identify trends
- Refine sales strategies
The process isn’t instantaneous. The transcript and intelligence typically take a few hours after the meeting to become available, which can delay immediate action and feedback.
2. Conversation Intelligence
With Gong’s conversation intelligence, users gain valuable insights into the content and context of sales conversations. Features such as:
- Keyword tracking
- Talk-to-listen ratios
- Sentiment analysis
It enables sales teams to evaluate their interactions, uncover opportunities, and improve their approach based on data-driven feedback.
3. Deal and Pipeline Management
Gong helps sales teams track the progress of deals through the pipeline by automatically analyzing conversations and updating CRM records. This feature provides a clear view of:
- Deal health
- Sales activities
- Potential risks
It makes it easier for sales leaders to forecast and manage their pipeline effectively.
4. Performance Analytics and Reporting
The platform offers comprehensive performance analytics and reporting tools that help teams measure and improve their sales effectiveness. Users can access detailed reports on:
- Sales activities
- Conversion rates
- Team performance
It enables them to make informed decisions and drive better results.
5. Integration with CRM and Sales Tools
Gong integrates seamlessly with various CRM systems and sales tools, ensuring that all relevant data is synchronized and up-to-date. This integration allows for a more streamlined workflow and ensures that sales teams have access to comprehensive information without switching between multiple platforms.
6. Coaching and Training
Gong supports sales coaching and training by providing actionable insights from recorded conversations. Managers can use these insights to:
- Offer targeted feedback
- Identify areas for improvement
- Develop customized training programs
This will enhance the skills of their sales teams.
7. Timely Alerts and Notifications
Users can set up alerts and notifications for critical events or changes in their sales process. This feature helps sales teams stay on top of important updates, such as shifts in deal status or key milestones, allowing them to respond promptly and maintain momentum.
8. Customizable Dashboards
Gong offers customizable dashboards that allow users to tailor their view of sales data and analytics. These dashboards can be configured to display the most relevant metrics and insights, providing a personalized experience that aligns with individual or team needs.
9. Security and Compliance
Gong prioritizes security and compliance, ensuring that all data and conversations are protected with robust security measures. This includes:
- Encryption
- Secure access controls
- Compliance with industry standards
It gives users confidence in the safety and integrity of their data.
Pros and Cons of Gong: A Comprehensive Analysis for Sales Teams
Gong’s feature set provides a powerful toolkit for sales teams looking to:
- Enhance their performance
- Streamline their processes
- Gain deeper insights into their sales activities
In the next section, we’ll examine the pros and cons of Gong to help you weigh its advantages and potential drawbacks.
What is Salesloft & How Does It Work?
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SalesLoft is an AI-powered digital platform that helps automate and simplify the buying and selling processes. The tool can send signals from the buyer directly and let the seller know. Thus, you and your team will be prepared to take action at the right moments and have better outcomes when it comes to closing deals.
Key Features of SalesLoft
AI Automation
Among SalesLoft's sales tools, the AI automation feature is transformative. SalesLoft software can automate and predict sales transactions and the likelihood of a potential buyer's investment. The AI assistant can provide feedback to help your sales team and support them.
Coaching
The sales enablement platform allows you to manage your team and provide the assistance needed. The coaching feature has integrated a team dashboard where you can:
- Increase your coaching opportunities
- See performance data
- View your team activity
Analytics
Another key feature of the sales tools that SalesLoft software sales offers is that you can find analytics. You can improve your work and productivity levels by integrating work analytics. Analytics will give you the reports and predictions you need to work more structured and receive the reports you need to improve.
Workflow Management
The SalesLoft sales enablement platform will help you automate the workflows, allowing you to customize your sidebar view and integrate the needed features. With the workflow management monitoring offered by SalesLoft, you will:
- Create
- Manage
- Design
- Monitor
- Automate every task
Email Templates
Sending emails is easier than ever. You can create or customize templates based on your needs and send emails instantly.
Cadences
Adapt and personalize your work style. With cadences, you can work in the way that suits you best and deliver your tasks in your work rhythm.
Integration
There are a lot of sales tools that will make your work easier. Some of the integration we can find in the sales enablement platform are:
- ActHQ
- Quack
- Intel
- Zoom Phone
Rhythm
Rhythm uses artificial intelligence (AI) to build each user a prioritized workflow which includes:
- Cadence steps
- One-off Tasks
- Deals To-Dos
Plays generate tasks based on the activities captured in SalesLoft.
Advanced Email Sequence Capabilities
SalesLoft leverages the power of generative AI to deliver advanced email sequence capabilities. You can deliver a more relevant buying experience with AI, helping you draft attention-grabbing emails. SalesLoft provides dynamic fields that help you personalize outbound communication at a larger scale. You can also A/B test your emails to identify what your prospects are resonating with.
How Aomni's AI-Driven Platform Enhances B2B Sales Intelligence and Optimizes Account-Based Strategies
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
How Aomni Empowers Sales Managers to Drive Quota Achievement and Career Growth Through AI-Enhanced Sales Preparation
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Try our sales intelligence software for free today!
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User Experience & Pricing Comparison Between Gong vs Salesloft
User Interface: Gong vs. Salesloft
Gong: Renowned for its intuitive and user-friendly design, Gong’s interface allows teams to easily navigate. Key metrics and insights are presented clearly on the dashboard, making it accessible even for users with minimal technical experience. This simplicity enables quicker onboarding and adoption.
Salesloft: Salesloft provides a feature-rich interface, but its complexity can pose challenges for new users. While seasoned users appreciate the depth of functionality, the learning curve is steeper due to the vast array of tools and settings available.
Verdict: Gong is better suited for teams looking for a straightforward and visually streamlined interface, while Salesloft may appeal to users who prioritize extensive features despite the complexity.
Customer Support: Gong vs. Salesloft
Gong: Gong offers strong support resources, including:
- The Gong Academy for training
- The Visioneer Community for peer insights
- A Help Center
There’s limited information about response times and availability, which could be a drawback for businesses requiring quick resolutions.
Salesloft: Salesloft provides a robust support framework with direct contact options, a Champion's Customer Hub for training and updates, and proactive tools like the Platform Status and Trust pages. It also offers phone support, which some users find more convenient for urgent issues.
Verdict: Salesloft edges ahead in customer support by offering more accessible and direct communication options, although Gong’s self-help resources are also comprehensive.
Integrations: Gong vs. Salesloft
Gong: Integrates seamlessly with CRM platforms like Salesforce and HubSpot, as well as collaboration tools like Slack. These integrations focus on enhancing CRM data with rich sales insights, making Gong an excellent choice for businesses with an established tech stack.
Salesloft: Provides integrations with tools like:
- LinkedIn Sales Navigator
- Drift
- Marketo
It emphasizes workflow automation and enhanced communication for sales teams.
Verdict: Gong provides deeper CRM-focused integrations, while Salesloft shines in streamlining sales engagement workflows. Your choice will depend on whether your focus is on CRM enhancement or engagement automation.
User Reviews: Gong vs. Salesloft
Gong
Strengths: Praised for its advanced conversation analytics and coaching tools, which enable sales teams to refine strategies and improve performance.
Weaknesses: Some users find Gong’s pricing steep, especially for large teams, and note the need for additional training to leverage its full potential.
Salesloft
Strengths: Widely appreciated for its email automation and cadence management, which save time and improve engagement.
Weaknesses: Lacks advanced conversation analytics, making it less appealing for teams seeking detailed insights into customer interactions.
Verdict: Gong is better for analytics and strategic insights, while Salesloft excels in engagement automation.
Pricing Comparison: Gong vs. Salesloft
Gong
Base Fee:
- Starts at approximately $5,000 per year for up to 49 users.
- Per-User Fee: $1,600 per user annually, with discounts for larger teams.
- Additional Costs: Includes onboarding and training expenses.
Salesloft
Per-User Fee:
- Ranges from $125 to $250 per user monthly ($1,500 to $3,000 annually).
- No Base Fee: Eliminates the upfront cost, making it more accessible for small teams.
Verdict: Gong’s pricing is better suited for small to mid-sized teams with a focus on high-value insights, while Salesloft’s straightforward per-user pricing model works well for businesses focused on scaling outreach efficiently.
Gong vs Salesloft, Which Platform Should You Choose & What Are The Alternatives?
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Choosing between Gong and Salesloft is a bit like deciding whether you need a brilliant sales coach or a productivity powerhouse—it all depends on your goals. If you want a platform that feels intuitive, easy to set up, and just works right out of the box, Gong might be your best bet. It’s designed to make life easier for sales teams by focusing on actionable insights from customer conversations.
Gong vs. Salesloft: Which Platform Best Supports Your Business Needs and Outreach Efforts?
Many users say Gong nails it when it comes to understanding their:
- Business needs
- Offering better ongoing support
- Consistently delivering impactful product updates
On the other hand, Salesloft is all about streamlining your outreach efforts. It’s powerful for:
- Managing cadences
- Automating emails
- Tracking customer engagement
Choosing Between Gong and Salesloft: Which Platform Suits Your Team's Sales Strategy and Workflow
Some users find the learning curve steeper and the interface more complex than Gong. When it comes to ongoing support and innovation, Gong seems to have a slight edge. Reviewers feel Gong not only provides better customer care but is also ahead regarding product updates and long-term direction.
So, ask yourself: Do you need a tool that helps your team sell smarter (Gong) or one that helps you engage customers faster (Salesloft)? Either way, both are top-tier options—you just need to pick the one that aligns best with your business strategy.
The Smartest Sales Intelligence Software for B2B Teams: Aomni
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Transforming Sales Strategy: Aomni’s Role in Improving B2B Team Performance
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Try our sales intelligence software for free today!
Fireflies: The AI Notetaker Alternative to Gong
Fireflies is an AI notetaker and another Gong.io alternative. It has been one of the pioneers in working with popular video conferencing platforms such as:
- Zoom
- Google Meet
- MS Teams
Initially, Fireflies focused on transcribing audio recordings, but now it also offers a live video/screen recording feature. This feature is only available in its paid plans.
One of Fireflies' standout features is its Smart Search function. This feature lets users quickly find information from previous conversations and extract key details within seconds. It can benefit those who need to reference previous conversations or meetings.
SalesLoft: A Feature-Rich Alternative to Gong
SalesLoft is a sales engagement platform that helps sales teams boost revenue by improving prospect communication. The software’s capabilities go beyond sales calls, provide tools for managing email, and even direct integration with CRM systems to streamline operations.
It’s ideal for sales teams looking to improve their inbound and outbound sales processes. SalesLoft also has deep analytics and reporting features to help sales teams track performance over time.
Chorus.AI: The Alternative for Market Insights
Chorus.ai will provide businesses with market intelligence data to help them deeply understand their customers. The platform’s market intelligence data will help you discover how often customers mention your product’s features and how it impacts conversion and deal outcome.
Your product managers can use this information from Chorus.ai to understand where to focus:
- Priorities
- Collateral
- Training resources
The software’s market intelligence capabilities will also track how often your competition appears in deals and during what stages of your pipeline, allowing you to identify how this impacts deals and where you should focus resources.
InsightSquared: The Alternative for Revenue Intelligence
The dashboard can provide and cover entire revenue teams by these elements:
- On-demand
- Executive-level
- Interactive analytics
Enhancing Sales Operations: Monitoring Team Performance with InsightSquared Analytics
InsightSquared provides sales forecasting and analytics dashboards to help businesses monitor real-time revenue intelligence. The dashboard within InsightSquared provides advanced sales forecasting and analytics metrics that allow you to monitor real-time revenue intelligence.
When using the dashboard, you can:
- Increase operation visibility
- Monitor vital metrics
- Monitor individual team members
InsightSquared can generate 350 types of custom reports that will automatically update to keep your teams well-informed.
Try Our Sales Intelligence Software for Free Today
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Try our sales intelligence software for free today!
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