12 Best B2B Sales App & Tools To Streamline Sales Processes
Looking to supercharge your B2B sales? Explore 12 essential tools to automate tasks, improve efficiency, and drive revenue
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Sales acceleration software can help you get more leads and close deals faster. One type of sales acceleration software that can help you achieve that is a B2B sales app. A B2B sales app can automate time-consuming tasks, improve team collaboration, and help sellers get organized—so they can focus on what really matters: closing deals. Struggling with complex sales processes? You’re not alone. According to HubSpot, 70% of salespeople say their jobs are getting more difficult. The right B2B sales app can help ease the burden and drive more revenue for your business. In this blog, we’ll explore the features and benefits of B2B sales apps in sales acceleration and how to choose the best one for your business.
What Is A B2B Sales App?
A B2B sales app is a specialized tool designed to make the business-to-business sales process:
- Smoother
- Faster
- More effective
Its not just a generic app—its tailored specifically for sales reps, account managers, and other professionals who work directly with business clients, often on the go or in the field.
According to statistics, 83% of salespeople say that having access to mobile sales tools makes their company appear more cutting-edge than their rivals, making them more attractive to customers. 55% of small businesses report that mobile sales tools give them a clear advantage over other companies.
Streamline Your Sales Process with B2B Sales Apps
Imagine you’re a sales rep visiting multiple clients in a day. A B2B sales app becomes your assistant, allowing you to easily access crucial information, like product catalogs, pricing, inventory levels, and even customer histories, all from your device. This means you can have informed, real-time conversations with clients without going back and forth for details.
The app can also streamline many repetitive tasks:
- Helping you keep track of leads
- Schedule follow-ups
- Organize sales orders
And it’s all integrated so that, as you move from one client to the next, everything you need is:
- Centralized
- Up-to-date
- Accessible
Enhance Client Relationships with B2B Sales Apps
A great B2B sales app goes beyond just simplifying processes—it enhances your connection with clients. It helps you understand their needs better by giving insights into purchase history and potential product interest. So, instead of generic pitches, you can tailor your conversations to resonate with each business client’s specific requirements, which builds stronger relationships and leads to better sales outcomes.
A B2B sales app is about efficiency and customization. It lets sales teams work smarter, not harder, while staying responsive and relevant to their clients.
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7 Key Features Of A B2B Sales App
1. Lead Management
Lead management stands at the core of a B2B sales application. This feature gives sales teams the tools through the sales funnel to:
- Capture
- Organize
- Track leads
Lead management ensures that no potential deal slips through the cracks by allowing sales teams to prioritize follow-ups based on lead status and activity.
2. Customer Relationship Management (CRM)
A B2B sales app with integrated CRM functionality enables sales reps to build and maintain strong client relationships. The CRM captures detailed records of all customer interactions, allowing teams to provide a more personalized experience by understanding customer preferences and past engagements.
3. Sales Automation
Sales automation features handle repetitive tasks such as:
- Follow-up email
- Meeting scheduling
- Report generation
By automating these activities, sales teams can focus on high-impact tasks, increasing overall productivity without getting bogged down in administrative work.
4. Accounts And Contacts Lists
The ultimate aim of a good sales app is to provide a complete and comprehensive platform. If an app fails to include an accounts and contacts list, forcing you to switch between two separate applications, it’s not entirely doing what it intended. A good sales rep app will provide an all-in-one solution, allowing you to manage your account information through a shared database, update and edit contacts as necessary, and sync data easily across all your devices.
5. Analytics And Reporting
B2B sales apps provide comprehensive analytics tools that track performance metrics and generate detailed reports. This data-driven approach helps businesses monitor trends, assess team performance, and make strategic decisions based on insights drawn from real-time sales data.
6. Collaboration Tools
B2B sales apps often include collaboration tools to keep everyone aligned. Features such as task assignments, note-sharing, and in-app messaging ensure team members can work seamlessly together, particularly when multiple people manage the same accounts or deals.
7. Integration Capabilities
Integration with other business tools is essential for workflow efficiency. A B2B sales app that connects with platforms like:
- Marketing automation systems
- Email services
- Accounting software
It allows data to flow smoothly across systems, creating a more streamlined work environment.
Transform Your Sales Team with Aomni's AI-Powered Platform
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni: The Ultimate Sales Enablement Tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Try our sales intelligence software for free today!
Why You Need A B2B Sales App For Your Sales Team?
Sales teams spend 66% of their time on sales enablement tasks instead of selling. B2B sales apps increase efficiency and productivity by automating repetitive tasks so sales reps can spend less time on admin and more time closing deals.
For example, sales acceleration software can automate tasks like:
- Sending follow-up emails
- Scheduling meetings
- Generating reports
Instead of being bogged down with administrative work, teams can focus on higher-value activities, like building client relationships and strategizing on critical deals.
Better Lead Management and Organization
Sales acceleration software helps organize leads so sales reps can prioritize and manage them more effectively. Instead of letting valuable prospects fall through the cracks, these B2B sales apps provide structured lead management to ensure sales teams can capture and track leads throughout the sales pipeline.
For instance, sales reps can categorize leads based on potential, status, or timing, making it easier to prioritize follow-ups and capitalize on opportunities. This targeted approach can lead to a higher conversion rate and faster sales cycles.
Enhanced Customer Relationships with CRM Integration
Most B2B sales apps come with integrated CRM capabilities or seamlessly connect with existing CRM software. These features allow sales teams to record comprehensively:
- Each client’s history
- Preferences
- Interactions
With this data at their fingertips, sales reps can personalize their approach, addressing specific customer needs and preferences, leading to deeper relationships and increased loyalty.
Access to Sales Data and Insights
B2B sales apps have analytics tools that:
- Help track sales metrics
- Measure team performance
- Analyze customer behaviors
Access to this data provides critical insights into market trends and customer preferences, allowing sales managers to:
- Make informed decisions
- Adjust strategies
- Identify areas for improvement
Seamless Team Collaboration
With features like task assignments, note-sharing, and in-app messaging, B2B sales apps facilitate better collaboration among team members. This is particularly helpful when multiple team members work together on a large account or must stay aligned on a sales strategy. Seamless collaboration ensures everyone is on the same page, reducing the risk of miscommunication and missed opportunities.
Greater Workflow Integration
Most B2B sales apps integrate with other business tools, such as:
- Marketing automation
- Email platforms
- Accounting software
It streamlines data flow across systems. This connectivity saves time and enhances the overall accuracy and consistency of information across different organizational functions.
Enhanced Customer Experience
B2B sales apps directly contribute to a better customer experience by allowing sales reps to respond faster, personalize interactions, and prioritize critical accounts. When customers feel understood and receive timely responses tailored to their needs, they’re more likely to trust and engage with the business, leading to stronger client relationships and more closed deals.
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12 Best B2B Sales Apps & Tools That Streamline The Sales Processes For Sales Teams
1. Aomni: The AI-Powered Sales Intelligence Software
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Try our sales intelligence software for free today!
2. LinkedIn Sales Navigator: Your Key To Unlocking The Potential Of LinkedIn
LinkedIn has a huge global user base of 875 million members. Many of these users are high-income earners who are currently “in the market” to buy products. Nearly 16 million people hold ownership or senior C-suite positions within their organizations.
LinkedIn Sales Navigator is a sales tool designed to help you engage with prospects on this powerful platform.
Advanced Prospect Search with LinkedIn Sales Navigator
Core features include:
- Advanced search capabilities leverage filters such as job titles, organization size, and company.
- Custom prospect list building and management. Here, you can take notes and get alerts about relevant prospect updates, such as job changes.
- Personalized prospect outreach via LinkedIn mail. LinkedIn Sales Navigator can tap the most important social media platform for B2B businesses. Here, you can find prospects with precision and ease.
3. Salesforce: The CRM Giant
Salesforce is one of the most widely used CRM software. There is a reason why so many deem it the best sales software for growing businesses:
- It has been around since 1999 and has continued to lead the industry with features and add-ons that can meet your company’s needs.
- It is a cloud-based software that facilitates communication between your sales team and customers, both current and potential.
- It also allows sales reps to collaborate with other company departments, such as IT and marketing, from anywhere. Free 30-day trials and many different price plans are available.
4. HubSpot: The Free Sales Software With Tons of Features
HubSpot offers a variety of solutions based on your needs, but its CRM offering can help you keep track of every deal in your pipeline. You can quickly sort HubSpot’s dashboard by deals won and lost and appointments scheduled and track your performance against quota. This sales tool tracks customer interactions automatically, so you don’t have to send many emails manually. And, the best part is, getting started is free.
5. Salesflare: The Sales Prospecting Tool That Does It All
If you’re selling to businesses (B2B) and want a complete sales prospecting solution, then Salesflare may be what you’re looking for.
Automated Email Campaigns with Salesflare
Core features include:
- A robust LinkedIn integration. You can add leads from LinkedIn, find their email addresses, and easily enroll them in an email sequence.
- Email campaigns and sequences. This helps you automate your outreach and follow-up emails so you don’t have to send many manually. It works seamlessly with Google Workspace and Microsoft 365.
- Automated data enrichment. This feature enriches your leads automatically with data from LinkedIn and other publicly available sources, as well as from email signatures.
- Add leads from anywhere with the Chrome extension. Open the extension on any website and find the right contact person, including their contact information.
Streamline Your Sales Pipeline with Salesflare
Salesflare is not just a sales prospecting tool. It’s a comprehensive sales CRM software that is simple to use and easy to keep up to date so that you can turn all these leads into deals.
6. Wiza: A Reliable Sales Prospecting Tool
Wiza is a sales prospecting tool for sales, marketing, and recruiting professionals. It provides an extensive, searchable database of B2B professionals that personal and company filters can filter:
- Name
- Job title
- Industry
It offers real-time verified contact data like email addresses and phone numbers to power your outreach.
Seamless Integration with Popular CRM Tools
Core features include:
- Over 830 million contacts, including:
- Verified email addresses
- Phone numbers
- Current job titles
- Ability to export up to 10,000 leads and send contact information directly to CRMs like:
- HubSpot
- Salesforce
- Outreach and more
- A free Chrome extension that enables you to view contact data on LinkedIn and export in bulk via LinkedIn Navigator and LinkedIn Recruiter.
- Wiza verifies all contact data in real-time, ensuring you have the most accurate contact information available for your outreach.
7. Crunchbase: A Company Database to Help You Identify Prospects
Crunchbase is a company database that collects insights on private and public companies. You can filter prospects based on company, investor, and funding data here. Crunchbase also gathers the latest news on the companies you track.
Access Verified Contact Information with Crunchbase
Core features include:
- Access to verified contact data.
- You can also connect with contacts from within the platform.
- Account recommendations based on predefined criteria.
- Market monitoring. This helps you to recognize industry trends early, track buying signals and identify trigger events.
- With Crunchbase, you can access and monitor key financial data and insights that indicate buying power and readiness. That includes news related to:
- Funding
- Information about funding type
- Who financial backers are
8. CIENCE GO Data: A Powerful Sales Intelligence Solution
GO Data by CIENCE is an advanced tool for sales intelligence, housing more than 200 million records that are regularly validated and updated for precision. The platform simplifies the list-building process with its user-friendly interface. It allows for virtually limitless configurations of Ideal Customer Profiles, which can be assembled using the SCIENCE Go Data builder within seconds. As one of the world's largest outbound services companies, its extensive network usage minimizes data decay by facilitating regular use and updates.
Data compliance is a priority for CIENCE, as they regularly cross-check:
- Mobile numbers with global Do Not Call lists
- Validate emails
- Ensure all data handling aligns with B2B data best practices and country law
CIENCE GO Data is a reliable tool for sales reps, business development departments, customer data analytics, and account-based marketing (ABM) teams. With its extensive features and competitive pricing model, GO Data offers a unique, data-driven strategy for businesses of all sizes and industries.
Personalized Outreach with CIENCE GO Data
Core features include:
- Advanced search capabilities
- Leveraging filters such as:
- Job titles
- Seniority level
- Organization size
- Industry
- Revenue
- Company
- Custom ICP (Ideal Customer Profile) and account list building and management. GO Data enables you to configure and manage target profiles while being notified of updates, such as job changes—precision targeting of prospects with the ability to access their validated contact information for personalized outreach directly.
CIENCE GO Data empowers B2B businesses with unparalleled access to a rich, validated contact database. Here, you can locate and engage your prospects with precision and ease.
9. Usergems: A Unique Tool for Tracking Job Changes
Usergems is a sales intelligence platform that offers two powerful sales prospecting solutions:
- Account tracking: Account tracking allows you to monitor relevant job changes within target organizations. You can also access verified contact data and identify previous touchpoints within the organization.
- Contract tracking: Every time a former lead or customer moves to a new company, it provides an opportunity to pitch your product or service to that new organization through a warm introduction. Contact tracking focuses on job changes for:
- Prospects
- Users
- Leads
- Former customers
What we love:
Not only does Usergems alert you when a former lead or prospect leaves their company, the platform also adds them to your CRM as a new contact (with their new information).
10. Apollo: A Sales Intelligence and Engagement Platform
Apollo is a sales intelligence and engagement platform that enables prospect discovery, outreach, and management. The platform’s engagement features (especially those that leverage automation and AI) are compelling.
Core features include:
- A prospect database of over 250 million contacts. These prospects can also be filtered using 200+ attributes, including:
- Verified phone numbers
- Email addresses
- Job titles
- Prospect monitoring functionality. This alerts you of:
- Job changes
- Funding news
- Hiring decisions
Artificial Intelligence (AI). This allows you to use the “Persona Lookalike” functionality that suggests prospects based on your ideal client persona. Apollo has multiple integrations. Not only can you integrate your CRM, Apollo also has a Chrome extension that allows you to find contact details of LinkedIn connections.
11. PartnerTap: For Co-Selling and Ecosystem Revenue
If you want to leverage your ecosystem, PartnerTap may be your solution. This enterprise solution enables “co-selling, co-marketing, and lead-sharing” among business partners. This works via a simple three-step process:
- You sign up for the platform.
- Your data is automatically pulled from your customer relationship management system (CRM) or a CSV file.
- You then invite your partners to connect on the platform at no cost.
Maximize Your Partner Ecosystem with PartnerTap
Once you’ve done this, PartnerTap allows you to:
- Uncover overlapping customers
- Prospects
- Opportunities within your ecosystem
That includes prospects of current customers of one or more of your partners. Plus, you (and your partners) have full control over what and how much data you share. For many salespeople, partners are often an untapped or underutilized prospecting resource. PartnerTap provides a non-competitive, mutually beneficial system for uncovering opportunities throughout your partner ecosystem.
12. Mixmax: For Multichannel Sales Engagement
Mixmax is a sales engagement platform designed to streamline and optimize the sales process for:
- SDRs
- AEs
- CSMs
With its user-friendly interface and AI-driven automation, Mixmax enables multi-channel prospecting, allowing sales teams to connect with leads across different platforms, book more meetings, and close more sales.
AI-Powered Multichannel Prospecting and Email Personalization
Core features include:
- The ability to create multichannel prospecting sequences including:
- Emails
- Call tasks
- LinkedIn connection requests
- DMs
- SMS
- AI-powered email personalization tools that help users craft personalized emails and optimize send times, improving open and reply rates.
- Automatic syncing with Salesforce and HubSpot to ensure all communications and activities are logged, reducing manual data entry and maintaining up-to-date records.
- Automation tools that allow users to set up rules and triggers based on recipient actions, ensuring timely follow-ups.
- Email enhancements to help sellers stand out in a crowded inbox like:
- In-email polls and surveys
- One-click calendaring
- Embedded CTA buttons
- Link previews and more
- Mixmax integrates with multiple platforms making it easy for sales teams to adopt and use without needing to switch between multiple tools with:
- Gmail
- Outlook
- Salesforce,
- HubSpot
- The AI features for email personalization and timing are valuable for boosting open and reply rates.
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Try Our Sales Intelligence Software for Free Today
Aomni is revolutionizing the way B2B sales teams operate. Our platform transforms how sales professionals prepare for customer conversations by giving them the tools and insights needed to elevate their performance.
As a result, Aomni users not only close more substantial deals, but they also accelerate career progression and promote opportunities.
Unprecedented Efficiency and Effectiveness for Complex B2B Sales
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
For instance, Aomni enhances prospect and account research, automates call prep, and provides personalized AI agents to optimize sales processes. These features enable sales professionals to identify the best targets for their sales efforts systematically. They are also prepared for interactions with these accounts so that they can enter each customer conversation fully prepared and strategically positioned for success.
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