Top 118 Sales Enablement Tools & Software For Streamling The Sales Process
Discover the top sales enablement tools to boost sales productivity and improve team performance. Try our software today to streamline your sales.
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Sales teams often need more resources to reach and engage prospects effectively to close deals. Sales intelligence tools can help alleviate this issue by providing sales teams with the intelligence they need to connect with prospects and provide value throughout the buying process. In this blog, we explore the top sales enablement tools to help you boost productivity and improve team performance.
Aomni's sales intelligence software is one of the best tools for learning about the various sales enablement tools on the market. With Aomni, you can discover opportunities to enhance your sales process and enable your team to close deals faster.
What Is Sales Enablement?
Sales enablement gives your sales team the resources to sell more effectively. It’s about equipping sales reps with the right information at the right time to help them close deals. Sales enablement ensures that a rep knows the latest information about a product before communicating with a buyer.
This approach helps sales teams to be more productive, effective, and impactful in their work. An effective sales enablement strategy provides comprehensive support through a blend of the:
- Right tools
- Content
- Processes
- Training
Sales Enablement Strategy
It’s designed to empower sales teams to sell smarter and more efficiently, thereby driving sales performance and contributing to the organization's overall success.
By adopting a holistic and integrated approach to sales enablement, businesses can ensure that their sales teams are well-prepared to meet the challenges of the modern sales landscape. This will ultimately lead to improved sales outcomes and sustained business growth.
Sales Pitch Improvement
Sales enablement tools help sales teams get organized, deliver better sales pitches, and improve business revenue. The right tools help sales reps access the information they need to close deals faster.
Sales Team Optimization
Customer relationship management (CRM) systems, sales automation software, and sales enablement platforms help sales teams:
- Organize their processes
- Provide structure to their operations
- Improve sales performance
Sales enablement tools also help teams optimize their performance through analytics. As sales teams use enablement tools to improve their sales processes, they become:
- Better organized
- Close deals faster
- Improve business revenue
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What Are Sales Enablement Tools?
Sales enablement tools are essential systems that provide sales teams with the right resources at the right time to engage prospects and close deals effectively.
These tools act as a centralized content repository where sellers can easily access marketing materials, sales collateral, and business intelligence, all tailored to different stages of the buyer’s journey.
Content Organization
By tagging each piece of content with details like target persona and funnel stage, these tools allow sales reps to find the most relevant material for their conversations quickly, ensuring they approach prospects with the right information every time.
How Can Sales Enablement Tools Help Your Business?
One of the core benefits of sales enablement tools is that they make it easier for sales teams to tap into the wealth of content created by marketing and product teams. Instead of hunting through scattered resources, reps can see what content resonates most with prospects through built-in analytics.
This insight helps them focus on the materials that drive engagement, leading to more productive conversations and, ultimately, more closed deals.
Features of Sales Enablement Tools
Beyond content management, sales enablement platforms also streamline workflows by integrating with CRM systems, sales automation, and analytics tools, providing a comprehensive view of sales performance.
They allow salespeople to be more prepared and proactive, knowing they have the support of data-driven content at their fingertips.
The Growing Popularity of Sales Enablement Tools
And this trend isn’t going unnoticed. In 2023, there was a significant 20% increase in the adoption of sales enablement tools among sales professionals in the U.S., a clear indication that businesses are investing more in equipping their teams with the right tools to succeed.
Maximize Your B2B Sales Potential with Aomni's AI-Powered Platform
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
AI-Powered Sales Enablement for Better Results
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Try Aomni Today
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Try our sales intelligence software for free today!
A Few Types Of Sales Enablement Tools
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Sales intelligence tools are incredibly useful for B2B sales. Advanced software like Aomni helps your sales team uncover insights about a prospect's business.
This information can help them tailor their outreach to address the unique needs of your target. In an industry where every touchpoint matters, sales intelligence tools optimize your outreach efforts to improve close rates.
Engaging Buyers with Sales Engagement Tools
Sales engagement tools help sales teams communicate with potential buyers. This includes:
- Emails
- Phone calls
- Social media outreach
The more you can personalize these communications, the better. Sales engagement tools often come with features that let you:
- Track buyer interactions
- Automate certain processes
Communication Optimization
This helps sales teams optimize their communication strategies to boost engagement and conversion rates.
Organizing Sales Content with Sales Content Management Tools
If you’re selling a more complicated product, like enterprise software, you’ll probably need a
good sales content management tool. This type of software lets you organize all the:
- Blogs
- Whitepapers
- Case studies
- PDFs
- Videos
- Any other content or pieces
Using Video to Engage Buyers
Bite-size video platforms are a relatively new type of software that salespeople are starting to use. These tools let reps do outreach at scale in a fun, digestible format. They can quickly record a short video, embed it in an email, and send it out to engage with potential customers. Some audiences are more receptive to this than others, so keep in mind that your mileage may vary. It’s a neat sales productivity-boosting hack though.
Zeroing in on Qualified Leads with Sales Intent Tools
The primary function of sales intent tools is to help sales teams zero in on qualified leads. Some sales intent tools can tell you the roles or titles of the people engaging on your website by collecting that data.
Benefits of Sales Enablement Software
Sales reps spend 30% of their time searching for content. Sales enablement software solves this problem by organizing your documents and sales collateral in a centralized repository.
With proper sales enablement tools, reps can find any piece of content they need in a matter of seconds.
How To Choose The Right Sales Enablement Tool
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Integration with Your Tech Stack: The First Step to Choosing the Right Sales Enablement Tool
Ensure the sales enablement tool fits well with your current tech stack. If you're already using software like a CRM, communication platforms, or marketing tools, the new tool should integrate smoothly with these systems.
This will prevent your team from wasting time copying and pasting data between apps and allow them to focus on selling. Integration helps maintain a seamless workflow, making your sales process more efficient.
Roll-out and Onboarding Process: How to Ensure a Smooth Transition to Your New Sales Enablement Tool
Look into the onboarding process. Ask potential vendors about the average time it takes to get a company your size up and running. The easier it is to onboard your team and make the tool part of their daily routine, the faster you'll see returns on your investment.
Vendors offering hands-on support, like training sessions or dedicated onboarding resources, can make all the difference in ensuring your team actually uses the tool. References from other companies with similar setups can also give you a clearer idea of what to expect.
Ease of Use and Maintenance: Ensure Your Team Actually Uses the Sales Enablement Tool
The tool should be easy to configure and use daily without requiring constant manual maintenance. If the sales enablement software forces your team to spend a lot of time on administrative tasks, it may not be worth the long-term investment.
Look for a system that automates routine processes and is user-friendly enough for your team to adopt without too much friction.
Customer Support: Find a Sales Enablement Tool That Fits Your Team's Needs
Consider the level of customer support the vendor offers. Some providers offer limited support, such as online knowledge bases or U.S.-only availability. If your team needs around-the-clock support or prefers to resolve issues over the phone, make sure the vendor offers these services.
Clear, accessible support will save you headaches in the long run, especially during critical sales periods when downtime isn’t an option.
Top 118 Sales Enablement Tools & Software For Streamling The Sales Process
1. Aomni
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
AI-Powered Sales Enablement for Better Results
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Try Aomni Today
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Try our sales intelligence software for free today!
2. Salesforce
Salesforce is a leading CRM platform that includes sales enablement features designed to enhance seller productivity. Its Sales Programs tool provides AI-powered coaching, resources, and analytics to help sales reps engage effectively with customers. Key features include:
- In-app guidance and templates for best practices
- AI-driven feedback on sales pitches
- Revenue milestone tracking to measure performance
3. Copper
Copper is a CRM built specifically for Google Workspace users, allowing for deep integration with Gmail and other Google applications. Key features include:
- Automatic data capture from emails and calendar events
- Seamless collaboration within Google Workspace
- Advanced reporting and analytics capabilities
4. Zoho CRM
Zoho CRM is a comprehensive solution that offers a suite of tools for managing customer relationships and sales processes. Key features include:
- Automation of repetitive tasks
- Multi-channel communication support (email, social media, etc.)
- Customizable dashboards and reporting tools
5. Insightly
Insightly is a CRM that combines project management capabilities with customer relationship management. Key features include:
- Project tracking alongside customer interactions
- Customizable workflows and automation
- Integration with popular apps like Gmail, Outlook, and Slack
6. Xant (Formerly Insidesales)
XANT provides AI-driven insights to improve sales performance. It focuses on optimizing sales engagement through data analysis. Key features include:
- Predictive analytics for lead scoring
- Automated outreach tools
- Real-time insights into buyer behavior
7. VanillaSoft
VanillaSoft is designed for inside sales teams, offering tools for lead management and automated calling. Key features include:
- Dynamic lead routing based on availability and performance
- Integrated phone system for easy dialing
- Real-time reporting on sales activities
8. Mixmax
Mixmax enhances productivity for sales teams by integrating with Gmail to streamline communication. Key features include:
- Email tracking and scheduling
- Templates for repetitive emails
- Integration with calendar and task management tools
9. FrontSpin
FrontSpin is a cloud-based calling platform that helps sales teams manage their outreach efforts effectively. Key features include:
- Power dialing capabilities to increase call volume
- Call recording and analytics for performance improvement Integration with
- CRMs for streamlined workflows
10. RingDNA
RingDNA provides a comprehensive sales engagement platform that integrates with Salesforce. Key features include:
- AI-driven conversation analytics
- Automated call logging and follow-ups
- Real-time coaching tools for sales reps
11. Bigtincan
Bigtincan focuses on content management and training for sales teams. Key features include:
- AI-driven content recommendations based on context
- Mobile access to training materials and resources
- Analytics on content usage and effectiveness
12. Mediafly
Mediafly offers solutions for content management and sales enablement, focusing on delivering relevant content at the right time. Key features include:
- Interactive presentations and product demos
- Analytics on content engagement
- Integration with CRM systems for seamless access
13. Tiled
Tiled provides an interactive content platform that allows sales teams to create engaging presentations and experiences. Key features include:
- Customizable templates for interactive content
- Analytics to track user engagement
- Integration with existing marketing tools
14. Paperflite
Paperflite is a content management platform designed to help sales teams manage their resources effectively. Key features include:
- Centralized repository for all sales materials
- Analytics on content usage and effectiveness
- Easy sharing options for presentations and documents
15. GetAccept
GetAccept combines proposal management with video messaging to enhance the sales process. Key features include:
- Document tracking and e-signatures
- Video messaging capabilities for personalized outreach Integration with
- CRMs for streamlined workflows
16. Proposify
Proposify simplifies the proposal creation process with customizable templates and tracking capabilities. Key features include:
- Drag-and-drop proposal builder
- Real-time notifications when proposals are viewed or signed
- Analytics on proposal performance
17. Qwilr
Qwilr allows users to create visually appealing proposals that can be shared online. Key features include:
- Interactive quotes and proposals with embedded media
- Analytics to track engagement with proposals
- Integration with payment gateways for seamless transactions
18. Better Proposals
Better Proposals focuses on creating professional-looking proposals quickly. Key features include:
- Customizable templates tailored to different industries
- E-signature capabilities for easy approvals
- Tracking tools to monitor proposal engagement
19. GetResponse
GetResponse is primarily an email marketing tool but includes features beneficial for sales enablement, such as landing pages and automation workflows. Key features include:
- Email automation sequences tailored to customer journeys
- Landing page creation tools for lead generation
- Analytics on email performance and engagement
20. QuoteWerks
QuoteWerks is a quoting software that helps streamline the proposal process by integrating with various CRMs and accounting systems. Key features include:
- Quick quote creation from pre-built templates
- Integration with inventory systems for accurate pricing
- Reporting tools to analyze quote success rates
21. ActiveCampaign
ActiveCampaign combines email marketing automation with CRM capabilities, making it suitable for nurturing leads through personalized communication pathways. Key Features Include:
- Advanced segmentation of contacts
- Automated email campaigns based on user behavior
- Integrations with numerous third-party applications
22. Freshworks CRM
Freshworks CRM provides an intuitive interface and robust automation tools to enhance customer interactions. Key Features Include:
- AI-powered lead scoring
- Workflow automation to reduce manual tasks
- Multi-channel communication support
23. EngageBay
EngageBay offers an all-in-one marketing, sales, and service software solution designed for small businesses. Key Features Include:
- Email marketing automation
- Sales pipeline management
- Customer support ticketing system
24. Nutshell CRM
Nutshell CRM focuses on simplicity while providing essential tools needed by small business teams. Key Features Include:
- Easy-to-use interface
- Built-in email tracking
- Reporting dashboards
25. Agile CRM
Agile CRM provides a range of functionalities including contact management, project tracking, and marketing automation. Key Features Include:
- Email campaigns integrated directly into the CRM
- Social media integration capabilities
- Task automation options
26. Pipeliner CRM
Pipeliner CRM offers a visual approach to managing sales processes. Its intuitive interface allows users to visualize their sales pipeline effectively. Key features include:
- Visual sales pipeline management
- Customizable dashboards and reports
- Integration with various communication tools for seamless workflows
27. HubSpot Sales Hub
This platform integrates CRM, sales engagement tools, and analytics, giving teams a full picture of their sales pipeline. It simplifies tracking deals, automating tasks, and managing customer interactions.
28. Outreach
Known for its sales engagement capabilities, Outreach allows reps to automate workflows, track customer interactions, and measure outcomes, helping streamline repetitive tasks while boosting productivity.
29. SalesLoft
SalesLoft excels in managing sales cadences. It provides detailed insights into communication sequences, helping reps identify the most effective touchpoints in their outreach.
30. Gong
Gong’s conversation intelligence analyzes sales calls, emails, and meetings, offering valuable insights into what drives deals forward, helping reps refine their sales pitches.
31. Seismic
With a focus on content management, Seismic provides personalized content at the right time, along with analytics to see how that content impacts the sales process.
32. Showpad
Combining content management and training, Showpad equips sales teams with easy access to necessary materials and ongoing learning opportunities in one platform.
33. Highspot
Highspot helps teams organize and deliver content, track usage, and measure its impact, ensuring the right resources are being used to close deals.
34. Chorus
Similar to Gong, Chorus uses conversation intelligence to analyze sales interactions, revealing trends that can help improve sales coaching and strategies.
35. Brainshark
Brainshark focuses on sales readiness and training, ensuring that sales teams are always prepared with the knowledge and skills needed to succeed.
36. PandaDoc
This tool simplifies document workflows, allowing reps to quickly create, send, and track proposals and contracts, making it easier to close deals.
37. DocuSign
DocuSign streamlines the contract management process, enabling electronic signatures that speed up deal closures and eliminate delays in finalizing agreements.
38. ClearSlide
ClearSlide combines content delivery, tracking, and analytics, helping sales teams:
- Deliver more engaging presentations
- Follow up with data-driven insights
39. LinkedIn Sales Navigator
This tool helps sales teams leverage LinkedIn to find prospects, engage meaningfully, and track interactions within the platform, making prospecting much easier.
40. ZoomInfo
A robust B2B data provider, ZoomInfo supplies accurate contact information and company insights, greatly improving prospecting and outreach efforts.
41. Yesware
By integrating directly with email platforms, Yesware allows reps to track email engagement, schedule follow-ups, and analyze performance metrics from within their inbox.
42. Pipedrive
Pipedrive is a CRM designed to help sales teams visualize their pipeline, automate processes, and track deals more effectively, ensuring nothing falls through the cracks.
43. Calendly
Calendly automates scheduling by allowing prospects to book meetings directly on a rep’s calendar, reducing the back-and-forth often involved in setting appointments.
44. Aircall
Aircall is a cloud-based phone system that integrates with CRMs, making inbound and outbound calls more efficient and giving sales teams a streamlined workflow.
45. Vidyard
Vidyard offers video sales enablement, allowing reps to create personalized video messages that stand out and foster deeper engagement with prospects.
46. Zoom
This widely-used video conferencing platform is essential for virtual meetings, demos, and presentations, helping sales teams engage remotely with prospects and clients.
47. Lusha
Lusha is a B2B lead generation tool that provides accurate contact data for decision-makers, such as phone numbers and email addresses. It integrates with CRM systems like Salesforce and HubSpot, making it easy to enrich contact information and prospect more efficiently.
48. Apollo.io
Apollo.io combines a B2B database with sales engagement tools, allowing teams to prospect more effectively. It provides access to millions of contacts, integrates with CRMs, and offers automation features like outreach sequences to streamline sales efforts.
49. Hunter.io
Hunter.io specializes in email address searches. It helps sales teams find professional email addresses for leads based on domain names, allowing them to build targeted outreach lists quickly. Hunter also offers email verification services to ensure data accuracy.
50. Leadfeeder
Leadfeeder helps businesses identify website visitors, turning anonymous traffic into qualified leads. It integrates with CRM tools to match site visitors with their respective companies, allowing sales teams to follow up with warmer leads.
51. Clearbit
Clearbit is a data enrichment tool that provides detailed company and contact information. It offers real-time data updates and integrates with CRMs, marketing automation tools, and other platforms to help sales teams gain actionable insights for targeting prospects.
52. Lessonly
Lessonly is a training platform designed for sales teams to learn and practice skills. It allows organizations to create interactive lessons, track progress, and coach sales reps to improve performance in real-world selling scenarios.
53. MindTickle
MindTickle offers sales readiness and enablement solutions, focusing on onboarding, training, and ongoing skill development. Its platform includes quizzes, role-play scenarios, and detailed analytics to ensure that sales reps are prepared for client interactions.
54. Allego
Allego focuses on sales training, providing reps with on-demand learning through video-based content. It also includes features for collaborative learning and knowledge sharing, making it ideal for companies that value peer-to-peer coaching.
55. Spekit
Spekit is a sales enablement tool that integrates with your existing workflows to provide just-in-time learning. It embeds training material directly into the platforms your team uses (e.g., CRM tools) and offers knowledge-sharing capabilities to reduce onboarding time.
56. Guru
Guru is a knowledge management platform designed to capture and organize information in real-time, allowing sales teams to access the right content when they need it. It’s especially useful for onboarding, sales pitches, and customer-facing interactions.
57. Drift
Drift is a conversational marketing and sales platform that uses chatbots and AI to engage website visitors in real-time. It helps convert traffic into leads by answering questions, scheduling meetings, and qualifying leads without human intervention.
58. Intercom
Intercom is a customer messaging platform that combines live chat, bots, and marketing automation to engage prospects across various touchpoints. It’s ideal for sales teams that need to manage both customer support and sales outreach through a single platform.
59. TARS
TARS is a chatbot builder specifically designed for lead generation. It allows businesses to create custom chatbots that guide users through conversations and capture essential information for sales teams to follow up on.
60. MobileMonkey
MobileMonkey is a chatbot platform that integrates with Facebook Messenger, Instagram, and SMS. It’s perfect for teams that focus on omnichannel communication and want to automate customer interactions through various messaging platforms.
61. ManyChat
ManyChat is a leading chatbot platform for Facebook Messenger and Instagram. It enables sales teams to automate conversations, nurture leads, and guide users through sales funnels via social media messaging apps.
62. HelloSign
HelloSign is an e-signature tool that simplifies the process of signing and sending contracts. It integrates with popular tools like Dropbox, Google Drive, and Salesforce, making document workflows seamless for sales teams.
63. SignNow
SignNow is another electronic signature platform that streamlines contract management. It offers:
- Easy-to-use templates
- Advanced team collaboration
- Integrations with CRMs and other business tools
64. Adobe Sign
Adobe Sign is part of the Adobe Document Cloud suite, providing a comprehensive solution for e-signatures and digital document workflows. It’s widely used for its robust security features and deep integrations with Microsoft and Adobe products.
65. SignRequest
SignRequest is a straightforward e-signature tool with a focus on ease of use and affordability. It’s perfect for small sales teams looking to quickly manage contracts without complicated setups or integrations.
66. RightSignature
RightSignature, part of Citrix, is an easy-to-use e-signature platform that allows sales teams to send and sign contracts digitally. It includes a drag-and-drop editor and integrates with CRM tools for seamless workflows.
67. InsightSquared
InsightSquared offers advanced sales analytics and forecasting capabilities. It helps sales leaders make data-driven decisions by providing insights into pipeline health, sales performance, and revenue predictions.
68. Klue
Klue focuses on competitive intelligence, allowing sales teams to track competitors and gather insights to improve their positioning. It collects data from various sources and delivers actionable intelligence to sales reps in real-time.
69. Aviso
Aviso provides AI-powered forecasting and sales analytics. Its platform uses machine learning to predict deal outcomes and guide sales teams toward achieving their targets through data-driven insights.
70. Crayon
Crayon is a competitive intelligence platform that tracks competitor movements, product changes, and market trends. It helps sales teams stay informed and adjust their strategies accordingly.
71. Aviso AI
Aviso AI leverages artificial intelligence to enhance forecasting and pipeline management. It provides real-time recommendations for deal prioritization and helps sales reps focus on high-impact opportunities.
72. SurveyMonkey
SurveyMonkey is one of the most popular survey platforms, allowing sales teams to gather customer feedback and insights. It provides customizable templates and robust analytics to measure satisfaction, product feedback, and more.
73. Typeform
Typeform is known for its user-friendly, conversational forms and surveys. It’s a great tool for:
- Gathering lead information and feedback
- Focusing on creating engaging
- Easy-to-use experiences
74. Qualaroo
Qualaroo offers in-app surveys for gathering real-time user feedback. It’s useful for sales teams that need to capture insights during customer interactions or directly on websites.
75. Feedier
Feedier helps sales teams collect customer feedback and reward users for participating. It’s a customer satisfaction tool that offers actionable insights through visual analytics and customer segmentation.
76. Survicate
Survicate is a feedback platform that helps sales teams capture customer opinions through surveys distributed across multiple channels, including:
- Websites
- Apps
77. Slack
Slack is a collaboration hub that integrates with various sales tools, allowing teams to communicate in real-time. Sales teams use it for:
- Quick communication
- Sharing files
- Tracking updates
78. Microsoft Teams
Microsoft Teams is a comprehensive communication and collaboration platform that integrates with Microsoft Office and other business tools. It supports video conferencing, chat, and document collaboration, making it suitable for large sales teams.
79. Google Workspace
Google Workspace provides cloud-based tools like Gmail, Google Drive, and Google Docs, enabling sales teams to collaborate on documents, share files, and communicate seamlessly.
80. Flock
Flock is a team communication tool similar to Slack, with features for direct messaging, file sharing, and task management. It integrates with various sales and productivity apps, making it a versatile choice for small to medium-sized teams.
81. Asana
Asana is a project management tool that helps sales teams manage tasks, track progress, and collaborate on sales-related projects. It offers integrations with CRM tools and other business apps, making it easy to coordinate workflows.
82. Spiff
Spiff automates sales compensation processes, reducing manual errors and offering real-time visibility into commissions. It integrates with CRM systems, enabling sales teams to track their earnings based on performance data.
83. CaptivateIQ
CaptivateIQ provides flexible commission management, allowing teams to create custom compensation plans. It’s designed for businesses of all sizes and simplifies the process of calculating and adjusting sales commissions.
84. Xactly Incent
Xactly Incent is a robust sales performance management tool that automates the commission process. It provides sales teams with transparency into their compensation while offering advanced reporting and analytics for leadership.
85. Performio
Performio is a sales compensation software designed to streamline complex commission calculations. It offers:
- User-friendly interface
- Real-time insights
- Automation features
86. Varicent
Varicent is a sales performance management platform that supports incentive compensation, territory management, and quota planning. It provides detailed analytics to help teams optimize their sales strategies.
87. HubSpot CRM
HubSpot CRM is a widely-used, user-friendly platform that helps teams manage customer relationships. All are integrated with HubSpot’s broader marketing and sales ecosystem. It offers features like:
- Email tracking
- Lead management
- Sales pipeline visualization
88. Nimble CRM
Nimble CRM focuses on relationship building by integrating with various communication channels like:
- Social media
- Calendar
It’s a great option for small teams that prioritize nurturing relationships and improving customer interactions.
89. Keap
Keap (formerly Infusionsoft) combines CRM with marketing automation. It helps small businesses:
- Streamline communication with leads
- Automate follow-ups
- Manage customer relationships efficiently
90. InsightSquared
InsightSquared provides sales analytics and forecasting tools that help businesses better understand customer interactions. It integrates with CRMs to deliver actionable insights that drive sales performance.
91. Copper CRM
Copper CRM is designed specifically for Google Workspace users, allowing seamless integration with Gmail and Google apps. It simplifies the process of managing customer relationships by automating data entry and follow-ups.
92. Demio
Demio is a webinar platform tailored for sales and marketing teams. It allows users to run live and automated product demos, making it ideal for engaging prospects and showcasing products in real-time.
93. Loom
Loom is a video messaging tool that enables sales reps to create and share quick video presentations. It’s perfect for personalized demos, as it allows reps to explain products and walk through slides with a personal touch.
94. Prezi
Prezi offers dynamic, zoomable presentations that help sales teams create engaging and interactive product demos. Its unique interface is great for visually telling a story or presenting complex ideas in an easy-to-follow format.
95. Slidebean
Slidebean is an AI-powered presentation platform that helps sales teams quickly generate professional slide decks. It offers templates tailored for sales pitches, making it easier to create impactful presentations.
96. Vyond
Vyond allows teams to create animated video presentations, perfect for product demos that require more creativity and engagement. It’s a great tool for teams looking to stand out with visually rich and animated content.
97. Acuity Scheduling
Acuity Scheduling simplifies the process of scheduling meetings by offering customizable booking pages. It syncs with calendars and provides automation features like sending reminders and follow-up emails.
98. Chili Piper
Chili Piper helps sales teams schedule meetings directly from web forms, eliminating the back-and-forth of email exchanges. It automatically routes leads to the appropriate rep based on availability and other criteria.
99. HubSpot Meetings
HubSpot Meetings is a scheduling tool integrated within the HubSpot CRM. It allows prospects to book meetings based on sales reps’ availability, helping to streamline the scheduling process for inbound sales.
100. YouCanBook.me
YouCanBook.me integrates with Google Calendar and Microsoft Office 365, allowing leads and customers to schedule meetings directly in sales reps' calendars. It’s easy to use and customizable, making it ideal for small to medium-sized teams.
101. Setmore
Setmore is an appointment scheduling tool that offers integration with video conferencing platforms and payment processors. It’s especially useful for sales teams that offer consultations or meetings as part of their sales process.
102. Google Drive
Google Drive provides cloud storage and file sharing, making it easy for sales teams to collaborate on documents and presentations. It integrates with Google’s suite of tools, such as Google Docs and Sheets, and provides real-time collaboration.
103. Dropbox Business
Dropbox Business offers secure file storage and sharing. It integrates with popular CRMs and productivity tools, enabling teams to collaborate on documents and ensure everyone has access to the latest materials.
104. Box
Box is a cloud content management platform designed for secure collaboration. It’s great for sales teams that need to manage sensitive customer documents while collaborating with other departments or external partners.
105. SharePoint
SharePoint, part of Microsoft’s suite, is a document management and collaboration platform that allows teams to create shared spaces for file storage, content management, and collaboration.
106. OneDrive
OneDrive, another Microsoft product, offers cloud storage with deep integration into Microsoft Office tools like Word and Excel. It allows sales teams to collaborate on documents and presentations in real-time.
107. LeadSquared
LeadSquared helps teams track and score leads based on engagement levels. It integrates with marketing automation tools to ensure leads are properly qualified before they’re handed off to sales.
108. Clari
Clari is a revenue operations platform that uses AI to forecast sales, analyze pipeline health, and score leads. It helps sales teams prioritize opportunities and focus on high-value prospects.
109. EverString
EverString uses predictive analytics to help teams identify and prioritize leads. It combines firmographic data with machine learning to help sales reps target the right accounts.
110. Infer
Infer provides predictive lead scoring by analyzing historical data and behaviors. It helps sales teams identify leads most likely to convert and allocates resources accordingly.
111. RollWorks
RollWorks specializes in account-based marketing (ABM), allowing sales teams to score and target high-value accounts. It provides tools for personalized outreach and campaign tracking.
112. Hoopla
Hoopla is a gamification platform that helps motivate sales teams through competitions, leaderboards, and rewards. It’s ideal for teams looking to boost morale and drive performance through friendly competition.
113. Ambition
Ambition provides performance tracking and gamification features to help sales teams stay motivated. It uses leaderboards, contests, and custom scorecards to engage reps and improve productivity.
114. 6sense
Similarly, 6sense can help you capture sales-ready leads with its AI-powered platform by using historic intent signals to. With these insights into the buyer journey, you'll be able to have a better idea of where an account is at in the sales cycle.
115. Demandbase
Even if you do have a list of leads, you don't always know where in the buyer journey they are.
- Are they ready to buy?
- Or just browsing your website?
Demandbase is a sales intent tool that gives you intel about target accounts, whether prospects are likely to be in buying mode, and more. They call it “ABM meets marketing automation”. It's a great booster for sales performance, especially if you work at an enterprise company.
116. Highspot
Highspot is a popular sales enablement platform that lets you store all your sales playbooks and content that sales reps might need during their day-to-day self-guided learning and outreach work. In Highspot, they can put together a variety of tailored pages or "kits" for specific audiences. For example, if you sell to small, medium, and large law firms, you can create three sets of content in Highspot, one for each company size that your business goes after.
You can:
- Upload marketing content (like case studies and templates)
- Embed videos
- Hyperlink to blog posts or web pages
In B2B sales or industries where you have particularly complicated buying cycles, having a content or asset management platform like this is very useful. Other than general content management, Highspot also has useful sales analytics that show you how sellers are using content and help you identify gaps and how each piece drives results.
117. Showpad
Similar to Highspot, Showpad is a sales content management tool that lets you house all of your sales organization's content in one place, and also filter content by:
- Role
- Portfolio
- Geography
- Other factors
Showpad and Highspot are two of the most commonly used sales content management tools, especially in the B2B sales space.
118. Flowla
Flowla is a powerful sales enablement tool designed to help revenue teams accelerate deal cycles and streamline complex sales processes. It offers a personalized, custom-branded collaborative workspace, known as a digital sales room, that serves as a dynamic hub for both buyers and sellers.
This workspace integrates:
- All necessary materials such as decks, documents, videos, and more
- Action items, tasks, stakeholders, and communication via built-in chat
Flowla enables teams to visualize the entire process, track progress, identify bottlenecks, and gain detailed insights into both internal workflows and client behavior.
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10 Sales Enablement Best Practices To Implement For Sales Success
1. Set Goals and Define Desired Outcomes First
Do not start your sales intelligence implementation project without first defining business goals. Sales intelligence tools can help you achieve various objectives, but you need to understand what you want to accomplish before using the software. To get started, gather your sales team and leadership to discuss current pain points and areas for improvement. Outline specific targets that sales intelligence can help you reach.
For example, if your team struggles with prospecting, you might set a goal to improve outreach efforts with the help of sales intelligence. With this objective in mind, you can define success (e.g., increase the number of weekly outbound sales calls by 20% in 3 months) and use sales intelligence tools to help reach your target.
2. Understand Buyer Personas and Their Unique Journeys
Just as your potential buyers are researching your brand, you should be doing the same. In fact, Accenture reports that 75% of consumers are more likely to buy from retailers that recognize them by name, know their purchase history, and provide purchase recommendations accordingly!
Before you start creating a buyer persona, you’ll want to look at current target customers, assess their differences, and group them by their differences. Once you organize them into main categories, research further to add any other valuable information, like:
- What are the person’s role and responsibilities within their organization?
- What are some of their top goals and KPIs?
- What industry do they work in, and what’s their company size?
- What are their basic demographics? (Age? Education level? Location?)
- What challenges might their role pose for them? What kinds of opportunities does their role afford?
- What motivators might help them do their job better?
- What sources do they use to research new products?
- Do they have a preferred method of contact? (Email? Phone? In-person meetings?)
Speak to your marketing team for additional insights on social media or website analytics. Your salespeople and customer care team should also be able to provide you with more intel. Once you have this qualitative info in hand, you’ll want to break them out into the following categories:
- Who is this prospect? (background, demographics, preferences)
- What are they looking for and why? (goals, challenges)
- Why might they be resistant to your product? (objections, common concerns)
- How can you best approach them? (viable positioning, elevator pitches, sales call templates, etc.)
After all this, you will be equipped to create a customer experience for each buyer persona and begin personalizing messaging, campaigns, and collateral through their unique customer journeys.
3. Collaborate with Marketing and Sales Leaders
One critical question to ask yourself when creating a sales enablement strategy is, “How well do my sales and marketing teams collaborate?” Without an enablement strategy or designated sales enablement team to help enforce it, the answer might be, “Not that well.”
Breaking Down Silos
It’s possible your sales and marketing departments currently work in isolation. Sadly, siloed operations can sometimes derail your sellers as they try to move their prospects along the buyer’s journey. All this to say: A well-oiled sales machine depends on a closed-loop relationship between marketing and sales and a collaborative culture among all relevant stakeholders.
Involving Marketing in Sales Enablement
As you work to get sales enablement up and running, involve your colleagues in marketing by hosting regular feedback sessions to help align top-of-funnel content creation with middle-to-bottom-of-funnel sales activity. Marketers should be able to understand what pieces of content are successful with prospects allowing them to capitalize on winning messaging strategies going forward.
Leveraging Sales Content Management Tools
Sellers should be familiar with the marketing content being produced. This allows you to see gaps in content coverage or flag irrelevant or outdated content for review. A sales enablement tool that prioritizes sales content management and content metrics can assist you in this process.
Fostering Collaborative Communication for Sales Enablement Success
Collaborative communication shouldn’t be confined to marketing and sales alone. For sales enablement to thrive, you’ll have to engage in an open communications policy across all teams and stakeholders, from your sales managers to your chief security officer (CSO) and all other professionals within your organization that can help promote a united front and mobilize the entire company around your sales enablement strategy.
4. Have Empathy Toward Customer's Problems
Sales reps should have high emotional intelligence to understand customers' pain points and build rapport with them. This can be natural for some but can be learned by others.
Sales leaders should ensure their team members have the right communication style, personality, and emotional intelligence to put the customer at ease and be good listeners. While this can apply to sales reps, it can also apply to customer service agents who answer customers' questions online or over the phone.
5. Adopt Sales Technology Tools
While some sales reps may dread sitting in front of a computer to enter their opportunities and activities, data is critical to support any sales strategy. For example, entering data into a CRM system offers insights into what's in the pipeline and can help sales reps maintain appropriate goals and reminders for communications with their customers. These tools can also help sales leaders see an account's history and gain insights into what opportunities are won or lost and why.
6. Create Well Defined Procedures and Processes
Sales leaders should establish standard operating procedures to avoid pitfalls, such as incorrect quotes and missed follow-ups. Sales playbooks are also valuable resources to support new representatives and address common objections.
7. Assess Metrics and Analytics
Sales leaders can manage their teams by analyzing sales data. This information often presents leading and lagging indicators that can predict if a low number of calls or customer interactions will result in lower closing rates. Sales leaders should look at several KPIs to measure the success of their teams beyond the dollar amounts. This practice can identify areas of improvement and insights into which sales reps perform well and which may need additional coaching.
8. Encourage Sales and Customer Feedback Loops
The ultimate goal of a sales enablement strategy is to give buyers the best experience possible when they use your product. Customer feedback is the only way to know if you’ve achieved this goal. When you show customers that you care about their opinions, you’ll attract brand loyalty and more revenue per customer.
Customer feedback loops involve collecting product reviews to learn your business's perceived value and areas for improvement that customers would love. Your sales team is best equipped to handle customer feedback since they deal with c from pipeline to sales.
9. Personalize Buyer Engagements
A study by SmartHQ revealed that 72% of buyers would only engage with marketing content tailored to their specific interests. Buyers want personalized experiences and get frustrated when they don’t get it. The average buyer already has enough information about their pain points and what product they need to solve their problem.
They need to be convinced that your product seamlessly fits their needs. Sales enablement should support personalization beyond just putting a customer's name on a template document or email. You should thoroughly understand your customers' likes and dislikes, onboard them individually after they purchase your products, and constantly reach out to them to collect feedback. This will drive customer loyalty and increase the chances of your product being recommended to other people.
10. Develop Comprehensive Training Programs
Sales training can boost sales representatives' performance by up to 20%. Reps who receive training are more likely to engage customers in productive conversations and give them personalized buying experiences. Onboarding, upskilling, and reskilling sales reps through comprehensive training programs will help them use the sales enablement resources you provide effectively.
6 Core Sales Enablement KPIs To Measure
1. Sales Win Rate: The First Step to Improvement
Sales win rate is the percentage of deals won over a specific period. A low win rate can be symptomatic of gaps in sales training or misalignment between your sales process and customer needs.
By tracking and improving this rate, you are honing your team's competitive edge, ensuring they're not just entering races but crossing the finish line first.
2. Sales Cycle Length: Nobody Likes a Drag
The average time it takes your team to close a deal from the first touchpoint is your sales cycle length. Why does this matter? A prolonged sales cycle can tie up resources and diminish your team's agility.
Understanding this KPI helps you pinpoint stages where deals stall, allowing you to address issues promptly by streamlining the qualification process or enhancing product knowledge.
3. Quota Attainment: The Ultimate Barometer of Success
This metric is a straightforward barometer of success. It measures the percentage of sales reps meeting or exceeding their sales quotas. It's not just a reflection of individual performance but a litmus test for the effectiveness of your enablement program.
High quota attainment means your team is:
- Well-equipped
- Motivated
- On track
Low figures may point to unrealistic quotas or areas in your sales enablement approach that need refinement.
4. Sales Content Usage and Engagement: Are Your Reps Using the Right Stuff?
Here, you're looking at how frequently and effectively your sales team uses the materials created to facilitate the sales process.
- Are the case studies and data sheets you provide being utilized?
- Do they resonate with prospects?
This KPI isn't just about usage rates; it's about understanding the quality and relevance of your content. With this insight, you can tailor your content strategy to ensure your sales team has the best ammunition to close deals.
5. User Satisfaction: Are Your Sales Reps Happy?
This internal metric gauges how satisfied your sales reps are with the enablement tools and resources. Happy sales reps are typically more productive and driven.
By measuring this KPI, you can foster an environment where sales tools are:
- Available
- User-friendly
- Effective
6. Customer Feedback and Satisfaction: The Ultimate Test
While internal satisfaction is key, external satisfaction is the true measure of success in the marketplace. This KPI provides direct insight into how your product or service stands in the eyes of your customers post-purchase. High customer satisfaction often correlates with repeat business and referrals, which are golden in sales. It's also a sign of the quality of the pre-sale process that your sales team is orchestrating.
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Empowering Sales Teams to Overcome Underperformance
Aomni addresses critical pain points for sales managers whose account executives, account managers, and customer success managers are underperforming and missing quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to larger deal closures and increased promotion opportunities.
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
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Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
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