47 Best Sales Tools To Streamline the Sales Process & Boost Sales

47 Best Sales Tools To Streamline the Sales Process & Boost Sales

Compare 47 top sales tools to enhance your sales process, increase efficiency, and drive higher conversions effortlessly.

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Sales today isn’t what it used to be. The methods and tools salespeople relied on even a decade ago can’t hold a candle to the speed and precision that modern buyers expect. Today’s prospects are educated, digitally savvy, and want to interact with sales teams on their terms. To meet these new expectations, sales teams need the best tools to streamline processes and boost revenue. This blog will help you identify the most effective sales intelligence tools to increase your teams’ productivity and bottom line.
Aomni’s sales intelligence software is among the best sales tools for boosting revenue. Our solution helps you identify the most qualified leads, pinpoint their pain points, and create a customized approach to engage them. With Aomni’s sales intelligence software, you can create detailed prospect profiles to help your team streamline their sales processes, improve productivity, and close deals faster.

What Are Sales Tools?

Sales Tools
Sales Tools
Sales tools are digital solutions designed to enhance the productivity and effectiveness of sales professionals. These tools span various technologies, including:
  • Customer Relationship Management (CRM) systems
  • Sales intelligence platforms
  • Sales acceleration tools
  • Integration software that connects data between different systems

How Do Sales Tools Work?

At their core, sales tools help streamline the sales process by identifying which prospects are most likely to benefit from a product or service, determining the best timing for outreach, and guiding sales reps on what topics to engage prospects with. By automating administrative tasks such as:
  • Data entry
  • Lead tracking
  • Follow-up reminders
Sales tools allow salespeople time to focus on building relationships and closing deals.

Why Are Sales Tools Important?

Modern sales teams increasingly expect access to advanced tools to stay competitive and productive. Companies that don't invest in updated sales technologies risk losing business and their top talent as professionals increasingly prioritize workplaces with the tools that enable them to succeed.
This trend is reflected in LinkedIn's State of Sales 2021 report, which found that 94% of sales professionals believe sales tools help them close more deals. This finding underscores the critical role of these technologies in today’s sales environment.

What Are the Benefits of Sales Tools?

Sales Tools
Sales Tools

Boost Sales Productivity with Sales Tools

Sales tools help teams work smarter and faster throughout the entire sales process. For example, an automation tool that schedules follow-ups based on customer response patterns can ensure your team’s efforts are both timely and effective.

Make Better Selling Decisions Based on Data

One of the biggest challenges in sales is dealing with outdated or inconsistent data, which can lead to poor decision-making. Sales tools help maintain a continuously updated database and reduce manual data entry, ensuring the latest, most accurate information informs selling decisions.
Accurate data also helps forecast sales, allowing you to adjust strategies in real-time to meet market demands. Clean data can help you leverage generative AI to the fullest extent.

Track Pipeline Health with Sales Tools

With CRM analytics dashboards, you gain real-time insights into the health of your sales pipeline, allowing for proactive management. These tools help you identify bottlenecks, track deal progress, and monitor quota attainment. For example, if there’s a slowdown at the qualification stage, you might introduce automated pre-qualification questions to help streamline the process and keep deals moving forward.

Personalize Customer Interactions with Sales Tools

Sales tools are great at keeping track of details, like:
  • A customer’s favorite products
  • The last time they made a purchase
Some sales tools offer highly personalized customer interactions through advanced features such as:
  • Advanced segmentation
  • Data analysis
  • AI provided
For example, a sales tool might analyze purchasing trends and suggest sending a personalized discount to a customer who frequently buys a product right when they’re due for a refill.

Improve Collaboration and Selling Coordination

Sales is no longer an individual sport; it requires a team. This is why organizations need a tool to help centralize selling efforts so they can:
  • Share documents
  • Get real-time information and insights from their CRM to keep deals moving forward.
Teams can synchronize efforts, collaborate, and stay informed from anywhere using tools like:
  • Shared calendars
  • Documents
  • Project management tools
  • Instant messaging
This is especially important for visibility and managing complex accounts.

Foster Continuous Improvement

Providing access to sales enablement and training where reps work is vital. This way, they don’t have to look elsewhere for this information. The best sales tools include:
  • Capabilities for ongoing training
  • Development directly in your CRM
Interactive tutorials, real-time reporting, and performance metrics give teams and organizations important feedback. They can then use this feedback to enhance their skills and stay current with:
  • New sales trends
  • Customer preferences
  • Market shifts

Transforming B2B Sales with AI

Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
  • AI-powered prospect and account research
  • Comprehensive account mapping and planning
  • Data-driven sales strategy development
  • Automated call preparation
  • Personalized AI agents for sales optimization
  • AI chat interface for streamlined sales processes
  • AI-assisted Account Based Sales/Marketing campaign execution tool

AI-Powered Sales Enablement for Better Results

Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
  • Larger deal closures
  • Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
  • Elevate their performance
  • Close more substantial deals
  • Accelerate career progression

Try Aomni Today

Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
  • Fully prepared
  • Strategically positioned for success
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Try our sales intelligence software for free today!

Top Sales Tools Categories

Sales Tools
Sales Tools

1. Sales Intelligence and Sales Prospecting

Sales intelligence refers to various technologies that help salespeople find, monitor, and understand information on prospects’ and existing clients’ daily business.

Empowering Sales with Intelligence

Sales intelligence helps salespeople know precisely who they should talk with, what they should talk about, and when to contact them. It also puts all the relevant information in front of them during that conversation. Sales intelligence tools provide contextual information surrounding these contacts, such as:
  • Purchase history
  • Current contracts
  • Business objectives
  • Digital footprints

The Rise of Sales Intelligence Software

Technology is increasingly becoming essential to most salespeople, with 62% of sales professionals believing that their sales intelligence software was “essential” in helping them close deals and 74% stating that their organizations plan to invest more in sales intelligence tools going forward, according to LinkedIn’s survey.

2. Customer Relationship Management (CRM)

Sales life without CRM is like building a house without a blueprint. Your CRM centralizes all your sales information:
  • It gives visibility into your pipeline
  • Improves communication with prospects and partners
Most CRMs are also communication tools, meaning your sales team can call, email, or text their leads right from one place.

3. Analytics Tools

Sales analytics tools give you fast access to customer data and the ability to create dashboards in minutes. Whether you're doing a quarterly check-in with a sales team member or seeking approval for a larger budget from management, the insights from analytics tools can enhance the persuasiveness of your story.
Harnessing ETL tools is crucial for modern data pipelines, facilitating:
  • Extraction
  • Transformation
  • Loading of data from various sources into a centralized repository
This process amplifies analytics and decision-making prowess.

4. Sales Productivity

Productive means being able to produce a substantial amount of tangible results. That's likely something that we all strive for. Remember, hurdles and obstacles are often in our way, making it difficult for us to cross the finish line. Fortunately for salespeople, sales productivity tools are there to help.

Boosting Sales Productivity with Technology

As the name suggests, this tool category helps improve salespeople's productivity. It offers a range of automation and time-saving tools that allow sales professionals to focus on the more critical aspects of the sales process.
Sales productivity is an umbrella term for any tool that can:
  • Help salespeople in their daily professional activities
  • Enable them to produce more sales
This broad definition means that a wide array of tools fall into this category, and sales productivity tools come in all shapes and sizes. Sales productivity tools can, for example, help salespeople:
  • Generate leads
  • Make calls
  • Schedule meetings
  • Write proposals
  • Create pipeline reports
  • Automate other repetitive tasks

Which Sales Tools Do You Really Need?

Sales Tools
Sales Tools
Sales teams need tools that help them:
  • Streamline processes
  • Stay organized
The right sales tools can make all the difference, allowing reps to:
  • Manage customer relationships
  • Track leads
  • Optimize their communication efforts
While the exact mix of tools depends on the specific sales process and team structure, certain tools are essential regardless. For instance, sales intelligence and prospecting tools, such as Aomni, make identifying and targeting high-quality leads easier by providing valuable insights and data into prospects.
Customer relationship management (CRM) systems that help salespeople organize and track interactions with potential clients:
  • Salesforce
  • HubSpot
Another key area is sales automation and outreach. Platforms that automate repetitive tasks like follow-up emails:
  • Outreach
  • Salesloft
This allows sales teams to focus on building relationships rather than administrative work. Document management tools simplify the deal-closing process by enabling users to:
  • Create
  • Share
  • Sign contracts or proposals
These examples include:
  • PandaDoc
  • DocuSign
The best sales tools seamlessly integrate with the team’s workflow and address its unique needs. It’s not about having a long list of fancy features; it's about finding the right tools to help your team sell more efficiently and effectively.
  • Zoominfo Alternatives

12 Best Sales Tools For Gathering Sales Intelligence & Prospecting

1. Aomni

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Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
  • AI-powered prospect and account research
  • Comprehensive account mapping and planning
  • Data-driven sales strategy development
  • Automated call preparation
  • Personalized AI agents for sales optimization
  • AI chat interface for streamlined sales processes
  • AI-assisted Account Based Sales/Marketing campaign execution tool

AI-Powered Sales Enablement for Better Results

Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
  • Larger deal closures
  • Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
  • Elevate their performance
  • Close more substantial deals
  • Accelerate career progression

Try Aomni Today

Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
  • Fully prepared
  • Strategically positioned for success
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Try our sales intelligence software for free today!

2. LinkedIn Sales Navigator

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LinkedIn has a huge global user base of 875 million members. Many of this user base are high-income earners currently “in the market” to buy products. Nearly 16 million people hold ownership or senior C-suite positions within their organizations. LinkedIn Sales Navigator is a sales tool designed to help you engage with prospects on this powerful platform.

3. PartnerTap

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If you want to leverage your ecosystem, PartnerTap may be your solution. This enterprise solution enables:
  • Co-marketing
  • Lead-sharing among business partners
This works via a simple three-step process:
  • After you sign up for the platform, your data is automatically pulled from your customer relationship management system (CRM) or a CSV file.
  • You then invite your partners to connect on the platform at no cost.
  • Once you’ve done this, PartnerTap allows you to uncover overlapping customers, prospects and opportunities within your ecosystem
That includes prospects of current customers of one or more of your partners. Plus, you (and your partners) have complete control over what and how much data you share. For many salespeople, partners are often an untapped or underutilized prospecting resource. PartnerTap provides a non-competitive, mutually beneficial system for uncovering opportunities throughout your partner ecosystem.

4. Apollo

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Apollo is a sales intelligence and engagement platform that enables prospects:
  • Discovery
  • Outreach
  • Management
The platform’s engagement features, especially those that leverage automation and AI, are compelling. Core features include:
  • A prospect database of over 250 million contacts, including verified phone numbers, email addresses, and job titles. These prospects can also be filtered using 200+ attributes.
  • Prospect Monitoring Functionality: This alerts you of job changes, funding news, and hiring decisions.
  • Artificial Intelligence (AI): This allows you to use the “Persona Lookalike” functionality that suggests prospects based on your ideal client persona.
Apollo has multiple integrations. You can integrate your CRM, and Apollo also has a Chrome extension that allows you to find contact details of LinkedIn connections.

5. Salesflare

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If you’re selling to businesses (B2B) and want a complete sales prospecting solution, then
Salesflare may very well be what you’re looking for. Core features include:
  • A Robust LinkedIn Integration: You can add leads straight from LinkedIn, find their email addresses, and easily enroll them in an email sequence.
  • Email Campaigns and Sequences: This tool helps you automate your outreach and follow-up emails so you don’t have to send many manually. It works seamlessly with Google Workspace and Microsoft 365.
  • Automated Data Enrichment: This feature enriches your leads automatically with data from LinkedIn and other publicly available sources, as well as from email signatures.

Lead Generation Made Easy

Add leads from anywhere with the Chrome extension. Open the extension on any website and find the right contact person, including their contact information. Salesflare is not just a sales prospecting tool; it’s a comprehensive sales CRM software that is simple to use and easy to keep up to date, so you can turn all these leads into deals.

6. Wizawiza Sales Tool

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Wiza is a sales prospecting tool for:
  • Sales
  • Marketing
  • Recruiting professionals
It provides a large, searchable database of B2B professionals that both personal and company filters can filter like:
  • Name
  • Job title
  • Industry
It offers real-time verified contact data like email addresses and phone numbers to power your outreach. Core features include:
  • Over 830 million contacts, including verified email addresses, phone numbers, and current job titles.
  • Ability to export up to 10,000 leads at a time as well as send contact information directly to CRMs like HubSpot, Salesforce, Outreach, and more.
  • A free chrome extension that enables you to view contact data on LinkedIn and export in bulk via LinkedIn Navigator and LinkedIn Recruiter.
Wiza verifies all contact data in real-time, ensuring you have the most accurate contact information available for your outreach.

7. Crunchbase

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Crunchbase is a company database that collects insights on private and public companies. Here, you can filter prospects based on:
  • Company
  • Investor
  • Funding data
Crunchbase also gathers the latest news on the companies you track. Core features include:
  • Access to Verified Contact Data: You can connect with contacts from the platform. Account recommendations based on predefined criteria
  • Market Monitoring: This helps you recognize industry trends early, track buying signals, and identify trigger events.
With Crunchbase, you can access and monitor key financial data and insights that indicate buying power and readiness. That includes:
  • News related to funding
  • Information about funding type
  • Who financial backers are

8. CIENCE GO Data

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GO Data by CIENCE is an advanced tool for sales intelligence, housing more than 200 million records that are regularly validated and updated for precision. The platform simplifies the list-building process with its user-friendly interface. It allows for virtually limitless configurations of Ideal Customer Profiles, which can be assembled within seconds using the SCIENCE Go Data builder.
As one of the world's largest outbound services companies, its extensive network usage facilitates regular use and updates, minimizing data decay.
Data compliance is a priority for CIENCE, as they:
  • Regularly cross-check mobile numbers with global do not call lists
  • Validate emails
  • Ensure all data handling aligns with B2B data best practices and country laws.
CIENCE GO Data is a reliable tool for sales reps, business development departments, customer data analytics, and account-based marketing (ABM) teams. With its extensive features and competitive pricing model, GO Data offers a unique, data-driven strategy for businesses of all sizes and industries. Core features include:
  • Advanced search capabilities
  • Leveraging filters such as job titles, seniority level, organization size, industry, revenue, and company.
  • Custom ICP (Ideal Customer Profile) and account list building and management. GO Data enables you to configure and manage target profiles while being notified of updates, such as job changes.
  • Precision targeting of prospects with the ability to directly access their validated contact information for personalized outreach.
CIENCE GO Data empowers B2B businesses with unparalleled access to a rich, validated contact database. Here, you can locate and engage your prospects with precision and ease.

9. Usergems

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Usergems is a sales intelligence platform that offers two powerful sales prospecting solutions:
  • Account Tracking: Allows you to monitor relevant job changes within target organizations. You can also access verified contact data and identify previous “touch points” within the organization.
  • Contract Tracking: Tracking focuses on job changes for prospects, users, leads, and former customers.
Every time a former lead or customer moves to a new company, it provides an opportunity to pitch your product or service to that new organization through a warm introduction.
Usergems not only alerts you when a former lead or prospect leaves their company, but the platform also adds them to your CRM as a new contact (with their new information).

10. Leadfeeder

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Leadfeeder is a B2B lead generation software with a tracker script to help you identify and monitor website visitors. Using Leadfeeder you can:
  • Identify the companies that visit your site.
  • Monitor prospect behavior while on your site.
  • Score and qualify prospects based on their activity on your site and demographic filters.
  • Set up email alerts based on predetermined criteria, such as “when X company visits your site.” Integrate with your CRM for data enrichment.

Identify Hot Leads with Leadfeeder

Leadfeeder also provides a filterable contact database, which allows you to contact and engage with relevant leads. With Leadfeeder, prospects who visit your website have already shown some interest in your product or service. This makes them more likely to engage and convert during the outreach stage. With Leaderfeeder, you can identify people who are most likely to buy.

11. Owler Max by Meltwater

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Owler Max by Meltwater offers several helpful features for prospecting and lead generation. These features enable sales professionals to identify and qualify potential prospects more effectively.
Here are some key Owler features that support prospecting:
  • Company Profiles: Owler provides detailed company profiles that include information such as key executives, funding history, employee count, and competitive landscape.
  • Funding Insights: The tool provides information about funding rounds, investments, and financial details of companies.
  • News and Alerts: Owler delivers real-time news updates about companies, industry trends, and events.
  • Competitor Analysis: The software allows sales professionals to conduct competitor analysis. Community Insights: Owler has an active community of contributors who share company information and insights.
Sales professionals can tap into this collective intelligence to gather valuable prospecting insights, such as:
  • Customer reviews
  • Product feedback
  • Industry trends
The software company belongs to big media intelligence player Meltwater, so customers can:
  • Easily upgrade to a full-rounded suite to streamline their prospecting efforts
  • Identify qualified leads
  • Personalize their outreach
  • Stay informed about industry trends

12. Mixmax

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Mixmax is a sales engagement platform designed to streamline and optimize the sales process for:
  • SDRs
  • AEs
  • CSMs
With its user-friendly interface and AI-driven automation, Mixmax enables multi-channel prospecting, allowing sales teams to:
  • Connect with leads across different platforms
  • Book more meetings
  • Close more sales
Core features include:
  • The ability to create multichannel prospecting sequences, including emails, call tasks, LinkedIn connection requests, DMs, and SMS.
  • AI-powered email personalization tools that help users craft personalized emails and optimize send times, improving open and reply rates.
  • Automatic syncing with Salesforce and HubSpot to ensure all communications and activities are logged, reducing manual data entry and maintaining up-to-date records.
  • Automation tools that allow users to set up rules and triggers based on recipient actions, ensuring timely follow-ups.
  • Email enhancements like in-email polls and surveys, one-click calendaring, embedded CTA buttons, link previews, and more to help sellers stand out in a crowded inbox.
Mixmax integrates with Gmail, Outlook, Salesforce, and HubSpot, making it easy for sales teams to adopt and use without needing to switch between multiple tools. The AI features for email personalization and timing are particularly valuable for boosting open and reply rates.

10 Best Sales Tools For Customer Relationship Management (CRM) & Sales Enablement

1. Copper: The CRM Built for Google Lovers

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Copper is Google’s solution to CRM. It works alongside Google Workspace and integrates with Google applications, like:
  • Calendar
  • Gmail
  • Chrome
You are likely already familiar with Google’s setup, design, and products, so the learning curve is minimal with Copper. Each of the three price plans available has a free demo. All include:
  • Multiple pipelines
  • Contact enrichment
  • Legacy reports
  • Full Google Workspace integration

2. Monday.com CRM: The Visual Sales Tool

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The sales pipeline is visually laid out in monday.com’s CRM from the first interaction through the conversation. Monday is customizable to:
  • Fit your business
  • Integrate your emails
  • Automate processes so you can focus on making meaningful connections with prospects and returning customers.
There are several pricing plans available, and no coding is needed for any of them.

3. HubSpot: The Free CRM for Tracking Sales

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HubSpot offers a variety of solutions based on your needs, but its CRM offering can help you keep track of every deal in your pipeline. You can easily:
  • Sort HubSpot’s dashboard by deals won and lost and appointments scheduled
  • Track your performance against quota
This sales tool also tracks customer interactions automatically, so you don’t have to. The best part is that getting started is free.

4. Salesforce: The Oldie But Goodie

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Salesforce is the most widely used CRM software. There is a reason why so many deem it to be the best sales software for growing businesses:
  • It has been around since 1999 and has continued to lead the industry with features and add-ons that can meet your company’s needs.
  • It is a cloud-based software that facilitates communication between your sales team and customers, both current and potential.
  • It also allows sales reps to collaborate with other company departments, such as IT and marketing, from anywhere.
Free 30-day trials and many different price plans are available.

5. Pipedrive: The User-Friendly CRM for Sales Professionals

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Pipedrive CRM is a user-friendly platform tailored for sales professionals. It simplifies the sales process with features such as:
  • Deal tracking
  • Contact management
  • Automation tools
Pipedrive prioritizes visual pipeline management, allowing teams to easily monitor their sales progress. This enables sales teams to:
  • Stay organized
    • Streamline their workflows
  • Close deals more efficiently
A 14-day free trial is available for each of its six different pricing plans.

6. Seismic: The Sales Enablement Tool for Content

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Seismic is a sales enablement and marketing orchestration software that provides sales teams with the right content and insights at every sales cycle stage. It offers features for:
  • Content management
  • Personalization
  • Analytics
Sales professionals can access and deliver relevant content to prospects, track engagement and receive real-time analytics to help them continuously optimize their sales strategies.

7. Highspot: The Sales Tool for Content Management

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Highspot is a sales tool that focuses on:
  • Sales playbooks
  • Analytics
It helps sales teams find, customize and share content with prospects and customers, ensuring they have the most up-to-date and relevant materials. Highspot also offers analytics to track content engagement and effectiveness.

8. Gong: The Sales Intelligence Tool for Calls

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Gong.io is a sales intelligence tool using AI to record, transcribe, and analyze sales calls and conversations. This cloud-based software gives sales teams valuable insights into their performance, helping them enhance their outreach strategies. By identifying patterns and strengths, sales professionals can:
  • Refine their communication skills
  • Improve their sales outcomes

9. Zendesk Sell: The CRM for Customer Behavior Insights

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Zendesk Sell is a CRM tool designed to help businesses manage sales pipeline and customer interactions. The tool provides insights into customer behavior and sales performance, allowing businesses to make data-driven decisions to improve sales.
Zendesk Sell offers features like:
  • Pipeline management
  • Contact management
  • Sales reporting
It integrates with other Zendesk tools like Zendesk Support and Zendesk Chat to provide a comprehensive customer support solution.

10. Freshsales: The Sales CRM with AI Features

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Freshsales CRM software can accelerate revenue through context-driven sales processes. It streamlines sales activities from lead generation to deal closure and relationship management.
Freshsales offers a comprehensive view of contacts with a chronological timeline of interactions across multiple channels, helping sales teams understand the customer journey. Intelligent workflows automate repetitive tasks, reducing manual dependency.
The software’s pipeline management features allow customization of sales processes, while its email management system integrates seamlessly with your inbox. Freshsales includes:
  • Live chat and chatbot functionalities
  • Powerful analytics
  • Mobile app for on-the-go sales management

10 Best Sales Tools For Sales Automation & Analytics

1. Zapier: The Go-To for Sales Automation

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Zapier is the most popular powerhouse for anything related to automation. It connects with over 3,000 apps, including Close CRM. What we love about Zapier is that it’s intuitive, even for non-technical sales leaders.

Automating Sales Processes with Zapier

Do you need help with setting up a zap? There are a couple of good tutorials online that will help. You can use Zapier to automate lead assignments to ensure your team gets leads based on specific factors. Or you can use it to add contact information to your CRM from the lead form that’s implemented on your website. There are hundreds of ways, and if you want some inspiration, our friends at Zapier have an excellent sales automation guide.

2. Make: A Budget-Friendly Zapier Alternative

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Make (formerly Integromat) is a budget-friendly alternative to Zapier, offering advanced automation capabilities without breaking the bank. As a sales leader, you can create:
  • Workflows
  • Automate data syncing
  • Use webhooks
  • Enhance lead management

Automating CRM Updates with Make

You can automate the process of updating CRM records based on prospect interactions. For instance, automatically create tasks for sales representatives when leads engage with specific content. If you’re looking for inspiration on automating your sales game, Make has a very cool article on that.

3. Hevo Data: Effortless Data Transfer

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Automatically and securely transfer data from over 100 sources to your desired warehouse with Hevo Data. It boasts an easy and efficient user interface, plus live support and monitoring. It is built to scale with three price plans available, and one of them is entirely free. No code writing is needed!

4. Oracle Data Integrator: The Industry Standard

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Oracle Data Integrator is perhaps the most well-known integration tool out there. Compatible with all relational database management systems, it’s a highly effective, comprehensive, popular low-maintenance option. It has flow-based UI and seamless integration with other Oracle techs, such as:
  • Oracle GoldenGate
  • Oracle Warehouse Builder

5. SnapLogic: Enterprise Integration Made Easy

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Are you looking for integration for your enterprise in a snap? SnapLogic is an iPaas (integration platform as a service) with over 500 connections. It is easy and intuitive to use for any industry, as well as those with no prior integration experience or knowledge. SnapLogic is a global leader in the data integration field. Plus, you will be in good hands with the support of its AI assistant.

6. ZigiWave: Real-Time Data Synchronization

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ZigiWave is one of the best data integration tools for enterprises that rely heavily upon automation. ZigiWave connects your:
  • CRM systems
  • Cloud data
  • IT service management
It customizes, synchronizes and maps data securely in real-time and protects your data with no coding required.

7. Chartmogul: SaaS Analytics for Sales

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Chartmogul is a SaaS analytics tool that will help you track and analyze key metrics related to your business. It connects various data sources and gives you a view of metrics like:
  • Monthly Recurring Revenue (MRR)
  • Churn Rate
  • Customer Lifetime Value (CLV) and more

Track Sales Performance with Chartmogul

This tool will be most handy for you as a sales leader. Thanks to Chartmogul, you can track sales performance and revenue metrics, which helps you identify growth opportunities and enhance overall sales strategies.

8. Geckoboard: Real-Time Data Dashboards

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Geckoboard is a real-time dashboard tool that allows connecting 90+ data sources and presenting it in a dashboard form. It’s pretty flexible, so you can cook up dashboards according to your individual needs. Besides your analytics dashboard in your CRM, Geckboard adds another, as the metric tracking possibilities are endless.

Create Engaging Sales Dashboards

You can also set up a TV dashboard in your workspace to make data accessible to everyone and to keep your team motivated. Or, as a sales leader, you can create a sales competition dashboard where I’ll encourage my team members from various regions to have a friendly competition.
As we already mentioned, Geckboard plus Close is a great combination that lets you visualize live activity and performance metrics from your Close account, like value won, leads contacted, emails sent, and average call duration.

9. Zoho Analytics: Unlock Insights to Boost Sales

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Zoho Analytics is a cloud-based data analytics platform that helps sales teams analyze their performance and discover hidden insights. With Zoho Analytics, businesses can:
  • Create reports and dashboards
  • Perform data analysis
  • Share insights with team members
The tool offers a wide range of features, including:
  • Data visualization
  • Data blending
  • Automated reporting
Zoho Analytics also integrates with various third-party applications, making it easy to connect with other tools that businesses may use.

10. Heyflow: Visualize Your Sales Pipeline

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Heyflow is a sales analytics tool that provides sales teams with real-time insights into their pipeline. The tool allows businesses to:
  • Track their leads and deals
  • Manage their pipeline
  • Analyze their sales performance
Heyflow offers features like lead scoring, pipeline tracking, and sales reporting, and integrates with various third-party applications to provide a comprehensive view of sales data.

15 Best Sales Tools For Communication & Productivity

1. Calendly

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Calendly simplifies the scheduling process for sales reps and clients. Users input their availability, and prospects can select a meeting time that works for them. This eliminates tedious back-and-forth emails to settle on a meeting time.
Calendly also automatically:
  • Accounts for time zone differences
  • Integrates with Google Calendar and Outlook
  • Can accommodate group meetings
It offers five affordable pricing plans, including a free option.

2. GoToMeeting

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Video conferencing is crucial for business communication now that remote work has become the norm. GoToMeeting is a top-notch virtual meeting software with excellent security and reliability. It offers several convenient features, including:
  • Commuter mode for users on the go
  • Background noise reduction for clear audio
  • No-download access for attendees
GoToMeeting also offers advanced features like transcription and recording to capture every detail of your meetings.

3. Dropbox Sign

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Dropbox Sign is a tool that lets you collect legally binding e-signatures. While collecting signatures might not be the first thing that comes to mind when you think of sales tools, doing it electronically can save a tremendous amount of time.
With Dropbox Sign, you can say goodbye to:
  • Printing
  • Scanning
  • Emailing documents
Instead, you can send your contracts to clients, and they can sign them within minutes, increasing productivity by up to 80 percent.

4. Qwilr

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Qwilr helps sales teams create beautiful, interactive quotes and proposals to send to clients. The software includes templates to help you get started quickly so you can send documents that impress prospects and stay true to your brand. Qwilr also has e-signature capabilities, is mobile-friendly, and provides detailed analytics to track client engagement with your documents.

5. Manychat

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Manychat is a sales tool that helps you manage and organize incoming conversations from multiple messaging platforms, including:
  • Facebook Messenger
  • Instagram DMs
  • SMS
    • WhatsApp
  • Email
It helps streamline communication with prospects, allowing you to respond quickly to inquiries and boost your chances of closing the deal.

6. RevenueHero

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If meetings or demo bookings are a significant part of your sales cycle, RevenueHero factors those appointments into your success. The Mailmodo team tracks demos as a critical sales KPI, so Zeeshan Akhtar automatically analyzes them and books them through RevenueHero. Mailmodo's demo bookings increased after adopting RevenueHero because of features like automatic routing to the appropriate sales rep.

7. Dialpad

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Classic phone calls still have an important role to play in sales, and Dialpad manages them with AI. Sebastian records and reviews sales calls with Dialpad and uses its additional numbers team-wide. If you'd like to manage your phone calls online but don't need an AI focus, you can also try one of Zapier's recommended VoIP services.

8. Reply

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Reply is a sales engagement platform that enhances prospecting and communications with AI. Bradley appreciates its outbound automation capabilities, including its LinkedIn data scraping and communication sequences. He noticed that since it now uses AI in its sequences, he can test and create content even faster than before.

9. Clean Email

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Clean Email is exactly what it sounds like: It helps declutter your inbox. For busy sales professionals receiving thousands of emails per week, this cleanup software categorizes and streamlines your messages in bulk. It can create a “read later” folder to help prioritize emails and pause and unsubscribe from lists. Clean Email works for group and professional email accounts as well as personal ones.

10. Google Workspace

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Your sales documents and communication need a home, and Google Workspace offers a reliable and affordable one. At Instrumentl, Will Yang uses apps to collaborate with team members and communicate with clients like:
  • Gmail
  • Google Docs
  • Google Meet
The family of apps' integration potential and versatility simplify his life across the sales process.

11. Notion

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When you manage sales, you handle all sorts of:
  • Documents
  • Customer research
  • Materials
Notion, with its highly customizable design, holds all of that information in one place. Next Level Catapult's Bradley Hajart uses Notion as a sales knowledge base to keep the team on top of their jobs.

12. Docusign

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Once you finally convert that lead, you might need to sign a contract using a digital signature tool. Anna Koval from Tarotoo prefers Docusign for its ease of use and security. If you're a realtor, you'll appreciate its real-estate-specific plans with documents and branding tailored for the industry.

13. Beautiful.ai

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Visuals matter when it's time for pitch decks or event presentations. Account executive and sales blogger Sean Mackay saves time on these decks with Beautiful.ai, an AI-powered presentation maker. Thanks to this app, Sean's presentations often get rave reviews for their graphics and layout.

14. Demio

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When a regular sales call won't do, Demio can add the extra power you need. It powers webinars and product demos so you can demonstrate your product or service instead of just explaining it. Run your event live or pre-recorded, then follow up afterward.

15. ChatGPT

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ChatGPT can help you generate great sales emails, but there are also ways to use it a bit more creatively. Bradley actually combined ChatGPT, Zapier, and a chatbot to create a DIY a sales objection chatbot. Bradley's team talks to a "virtual client" powered by a custom GPT model—the AI generates questions, and Zapier connects the GPT model to the chatbot and archives conversation transcripts.

Choosing The Right Sales Tools

Sales Tools
Sales Tools

Relevance: The Right Fit for Your Sales Process

Not all sales tools fit every business. When evaluating which platforms to implement for your team, prioritize those that align with your sales process. Overloading reps with too many overlapping tools can lead to confusion and inefficiency.
It’s important to evaluate which tools provide the most value for your team’s specific needs without duplicating functionalities. For instance, if your team is focused on improving lead qualification, look for a sales tool that specializes in this area instead of a generic platform that may have overlapping capabilities with your CRM.

Scalability: Adaptive Sales Tools Support Growth

As your business grows, your sales processes will change. Sales tools should be able to grow with you and adapt to this change. Whether you’re adding more reps, increasing lead volume, or entering new markets, the tools you choose should be able to accommodate that growth. Also, consider how easy it will be to migrate your data if you need to switch tools down the line.

Integration: Seamless Data Flow Saves Time

Sales tools that integrate with your existing tech stack are crucial. Whether it’s syncing with your CRM, email system, or marketing tools, the ability to maintain smooth data flow and streamline processes will ensure efficiency and save time for your reps.

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Written by

Sawyer Middeleer
Sawyer Middeleer

Chief of Staff at Aomni