31 Best Sales Intelligence Tools For Closing More Deals
Close more deals with these 31 top sales intelligence tools, designed to enhance data insights and boost your sales strategy.
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Sales intelligence tools gather and analyze data to enhance sales by uncovering valuable details about leads and accounts. This allows for personalized outreach and targeted buyer engagement, leading to more closed deals. These tools also boost productivity by automating research tasks providing actionable insights in minutes rather than hours.
This article will cover the top sales intelligence software streamlining workflow and enabling data-driven decisions that lead to more successful deals.
What Is a Sales Intelligence Tool?
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Sales intelligence tools help companies collect and analyze data about prospects and existing customers. With sales intelligence, organizations can identify the right targets and understand their behaviors to improve sales effectiveness and increase revenue.
Sales intelligence reveals insights into:
- Customer behavior
- Market trends
- Competitor trends
- Growth opportunities
It combines data from internal sources, such as a company’s CRM, and external sources, such as:
- News articles
- Social media
These actionable insights help sales teams formulate:
- Effective sales strategies
- Identify promising new leads
- Reach their revenue targets
What Are the Benefits of Sales Intelligence Tools?
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Sales intelligence tools provide real-time analytics that helps sales teams make better decisions faster. These tools also offer actionable insights that sales teams can use to prioritize activities based on risk/reward or future projections. For example, sales intelligence may reveal that a prospect has recently changed jobs and is now working at a company within the sales team’s target market.
This information can help the sales team:
- Identify the prospect’s potential connections.
- Uncover relevant business challenges.
- Formulate a plan for outreach to improve their chances of making a sale.
Sales intelligence can become an invaluable asset for organizations looking to improve the ROI of their sales efforts by improving sales team efficiency and effectiveness.
Related Reading
- B2B Sales Intelligence
- Account Intelligence
- AI In Sales
- AI In B2B Sales
- B2B Data Platform
- B2B Customer Relationship Management
What Is the Difference Between CRM and Sales Intelligence?
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CRM (Customer Relationship Management) and sales intelligence are essential in helping businesses manage and grow customer relationships, but their focus and functionality differ. Think of CRM as your digital filing system for customer data. It stores all your interactions, from emails and call notes to customer preferences, allowing you to keep track of every touchpoint in the customer journey.
CRM tools help you:
- Manage existing relationships
- Nurture leads
- Stay organized
Your CRM is the go-to if you need to remember who you talked to last week and what we discussed. On the other hand, sales intelligence takes things a step further by providing actionable insights. Instead of just holding information, sales intelligence tools analyze external data sources (like industry trends, competitor activity, or financial news) to offer you real-time insights. This allows you to:
- Understand your customers better
- Anticipate their needs
- Identify new opportunities
It’s like having a crystal ball that tells you when to reach out, what your customer might want next, and even if a company is growing or struggling, which can help you adjust your approach.
Transforming B2B Sales With Aomni
Aomni is an AI agent platform specifically designed for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unmatched efficiency and effectiveness.
Key Features
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses the challenges of sales managers whose teams must perform better and have more quotas. By leveraging advanced AI technology, we enable Account Executives, Account Managers, and Customer Success Managers to enhance preparation for customer conversations, resulting in more extensive deal closures and increased promotion opportunities.
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate performance
- Close more substantial deals
- Accelerate career progression
Ready to revolutionize your sales process? Empower your team with Aomni's sales intelligence software and drive exceptional results today!
Why Use a Sales Intelligence Tool To Close Deals
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Sales intelligence has been an integral part of digital sales transformation and has the potential to revolutionize sales teams' operations. Close to 65% of organizations use sales intelligence software to access customer data and insights to improve sales performance.
By providing a unified view of the customer’s organization, sales intelligence allows sales teams to understand the customer’s needs better and develop tailored solutions that meet those needs. With the correct data and analytics, sales intelligence tools can help organizations increase their revenues by better targeting the right prospects and expanding the closed-won rate on deals.
Identify High-Value Opportunities With Sales Intelligence Tools
Sales intelligence tools help sales teams zero in on the most promising prospects. Predictive analytics assess which leads will deliver the highest revenue and forecast future sales performance. With this intel, reps can better:
- Prioritize their efforts
- Create tailored outreach strategies for each prospect
- Improve their chances of closing the deal
Comprehensive Customer Profiles Help You Close More Deals
Sales intelligence tools offer organizations access to detailed customer profiles beyond basic demographics and contact information. With this customer data, sales teams can gain deeper insight into buyers' behavior and preferences to tailor their approach accordingly. For example, they can use this data to create personalized messaging that resonates with each prospect or tailor specific products or services based on their past purchases and interactions with the company.
More Effective Marketing Campaigns
The data provided by sales intelligence tools can inform marketing campaigns and optimize lead nurturing strategies for maximum success. By analyzing customer profiles, interests, purchase history, and other data points, marketers can create more effective campaigns that target the right prospects with the right message at the right time in their buying journey.
Streamlined Sales Process
Sales intelligence tools help organizations gain control over the entire sales process by giving them visibility into lead scoring, qualification, and deal closure. These tools enable organizations to make decisions based on real-time insights.
This level of visibility across multiple channels allows companies to:
- Track progress in real-time
- Quickly adjust tactics as needed
- Keep deals moving forward
- Successfully close more business
This approach ensures agility and effectiveness throughout the sales process.
Guides Product Development
Sales intelligence tools can also inform product development decisions by:
- Providing feedback on the most popular features with customers
- How the competition is faring in the market
- What opportunities exist for new products or services
This information can help guide internal decision-making processes and allocate resources appropriately.
Access to Real-Time Data
With sales intelligence tools, sales teams can access real-time data to make informed decisions quickly. Automation features allow them to process large amounts of data faster than ever, enabling more:
- Accurate sales forecasting
- Better segmentation of customers and prospects
- Improved messaging capabilities
- Effective market research
In addition, introducing artificial intelligence (AI) into sales intelligence has made it even easier for teams to analyze customer behavior to personalize outreach efforts based on past interactions.
Related Reading
- Customer Intelligence Tools
- Marketing Intelligence Tools
- Sales Enablement Examples
- B2B Data Prospecting
- Sales Enablement Best Practices
- Sales Intelligence CRM
- Top Sales Enablement Tools
- Sales Enablement
- Sales Tools
- B2B Competitive Intelligence
- Sales Enablement Plan
- Data Enrichment Tools
31 Best Sales Intelligence Tools for Closing More Deals
1. Aomni: B2B Sales Intelligence Reimagined
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Enhancing Sales Performance and Efficiency
Aomni addresses critical pain points for sales managers whose account executives, account managers, and customer success managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to more extensive deal closures and increased promotion opportunities.
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Try our sales intelligence software for free today!
2. Crunchbase: A Comprehensive Sales Prospecting Tool
Crunchbase is an all-in-one prospecting platform that uses artificial intelligence and machine learning to help you find and close deals faster. The platform offers best-in-class company data and automated prospecting features to help you discover, qualify, and connect with key decision-makers at companies with buying power.
Crunchbase has the power to guide you through the entire prospecting process, from identifying and recommending qualified accounts to building customized outreach emails.
3. 6Sense: A Cutting-Edge Predictive Sales Intelligence Platform
6Sense is a cutting-edge sales intelligence platform that leverages AI and big data to predict buyer behavior and changes in intent. Features such as the Persona Map and detailed account engagement reports help sales teams:
- Identify in-market accounts
- Optimize their outreach
- Streamline the sales process
The tool excels in predictive analytics and provides valuable buyer intent data. Also, 6Sense integrates with popular platforms to enhance workflow efficiency, including:
- Drift
- Marketo
- TrustRadius
Implementation Challenges and Cost Considerations
6Sense can be complex to implement and operate, making it more suitable for larger organizations. Pricing is custom-tailored based on the scale and needs of the business, which can make it expensive for smaller companies.
4. D&B Hoovers: A Robust Sales Intelligence Tool
D&B Hoovers is a robust sales intelligence tool that offers:
- Extensive company data
- Market trends
Its key features include:
- Comprehensive search filters
- Detailed company profiles
- Seamless integration with CRM systems
Comprehensive Data Access and Cost Considerations
The platform provides access to a vast database that helps sales teams identify key leads and better understand market dynamics. While D&B Hoovers offers in-depth data and analytics, it is also relatively expensive and can be overkill for businesses that need only basic information. Pricing is custom based on data requirements and the user's specific needs.
5. Bombora: An Intent Data Platform for Sales
Bombora is a leading intent data platform that offers insights into companies' online content consumption and buying signals. It allows sales teams to prioritize leads and customize their outreach efforts using real-time data.
Bombora operates through an intent data cooperative, making its data high-quality and extremely useful for identifying when companies are in the market for specific solutions. It integrates well with popular CRM systems and sales platforms.
Limitations and Pricing Considerations
One downside is that Bombora focuses mainly on intent data so businesses might need additional tools for comprehensive sales intelligence. The pricing is customized and tends to be higher, especially for small businesses.
6. Drift: A Top Conversational Marketing Tool
Drift is a conversational marketing and sales tool that helps sales teams engage with website visitors in real time. It uses chatbots and live chat to convert website traffic into leads and integrates with CRM systems to streamline the sales process.
Drift is particularly effective for lead generation, customer support, and improving engagement by responding instantly to visitor queries. The platform also allows for extensive customization to meet specific business needs.
Implementation and Pricing Considerations
Setting up Drift can require significant time and customization, especially for advanced features. Pricing is custom-based on the features and scale of the business, and it can become costly as the company grows.
7. Crystal: A Sales Intelligence Tool for Predicting Buyer Behavior
Crystal is a sales intelligence tool that uses AI to analyze prospects' personalities based on their online behavior. The platform provides:
- Personalized profile dashboard
- Communication playbooks
- Data enrichment tools
These features enable sales teams to adjust their communication styles for maximum engagement. Crystal is especially useful for sales teams looking to create personalized strategies that improve engagement and conversion rates.
Limitations and Pricing Considerations
On the downside, Crystal is limited to personality data, and its insights can sometimes be uncertain without supporting information from other data sources. Pricing is customized based on specific business requirements and the number of users.
8. Lead411: A Sales Intelligence Tool for Lead Generation
Lead411 offers verified contact and company information, including direct emails and phone numbers, and real-time email verification to ensure accurate outreach. The platform’s robust filtering system allows users to target leads more effectively, and it integrates seamlessly with major CRM systems to facilitate data transfer. Lead411 is particularly useful for businesses focused on lead generation and outreach.
Data Coverage and Pricing Consideration
One drawback is that Lead411’s data coverage can vary by industry, and accessing extensive data sets can drive up costs. Pricing starts at $99 per month for 200 credits, with custom pricing available for businesses needing higher volumes of data.
9. Hunter.io: A Tool for Finding and Verifying Emails
Hunter.io is a tool focused on finding and verifying email addresses, making it ideal for businesses looking to identify key decision-makers. It features two primary functions:
- Finder: Helps locate individual email addresses
- Discover filter: Designed for bulk email searches.
Hunter.io integrates smoothly with many CRMs and email marketing platforms. Its user-friendly Chrome extension makes it easy to incorporate into existing workflows.
Limited Scope and Scalable Pricing
Despite its strengths, Hunter.io is limited to email data and needs broader contact information. Pricing follows a freemium model, with paid plans starting at $49 monthly for 500 searches, making it scalable for small and large teams.
10. Kaspr: A LinkedIn Sales Intelligence Tool
Kaspr is a LinkedIn-integrated sales intelligence tool that directly extracts contact information like emails and phone numbers from LinkedIn profiles. It also provides real-time CRM data enrichment, beneficial for teams looking to streamline outreach efforts. Kaspr’s ease of use with LinkedIn makes it an attractive option for sales professionals who rely on the platform for lead generation.
Data Limitations and Pricing Considerations
Kaspr’s data sources are limited primarily to LinkedIn, and accessing additional data can require higher-tier pricing plans. Pricing starts with a free trial, with paid plans beginning at €30 per month.
11. Dealfront: A Sales Intelligence Tool for Tracking Website Visitors
Dealfront, formerly Leadfeeder, is a B2B lead generation tool that helps businesses identify European companies visiting their websites. By tracking IP addresses, Dealfront reveals:
- Company names
- Pages visited
- Visitor behavior
It also offers a helpful scoring system to help prioritize high-value leads most likely to convert.
Integration and Targeting Capabilities
Dealfront integrates with many CRM systems to streamline lead management and boost sales and marketing efficiency. The platform may be a good fit for sales and marketing teams looking to identify and target anonymous users and companies that visit their websites. It also benefits businesses that want to integrate website visitor tracking with their CRM system.
12. Gong: A Sales Intelligence Tool for Analyzing Customer Interactions
Gong uses AI modeling to help revenue teams better understand customer interactions. The sales intelligence software captures and analyzes all interactions between reps and customers and then delivers insights that help companies make informed decisions and close deals.
13. Similarweb: A Sales Intelligence Tool for Digital Market Research
Similarweb is sales intelligence software that comprehensively views your competitors' digital traffic. Its online traffic and engagement data give sales teams complete visibility into a prospect’s digital strategy and performance. This helps you discover companies that could benefit from your solution so you can adapt your sales and advertising strategy accordingly.
14. HubSpot Sales Hub: A User-Friendly Sales Intelligence Tool
HubSpot Sales Hub is a comprehensive sales intelligence tool built as a part of the HubSpot ecosystem, helping you:
- Close more deals
- Manage your pipeline
- Build stronger relationships with potential customers
It offers features specifically designed to boost sales efficiency, such as:
- Email tracking and notifications
- Automatic meeting scheduling
- Sales automation tools
This software is ideal if you're looking for a user-friendly CRM with a simple setup process. HubSpot Sales Hub integrates with other business tools and offers extensive customization options, making it a good fit for businesses of all sizes.
15. LinkedIn Sales Navigator: A Sales Prospecting Tool for LinkedIn
LinkedIn Sales Navigator is a sales prospecting tool designed to help salespeople target and connect with the right people at potential customer companies.
It offers features such as:
- Advanced search functionalities to find relevant companies and identify key decision-makers.
- Insights into a company's connections within your network for potentially warmer introductions.
- Real-time alerts about your prospects’ job changes, allowing you to reach out when they’re most receptive
- Integration with other applications to streamline data entry and research, saving valuable time.
16. Winmo: A Sales Intelligence Tool for Finding Advertisers
Winmo is a sales intelligence platform designed to help businesses identify and connect with their ideal customers. It offers a comprehensive database of:
- Advertisers
- Agencies
- Brands
This allows you to target the right decision-makers and budget owners effectively.
Winmo goes beyond just contact information; it provides valuable insights into your prospects':
- Strategies
- Spending habits
- Potential pain points
This allows you to personalize your outreach and significantly improve your response rates. With Winmo, you can also stay ahead of the curve by getting notified about:
- Upcoming marketing campaigns
- Agency hires
- Partnership opportunities
This allows you to reach out to potential customers before your competitors proactively.
17. ZoomInfo: A Sales Intelligence Platform With Extensive Data Resources
ZoomInfo is a B2B data and software platform to supercharge sales and marketing efforts. It provides a massive database of business contacts and companies to help you target the right prospects. Thanks to ZoomInfo, you can gain valuable intel on potential customers, including similar competitors they might be considering. This enables you to tailor your approach and fill your sales pipeline faster.
ZoomInfo goes beyond just data. It offers features like automation tools and integrations with popular platforms like:
- Salesforce
This helps sales and marketing teams work together more efficiently, generate high-quality leads, and boost revenue.
18. Datanyze: A Sales Intelligence Tool for Finding Tech Customers
Datanyze is a B2B sales intelligence tool that helps salespeople find and connect with potential customers. It offers a Chrome extension that allows you to extract contact information directly from LinkedIn profiles and company websites, including:
- Email addresses
- Phone numbers
Enhanced Outreach and Data Accuracy
Datanyze provides more than basic contact details; it offers icebreakers to help you personalize your outreach and start meaningful conversations. It is designed to be efficient and user-friendly. It allows you to search and connect with prospects at scale, saving you valuable time. Also, the platform offers a free plan and guarantees the accuracy of its data points, making it a risk-free option for businesses of all sizes.
19. UpLead: A Sales Intelligence Platform With Accurate Data
UpLead is a B2B sales intelligence platform that prioritizes data accuracy. Unlike competitors offering vast, questionable-quality databases, UpLead focuses on providing clean, verified contact information. They boast a 95% accuracy guarantee, ensuring you're reaching out to real potential customers.
Advanced Lead Generation and Integration Features
UpLead offers a comprehensive suite of features to help you find the perfect leads. With over 50 search filters and access to intent data, you can target in-market buyers looking for solutions like yours. UpLead also integrates with popular CRMs and offers real-time email verification, saving you time and ensuring the effectiveness of your outreach efforts.
20. Cognism: A Sales Intelligence Tool for B2B Telemarketing
Cognism is a B2B sales intelligence tool that helps salespeople connect directly with potential customers through verified mobile phone numbers and business emails. The platform boasts a 3x higher live conversation rate than other solutions, allowing you to focus on closing deals instead of struggling to reach prospects.
Cognism offers several advantages over competitors:
- Unrestricted access to data without credit limits or geographical restrictions
- International coverage
- Easy integration with popular CRM and sales engagement tools
They take data security seriously, ensuring GDPR compliance and minimizing legal risks for your business.
21. Lusha: A Sales Intelligence Tool for Finding Contact Information
Lusha’s browser extension, CRM, and API deliver verified contact information and company data. The platform is simple and easy to use, focusing on validating contact information as users interact with prospects online.
22. Demandbase: An Account-Based Marketing Platform
Demandbase (formerly Insideview) is an account-based marketing platform designed to help businesses identify, target, and engage with key accounts and decision-makers. Its suite of tools includes:
- Account-based advertising
- Personalization
- Sales intelligence
Enhanced Customer Engagement and Pricing
These features are designed to boost customer engagement. The platform offers advanced account identification and marketing features, providing insights that drive successful campaigns. Pricing for Demandbase is not publicly available. You can contact their sales team through their website for a customized quote based on your business needs.
23. Vainu: A Sales Intelligence Tool for Real-Time Company Data
Vainu is a sales and marketing intelligence platform that uses AI and machine learning to provide real-time data on companies and decision-makers. It offers insights into:
- Sales triggers
- Buying signals
- Customer behavior
These insights help sales teams to accelerate revenue growth and generate better leads. However, Vainu’s CRM integration is limited to:
- Pipedrive
- HubSpot
- Dynamics 365
- Salesforce
Also, decision-maker data is only available in Finland and Sweden, making it geographically restricted. Vainu's pricing is customized based on your company’s needs and can be requested from their sales team.
24. Seamless.AI: A Sales Intelligence Tool for Lead Generation
Seamless.AI is a lead generation and sales intelligence platform that offers users access to a verified business and contact information database. Powered by AI, Seamless.AI analyzes and prioritizes leads based on their likelihood of converting into customers.
Limitations and Privacy Concerns
While the platform delivers a seamless user experience and offers useful tools such as a search function and a Chrome extension, it lacks features like intent data and phone verification, which other competitors provide. Its GDPR compliance status needs to be clarified, and access to contact data is restricted. Pricing for Seamless.AI is available upon request by contacting their sales team.
25. Leadfeeder: A Sales Intelligence Tool for Tracking Website Visitors
Leadfeeder is a sales intelligence tool that allows businesses to track and identify the companies and individuals visiting their websites. It integrates seamlessly with Google Analytics to show:
- Which companies are visiting?
- What pages are they viewing?
- How long they are spending on each page?
This makes Leadfeeder particularly useful for identifying potential leads and enhancing outreach efforts. Nevertheless, an active Google Analytics account is required for it to function effectively. Pricing for Leadfeeder is custom, depending on the business’s needs, and can be requested from the sales team.
26. DemandScience: A B2B Marketing and Sales Intelligence Platform
DemandScience is a global B2B marketing and sales intelligence platform that uses a combination of:
- Technology
- Data
- Human expertise to provide accurate insights
DemandScience offers services such as:
- Lead generation
- Appointment setting
- Data enrichment
- Account-based marketing solutions
Advanced Lead Generation and Data Hygiene
DemandScience helps businesses generate qualified leads and improve marketing campaigns through advanced data hygiene and market research services. Pricing for DemandScience is not publicly disclosed and can be obtained by contacting their sales team for a quote.
27. LeadIQ: A Sales Intelligence Tool for Automating Lead Generation
LeadIQ is a sales intelligence platform designed to automate lead generation, offering users access to millions of verified business contacts. It features:
- Advanced search and filtering options
- CRM integration
- Personalized cold email templates
- List building capabilities
GDPR Compliance and Pricing Considerations
Despite its strengths, LeadIQ is not entirely GDPR compliant, requiring users to follow regulations independently. LeadIQ offers a free plan with limited features, while paid plans start at $75 monthly and cater to businesses with more advanced needs.
28. Gryphon: A Cloud-Based Sales Performance Management Tool
Gryphon is a cloud-based sales performance management platform aimed at improving team productivity and compliance. It offers features such as:
- Call recording
- Tracking
- Activity analytics
Performance Monitoring, Compliance, and Training
These tools help sales managers monitor team performance and ensure compliance with regulations like TCPA and GDPR. The platform also includes gamification tools and training modules for ongoing sales coaching. Gryphon’s pricing is not publicly available and must be requested through their website.
29. Clearbit: A Sales and Marketing Data Enrichment Tool
Clearbit is a sales and marketing tool that provides data enrichment to enhance existing CRM contacts and company records. The platform integrates with popular CRM systems and offers real-time updates on over 100 B2B data attributes, allowing for precise segmentation and targeting.
Data Requirements and Pricing Considerations
Clearbit’s API also supports lead prospecting and marketing automation. However, Clearbit requires existing data to be effective and can be costly for extended functionality. Pricing for Clearbit is customized and depends on your business's specific data usage and needs.
30. SifData: A Salesforce Tool for Tracking Job Changes
SifData is a Salesforce-integrated platform that tracks job changes of key contacts and past customers. It is precious for businesses looking to maintain customer relationships or prevent churn by staying updated on fundamental contact movements.
Seamless Salesforce Integration and Pricing Options
SifData’s seamless integration with Salesforce ensures that all relevant data remains in the CRM system, eliminating the need for third-party enrichment. SifData offers a free plan, with paid plans starting at $500 per month. Custom pricing is available for more advanced features.
31. Salesforce Sales Cloud: A Comprehensive Sales Automation Platform
Salesforce Sales Cloud is a comprehensive platform for automating sales processes and boosting team productivity. Its AI-powered deal insights, real-time pipeline visibility, and advanced reporting tools help sales teams manage their leads and accounts effectively.
Flexibility and Customization Options
Salesforce Sales Cloud offers significant customization options and APIs to integrate external systems, making it a highly flexible platform. However, its UI/UX can be complicated, and customer support can be improved.
User Experience and Pricing Considerations
Salesforce Sales Cloud offers four pricing plans: Starter Suite (€25 per user/month), Professional (€80 per user/month), Enterprise (€165 per user/month), and Unlimited (€330 per user/month).
Where Does Sales Intelligence Data Come From?
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Sales intelligence tools pull data from many sources to help teams understand their prospects and make informed decisions. The first layer of sales intelligence data comes from internal sources, including:
- Customer Relationship Management (CRM) systems
- Marketing automation platforms
- Sales rep activity
CRM systems are a primary source of sales data, containing information about:
- Leads
- Contacts
- Accounts
- Opportunities
- Interactions
Sales intelligence tools can integrate with existing CRM systems to help teams uncover actionable insights and inform their sales strategies.
Tracking Customer Engagement and Understanding Pain Points
Marketing automation tools track customer engagement, email interactions, website visits, and other marketing activities. By analyzing this data, sales teams can better understand prospects and their pain points before reaching out.
Sales intelligence tools also analyze data collected from sales representatives’ activities, such as:
- Emails
- Calls
- Meetings
- Notes
This information offers insights into customer interactions and sales progress.
External Data Sources: Exploring the Outside World of Sales Intelligence Data
External data sources are also critical to sales intelligence. These outside data sources help teams gain a fuller picture of their prospects and the market as a whole. Some of the most common external sales intelligence data sources include:
Website Analytics
Tools like Google Analytics or Adobe Analytics capture data about website visitors, including traffic sources, page views, bounce rates, and conversion rates.
Social Media Platforms
Social media platforms offer insights into customer demographics, interests, behaviors, and interactions with your brand, allowing for targeted marketing.
Third-Party Data Providers
Additional data are acquired from external providers, such as:
- Firmographics
- Technographics
- Intent data
Market Research Reports
External market research reports provide information about industry trends, market size, competitive landscape, and customer preferences.
Publicly Available Data
Data from government databases, industry publications, or news articles provide insights into economic trends, regulatory changes, or competitor activities.
Account Based vs Lead-Based Sales Intelligence Tools
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Account-based sales intelligence tools help you find higher-quality leads by first directing you to relevant companies. You can use these platforms to conduct granular searches of the companies within your target market, whether within a particular industry or at a certain funding stage and then find the people to contact at those companies. This way, you’re only spending time on accounts that match your ideal customer profile, optimizing your chances of closing the deal.
Aomni is an account-based sales intelligence tool that easily identifies companies that match your ideal customer profile and connect with the right decision-makers.
Lead-Based Sales Intelligence Tools: What's the Deal With These Lead Lists?
Lead-based sales intelligence tools gather information about individual contacts rather than companies. While getting a list of names, job titles, and contact details is great, these lists won’t show you whether the lead’s company is ready to buy. As a result, you’ll have to backtrack, guessing and checking each lead to find out whether their company has the need and resources to buy your product.
How To Choose the Best Sales Intelligence Software for Your Business
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Data accuracy and coverage are critical factors when evaluating sales intelligence tools. You want to ensure the business prospect data is:
- Verified
- Up-to-date
- Comprehensive
Outdated or incorrect data wastes time and resources, so reliability is key. Along with accuracy, data coverage matters too. Check if the tool covers various industries, regions, and company sizes to ensure you can target the right prospects and get relevant insights into your market.
Ease of Use: Ditch the Complicated Sales Intelligence Tools
A tool is only as good as how easily your team can use it. Software's usability is crucial because it needs to be quickly adopted across your business. Look for platforms with user-friendly interfaces that don’t require a lot of training but still pack powerful features.
Integration with Existing Tools: Don’t Get Stuck in Data Silos
Your sales intelligence software should work seamlessly with your current tech stack. You risk creating data silos that complicate your workflows if it doesn't integrate well with your:
- CRM
- Marketing tools
- Other systems
Ensure that the platform integrates smoothly to avoid unnecessary hurdles.
Customization: One Size Doesn’t Fit All
One size doesn’t fit all, so customizability is key. Look for sales intelligence software that can be tailored to your business needs. Whether it’s customizable dashboards or specific data filters, these features help you maximize the value you get from the tool.
Real-Time Updates: What Good is Old Data?
Sales data becomes less valuable if it’s outdated. The best tools provide real-time updates, allowing you to make informed decisions and respond quickly to market changes. Automated processes are beneficial for ensuring your data stays fresh.
Compliance with Data Privacy Laws: Protecting Your Business
Compliance with regulations like GDPR or CCPA is non-negotiable. The software you choose must prioritize data privacy to keep you on the right side of the law. Make sure the tool aligns with applicable regulations to avoid legal complications.
Scalability: Future-Proof Your Sales Intelligence Tool
As your business grows, your tools need to grow with you. Check if the sales intelligence platform is scalable with flexible pricing structures that adjust as your data and user needs increase.
Support and Training: Onboarding Your Team Smoothly
Good support can make or break your experience with any software. Look for platforms that offer comprehensive customer support and training resources. This ensures your team can onboard smoothly and fully utilize the platform’s features.
Reporting and Analytics: Don’t Just Collect Data. Use It!
Sales intelligence tools should go beyond just collecting data; they must offer advanced reporting and analytics. This lets you:
- Track your team’s performance
- Optimize sales cycles
- Make data-driven decisions to improve overall strategy.
Lead Scoring: Prioritize Your Leads
Automated lead scoring is a game-changer for prioritizing high-value prospects. Choose a tool that allows you to customize lead-scoring rules based on your ideal customer profile (ICP) so your sales team can focus on the best opportunities.
Export Options: Flexibility is Key
Another essential feature is flexibility in data export. Whether exporting data to a CRM, marketing platform, or other system, the tool should offer versatile options to ensure seamless integration with other applications.
Cost and ROI: Get the Best Bang for Your Buck
Cost is a crucial factor. Ensure the software provides a transparent, affordable pricing model that aligns with your budget. Beyond the upfront costs, consider additional data access fees or extra user licenses to calculate your long-term ROI.
Free Trials and Demos: Test Before You Invest
Whenever possible, opt for tools that offer a free trial or demo. This allows you to test the software’s features, user interface, and data quality before committing financially. Use this period to ensure it meets your business needs.
Related Reading
- Revenue Intelligence Tools
- Clearbit Alternatives
- Leadfeeder Alternatives
- Datanyze Alternatives
- Linkedin Sales Navigator Alternatives
- Lusha Alternatives
- Salesintel Alternative
- Alternatives To Discoverorg
- Zoominfo Alternatives
- Business Intelligence For Sales And Marketing
- Pipl Alternative
- Cognism Alternatives
- Apollo.Io Alternatives
- 6Sense Alternatives
Try Our Sales Intelligence Software for Free Today
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Key Features of Aomni
Aomni boasts several powerful features that help sales professionals improve performance, including:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- An AI-assisted Account Based Sales/Marketing campaign execution tool.
How Aomni Helps Sales Teams
Aomni addresses critical pain points for sales managers, including:
- Account executives
- Account managers
- Customer success managers
It helps tackle issues related to underperforming and missed quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to more extensive deal closures and increased promotion opportunities.
For individual sales professionals, Aomni provides the tools and insights needed to elevate their performance, close more substantial deals, and accelerate career progression. Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
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