One Beyond drives pipeline efficiency with Aomni

Challenges

• Limited market knowledge: As a sector-agnostic firm, One Beyond struggled to quickly gain deep insights into new industries they were targeting.

• Time-intensive research: The team spent 20-30 minutes per account doing manual research, often yielding only high-level insights. Going in-depth would take hours that they didn’t have.

• Long sales cycles: With average sales cycles of 6-24 months, building trust and credibility quickly was crucial but challenging.

Solution

We're no longer going in with cold messaging. We're going in with the insights, with the visibility of what they're actually seeing.

• Automated market research: Aomni's AI-powered capabilities deliver rich market insights, helping One Beyond complete 3-4 hours of research in just minutes.

• Up-to-date intelligence: Aomni provides current information on regulatory changes, industry trends, and company-specific developments.

• Source-backed insights: The platform offers links to relevant articles and sources, allowing the team to dive deeper when needed.

Outcomes

Building that relationship, building the credibility, and really positioning ourselves as people that know their pain points, know their industry is a massive, massive win for us.

• Increased response rates: Cold outreach campaigns saw a 25% increase in response rates due to more targeted, insightful messaging.

• Time savings: Account research time was reduced from 3-4 hours to about 15 minutes.

• Enhanced credibility: The team now enters conversations with confidence and industry knowledge, positioning them as credible partners from day one.

• Competitive edge: The insights provided by Aomni allow One Beyond to compete more effectively against specialist firms in niche sectors.

• Improved campaign targeting: Market research from Aomni helps the team identify key pain points and trends to focus on in their outreach campaigns.
Aomni has transformed One Beyond's approach to sales, particularly in new verticals. By providing deep market insights and comprehensive account research, Aomni enables the team to engage more effectively with prospects, accelerate their sales cycle, and compete confidently in diverse sectors.