19 Best Marketing Intelligence Tools & How To Choose the Best for Your Team
Compare 19 top marketing intelligence tools to help you choose the best solution tailored to your team's needs.
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Picture this: you’re knee-deep in a campaign, and things aren’t going as planned. Leads are trickling in, and you’re not sure why. Worse, you don’t clearly understand how to turn things around. Sound familiar? This is the kind of scenario that can leave marketers feeling stuck. Thankfully, marketing intelligence tools can help you understand what's going on so you can make informed decisions to get your campaign back on track. In this article, we’ll explore sales intelligence tools, a subset of marketing intelligence tools, to help you find the best fit for your organization.
Aomni’s sales intelligence software focuses on improving sales and marketing alignment and can help your team get the insights they need to turn things around before it’s too late.
What Is Marketing Intelligence?
Marketing intelligence refers to all the data that is related to a company’s marketing efforts as well as other relevant information that should be considered when developing effective marketing strategies. Gathering marketing intelligence allows marketers to build a holistic view of a company’s marketing landscape. The information may include or relate to:
Competitor Analysis
Competitor analysis involves assessing the following:
- Strengths
- Weaknesses
- Activities
- Investments
- Products and services
- Current and potential competitors
This information helps businesses identify what rivals do well and where they fall short. Insights from competitor analysis can help marketers find new opportunities to pursue and areas to target for improvement to help their business get ahead.
Competitive Intelligence
Competitive intelligence, also known as CI, can be tactical (short-term) or strategic (longer-term). It is designed to help businesses better understand their position in the competitive landscape and the risks, challenges, and opportunities they face. CI can reveal insights that help an organization improve its marketing strategies and customer messaging and identify market gaps the business can exploit.
Customer Demographics and Behavior
Customer intelligence involves collecting data on existing customers and target audience segments to create detailed profiles or personas. This information can help marketers identify the unique characteristics of different audience groups, including their:
- Preferences
- Challenges
- Buying behaviors
With customer intelligence, marketers can develop more effective and personalized campaigns to help improve engagement and conversion rates.
Economic Indicators and Market Trends
Marketing intelligence also includes understanding the economic indicators and domestic and global market trends that can impact a business’s marketing efforts and performance. For example, if a recession is looming, a shift in consumer buying behavior may affect sales of certain products. Marketing intelligence can help organizations understand these shifts and recalibrate their strategies accordingly.
Market Research Intelligence
Market research intelligence refers to insights gleaned from conducting market research, such
as:
- Surveys
- Focus groups
- Interviews
- Other activities
This information can help organizations better understand consumers' needs and preferences, especially for a particular product or service before a launch.
Insights From Conversation Intelligence Tools
Insights from conversation intelligence solutions capture the customer's voice and help marketers tie conversions to digital campaigns.
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Why Market Intelligence Is Important
Increased Marketing ROI
Market intelligence equips businesses with actionable insights to increase marketing ROI. Through enhanced market research, businesses can understand which strategies are successful and which are not. They can then efficiently allocate their marketing budgets, prioritizing high-performing channels and tactics.
These actionable insights allow for the strategic development of low-performing channels, turning them into viable avenues for growth and opportunity.
Enhanced Customer Insights
Customer intelligence software allows businesses to segment their audience more precisely, customize their marketing strategy to address customer needs and enhance customer satisfaction. Accurate customer segmentation also enables enterprises to identify new opportunities. For example, if you understand why specific leads aren’t interested in your product, you can update your product and marketing efforts to cater to them.
Informed Decision Making
Leveraging marketing intelligence software empowers you to base your marketing strategy on:
- Robust data
- Minimize guesswork
- Enhance the effectiveness of your targeting efforts
Real-time business intelligence insights also help you swiftly adapt to market changes and gain an advantage over the competition through accelerated decision-making.
Advanced Competitor Analysis
Competitor intelligence features allow you to examine competitor activity's strengths and weaknesses. These tools help uncover opportunities to distinguish your business. Competitive intelligence tools also help you uncover weaknesses in your product and services, allowing you to develop a more well-rounded business and meet industry-specific quality benchmarks.
Faster Adaptation
A market intelligence tool can assist companies in staying ahead of market changes and adapting their strategies to evolving dynamics through real-time data and trend analysis. If your market research and customer feedback can help predict the next significant market change, you'll be better prepared to adapt.
That’s why investing in market intelligence software to process larger data sets at higher speeds is the first step to ensuring a competitive edge.
Revolutionizing B2B Sales with AI
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
AI-Powered Sales Enablement for Better Results
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Try Aomni Today
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Try our sales intelligence software for free today!
Marketing Intelligence vs Business Intelligence
Market and business intelligence often need clarification but serve distinct organizational purposes. Market intelligence refers to the gathering and analysis of external data related to:
- Customer preferences
- Competitor activities
This type of intelligence helps companies understand the broader landscape in which they operate, providing insights into external factors that might influence business decisions. It’s often used to:
- Anticipate shifts in demand
- Identify emerging opportunities
- Understand customer needs
Market intelligence gives organizations a view of how the external world is evolving and how competitors are positioning themselves. On the other hand, business intelligence (BI) focuses on internal data, such as:
- Operational performance
- Financial reports
- Customer interactions
BI tools analyze this internal data to provide insights into how the company is functioning. Through BI, businesses can:
- Spot inefficiencies
- Track key performance indicators
- Make data-driven decisions to optimize internal operations
Market Intelligence vs. Business Intelligence
While market intelligence looks outward, BI looks inward, helping businesses assess their strengths and weaknesses based on historical and real-time internal data. The key difference is that market intelligence helps you understand your external environment, while business intelligence is focused on your internal operations.
Combining Market and Business Intelligence
Combining both approaches gives businesses a complete picture—using market intelligence to see where they stand in the competitive landscape and business intelligence to monitor their performance. Together, these insights enable more comprehensive, strategic decision-making.
What Are the 4 Types of Market Intelligence?
1. Customer Understanding: Getting to Know Your Audience
Customer understanding is about developing a deep, nuanced knowledge of your target audience. It involves gathering data on customer preferences, behaviors, pain points, and motivations. This intelligence helps businesses build stronger relationships by tailoring their offerings and messaging to resonate with their customers' needs.
The Key to Effective Value Propositions
Knowing your customers inside and out is essential for creating value propositions that address their most pressing challenges. Understanding what drives your audience in B2B or B2C contexts helps foster loyalty and long-term success.
2. Competitive Intelligence: Stay Ahead of the Pack
Competitive intelligence (CI) is the process of gathering and analyzing data on your competitors, including their:
- Strategies
- Product offerings
- Market positioning
- Business operations
It allows companies to stay one step ahead by:
- Identifying competitive threats
- Finding market gaps
- Creating differentiated products or marketing messages
CI supports various teams within the organization, from product managers setting roadmaps to marketers crafting campaigns and sales teams navigating customer conversations. It also aids executives in making more informed decisions about:
- Partnerships
- Acquisitions
- Resource allocation
By staying attuned to the competitive landscape, businesses can make more confident, effective decisions.
3. Product Intelligence: Know Your Product Inside and Out
Product intelligence involves analyzing user data to understand how customers interact with your product. Tools like Mixpanel enable businesses to:
- Track customer behavior
- Pinpoint product flaws
- Gather evidence to justify feature development or optimization.
This intelligence is critical for ensuring your product delivers promises and evolves to meet user expectations. Product intelligence plays a key role in maintaining customer satisfaction and retention by continuously improving the user experience (UX). Ultimately, this helps businesses remain competitive and grow their market share.
4. Market Understanding: Know Your Market
Market understanding is about recognizing the full scope of opportunities within your industry. It involves assessing the following:
- Total addressable market (TAM)
- Serviceable available market (SAM)
- Serviceable obtainable market (SOM)
This intelligence helps businesses identify where to focus their efforts, whether through geographic expansion:
- Targeting new customer segments
- Adjusting their business model to compete with larger enterprises
As competition intensifies, understanding the potential of different markets enables organizations to strategize effectively, whether through expansion or focusing on niche areas.
What Is a Marketing Intelligence Tool?
What Is Marketing Intelligence Software?
Marketing intelligence tools are programs that streamline and improve the understanding and gathering of market data. Market intelligence software can help businesses collect information on their:
- Competition
- Consumers
- Performance
While market intelligence has existed in some form for many years, the current rise in digital market intelligence solutions is understandable, given the more recent growth of both AI and social media.
The Rise of Competitive Intelligence Tools
According to Fortune Business Insights, the global competitive intelligence tools market size was valued at USD 37.6 million in 2019 and exhibited a CAGR of 10.3% during the forecast period. The market is projected to reach USD 82.0 million by 2027 and expand to USD 121.37 million by 2031.
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Key Marketing Intelligence Tool Features To Look For
Data Collection Tools: Automating Market Research
Marketing intelligence tools automate data collection, saving you time searching through:
- Demographic data
- Customer messaging
- Competitors’ websites,
- Your CRM to conduct market research
Most tools also organize this data for you, summarizing the market dynamics you’re researching.
Customer Segmentation: Narrowing Your Focus
Categorizing your customer base helps refine your marketing efforts, allowing you to target suitable leads with the correct information at the right time. Marketing intelligence tools make this process easy by gathering customer data and segmenting them based on customizable criteria.
Sentiment Analysis: Understanding Customer Attitudes
Marketing intelligence solutions use natural language processing to analyze lead information from:
- Customer reviews
- Customer feedback
- Social media platforms
- Calls
This helps to understand their interest in your product better. Not only can you understand customer sentiment at scale, but you can also track specific customer’s attitudes.
Campaign Evaluation: Tracking and Improving Performance
Tracking your campaigns’ effectiveness helps you understand where to invest your marketing budget and where you might want to pull it back. It’ll give you an idea of which channels provide the best ROI and which areas require improvement.
That’s where tools like WebConnect and WebCallBack come in. These features allow you to track data on which pages generate the most leads, giving you an understanding of which web pages your customers are most receptive to.
Dashboard and Reporting: Presenting Data Clearly
Marketing intelligence tools provide several data types and present them clearly and concisely. You don’t want to spend all day tracking metrics and statistics and searching for consumer insights.
Integration Capabilities: Connecting Your Tech
Integration options enable smooth data flow between your intelligence tool and your CRM, saving you time on data hunting and ensuring smooth workflows.
AI Capabilities: Using Intelligent Technology
With the increased adoption of AI in sales and marketing tools, it's prevalent to see AI integrated into marketing intelligence tools. AI-backed tools help streamline marketing intelligence and prepare teams for sales calls in seconds.
19 Best Marketing Intelligence Tools
1. Aomni
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose account executives, account managers, and customer success managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to more extensive deal closures and increased promotion opportunities.
For individual sales professionals, Aomni provides the tools and insights needed to elevate their performance, close more substantial deals, and accelerate career progression. Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Try our sales intelligence software for free today!
2. SimilarWeb
Similarweb is a market intelligence tool that gives insights into marketing data like:
- Audience demographics
- Website traffic
- Competitor analysis
Like many other marketing intelligence tools, you can use it to learn about:
- Keyword ranking
- Popular pages
- Site performance
Similarweb offers data on nine metrics, including:
- Geography
- Display advertising
- Referring sites
One standout feature is its mobile app analysis, which collects traffic data focused exclusively on app usage.
A Paid Subscription Model with a Free Trial
Similarweb offers a paid subscription model with a 7-day free trial at every tier. The Starter package costs USD125 monthly and includes features like historical data and keyword analysis. The Professional plan costs $333 monthly and includes additional keywords and industries. Similarweb offers custom pricing plans for larger companies with more users.
3. Brandwatch
Brandwatch is a market intelligence tool that focuses on social media monitoring. Users can:
- Analyze the sentiment of conversations on social media
- Track trends and mentions
- Find related influencers
A User-Friendly Tool for Social Listening
One key feature of Brandwatch is its easy user interface, which has a straightforward design. Instead of a central navigation, each network source has a separate dashboard. Another feature, Brandwatch Analytics, is an excellent tool for social listening and influencer identification.
Brandwatch offers different pricing plans based on user needs, with a plan for researchers, social media managers, and influencer marketers. Their pricing options are available after a free demo.
4. Owletter
Owletter is a marketing intelligence platform that monitors email and performs competitor analysis. It helps track competitor email campaigns and analyze performance elements like click-through rates.
One key feature of this market intelligence software is email storage, with access for the whole team. Another great feature is tags, which allow users to group businesses based on keywords. Email alerts can also be customized and bookmarked.
Flexible Pricing for Various Monitoring Needs
Owletter is subscription-based. The lowest plan starts at USD19 monthly and allows users to monitor up to 10 websites. At $39 per month, users can monitor 25 sites and get unlimited alerts and summaries. For $79 per month, users have unlimited site monitoring.
5. AlphaSense
AlphaSense is a competitive intelligence tool specialized in financial analysis. It’s used to access:
- SEC filings
- Earnings call transcripts
- Presentations for investors
Their AI can streamline financial research and provide information on trends and projections. One great feature of this software is its large searchable content library of over 300 million documents. Users can also track market trends and business developments, and their interface is user-friendly. AlphaSense offers a free trial, with pricing available on request. They have tiered subscription plans—one for small businesses and individuals and one for larger teams.
6. Kompyte
Kompyte is a market intelligence software specializing in competitor analysis for go-to-market teams. Users can utilize Kompyte to track and analyze their competition’s digital strategy through insights like:
- Keywords
- Content
- Pricing
Comprehensive Competitor Analysis
One great feature of this competitive intelligence tool is the Company Profile Dashboard, which lets users organize and categorize their competitors. Clicking on the profile gives you access to that company’s data and information. They also offer customizable reports, which allow users to visualize data in an easy-to-read format.
Flexible Subscription Plans to Fit Your Needs
Kompyte has different subscription tiers with unique features, and pricing is available on request. Their Essentials Plan allows users to track data for 10 companies, while the Professional Plan can track up to 20. They also have an unlimited plan with no restrictions.
7. Quid
Quid is the perfect solution for market intelligence and consumer analysis. An industry leader in AI-powered analytics, this platform offers brands remarkable flexibility to meet every market intelligence and search marketing intelligence need. With it, companies access data from various sources, including:
- Social media
- News and blogs
- Forums
- Patents and more
Unleash the Power of Sentiment Analysis with Quid
It also provides best-in-class sentiment analysis, allowing brands to extract the most accurate insights from all data sources. The use cases for this insight are extensive, from product innovation and launch to tech scouting and competitive intelligence gathering. The patent data is invaluable, and with its LexisNexis integration, the news sources on Quid are equally expansive.
The marketing intelligence tools platform also has an Intelligence Connector functionality that enables brands to solve business intelligence problems with a more cohesive view of the entire conversation.
8. Rival IQ
Rival IQ is an exceptional resource for everything competitive intelligence. With it, brands can compare their social performance against their entire industry or go head-to-head with a #1 rival, complete with customizable landscapes and company filters. Brands can track competitors wherever they’re engaging with an audience with comprehensive metrics and profile/post tracking on:
- TikTok
Competitive Edge with Actionable Insights
This offers key intel about what is working and where, and it can inform any brand’s efforts to increase its share of voice. It can also reveal new audience segments a company may miss out on! It’s truly jam-packed with intel, and its integration with Google Analytics means that all of your social and web data is a part of your competitive platform.
9. Crunchbase Pro
Crunchbase Pro is an all-in-one prospecting solution for winning with your outbound campaigns. This tool allows you to find qualified leads matching your target profile and leverage buy signals to find and connect with decision-makers.
Lead Generation with Crunchbase Pro
Crunchbase Pro has basic functionality that allows you to monitor companies of interest and industry trends to accelerate your lead generation process. It alerts you to new search data within your targeted leads and takes you from the start of your prospecting to your business target. Crunchbase Pro is your best bet for augmenting your brand’s M&A intel.
10. Craft
With supply chain issues straining brands across the globe, you need solutions fast. Craft markets itself as a supplier intelligence platform aimed at helping you work out the kinks. This market intelligence tool offers verified intel to provide brands with comprehensive and accurate supplier data.
Craft offers proactive monitoring so your brand stays updated with issues that could affect your supply chain.
11. HubSpot
Only some market intelligence tools need to take a holistic look at a segment of your industry. Case in point, HubSpot is all about you, but used in conjunction with your other market intelligence tools,
HubSpot is an excellent resource that can help you get in the direction you need to go. It is centered around helping you optimize your inbound marketing strategy and aligning your sales and marketing teams. The platform offers ‘hubs’ focused on:
- Marketing
- Sales
- Customer service
- CMS
- Operations
12. Trustpilot
Customer reviews are one example of disparate data sources your brand needs to manage. Not every customer comes to your website to leave feedback, so you need a market intelligence tool to do the heavy lifting for you.
Consider Trustpilot to be an aftermarket solution for consumer reviews that offers tools to:
- Win more reviews
- Promote feedback
- Engage with customers
- Analyze your results
13. WhatRunsWhere
If you want to monitor your competitor’s advertising performance and see how you compare, this is the tool for you. WhatRunsWhere provides brands with digital advertising intelligence about their ads and those of their competition.
The ads intelligence platform helps brands:
- Discover winning strategies
- Learn which ads are performing well
- Build more profitable campaigns
WhatRunsWhere provides valuable insights into the digital advertising strategy of other brands in your industry. From there, you can determine which strategies are working and pinpoint a few you may want to adopt.
14. Brand24
Social listening tools are software platforms that enable users to actively monitor, track, and deeply analyze social media conversations across various online platforms. This type of technology is imperative for businesses looking to maintain their brand’s online reputation and remain informed regarding market trends within their respective industries.
A Comprehensive Social Listening Tool
One famous example of a social listening tool is Brand24, which provides users with a comprehensive suite of customizable features and functions, making it the preferred choice among industry professionals. What makes Brand24 such an impressive tool to add to your tech stack is that it can monitor mentions of your company name across millions of online sources in real-time.
Gain Deeper Insights into Brand Sentiment and Reach
Add to that the ability to analyze brand sentiment by differentiating between positive and negative mentions, and you’re much better equipped to stay in control of your brand story. On top of that, it can also be used to identify the reach of brand mentions, helping you to prioritize which mentions call for immediate attention.
Share Your Insights with Custom Reports
Then, to help you share these insights with the rest of your team and other stakeholders, you can also use Brand24 to create custom reports. In addition to gathering insights about important brand mentions, their reporting analysts can track your performance over a set period and compare it to your competitors.
15. Mention
When considering the most effective tools to include in your tool stack, it’s worth noting that Mention can be a valuable asset. Mention is a social media listening tool that allows you to track any:
- Brand
- Keyword
- Hashtag on social media
This includes Twitter, Facebook, Instagram, YouTube, and more. You can also set up alerts to be notified whenever your brand is mentioned again.
Your Brand's Online Listening Tool
Mention is a powerful tool for discovering what people say about your company or product. Powered by boolean operators, this automated marketing machine easily lets marketers track mentions of their brands across the web and social media. With this data, you can:
- Discover popular discussion topics
- Get insights into how to optimize their marketing strategies and more
If you are looking for a social media listening tool to help you understand what people say about your brand, Mention is a great choice. It is easy to use and provides accurate data.
16. Visualping
Visualping is a marketing intelligence tool for tracking web page changes and sending alerts. Users can select specific page sections to track, such as products or pricing, and receive an alert when changes occur.
Customization and Convenience with Visualping
A unique feature of this platform is the website widgets. Users can create widgets to add to their sites so visitors can subscribe to their pages and receive an email whenever there are updates. It also offers browser extensions for platforms like Chrome. Its settings are customizable, so users can select monitoring frequency and sensitivity to match their needs.
Flexible Pricing Options to Suit Your Needs
Visualping offers a free service with limited functions and 150 monthly site checks. It also has paid subscription options, ranging from USD10 to $50 per month for individual users and $100 per month or more for business plans. Paid subscriptions offer more features and a higher frequency of checks.
17. Contify
Contify is market intelligence software used for competitor analysis and business insights. This tool gets data from sources like:
- Social media
- News sites
- Job portals
- Industry reports
One feature of this competitive intelligence tool is its email newsletter, which sends actionable insights to users in an easy-to-read format. Users can also access data on the platform through reports or via News Feed APIs. Their AI gathers data on competitors and target accounts while filtering noise. Contify is a paid subscription offering a free trial, with pricing information on request.
18. Talkwalker
Talkwalker is a marketing intelligence tool for social media analytics. It helps users track their presence and brand image online using social media listening and sentiment analysis. Users can employ Talkwalker’s data to improve their engagement on social media. A key feature of this software is influencer identification, which helps users find influencers related to their market niche.
Talkwalker also offers crisis management tools, which allow users to search for crisis terms and assign people to respond automatically to comments. Their user interface has data sections for different social media metrics, such as:
- Shares
- Likes
- Comments
Talkwalker offers a free demo, with pricing available on request. Their plans are curated for user needs, such as data analysis and social listening. They also have business and premium plans with more functions.
19. SpyFu
SpyFu is marketing intelligence software focusing on search engine marketing and optimization:
- SEO
- SEM
Users track their competitor’s performance as well as metrics like:
- Pay-per-click ad monitoring
- Keywords
One feature of SpyFu is its List Builder, which helps users research more targeted domains and keywords and filter by location or industry, among other components. Their navigation bar is broken down into sections for:
- Backlinks
- Keyword and SEO research
- Reports
SpyFu is a subscription-based service. Their Basic plan starts at USD39 per month and includes:
- Historical data
- Domain overview
- Traced keywords
Their Pro plan is $79 monthly and includes unlimited search results and data exports.
How To Choose the Best Marketing Intelligence Tool
When selecting marketing intelligence tools, start by identifying your specific problems. Take stock of your existing sales and marketing processes to locate any feature gaps causing issues.
For instance, you might discover that your team is struggling to reach its lead generation targets because it lacks visibility into the performance of its marketing campaigns. In this case, a marketing intelligence tool with robust reporting features could help you improve your lead generation efforts.
Who Will Use Marketing Intelligence Tools?
Another crucial consideration before selecting marketing intelligence tools is who will be using them. In some cases, it will be just the marketing team that will be accessing the tool. In others, it could be the whole organization. If it’s just the marketing team, you want to consider ease of use for all team members, especially if you have some that may be less tech-savvy. If it’s an organization-wide effort, you want to prioritize speed and efficiency for your marketing software power users.
What Other Tools Will Your Marketing Intelligence Software Need to Work With?
Marketing intelligence tools don’t operate in a vacuum. They will need to integrate with your existing sales and marketing software to be effective. Before selecting a tool, clarify:
- What systems you’ll be replacing
- What tools are staying
- What tools you’ll need to integrate with, such as accounting, CRM, or HR software
You’ll need to decide whether the tools need to integrate or if you can replace multiple tools with one consolidated marketing intelligence software.
What Outcomes Are You Looking For?
Like any software, marketing intelligence tools should have clear business objectives. Consider the capability you want to gain or what you want to improve and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare marketing intelligence software features until you’re blue in the face, but you could be wasting a lot of valuable time if you aren’t thinking about the outcomes you want to drive.
How Will It Work Within Your Organization?
Consider the software selection alongside your workflows and delivery methodology. Evaluate what’s working well and the areas that are causing issues that need to be addressed. Remember that every business is different—don’t assume that because a tool is popular it’ll work in your organization.
How To Use Market Intelligence Data
Market intelligence helps businesses formulate short-term tactical strategies and long-term strategic plans. It identifies a business’s:
- Position in the market
- Strengths and weaknesses
- Opportunities for growth and potential threats
For example, if market intelligence uncovers a new sales opportunity, a business may create a short-term tactical plan to target this area. Alternatively, if a company discovers it has low market share, it can use this information to develop a long-term plan to improve its competitive position.
Use Market Intelligence Data to Inform Product Development
Insights from market intelligence—specifically product intelligence—significantly influence a business’s product development process. Product intelligence helps you understand:
- What features customers appreciate
- What problems they face
- What needs are unmet
With this data, you can design products that better cater to your customers’ needs and boost your sales.
Educate Marketing and Sales With Market Intelligence Data
- Market intelligence provides insights into:
What channels your customers use
- What messaging resonates with them
- What their buying journey looks like
This information plays a key role in guiding your marketing and sales strategies. For example, understanding that your target audience prefers to research purchases on YouTube can inform both the content and advertisements for your next sales campaign.
Use Market Intelligence Data to Improve Customer Service
To enhance your customer service, you first need to understand your customers:
- Experiences
- Pain points
- Expectations
Market intelligence can illuminate them all and also illuminate parts of your customer service flow that need improvement.
Adjust Pricing Strategies With Market Intelligence Data
Market and competitor intelligence inform a more effective pricing strategy by helping you understand your competitors' pricing tactics and your customers' price sensitivity. Put the two together, and you have the tools to optimally price your products, balancing profitability and competitiveness.
Try Our Sales Intelligence Software for Free Today
Aomni is a sales intelligence tool that helps sales teams with account-based sales (ABS) and account-based marketing (ABM). It uses AI to:
- Boost prospect and account research
- Streamline sales processes
- Enhance sales team performance
- Improve sales outcomes
The software provides sales professionals with an AI chat interface that functions like a personal sales assistant. It provides data-driven insights and recommendations to improve sales performance and outcomes. Aomni is an excellent option for any sales team looking to improve their ABS and ABM efforts.
How Can Aomni Help Me Improve My Sales Performance?
Aomni helps sales teams boost performance by increasing efficiency and effectiveness when executing ABS and ABM strategies. The software uses AI to help sales professionals prepare for calls and meetings with prospects and customers, providing actionable insights that increase the chances of closing a deal.
By helping sales teams research prospects and accounts, Aomni also helps reduce the time it takes to execute sales strategies, allowing for more effective planning and quicker execution.
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