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16 Best Marketing Data Enrichment Tools For Marketers
Find the top 16 marketing data enrichment tools to help you gather accurate customer insights and improve your marketing strategy and targeting.
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You’re sitting on a pile of data. You’ve run the numbers, analyzed the reports, and broken down the marketing information from your latest campaign. But as you look over your findings, you notice something startling: Most of your data is... lifeless. ...Or outdated. ...Or both. The numbers may look good on paper, but the marketing data you’re looking at is so stale that it’s practically growing mold. You need to improve the next campaign, but you don’t want to repeat the same mistakes from the last one. What you really need is fresh data. And not just any fresh data—enriched data. Marketing data enrichment tools can help you achieve your goals by improving the accuracy of your findings and helping you avoid costly missteps.
In this article, we’ll explore the different data enrichment techniques and how they can help you level up your marketing game. We’ll also introduce Aomni’s website technology checker as a valuable tool to help you get started.
16 Best Marketing Data Enrichment Tools For Marketers
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1. Aomni: The AI-Powered Sales Intelligence Tool for Account-Based Strategies
Aomni is an artificial intelligence agent platform for B2B sales intelligence software. This robust solution enhances sales teams’ preparedness for customer interactions to agents for optimizing sales performance and more by automating:
- Prospect research
- Account mapping
- Personalized AI
Aomni transforms sales processes so individual reps can:
- Close bigger deals
- Earn promotions
- Accelerate career growth
For sales managers, the sales intelligence software helps underperforming sales teams improve their performance and ultimately meet their quotas. Try our sales intelligence software and website technology checker for free today!
2. Clearbit: Identify Unknown Visitors and Enrich Your Data
Founded in 2015, Clearbit helps B2B organizations enhance their data through enrichment packages. The tool’s dynamic approach relies on information from various platforms, websites, and social media to create a customizable profile for your business's unknown website visitors.
This way, organizations can identify promising leads and personalize outreach before completing a form. Clearbit also integrates seamlessly with top CRM systems like Salesforce and HubSpot to enrich existing profiles and offers an API for even more customization.
3. Crunchbase Enterprise: Business Data for Better Prospecting
Crunchbase is best known for its extensive databases of start-ups, backers, funding rounds, and acquisition opportunities. The platform’s data enrichment tools help B2B organizations identify prospects within their business records and gather valuable information about their:
- Operations
- Funding
- Key decision-makers
The tool’s insights can help personalize outreach and improve email marketing performance for a more practical approach to prospecting. Crunchbase Enterprise integrates with existing CRM systems for easy data access and allows users to download information for offline analysis.
4. LeadGenius: A Human-Touched Approach to Data Enrichment
LeadGenius has been helping B2B organizations find sales leads for over a decade. What started as a simple tool in 2011 has become a known name in lead improvement for B2B sales prospecting. The intelligent data service combines self-activity with human assistance to ensure top-quality data.
LeadGenius allows users to create a targeted list of prospects from scratch or enrich an existing list with additional information points. An essential feature is quickly running A/B tests on outreach campaigns and determining which databases generate higher conversions.
5. ZoomInfo: A Sales Enrichment Tool with Extensive Data Solutions
ZoomInfo is a singular data and software platform that offers various commercial solutions, including:
- Connection and entity search
- Sales involvement
- Orchestrations and more
Its lead enrichment tool has access to one of the world’s largest repositories of business data, enabling it to gain almost any data point you need on your prospects, including their intent information. The only downside of having such a vast amount of data is that sometimes, renovating the set can take longer than expected, especially since it is often manually checked for accuracy.
6. Cognism: Sales Intelligence for Better Lead Generation
Cognism is a sales intelligence platform that helps businesses enhance their lead generation efforts by providing verified contact data, including GDPR- and CCPA-compliant mobile numbers and emails. It stands out because it integrates with Bombora for intent data, enabling companies to identify and target potential buyers more effectively.
With seamless CRM integrations (Salesforce, HubSpot, Outreach, and SalesLoft), Cognism ensures that data is accessible across your tech stack, helping sales teams streamline their workflows. Cognism’s pricing is seat-based, with custom packages depending on user needs.
7. Coresignal: Talent Data for Recruitment and Market Analysis
Coresignal is primarily known for its extensive talent and firmographic data, making it a go-to platform for:
- Recruitment
- Investment analytics
- Competitive analysis
It offers 650M+ continuously updated employee and 70M company records, helping businesses refine their hiring strategies and market positioning.
Coresignal delivers data via API in structured JSON/CSV formats, allowing users to integrate it seamlessly into their existing systems. The platform offers a free tier with 200 API credits and starts at $49/month for subscription plans, with higher volume options for enterprises.
8. AlumniFinder: Nonprofit Data Enrichment Services
AlumniFinder specializes in nonprofit data enrichment to help organizations learn more about their supporters. With their data append services, mission-based organizations can improve the supporter experience they offer and raise more for their causes by personalizing their outreach.
When you work with AlumniFinder, you can enrich your database with information like:
- Address updates
- Name changes
- Phone numbers
- Email addresses
- Dates of birth
- Identification of deceased individuals
- Wealth and philanthropic information
- Employment details
- Social media handles
AlumniFinder customers can run targeted marketing campaigns, tailor their ask amounts based on giving capacity, identify matching gift opportunities, and more.
9. Lusha: A User-Friendly Contact Data Enrichment Tool
Lusha is a user-friendly data enrichment platform that delivers accurate contact information for B2B sales teams. Its straightforward approach makes it easy to use for small to medium-sized businesses (SMBs) and individual sales reps needing reliable contact data for outreach.
Lusha enriches profiles with verified emails, phone numbers, and job titles and offers a browser extension for quick data access during prospecting. It also complies with GDPR and CCPA for secure and ethical data usage and integrates easily with CRMs like Salesforce and HubSpot.
10. Seamless.AI: AI-Driven Prospecting for Accurate Data Enrichment
Seamless.AI is a prospecting tool that enriches contact details for B2B sales professionals with AI-driven accuracy. The tool is best for sales reps and teams needing fast, verified data for outreach.
Seamless.AI’s key features include:
- AI-powered data enrichment for emails, phone numbers, and profiles
- Built-in CRM and sales enablement integrations
- Browser extension for easy access to data while browsing LinkedIn or other platforms.
11. SalesIntel: Human-Verified Data for Accurate Prospecting
SalesIntel is a human-verified data enrichment platform that ensures the highest level of accuracy. The tool is best for teams and companies prioritizing accuracy and reliability in prospecting.
Key features of SalesIntel include:
- Human-verified contact and account data for guaranteed accuracy ICP (Ideal Customer Profile) targeting for refined outreach Integrations with significant CRMs and marketing platforms
- Access to millions of verified contacts globally.
12. LeadIQ: Simplifying Data Enrichment for Better Prospecting
LeadIQ is a prospecting platform that simplifies data enrichment while enhancing list-building for sales. The tool best suits SMBs and sales teams looking for faster prospecting with clean, enriched data.
Key features of LeadIQ include:
- One-click data enrichment for prospects
- Seamless CRM and email tool integration
- Personalized outreach options for faster engagement.
13. UpLead: A Powerful B2B Data Enrichment Tool
UpLead is an emerging leader in data enrichment and quality. It is a robust B2B lead generation platform with an extensive reasonable database that helps you find potential leads, connect to them, and ultimately drive conversions. When it comes to data collection, management, and enrichment, UpLead tops the chart. It helps you collect, correlate, and analyze business data from various independent sources, ensuring streamlined processes and accurate outcomes.
UpLead allows you to pre-qualify your B2B leads with sales intelligence and helps you turn disorganized contact lists into potential sales opportunities. You can also enrich your clientele database and potential contact lists with over 50 valuable data points. The robust suite of UpLead also empowers users to build targeted contact lists and make the data actionable with its database enhancements without duplicating, risking, or losing customer records.
14. Hunter.io: A Tool for Email Finding and Verification
Hunter.io is a valuable tool for mass email finding. It simplifies the process of gathering contact information for outreach. It has excellent coverage, mainly on SMBs, though every email found is not valid. We recommend using Neverbounce or Bouncer additionally.
Efficient Email Discovery and Outreach: A Tool for Sales Teams and Freelancers
Strengths: effective email address discovery, particularly for large companies. It offers advanced filtering options and prioritizes data transparency by sourcing emails from public web listings.
Unique Features: user-friendly, web-based, and requires no advanced technical skills. It includes features like cold emailing templates and a simple API for integration with other tools.
Best For: sales teams, solopreneurs, and freelancers who need efficient email discovery tools for outreach purposes.
15. Apollo.io: A Data Enrichment Tool for Sales and Marketing Intelligence
This tool is one of last year's rising stars! It focuses on sales and marketing intelligence. It offers tools for lead generation, contact information enrichment, and sales engagement, making it a valuable asset for sales teams. Apollo has gained great coverage worldwide, with 60% of emails found overall and an increasing part of phone numbers—roughly 40% +!
Strengths: Offers access to a vast database with over 273+ million data points, advanced multichannel outreach capabilities, and deep automation and sequences. It's highly beneficial for B2B companies for:
- Lead generation
- Data collection
- Outreach
Unique Features: Comprehensive database, direct outreach integration from the search interface, and built-in dialing systems that mimic call recipient area codes. The platform combines sales intelligence with execution workflows and offers an AI-powered assistant for targeting relevant prospects.
Best For: Small sales teams that require extensive lead generation and management capabilities. Its comprehensive features cater well to those needing a broad range of data points and sophisticated outreach tools.
16. 6sense Revenue AI: A Tool for Prioritizing Prospects
6sense Revenue AI is a tool that helps businesses prioritize their potential customers. It tracks online behavior to gauge buying interest and provides insights to focus on the most promising leads. While they offer a free plan with essential contact and company information, it doesn’t include additional details like technology usage or interests.
6sense Revenue AI features enrichment workflows that update your CRM records automatically based on your configurations. Buyer intent data to know when prospects are more likely to buy—Chrome Extension for lead generation.
Related Reading
What To Look Out For In Marketing Data Enrichment Tools
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AI-Powered Account Research: Get the Right Data on Prospects and Customers
Look for tools that use artificial intelligence to help with account research and prospecting. Data enrichment tools that leverage AI can quickly gather and analyze detailed information about individual leads and company profiles for sales and marketing teams. This assists with uncovering insights about prospects and accounts that can help businesses engage with their targets.
By enriching existing data with relevant third-party information, AI-powered tools help build a clearer picture of leads and accounts to inform more effective and personalized outreach.
Comprehensive Account Mapping: Unearth Organizational Insights
The best data enrichment tools provide robust account mapping capabilities to help sales and marketing teams identify key organizational stakeholders. These features allow users to uncover detailed insights about leads and accounts, including their structure, internal hierarchies, and the business’s relationship to existing customers.
Enrichment tools with comprehensive account mapping capabilities help businesses plan more effective sales strategies to ensure they engage with the right people and build stronger relationships.
Data-Driven Sales Strategy Development: Enhance Your Approach
Data enrichment tools can help businesses develop more informed, data-driven sales strategies. By enriching data with relevant insights, these tools provide sales teams with the critical information they need to:
- Prioritize leads
- Customize their approach to each account
- Align their messaging with client needs
This leads to more successful sales outcomes and better customer engagement.
Personalized AI Agents for Sales Optimization: Get Customized Support
Some data enrichment platforms offer personalized AI agents that assist with optimizing sales processes. These AI agents can help generate personalized recommendations, guide sales reps through customer interactions, and provide tailored support for each sales opportunity. This can lead to more efficient and effective sales conversations.
AI Chat Interface for Streamlined Sales Processes: Improve Communication
An AI-powered chat interface is another standard feature that allows for streamlined communication and data gathering. This feature makes it easier for sales teams to interact with clients or leads in real time, providing instant access to enriched data, responding to queries, and guiding conversations based on the insights gathered from data enrichment.
Account-Based Marketing Tools: Facilitate Targeted Campaigns
For Account-Based Marketing (ABM) and sales strategies, data enrichment tools can provide an AI-assisted execution tool that helps craft and execute personalized campaigns. By combining enriched data with AI-driven recommendations, businesses can deliver highly targeted and relevant campaigns to key accounts, increasing engagement and improving the success rate of their ABM efforts.
Aomni: AI-Powered Sales Intelligence for Account-Based Marketing and Sales Success
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
Why is Data Enrichment Important for Marketers?
Enhanced Targeting: Get the Right Message to the Right People
Data enrichment gives marketers a deeper understanding of their audience by filling in the blanks on existing buyer data. This process results in more complete customer profiles that contain a wealth of information on specific individuals rather than generic segments.
Enrichment allows you to expand your customer profiles with attributes like:
- Age
- Marital status
- Geographic data
- Income level
Using Marketing Data Enrichment to Deliver Personalized Customer Experiences
With a better understanding of your customers and their needs, you can target them with more relevant information. For example, if you run a business that sells outdoor gear, marketing data enrichment may help you identify a specific customer who purchased a tent last summer and lives in a cold climate.
With this knowledge, you can create personalized communications that include details on what he may need for his upcoming winter camping trip—such as targeted ads for cold-weather sleeping bags or even an email offering tips on winter camping.
Effective Segmentation: Build Your Customer Groups with Confidence
With detailed knowledge of your target audience, you can develop customer segments that personalize your communications. For example, a consumer packaged goods company may group customers by geographic location and send customers information on where they can purchase a particular product in their area. In this instance, marketing data enrichment allows for more relevant messaging that improves the buyer experience.
Cost-Savings: Improve Your Bottom Line with Data Enrichment
When you create more targeted, personalized marketing campaigns, you save resources by focusing only on the customers or segments likely to respond to your message. Poor data quality costs businesses an average of $12.9 million annually, demonstrating the immense impact proper data hygiene and enrichment could have on your bottom line.
Improved Customer Experience: Create Better Interactions with Your Business
Customer data enrichment doesn’t just help your marketing team. Better personalization creates messages that resonate with customers and their needs, pointing them to relevant products and services and giving them a better experience with your business.
Meaningful Customer Relationships: Build Lasting Connections
Successfully catering to your customers’ needs allows you to build lasting relationships. Customers who receive an individualized experience with your company will likely continue supporting your business.
Related Reading
- LeadIQ vs Apollo
- LeadIQ vs Lusha
4 Best Practices For Marketing Data Enrichment
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1. Set Clear Data Enrichment Goals to Improve Marketing Efficiency
Data enrichment is like a tune-up for your database, keeping it accurate, relevant, and ready to drive your marketing efforts forward. But it’s not a one-time task—it’s an ongoing process, especially since data decays at an alarming rate of about 30% per year. You’ll want to embrace these best practices to avoid outdated or inaccurate data derailing your campaigns.
2. Get Your Data House in Order
Think of data hygiene as a regular cleaning schedule for your database. Without it, your data will become cluttered, inconsistent, and less functional. Conduct regular audits to:
- Spot gaps
- Duplicates
- Outdated records
These audits also give you insights into which data fields to prioritize for enrichment.
To stay consistent, develop procedures for:
- Data entry standardization: Use consistent formats to avoid errors from the start.
- Dirty data prevention: Prevent duplicates and inaccuracies before they happen.
- Error resolution: Quickly identify and fix mistakes when they arise.
3. Be Upfront About Data Privacy Compliance
Data privacy is non-negotiable. Only use datasets collected legally and in compliance with privacy regulations like GDPR or CCPA. This protects your customers’ privacy and protects your business from legal issues and reputational harm.
4. Work with a Trusted Data Provider
Partnering with an experienced and verified provider—such as Deep Sync—can take the guesswork out of data enrichment. These providers offer access to high-quality, reliable data sources and often assist with services like:
- Customer profiling to better understand your audience.
- Identity resolution to unify fragmented data.
- Data quality reports to identify what’s working and what isn’t.
- Collaborating with experts saves time and reduces the risk of incorporating inaccurate or low-value data into your campaigns.
Try Our Website Technology Checker for Free Today
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
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- Clay Alternatives
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- LeadIQ Alternative
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