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Top 19 Lead Data Enrichment Tools For Improving Data Qualit
Discover the top lead data enrichment tools to enhance data quality, boost accuracy, and improve lead generation and marketing efforts.
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Imagine you’ve just attended a conference and collected hundreds of business cards. You breathe a sigh of relief because you can finally follow up on the connections you made. As you enter the contacts into your CRM, you quickly realize that most information is incomplete or outdated. This scenario is all too common in business today. No wonder many organizations are turning to data enrichment techniques to help improve the quality of the data they collect on potential leads. This article will introduce you to lead data enrichment tools and show how they can help you achieve your goals and get back on track faster after business events.
Aomni’s website technology checker is a valuable tool for achieving your objectives, such as seeking 19 lead data enrichment tools to improve data quality. By analyzing a website’s publicly available data, this tool can tell you what technologies a business uses, including outdated or inefficient systems. This information can help you personalize your outreach for better results.
Top 19 Lead Data Enrichment Tools for Improving Data Quality
1. Aomni: The AI-Powered Sales Intelligence Software
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and website technology checker for free today!
2. LeadGenius
LeadGenius is a very effective tool for data enrichment. It’s a cloud-based platform incorporating:
- Buyer personas
- Verified leads
- Custom points
Moreover, it gives you a better understanding of the people you’re working with or willing to collaborate with. LeadGenius can assist you in filling in any gaps regarding possible prospects. Moreover, it monitors potential buying signals, triggers, and events for any company you watch.
They will monitor:
- Press releases
- Job ads
- Social media activity
To help your company decide when it might be time to act. For instance, if someone is considering scaling up, that might be an ideal chance to enter the scene with an Enterprise-grade solution!
3. Experian
Experian is among the most popular credit-scoring businesses in the UK. It provides global data enrichment services while focusing on finishing customer records. This can be helpful if you have to fulfill KYC verification and AML (anti-money laundering) regulations. The first step is validating contact information derived from personal details.
It then cleanses and supplements up to 900 extra data items to develop a deeper picture of the customer. Free trials of Experian’s data enrichment are available. However, knowing just which one to pick can be challenging. There is a platform for data quality and connection with:
- Microsoft
- Magento
- Salesforce
- Oracle
It is unclear how it relates to other Experian products, such as:
- Company credit reports
- Targeted marketing
- Debt collection
4. MaxMind
More than 5,000 businesses rely on MaxMind’s GeoIP data. This is because it enhances the data of website users. In addition to fraud protection, it helps display relevant material and advertisements. Moreover, it obtains more accurate statistics and upholds digital rights. Businesses can find out about the ISPs and connection speeds of their users.
There is also a specific fraud prevention tool called minFraud for e-commerce. MaxMind provides:
- Commercial licensing
- Precise web services
- Anonymous IP databases
5. Clearbit
Clearbit is a leading data enrichment tool that helps businesses gain deeper insights into their potential buyers by enhancing their existing data. It collects information from multiple data points and algorithms, allowing users to build more comprehensive profiles of companies and individuals.
Clearbit's ability to provide detailed marketing insights and company information makes it a valuable tool for improving the accuracy of customer targeting and lead generation efforts. This level of enrichment enables more effective outreach and personalized marketing.
6. FullContact
FullContact specializes in identity resolution through its Identity Graph Feature, which enables businesses to identify and enrich profiles by connecting the dots between billions of data points. This capability allows companies to create more meaningful customer journeys by ensuring that each individual is correctly identified and their profile is enriched with relevant information.
This level of detail can significantly improve the reliability of data used in marketing campaigns, ensuring that outreach strategies are built on accurate customer profiles.
7. Salesloft
Salesloft is a comprehensive sales engagement platform that combines data enrichment with sales intelligence to maximize the effectiveness of sales outreach. It helps teams set up email, phone, and social media campaigns with personalized templates and enriched prospect data.
Salesloft not only improves the accuracy of contact information but also enhances the reliability of outreach strategies by ensuring that messages are tailored to the needs and interests of potential customers. This data-driven approach leads to better engagement rates and improved ROI on sales campaigns.
8. BeenVerified: Find Third-Party Data Fast
To find third-party data about a lead on BeenVerified, you only need two pieces of information:
- Lead’s name
- Lead’s location
Plugging in those two data points allows you to access additional data about the lead in question quickly.
That data includes contact info like:
- Email address
- Phone number
Sometimes, it also goes even more profound, letting you access property records. That makes BeenVerified a great piece of data enrichment software for your business.
9. RingLead: Fast Data Enrichment
RingLead, recently bought by Zoominfo, is a perfect data enrichment platform due to its fast pace. Within minutes of a lead submitting a form, RingLead can give you additional third-party data about them. It uses brilliant forms, meaning it can automatically score your leads while they’re filling out your forms.
If you opt for the paid subscription, RingLead is one of the priciest options, costing around $1000 per user per month. Thankfully, it also offers a free plan containing all the essential data enrichment features.
10. Snov.io: A CRM With Data Enrichment Features
Snov.io is primarily a CRM. Snov.io also offers an API that can handle basic data enrichment features, and it’s relatively inexpensive — at least if you opt for the cheapest plan. The most expensive is $482 monthly to upgrade your plan.
Snov focuses primarily on email data. If you’re looking for a broad range of information about your leads, you may be better off with a different tool. But if your priority is finding out email addresses and then contacting those addresses, Snov is a great resource.
11. Data Axle Genie: Affordable but Limited Features
Data Axle Genie, originally called Salesgenie, is a data platform that offers a few different features. While its cheapest plan is affordable, it doesn’t include data enrichment features. So, to get those features, you’ll need the $149 plan.
Data Axle offers all the standard third-party data, from contact info to industry and career data. It works equally well for B2B and business-to-consumer (B2C) businesses, giving it much flexibility as a tool.
12. Pipl: Deep Data Enrichment for Identity Profiles
Pipl is yet another excellent data enrichment software option. It pulls an extensive amount of customer data that it compiles into lead identity profiles for your business.
That data includes:
- Contact info
- Photos, and more!
Furthermore, Pipl offers an API that lets it integrate smoothly with other tools like your CRM, making it very easy to transfer all the data it gathers into your central database.
13. UpLead: A Leader in Data Enrichment
UpLead is a top B2B lead generation platform for data enrichment and quality. With a robust database, it helps you find leads, connect with them, and drive conversions. UpLead streamlines data collection, management, and analysis for accurate results.
UpLead lets you pre-qualify B2B leads with sales intelligence and enrich contact lists with over 50 data points. Its tools help build targeted lists and enhance databases without duplicating or risking customer records.
14. Lusha: Enrich Your Data for Better Targeting
Lusha is another data enrichment platform on the market. Thanks to its 7 Trust-Filters™, businesses can get full access to unique and high-quality data on decision-makers. The tool helps keep your CRM and other systems up-to-date with fresh data by using automated workflows that enhance your:
- Current contacts
- Leads
- Accounts
You can also find new contacts to add using Lusha’s Chrome Extension. It’s worth mentioning that integrations are only available from Lusha’s Scale Plan. So, if updating your systems is a priority, you’ll need to be able to commit to this plan if you pick Lusha as your data enrichment provider.
15. Hunter.io: Find Emails Easily and Efficiently
Hunter.io is a valuable tool for mass email finding. It simplifies the process of gathering contact information for outreach. It has excellent coverage, mainly on SMBs, though every email found is not valid.
We recommend using Neverbounce or Bouncer additionally.
- Strengths: effective email address discovery, particularly for large companies. It offers advanced filtering options and prioritizes data transparency by sourcing emails from public web listings.
- Unique Features: user-friendly, web-based, and requires no advanced technical skills. It includes features like cold emailing templates and a simple API for integration with other tools.
- Best For: sales teams, solopreneurs, and freelancers who need efficient email discovery tools for outreach purposes.
16. Apollo.io
Apollo is an all-in-one sales platform that powers go-to-market strategies with the most accurate B2B data on over 275 million contacts and 73 million companies. It integrates lead generation, sales engagement, and CRM enrichment into one seamless platform. With its advanced data enrichment capabilities, Apollo ensures that your CRM is always up-to-date with the freshest, most accurate information — helping you maximize your sales potential.
Key Features and Benefits of Apollo.io
- Contact & Account Search: This enables you to find the right leads and companies with unparalleled data accuracy, ensuring you reach your target audience effectively.
- Data Enrichment & Cleanse: Automatically syncs and enriches your CRM with fresh, accurate data from its extensive B2B database, keeping your records up-to-date and reliable.
- Data Deduplication: Improves CRM data quality by eliminating duplicate contact records with easy-to-configure detection rules.
- API Enrichment: Allows you to search, update, and enrich contact and account data in any system using a robust open API, which enhances your operational efficiency.
- Workflow Automation: Saves time and increases efficiency by automating tasks and processes related to lead management.
17. Leadfeeder: Actionable Insights from Website Visitors
Leadfeeder tracks website traffic for users to gather and rank prospective prospects. It is appropriate for companies of all sizes and in all sectors. Integrations with services like LinkedIn and Google Analytics are available through Leadfeeder.
Users can check out which of their current LinkedIn friends work for organizations that have visited their websites. You can also connect Leadfeeder to customer relationship management applications. It enables you to add leads straight to the sales pipeline.
Track and Qualify Leads with MailChimp and Leadfeeder
The MailChimp integration allows users to monitor email recipients’ online behavior. This makes it one of the best email trackers for Gmail.
Leads are automatically rated and added to a queue depending on their quality. When specified businesses visit a user site, users can get email notifications. Leadfeeder’s users can save filters for visitors from:
- Particular companies
- Nations
- Web pages
They can utilize these saved filters to look for past searches by the firm.
18. 6sense Revenue AI: Prioritize Your Prospects
6sense Revenue AI is a tool that helps businesses prioritize their potential customers. It tracks online behavior to gauge buying interest and provides insights to focus on the most promising leads. While they offer a free plan with essential contact and company information, it doesn’t include additional details like:
- Interests
6sense Revenue AI features enrichment workflows to automatically update your CRM records based on your configurations. Buyer intent data to know when prospects are more likely to buy. Chrome Extension for leads generation.
19. Crunchbase Enterprise: Explore Business Insights
Crunchbase provides access to an extensive database of investors and fundraising rounds. It offers chances to finance your company. They also provide their data for sale to B2B businesses for financial gain. They market their data product as “all-in-one prospecting software.”
It helps you determine which companies to target and which decision-makers to contact. Adding Crunchbase to your CRM system is simple. You can also access it as a CSV file for additional analysis. You can use its data insights for market research or to improve email customization.
Related Reading
What to Look Out for in Lead Data Enrichment Tools
Lead enrichment tools should quickly and efficiently collect lead data from diverse and relevant sources. Look for lead enrichment tools beyond collecting publicly available data to get the most comprehensive results and create better customer and lead profiles.
Timeliness: The Sooner, the Better
Modern marketing and sales campaigns can rely on real-time information. So, it's essential to look for lead enrichment tools that enable users to update contacts with the best information as often as needed.
Many modern lead enrichment tools use automation, artificial intelligence, and machine learning to update lead details over time more efficiently.
Price: Look for Value
Several lead enrichment tools are free or low-cost, but these solutions may not offer enough functionality depending on your business needs. You must pay attention to the cost of lead enrichment tools and the value and comprehensiveness of the features you receive at that price point.
AI-Powered Prospect and Account Research: Get Inside the Mind of Your Leads
Data enrichment tools often leverage AI to gather and analyze detailed data about potential customers and accounts. This helps businesses find new leads, better understand existing prospects, and identify opportunities for engagement. With AI's ability to process large volumes of data, businesses can quickly uncover insights that would otherwise be time-consuming to gather manually.
Personalized AI Agents for Sales Optimization: A New Kind of Sales Rep
Some data enrichment platforms offer personalized AI agents that assist with optimizing sales processes. These AI agents can:
- Help generate customized recommendations
- Guide sales reps through customer interactions
- Provide tailored support for each sales opportunity
This can lead to more efficient and effective sales conversations.
AI Chat Interface for Streamlined Sales Processes: Instant Communication with Leads
An AI-powered chat interface is another common feature that allows for streamlined communication and data gathering. This feature makes it easier for sales teams to interact with clients or leads in real time, providing instant access to enriched data, responding to queries, and guiding conversations based on the insights gathered from data enrichment.
Revolutionize B2B Sales with the Aomni AI Platform
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and website technology checker for free today!
9 Types of Lead Data Enrichment
1. Contact Data: The Backbone of Lead Enrichment
Contact data is the backbone of any lead enrichment process. Contact data includes crucial information like:
- Phone numbers (especially mobile)
- Email addresses
Since remote work has shifted communication norms, accessing a prospect’s mobile number is invaluable, as it helps bypass company gatekeepers and directly reach the decision-makers.
2. Firmographic Data: Understanding the Organization Behind the Lead
Firmographic data provides insights into the organization associated with a lead. It includes:
- Industry
- Company size
- Location
- Revenue
- Organizational structure
This type of enrichment is ideal for B2B segmentation. It helps you tailor your campaigns to specific industries or company characteristics, targeting startups with unique solutions rather than approaching established enterprises.
3. Demographic Data: Getting Personal to Boost Engagement
Demographic data reveals personal attributes of the lead, such as:
- Age
- Gender
- Income level
- Education
- Job title
- Organizational role
This data is instrumental in creating an ideal customer profile (ICP) and crafting highly targeted, empathetic messaging that resonates with individual preferences and challenges.
4. Intent Data: Tracking Signals That Show Who’s Ready to Buy
Intent data tracks a lead’s online behavior and interest level. It highlights their readiness to buy based on actions like:
- Web searches
- Content consumption
- Website visits
With this data, you can prioritize leads actively seeking solutions, making your outreach efforts more timely and relevant.
5. Technographic Data: Analyzing the Technology in Play
Technographic data focuses on the tools, software, and IT infrastructure a lead organization uses.
For example, knowing if a company uses specific CRM software can help frame your offering as a complementary or superior solution, enabling more personalized pitches.
6. Social Media Data: Researching Leads’ Digital Footprints
Social media enrichment taps into platforms like LinkedIn, Twitter, and Facebook to gather insights about a lead’s:
- Interests
- Activities
- Connections
- Engagement patterns
This data can be invaluable for account-based marketing campaigns and building rapport by referencing shared interests or mutual connections.
7. Geographic Data: Targeting Leads in Specific Locations
Geographic data includes location-based details like city, state, and country. This information is invaluable for tailoring your campaigns to:
- Regional preferences
- Time zones
- Localized content
For example, promoting a product differently to leads in the U.S. versus Europe.
8. Account Data: Getting the Complete Picture of Organizational Structure
Account data enrichment focuses on the broader organizational picture, such as:
- Company hierarchy
- Parent companies
- Subsidiaries
This information is crucial for identifying cross-selling or upselling opportunities and understanding the structure of large, multi-faceted organizations.
9. Behavioral Data: Assessing Engagement for Better Targeting
Behavioral data captures a lead’s past interactions and engagement patterns, such as email opens, link clicks, website visits, or event registrations. This data helps you gauge a lead’s interest level and tailor follow-ups based on their previous actions.
Related Reading
- LeadIQ vs Apollo
- LeadIQ vs Lusha
9 Use Cases of Lead Data Enrichment
1. Reduce Lead Generation Form Length
Shortening contact forms to improve conversion rates and enriching leads with essential details later.
Lead data enrichment helps you boost lead generation conversion rates by reducing the length of your forms. You can accomplish this by eliminating unnecessary fields and enriching leads later with the information you need to qualify them. This process helps you improve your form conversion rates and enhances the experience for your leads.
2. Identify and Remove Deterring Form Fields
Eliminating form fields that discourage prospects from providing information increases the number of leads.
Lead enrichment helps you identify and eliminate deterring fields discouraging prospects from providing information. By analyzing enriched leads, you can effectively pinpoint any form fields hindering your conversions, remove them, and boost your lead generation efforts.
3. Segment and Structure Data
Organizing messy, poorly formatted data into a coherent structure, emphasizing data quality.
Data enrichment helps you improve the structure and organization of your leads. After generating leads, they often come in messy and poorly formatted. Lead enrichment techniques help you segment and organize this data into a coherent structure emphasizing data quality.
4. Enhance Personalization
Leveraging enriched data for personalized email outreach, increasing open rates.
The more you personalize your emails, the better. Lead enrichment helps you achieve this personalization by allowing you to access detailed information about your leads and their companies. You can use this enriched data to craft highly targeted email outreach that speaks directly to your leads’ pain points and interests, boosting your open rates.
5. Create a Lead Scoring System
Assigning scores to leads based on behavior and company information, enhancing lead nurturing and qualification.
Lead enrichment tools can also help you create a lead scoring system that allows you to prioritize your leads based on their level of engagement and interest in your offering. You can enhance your lead nurturing and qualification processes by automatically assigning scores to leads based on their behavior and firmographics.
6. Monitor Business Signals
Identifying timely business signals from social profiles and media outlets, enabling better-timed and more personalized outreach.
Data enrichment allows you to monitor business signals that indicate when a prospect is ready for a conversation. For instance, instead of reaching out to a lead who’s just downloaded your offer, you could identify and contact a prospect who’s recently lost their job or is going through a merger. This type of outreach is much more personalized and relevant, increasing your chances of getting a response.
7. Revive Lost Leads
Breathing new life into neglected leads by adding fresh data and insights.
Lost leads don’t have to stay lost forever. Enriched data can help you breathe new life into neglected leads by providing fresh insights about these contacts that can inform your next steps. For example, instead of reaching out to the lead with the same old offer, you can use the enriched data to uncover new details about the lead and their company to help you personalize your outreach.
8. Identify Ideal Target Customers
Focusing on the most relevant data points to identify and qualify your ideal customers.
Lead enrichment helps you identify your ideal customers by providing detailed information about your leads and their companies. By analyzing this enriched data, you can uncover the traits of the leads that convert into customers and identify the characteristics of your target audience.
9. Distribute Enriched Data Across Tools
Synchronizing enriched data across different tools to ensure up-to-date information throughout the organization.
You can automatically distribute enriched data across your organization and various business systems using lead enrichment tools. For instance, you can sync enriched lead data across your CRM, email marketing software, and sales outreach tools to ensure everyone is on the same page with the latest information. This helps improve collaboration and ensures your teams work with the most accurate and up-to-date data.
Try Our Website Technology Checker for Free Today
Aomni is an AI agent platform designed to help sales teams use Account-based Sales (ABS) strategies. ABS focuses sales and marketing efforts on high-value targets rather than casting a wide net to attract leads. Aomni helps sales professionals prepare for and execute their ABS campaigns with ease.
The platform uses advanced artificial intelligence to automate and optimize key processes so sales teams can improve performance and boost revenue. Aomni's software offers to help sales teams tackle their ABS campaigns:
- Sales Intelligence
- Prospect research
- Automated preparation
- Personalized AI agents
The platform can transform how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
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- Cognism vs LeadIQ
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- Cognism vs Clearbit
- Uplead Alternatives
- LeadIQ vs Apollo
- LeadGenius Alternatives
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- LeadFuze Alternatives
- LeadIQ vs Lusha
- Clay Alternatives
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