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10 Best Ecommerce Product Data Enrichment Services
Drive conversions with accurate product info. Explore the top 10 ecommerce data enrichment services for richer product experiences.
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When running a successful ecommerce store, product data is king. A good product data score means you’ll attract more site visitors and convert more sales. The information is likely incomplete and inaccurate if you’ve imported your product data from another source. One way to fix this problem is to enrich your product data with relevant ecommerce data enrichment techniques. You must understand product data enrichment and how it can help boost your ecommerce store performance. Then, you can discover the best ecommerce product data enrichment services for your online business.
10 Best Ecommerce Product Data Enrichment Services
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1. Aomni: Sales Intelligence Starts With Accurate Data
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
2. Zyte: Ensuring Quality and Compliance in Data Extraction
Zyte offers data extraction services through web scraping and provides eCommerce datasets. By focusing solely on public information, Zyte ensures high accuracy and full compliance with legal standards. The company handles the entire process—from data sourcing and cleaning to formatting and delivery.
That makes it a flexible option for different business needs. Yet, a public list of supported eCommerce platforms is not available. Compared to other providers, Zyte has limited data formats and delivery options.
Zyte's Data Solutions
While not all reviews are favorable, Zyte emphasizes its legal team to ensure compliance with scraping regulations. Note that Zyte also ranks among the best social media data providers.
Features:
- 24/7, 365, same-day support
- 30+ product data fields
- 99.99% data accuracy rate
- Legal support
- Anti-bot technology
3. Bright Data: The Web Data Collector of Choice for eCommerce
Bright Data is a top platform for web scraping and proxy services, enabling businesses to gather essential real-time data from competitors and markets. This service allows you to collect and analyze a wide range of public data efficiently without facing restrictions.
It’s an ideal solution for companies that need fast and reliable access to market insights. For eCommerce businesses, Bright Data helps track market trends, monitor pricing strategies, and uncover insights from competitors while remaining anonymous.
Leveraging Bright Data for Competitive Intelligence and Market Trends Analysis
Whether you’re in product research or managing dynamic pricing strategies, Bright Data is a go-to solution for reliable and scalable data.
Key features:
- Data Scraping: Easily gather competitor prices, product reviews, and market data.
- Proxies: Use residential, mobile, and data center proxies to collect data securely.
- Data Automation: Automate the entire data collection process, saving time.
- API Integration: Connect smoothly with your existing systems and tools.
4. DataWeave: A Leading eCommerce Intelligence Platform
DataWeave is a leading eCommerce intelligence platform that delivers advanced analytics. It focuses on competitive intelligence and digital shelf monitoring and empowers businesses with actionable insights into pricing trends, market dynamics, and product availability across various sales channels.
DataWeave is particularly valuable for companies looking to optimize their pricing strategies, track competitors, and ensure consistent product visibility online. Its powerful digital shelf analytics allow brands and retailers to monitor product availability, ensuring they can maintain a strong presence across multiple channels, including eCommerce marketplaces and brick-and-mortar retailers.
Enhancing Retail Strategies with DataWeave's Digital Shelf Analytics and Brand Protection Tools
Whether you’re a retailer looking to protect your brand or a manufacturer aiming to stay ahead in a competitive market, DataWeave offers the tools to enhance decision-making and improve overall performance.
Key features:
- Competitive pricing analysis and price optimization
- Digital shelf analytics to monitor product availability
- Brand protection and compliance monitoring
- Multi-channel data aggregation
- Customizable reporting tools for detailed insights
5. Wiser Solutions: The eCommerce Intelligence Platform for Pricing Optimization
Wiser Solutions is a comprehensive eCommerce intelligence platform specializing in:
- Dynamic pricing
- Competitor benchmarking
- Retail performance analysis
The platform empowers businesses to make informed decisions by providing:
- Real-time pricing data
- Competitive insights
- Omni-channel data collection
Maximizing Profit Margins in Price-Sensitive Industries with Wiser Solutions' Compliance Monitoring Tools
Wiser Solutions is particularly valuable for brands operating in highly price-sensitive industries, such as retail and consumer goods, where small price changes can significantly impact sales and profitability.
It offers tools for retailer compliance monitoring, ensuring that brands adhere to pricing regulations and maintain consistency across different sales channels.
Staying Ahead in Competitive Markets with Wiser's Dynamic Pricing and Competitor Monitoring Tools
Whether managing large inventories or tracking competitor strategies, Wiser provides the data-driven insights companies need to stay ahead in a fast-paced market environment.
Key features:
- Dynamic pricing engine to adjust prices in real-time
- Competitor price monitoring
- Omni-channel data collection
- Comprehensive dashboard for tracking performance
- Retailer compliance monitoring to ensure pricing strategies align with regulations
6. Bungee Tech: A Rising Star in eCommerce Data
Bungee Tech is an emerging eCommerce data platform that has quickly carved out a niche in competitive intelligence and market analysis. Despite being a relatively new player, Bungee Tech has gained considerable attention for its ability to deliver highly accurate data insights, making it a go-to platform for retailers looking to stay ahead of their competition.
The platform provides businesses with critical data on pricing trends, market performance, and competitor strategies, allowing them to make informed, data-driven decisions. Bungee Tech is handy for retailers who need to benchmark their performance against industry standards.
Unlocking Business Potential with Real-Time Data and Customizable Dashboards from Bungee Tech
It offers customizable dashboards and real-time data updates for easy tracking. Its seamless integration with other business tools and software makes it an appealing choice for companies requiring a flexible, scalable solution for their data needs.
Key features:
- Competitive pricing intelligence and price monitoring In-depth market analysis and performance benchmarking
- Customizable dashboards for visualizing data
- Data accuracy and real-time updates
- Easy integration with other business tools and software
7. Stackline Atlas: eCommerce Intelligence for Digital Marketplace Success
Stackline Atlas is a comprehensive eCommerce intelligence platform offering brands and retailers tools to help them succeed in the digital marketplace. Stackline Atlas provides an all-in-one solution whether you want to understand:
- Customer behavior
- Track sales performance
- Optimize digital marketing strategies
The platform offers powerful advanced analytics for retail and advertising, making it ideal for businesses that must fine-tune their marketing efforts and gain a deeper understanding of how their products perform across multiple sales channels. From small startups using the free version to large enterprises requiring advanced tools, Stackline Atlas makes it easy for businesses to gain real-time insights into their operations.
Driving Profitability with Real-Time Retail Analytics and Customer Behavior Insights
Its user-friendly dashboard and robust analytics allow users to make data-driven decisions quickly, adjusting their strategies in real-time to improve overall performance and profitability.
Key features:
- In-depth retail analytics and sales tracking
- Customer behavior insights and sales forecasts
- Real-time advertising campaign monitoring and optimization
- Multi-channel data integration for a holistic view
- User-friendly dashboard with actionable insights
8. Datarade: A Data Marketplace for eCommerce
Datarade is a platform that simplifies discovering, comparing, and accessing data products. It features a list of over 500 providers, including top-notch data companies like Bright Data.
Regarding eCommerce data, Datarade delivers a broad range of information across more than eight categories and around 50 reputable providers. Before buying the services these companies offer, users can preview data samples. Then, they can also receive support from data experts.
Choosing the Right Data Provider: Comparing Features, Formats, and Delivery Methods
The problem is that pricing, features, formats, and delivery methods vary significantly depending on the selected data provider.
Key features:
- Dozens of data providers
- Support from data sourcing experts
- Instant data samples
- Datasets covering more than 200 specific regions
Available data:
- Product data
- Sales data
- Merchant data
- Market data
- Purchases data
- Digital shelf data
- Shipping and delivery data
9. data.world: A Community for Open Data
data.world hosts the world’s largest collaborative open data community. It is a platform where users can discover data, share analyses, and collaborate on various data-related topics. For example, the community could help you learn how to create datasets.
Although it only includes 69 commerce datasets, these are diverse, sourced from different sites, and applicable to many business scenarios. The platform also integrates with numerous tools to simplify:
- Data delivery
- Visualization
- Querying
Navigating the Benefits of a Fully Managed Data-as-a-Service Platform for Niche Data Needs
Unfortunately, pricing is not publicly available, and you must contact their sales team for details.
Key features:
- Fully managed Data-as-a-Service platform
- Dedicated data inventory, glossary, and metadata management features
- Data virtualization and query capabilities
- Possibility to leave comments on datasets and ask questions
- SAML user authentication
- Integration with over 50 platforms
Available data:
- Shoe prices
- Car details
- Video game products
- Search relevance
- Smartphone and tablet names and much more
10. Oxylabs: A Proxy Provider with eCommerce Data Solutions
Oxylabs is primarily known as a proxy provider. Still, just like Bright Data, it also offers data products such as:
- Web scraping tools
- Ready-to-use datasets
- Custom data retrieval services
As an eCommerce data provider, Oxylabs supplies information scraped from Amazon and Walmart. That includes typical data on product details and user reviews.
Optimizing Data Updates and Support with Flexible Subscription Plans and Custom Data Solutions
More in-depth insights, such as market trends, are not available. Unfortunately, the pricing range is not publicly disclosed, and you need to contact sales for a customized quote.
Key features:
- One-time, monthly, quarterly, bi-annual, or custom data update frequency options
- 24/7 support
- Dedicated Slack channel for seamless communication
- Customized data schema
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What To Consider When Evaluating Ecommerce Product Data Enrichment Services
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Data Accuracy and Consistency
Accuracy is non-negotiable. Inaccurate or inconsistent data can confuse customers and lead to higher return rates. Ask potential providers how they ensure data accuracy—do they use manual review, AI tools, or both? A reliable service should also standardize your data, ensuring consistency across all platforms.
Scalability and Volume Handling
As your eCommerce store grows, so will your product catalog. Ensure the service can handle large volumes of data and scale to meet your needs. Whether you’re adding new SKUs or expanding into international markets, they should be able to keep up without compromising quality.
Integration with Existing Systems
The service should seamlessly integrate with your current systems, like yours:
- eCommerce platform (Shopify, Magento, etc.)
Easy integration reduces friction and ensures smoother workflows.
Turnaround Time
Speed matters, especially if you’re frequently adding new products. Check how quickly the provider can enrich your data without sacrificing quality. This is particularly important during peak seasons or when launching new collections.
SEO and Channel Optimization
If your products aren’t optimized for search engines and third-party marketplaces, they’ll struggle to gain visibility. A good provider will optimize titles, descriptions, and tags with keywords tailored to your audience. They should also understand the requirements of platforms like Amazon, eBay, or Google Shopping to ensure your listings meet their standards.
Data Security and Compliance
Your product data is a valuable asset, so security is paramount. Verify that the provider has robust data security measures and complies with relevant regulations, such as GDPR or CCPA, if applicable.
Cost vs. Value
While cost is significant, focus on the value the service provides. Compare pricing models—are you paying:
- per SKU
- Per project
- On a subscription basis
Consider the ROI: Better product data can lead to higher conversion rates and fewer returns, justifying the investment.
Reputation and Reviews
What do their past and current clients say? Look for case studies, testimonials, or online reviews about their reliability, expertise, and customer service. A proven track record is a strong indicator of a trustworthy provider.
9. Customization Options
Your business has unique needs, so avoid one-size-fits-all solutions. Ask if the provider can tailor their enrichment services to fit your specific requirements, whether it’s:
- Unique attributes
- Special formatting
Post-Enrichment Support
Once the data is enriched, will the provider help you maintain and update it over time? Markets change, product details evolve, and staying up-to-date is crucial. Look for a service that offers ongoing support to keep your data fresh and relevant.
AI-Powered Account-Based Strategies and Personalized Insights
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
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Why is Product Data Enrichment Important in Ecommerce?
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Enriched product data helps your listings stand out among competitors. It builds trust and reduces return rates by ensuring customers know exactly what they’re buying. You will need to use A/B testing and track conversion rates and traffic to fine-tune your data enrichment approach, but once you do, you’ll reap the benefits outlined below.
Improved Product Visibility
Three-quarters of online shoppers never scroll past the first page of search results, making visibility crucial. Enriched data helps your products rank higher, increasing exposure on marketplaces and search engines. It is also a great way to prep your listings for filters and search tools.
You can offer customers the ability to use specific search filters on your site by enhancing data with:
- Descriptions
- Specifications
- Tags
- Keywords
- Dimensions
- Availability levels and more
Enriching descriptions also works if you sell your products through a third-party marketplace. You must use that marketplace’s built-in tools to optimize each product’s searchability further.
Streamlined Multichannel Integration
As businesses expand their reach, they often sell through various channels, such as Amazon, eBay, and Shopify, social media platforms like Instagram and Facebook, and brick-and-mortar retail stores. Each of these channels has unique product data specifications and requirements.
By enriching product data, companies can customize their content for each platform, ensuring the correct information is delivered in the proper format. This meets the diverse needs of different channels and reinforces a consistent brand presence across all touchpoints, helping businesses project a unified image as they grow.
Higher Conversion Rates
Product data enrichment converts browsers into buyers. By providing detailed descriptions, eye-catching images, and all the specifications your shoppers need, you eliminate doubt and make it easy for them to hit “Buy Now.” When customers have all the info at their fingertips, they're more likely to click add to cart confidently, leading to more sales and fewer second thoughts.
Enhanced Customer Experience
When shoppers encounter well-crafted product listings, they feel more confident about their purchases, as they remove uncertainty by answering key questions upfront. About 87% of consumers consider product information crucial when deciding whether and where to buy. Comprehensive product data, including reviews and transparent descriptions, helps customers make informed decisions, leading to greater satisfaction.
Fewer Returns and Improved Sales
Items that don’t match their descriptions cause 64% of product returns. The right product data enrichment tools can easily avoid this. When buyers know precisely what to expect, the likelihood of returns drops significantly, saving you time and resources. Well-informed customers are likelier to complete their purchases, ultimately driving improved sales.
Best Practices For Product Data Enrichment In Ecommerce
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Understand Your Audience: Speak Directly to Product Buyers
Product data enrichment should start with understanding your audience. This means creating product data that speaks directly to your target customers’ needs and preferences. The best way to do this is by conducting audience research to uncover valuable insights about your customers.
Building Effective Buyer Personas: Leveraging Data and Insights to Understand Customer Needs
Start by gathering data on your audience, what they care about, and their pain points. You can do this with:
- Interviews
- Surveys
- Market research
Analyse existing customer data to identify trends. Use these insights to create buyer personas that represent distinct segments of your audience. Then, enrich your product data to help address the needs of your target customers.
Enhancing E-Commerce Product Data to Align with Customer Preferences and Drive Engagement
For example, if your audience prefers visual content, include more product images and videos in enriched product data. Also, if your audience values ease of use, you may want to prioritize your product’s user-friendliness when enriching your e-commerce product data.
Optimise Product Titles: The First Impression of Product Data
Product titles are often the first part of the product data that potential customers see. Thus, optimized titles can encourage them to explore further. The first step to optimizing a product title is ensuring it includes essential details about the product, such as:
- Brand name
- Product Type
- Key features (like size, color, etc.)
Boosting E-Commerce Sales with SEO-Optimized Product Titles and Enhanced Visibility
Another way to optimize product titles is make them SEO-friendly. This entails including the keywords that customers use when searching for similar products. Titles optimized with relevant keywords are more likely to appear in search results. This means more people will see them.
If a well-structured title also increases search visibility, the result is enhanced click-through rates. More people seeing the title are encouraged to click on the listing, which can increase sales for an e-commerce business.
Write Compelling Product Descriptions: The Heart of Product Data
Product descriptions are the most crucial aspect of e-commerce product data. Potential customers read product descriptions to determine whether a product will satisfy their needs. So, underwhelming descriptions or those with incorrect information and missing details will hurt e-commerce success.
For this reason, a best practice for e-commerce product data enrichment is creating compelling product descriptions. This entails:
Being Detailed
Ensure your product description is detailed and not lacking essential details to help your audience understand the product and how it can help them.
To create detailed product descriptions, include elements like:
- Materials: Specifying what the product is made from gives insight into its durability and customer experience.
- Features: Explaining key features can help buyers understand the benefits they can derive from it.
- Unique selling points: This can help buyers understand what differentiates the product from the competition.
- Use cases: Offering examples of how the product can be used in everyday life can help customers visualize its practicality.
- Usage instructions: Including clear product instructions can help your audience assess its ease of use.
- Maintenance tips: Including information on how to care for the product can help buyers assess its ease of maintenance.
- Product specification: Including dimensions, weight, and other technical specifications helps potential buyers understand the product’s size and portability.
Some e-commerce channels have a separate section for specifications, so you must also understand your channels.
Being Clear and Concise
While product descriptions should be informative, they should also be easy to read. Use simple language and avoid technical jargon (unless your audience is familiar with it). Use bullet points to make it easy for readers to scan and grasp the main points.
Using Storytelling
Product descriptions work best if they create an emotional connection. Stories evoke emotions, so incorporate storytelling into product descriptions. Instead of simply listing features or benefits, describe how the product fits into a lifestyle or solves a problem.
For example, instead of stating, “The best waterproof jacket for explorers,” you may say, “Stay dry on your next hike with our waterproof jacket. Designed for explorers who refuse to let rain spoil their adventure.” This approach can help customers connect with the product personally and make it more appealing.
Optimise for Search Engines: Get Your Product Pages Seen
Search engine optimization (SEO) helps product pages rank higher in search results, which means more potential customers will see the pages. If your product descriptions are not optimized for search engines, they will have reduced visibility.
To optimize product descriptions for search engines, do keyword research to identify the keywords customers use when searching for the product. Then, incorporate the relevant keywords naturally in the product description.
Include High-Quality Images and Videos: Make Products Easy to Visualise
High-quality product images and videos can help people understand the product better and encourage them to purchase.
Top tips for enriching product data with images and videos include:
- High-resolution: Ensure that the photos and videos are of the highest quality and remain clear when customers zoom in to examine details.
- Multiple angles: Provide different images that showcase the product from various angles.
- Contextual use: Provide images demonstrating the product in use to help customers visualize it. For example, if you sell wristwatches, in addition to pictures of a watch, include photos of the watch on a model’s wrist.
- Zoom views: Include close-up images of specific product details to allow customers to examine the product.
- 360-degree views: Allow potential customers to rotate images for a complete view.
Incorporate User-Generated Content (UGC): Build Trust With Product Reviews
These days, potential buyers look up reviews from real people like them before purchasing. People are no longer content with marketing messages from sellers because sellers will always endorse their products.
They want endorsements from others who have used the product, and UGC provides this. When potential buyers see that they have had a positive experience with a product, they will have more faith in its quality and are more likely to purchase.
Leveraging Customer Reviews as Powerful User-Generated Content to Enrich Product Pages
Customer reviews are the most common UGC for enriching product data. Include a customer review section in your product pages so that customers can share their experiences with the product. And display these reviews prominently.
E-commerce businesses struggling to get customer reviews should consider offering loyalty points or other suitable incentives.
Leverage Product Information Management (PIM) Systems: Streamline Product Data Enrichment
Product information management (PIM) systems provide a platform for managing e-commerce product data throughout its lifecycle. The platform serves as a single source of truth for all product-related information, such as:
- Descriptions
- Specifications
- Pricing
- Images and more
This is especially important when you have an extensive product catalog and multiple sales channels.
Streamlining E-Commerce Product Data Management with PIM Systems for Consistency and Efficiency
All your e-commerce product data stored in one place streamlines the product data enrichment process. It also saves you the stress of searching through multiple systems of spreadsheets to find relevant data for updating and enriching product data across your sales channels.
PIM systems also provide a structured format, consistently defining product attributes. Automated systems automatically update product data across your channels, reducing the likelihood of human error and minimizing discrepancies that can lead to customer confusion.
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Try Our Website Technology Checker for Free Today
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
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