Top 22 Data Enrichment Services For B2B Businesses
Looking for data enrichment solutions? Check out these 22 top services that help B2B businesses optimize their data for more intelligent decisions.
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Has your organization invested in data only to discover that the information isn't complete or usable? This is a common challenge for B2B businesses, but the good news is that there are effective ways to address it. One method is to use data enrichment services to boost your analytics, sales, and marketing efforts and improve decision-making. This article will illustrate the significance of data enrichment techniques, focusing on data enrichment services. You'll discover how these services can help your B2B business tackle data challenges and achieve its goals.
Aomni’s website technology checker can help you quickly achieve your objectives, such as finding the top data enrichment services for B2B businesses. This tool analyzes your website's technology and provides insights on boosting its performance so you can capture and enrich your data.
Top 22 Data Enrichment Services For B2B Businesses
1. Aomni: The AI-Powered B2B Sales Intelligence Platform
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account-Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
2. 6sense: Predict Buyer Behavior and Realize Revenue Goals
6sense is an account-based marketing (ABM) platform that provides insights into buyer behavior and predictive analytics. 6sense uses artificial intelligence and machine learning to help companies selling to other businesses predict and realize revenue goals.
Founded in 2013 by consultants who saw an opportunity in business-to-business sales, 6sense uses its patented “ID graph” to suggest personalized messages and tactics based on buyers' past behavior. The company surpassed $200 million in annual recurring revenue in 2023 and announced a partnership with LinkedIn in November 2023 to allow for in-platform campaign advertising management.
How 6sense Leverages Predictive Analytics and Intent Data to Drive Smarter B2B Marketing and Sales Strategies
It uses AI and big data to predict accurately:
- Which accounts are in the market for their products
- Allowing for targeted marketing campaigns
- Enhanced sales results
It can also identify anonymous buying behaviors by capturing intent signals across various channels and integrating this data to create a unified customer profile.
One of 6sense’s major offerings is its predictive analytics engine, which uses AI to score accounts based on their likelihood to convert, helping to focus efforts on the most promising leads. The platform also offers dynamic segmentation, campaign orchestration, and insights into the buyer’s journey, all of which can significantly improve the effectiveness of marketing strategies. By leveraging the platform’s predictive analytics, sales representatives can understand when a potential customer might be ready to buy and what solutions they seek.
3. Apollo.io: A Leading Sales Intelligence and Engagement Platform
Apollo.io is a comprehensive sales intelligence and engagement platform combining powerful prospecting tools with outreach automation and lead management features. Its extensive B2B database and ability to integrate data enrichment with sales engagement make it a strong alternative to Leadfeeder for teams looking to streamline their sales stack.
Key Features Apollo.io offers several key features that make it a compelling Leadfeeder alternative for B2B sales teams:
- An extensive database with over 250M contacts and 60M companies
- Granular search filters and prospect scoring to prioritize outreach
- Automated sequences for multi-touch, multi-channel campaigns
- Native integrations with popular CRMs, ABM platforms, and more
4. UpLead: Find Verified Data for Accurate Lead Generation
UpLead is a top alternative for sales teams seeking verified, accurate data, emphasizing lead generation. Offering access to 108 million B2B contacts across various industries, UpLead is known for its ease of use and 95% data accuracy guarantee, making it particularly appealing for teams focused on precision.
UpLead offers a Chrome extension, email verification, and advanced filtering options to help sales teams refine their outreach. It integrates with major CRMs, ensuring a smooth data flow. Some users have reported challenges with updating contact data and limitations with the volume of monthly credits in lower-tier plans.
Starting at $99/user/month, UpLead provides a cost-effective option for teams prioritizing data accuracy and ease of use.
5. ZoomInfo: An AI-Driven All-in-One B2B Database Platform
ZoomInfo pursues an AI-driven all-in-one platform with a company profile database and contact data. ZoomInfo segments its database for specific functions and is said to charge differently for data in different regions. One G2 user commented that paying for the various areas was hard to justify for an international company.
Best features:
- Suite of tools and add-on packages.
- Chrome extension.
- Intent data.
6. RollWorks: Targeting High-Value Accounts for B2B Success
RollWorks is an account-based marketing (ABM) platform that helps B2B businesses identify, target, and engage high-value accounts. Part of the NextRoll family, RollWorks leverages advanced data analytics and machine learning to enable marketers to pinpoint their ideal customer profiles (ICPs) and build targeted account lists, ensuring that marketing efforts are focused on the most promising leads.
With its extensive data sources and predictive analytics, RollWorks can uncover new opportunities by identifying accounts that exhibit buying intent or match specific criteria. One of RollWorks’ standout features is its ability to create and manage highly personalized, multi-channel marketing campaigns. The platform supports targeted advertising across various channels, allowing marketers to reach their audience wherever they are most active, including:
- Display
- Social media
Key Features of RollWorks: How Campaign Management, Account Discovery, and Intent Data Integration Drive Targeted B2B Marketing Success
Key Features:
- Campaign Management. Enables users to segment their audience, tailor messaging to specific account segments, and track engagement across different touchpoints.
- Account Discovery. Uses predictive analytics to identify high-potential accounts by analyzing historical engagement data and identifying patterns suggesting a higher conversion likelihood.
- Contact Enrichment. Adds critical information such as job titles, direct phone numbers, and social profiles, enabling more personalized and effective outreach efforts.
- Journey Events: Tracks key actions target accounts take along the sales funnel. It provides real-time alerts and insights, allowing teams to tailor their marketing strategies based on each account’s progress and behavior.
- Intent Data Integration. Integrates with various data sources to collect intent signals, identifying companies actively researching topics relevant to your products or services.
7. Clearbit: Real-Time Data Enrichment to Improve Your Leads
Clearbit, by HubSpot, uses real-time enrichment to provide complete profiles on every lead, contact, and account to help you find your best opportunities at the right time. Imported data is automatically refreshed when their machine learning tools detect a change, ensuring the data users reference is always up-to-date and fresh. Clearbit also seamlessly integrates with a variety of third-party marketing and sales tools.
Clearbit, by HubSpot, is now powered by AI to enrich records, score and route leads, and reveal buying patterns and intent from web visitors. Clearbit gathers public data from the web plus its proprietary data to convert unstructured information into standardized data sets. This allows your business to have everything needed to go to market.
8. SMARTe: Global B2B Contact Database for Targeted Leads
SMARTe is a sales intelligence tool that helps sales teams find and understand potential customers. It provides a vast database of global contacts, companies, and features to help you target the right prospects. SMARTe uses advanced technology to keep its data up-to-date and accurate.
Key features:
- Global contact database: SMARTe gives you access to over 226 million contacts worldwide. You can use search filters to find the right people to contact.
- Company targeting: SMARTe helps you find companies that match your ideal customer profile. You can filter companies by size, location, and other essential factors.
- Tech stack insights: SMARTe is a well-known technographic data provider. This can help you tailor your sales pitch.
- Integration with other tools: SMARTe works well with other sales and marketing tools you might be using.
- Cost-effectiveness: SMARTe offers similar features to other tools but at a lower price—about 50% cheaper than many alternatives.
9. Demandbase: AI-Powered ABM Software
Demandbase is a tool that focuses on account-based marketing (ABM). This means it helps you target specific companies that are most likely to become your customers. Demandbase uses AI to find these companies and help you create marketing campaigns for them.
Key features:
- ABM platform: Demandbase enables you to create targeted marketing campaigns for specific companies.
- Intent data: It shows you when companies are interested in your product type.
- Advertising tools: Demandbase can help you show ads to your target companies. AI insights: It uses AI to help you understand and predict customer behavior.
- Customer data platform: Demandbase enables you to organize and use customer data.
10. LeadGenius: B2B Data Delivered for Your Ideal Customer Profile
LeadGenius is a powerful B2B data platform that provides custom-sourced, high-quality lead data tailored to your business needs. Unlike generic databases, LeadGenius delivers unique insights on individuals and companies, enabling you to engage effectively with your target audience for a competitive edge.
Key Features:
LeadGenius offers several standout features that make it an excellent alternative to Cognism for B2B lead generation and data enrichment:
- Precision data sourced on-demand, tailored to your ideal customer profiles
- Over 110 unique insights on individuals and companies for personalized outreach
- Global coverage with data compliance (GDPR, LGPD, etc.)
- Consolidate and upgrade existing data solutions for better efficiency and ROI
11. Clay: A Data Enrichment and Outreach Tool
Clay is a robust data enrichment and personalized outreach tool that helps growth teams implement creative outreach ideas at scale. By consolidating over 75 data providers into a single platform, Clay enables users to maximize their data coverage and quality, often tripling enrichment rates compared to other solutions.
Key Features:
Clay offers a range of features to streamline data enrichment and outreach, including:
- Access to 75+ data providers through a single credit-based marketplace
- AI-powered research agent to automate manual, unstructured SDR research
- Personalized outreach at scale using an AI messaging tool
12. Sisense: Business Intelligence and Data Analytics Platform
Sisense is a powerful business intelligence platform specializing in data analytics and visualization. It enables users to integrate various data sources and create interactive dashboards that provide deep insights into business performance.
With its robust analytics capabilities, Sisense allows teams to make data-driven decisions quickly, making it a solid alternative for organizations looking for comprehensive data analysis tools.
13. Everstring: AI-Powered Insights for B2B
A platform that uses artificial intelligence and machine learning to provide sales and marketing teams with predictive insights and high-quality leads. Everstring is like the star quarterback of the B2B world - always on top of their game and scoring big.
This platform uses artificial intelligence and machine learning to provide sales and marketing teams with predictive insights and high-quality leads. And if you're looking to up your sales game, Everstring has covered you with tools like predictive analytics and machine learning. In short, if you want to be the MVP of your B2B team, give Everstring a call.
14. Datahug: B2B Data Platform for Sales Teams
Datahug is a sales acceleration platform that uses predictive analytics and machine learning to provide sales teams with high-quality leads. The platform offers detailed information on companies and their employees to help businesses better understand their audience and target their sales efforts, including:
- Contact information
- Demographics
- Online behavior
Datahug also offers a range of tools and services to help companies track and analyze their sales activities, including:
- Lead generation
- Integration with popular CRM
- Sales management platforms
Predictive Analytics and CRM Integration
For example, using Datahug's predictive analytics, a sales team can quickly identify which companies are most likely to be interested in their products or services and target their sales efforts accordingly.
This can help the team prioritize their efforts and focus on the most promising leads, ultimately improving sales results. By integrating Datahug with their CRM platform, the team can track and analyze their sales activities in real-time, gaining valuable insights and making data-driven decisions to optimize performance.
15. Seamless.AI: AI-Powered Sales Intelligence Platform
Seamless.AI is a sales intelligence platform streamlining lead generation and sales processes with real-time data enrichment and AI-powered insights. The platform’s database is continuously updated, providing users access to the most current and relevant data. This real-time enrichment feature enables sales professionals to quickly identify and connect with decision-makers, significantly reducing the time and effort needed to locate high-quality leads.
Seamless.AI’s contact discovery tool automatically verifies and enriches contact details, supplying users with accurate email addresses, phone numbers, and social media profiles. This functionality enhances outreach efficiency and effectiveness, ensuring sales teams have the correct information to connect with prospects.
AI-Powered Lead Scoring, Sales Automation, and Market Intelligence for Smarter B2B Sales Strategies
Key Features:
- AI-Powered Lead Scoring. Uses AI to analyze and score leads based on their potential value and likelihood of conversion.
- Sales Automation CRM Integration. Integrates smoothly with major CRM systems, automatically populating them with enriched data. This synchronization saves time and reduces the manual effort required in data entry.
- Market Intelligence. Provides detailed insights into market trends and company data, including industry, company size, and financial health.
- Opportunity Finder. Identifies opportunities within the user’s network by analyzing connections and suggesting potential leads that match the user’s ideal customer profile.
- Deal Predict. Offers predictive analytics to forecast sales outcomes based on data patterns and engagement metrics.
16. Terminus Engagement Hub
Terminus helps B2B marketers create and execute targeted multi-channel campaigns. It allows users to identify and engage with high-value accounts across various channels, such as:
- Display advertising
- Social media
Key features:
- Campaign-specific reporting.
- Account identification and scoring.
- Intent data.
17. Dealfront (formerly Leadfeeder)
Dealfront is a sales intelligence platform specializing in identifying and tracking companies that visit your website, even if they don’t directly engage or fill out a form. It provides company names, industries, employee counts, and contact information. This data is collected through IP tracking and enriched with additional firmographic details, offering businesses a complete view of their anonymous web traffic. This allows sales teams to focus their outreach on companies that show active interest.
Custom Alerts, Segmentation Tools, and Revenue Forecasting
Key Features:
- Custom Alerts. This feature enables users to set up custom alerts for when targeted companies visit the site or when specific behavior is detected.
- Segmentation Tools. This tool offers advanced segmentation capabilities, allowing teams to categorize leads based on criteria such as industry, company size, or behavior.
- Personalized Sales Playbooks. Offers customizable sales playbooks that guide sales representatives through the most effective engagement strategies tailored to different types of leads and sales scenarios.
- Revenue Forecasting. Uses historical data and current pipeline status to forecast future sales revenue accurately.
- Deal Scoring. Utilizes advanced algorithms to evaluate the potential of each lead or deal based on engagement data, historical performance, and demographic information.
18. Lusha: B2B Contact and Company Data Platform
Lusha is a B2B contact and company data platform that boosts outbound sales and marketing by providing accurate, up-to-date information through its interface and a Chrome extension. This extension helps users find and verify contact details from:
- Gmail
- Other web pages
The platform’s real-time enrichment capability reduces the time and effort needed to gather accurate contact information, allowing sales teams to focus more on engaging with prospects. Lusha also offers advanced search and filtering tools, enabling users to create highly targeted prospect lists based on criteria like:
- Job title
- Company size
- Industry
- Location
Streamline Lead Generation and Data Management
Key Features:
- API Integration. Provides a robust API integration that seamlessly connects Lusha’s capabilities with CRM systems and sales platforms, enabling automated workflows and data synchronization.
- Compliance Tools. Lusha includes features to help businesses adhere to regulations like GDPR. Users can manage consent and ensure their data processing practices comply with relevant laws.
- Bulk Data Enrichment. Users can enrich lists of contacts in bulk, updating entire databases quickly and efficiently. This feature is handy for marketing and sales teams looking to cleanse and enhance their existing lead data.
- Prospecting Tool. Users can search and filter through a vast database of profiles to find potential leads that match specific criteria, such as job title, industry, company size, and location.
19. Salesforce Pardot
Salesforce Pardot (now officially known as Marketing Cloud Account Engagement) is a marketing automation tool tailored for B2B organizations. It enhances connections, boosts pipeline generation, and empowers sales to close more deals. As part of the Salesforce ecosystem, it integrates deeply with Salesforce CRM, providing a unified view of marketing and sales activities.
With Pardot, users can set up automated nurture campaigns that deliver tailored content to prospects according to their engagement and behavior. Its lead scoring and grading system assigns scores to leads based on interactions like:
- Email opens
- Clicks and website visits
These are graded based on demographic data. This system helps sales teams prioritize and focus on the most promising leads, thereby improving the efficiency of their outreach efforts.
20. DiscoverOrg
DiscoverOrg is a reliable B2B contact database and sales intelligence platform that provides accurate, deep, and actionable data on your top target accounts. It enables sales teams to:
- Find key decision-makers
- Access company-specific insight
- Prioritize opportunities based on buyer intent signals
Key Features:
DiscoverOrg offers essential features for B2B prospecting and lead generation:
- Advanced search filters to identify ideal target accounts and contacts
- Real-time buying signals to prioritize outreach based on intent data
- Detailed company profiles with org charts and technology stack information
- Direct-dial phone numbers and verified email addresses for key decision-makers
21. D&B Hoovers
D&B Hoovers offers a sales acceleration platform that helps companies automate their sales processes and reach decision-makers more efficiently. It's a strong choice for teams looking to increase automation and focus more on closing deals. One of the platform’s strengths is its integration with Salesforce, which provides deep insights and audience-building capabilities through first-party data.
Powered by Bombora’s intent platform, D&B Hoovers also grants access to intent data, which helps sales teams identify prospects most likely to engage. The platform is easy to set up, making it a good option for teams that need a quick solution with a shallow learning curve. Its lack of a Chrome extension may require users to adjust their workflows.
Pricing is custom-based, so businesses must request a quote for an accurate cost estimate.
22. Gong.io: Revenue Intelligence for B2B Sales
Gong.io is a top Cognism alternative for its focus on revenue intelligence. Its AI-powered platform captures and analyzes customer interactions across various channels, providing deep insights into sales processes and customer behavior. This enables sales teams to identify winning strategies, improve overall effectiveness, and drive revenue growth.
Key Features:
Gong.io's key features make it well-suited for businesses looking to gain a nuanced understanding of their prospects and customers:
- Real-time analysis of sales conversations and interactions
- AI-powered insights and actionable recommendations
- Customizable dashboards and reports for tracking key metrics
- Seamless integrations with CRM systems and other sales tools
How Data Enrichment Services Helps In Sales
Boost Lead Generation and Qualification with Data Enrichment
Data enrichment significantly enhances sales performance by optimizing lead generation and qualification. Enrichment sharpens the focus of sales efforts by helping teams identify and prioritize leads that align closely with their ideal customer profiles.
Sales reps can quickly filter out unqualified prospects by appending missing details like job titles, industries, or company size. This precision ensures time and energy are spent on leads with real potential, boosting the likelihood of conversions.
Leveraging Enriched Data and Intent Metrics
Enriched data provides deeper insights into:
- A prospect’s behavior
- Pain points
- Preferences
This knowledge allows reps to approach each lead with a tailored strategy, building trust and rapport right from the first interaction. Tools that factor in metrics like company revenue or intent data further refine lead scoring, enabling reps to zero in on high-value opportunities confidently.
Personalize Outreach to Prospects with Enriched Data
In the world of sales, one-size-fits-all messaging rarely works. Data enrichment equips teams with the information needed to craft highly personalized outreach. For example, knowing a lead’s role, challenges, or recent achievements enables reps to deliver pitches that speak directly to their unique needs.
Behavioral data enrichment, such as tracking a prospect’s engagement history or identifying buying signals, also helps sales teams time their outreach perfectly. This level of personalization doesn’t just catch attention—it builds credibility and fosters stronger connections.
Speed Up Sales Cycles with Data Enrichment
Time is critical in sales; data enrichment helps reps maximize it. By automating the enrichment process, teams eliminate the need for manual data entry and research, providing a clean, ready-to-use database that reps can use for immediate action.
With a 360-degree view of a prospect’s business, challenges, and goals, sales conversations become more informed and impactful. Instead of wasting time uncovering basic details, reps can directly address concerns and guide prospects toward a decision, ultimately speeding up the sales cycle.
Improve Sales Forecasting and Strategy with Enhanced Data
Beyond immediate gains, data enrichment strengthens long-term sales planning. Teams can make more accurate sales forecasts by integrating the dataset into:
- Market trends
- Purchase histories
- Competitive insights
This allows them to allocate resources efficiently and align their strategies with market demands. Historical data also helps refine targeting criteria, ensuring campaigns consistently focus on the most promising customer segments. This not only enhances ROI but also establishes a sustainable sales pipeline.
Better Sales-Marketing Alignment
Sales and marketing alignment is crucial for maximizing lead conversions, and data enrichment bridges the gap between the two teams. Unified, enriched data enables both departments to agree on what defines a qualified lead, reducing miscommunication and improving collaboration. Marketing teams can use enriched insights to create campaigns that attract high-quality leads while sales teams nurture and convert them seamlessly. The result? A cohesive strategy where both teams work toward shared goals, driving better outcomes across the board.
How Aomni's AI-Driven Sales Intelligence Platform Boosts Account-Based Strategies and Sales Performance
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to more extensive deal closures and increased promotion opportunities. Try our sales intelligence software and our website technology checker for free today!
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Key Features to Look For in a Data Enrichment Service
Scalability and Automation for Continuous Enrichment
Your data is a living thing. It’s constantly growing and changing. That’s why you need a data enrichment service that can scale with your business, whether working with thousands or millions of records. Automation is a must-have, too.
Imagine a system that works around the clock, enriching your data without you having to lift a finger. Your desired efficiency level is no manual processes, just consistent, ongoing updates.
Compatibility with Your Existing CRM, CDP, or Data Platform
Your data lives in specific systems, like your CRM or a customer data platform. An excellent data enrichment service should plug seamlessly into these tools, making it easy to update and enhance your data without jumping through hoops. Compatibility means less hassle, fewer errors, and a smoother workflow for your team. It’s like finding a puzzle piece that fits perfectly.
Real-Time Updates to Keep Data Fresh
Data has a short shelf life. People change jobs, addresses, and preferences faster than you might think. That’s why real-time updates are so important. A good data enrichment service ensures you’re always working with the latest, most accurate information. This feature is a game-changer for sales and marketing teams who rely on up-to-date insights to make decisions and personalize outreach.
Integration Capabilities with Other Business Tools
Your data doesn’t exist in a vacuum. It interacts with other tools, from analytics platforms to email marketing software. Look for a service that can integrate with the tools you already use. Whether syncing with your email campaigns or feeding enriched data into your sales dashboard, integration makes everything flow smoothly and saves time.
Strong Data Privacy and Compliance Measures
Handling customer data comes with significant responsibilities. You need a service that prioritizes data security and adheres to privacy laws like GDPR or CCPA. Look for features like:
- Encryption
- Consent management
- Transparent practices
Not only does this protect your business from potential fines, but it also builds trust with your customers.
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- LeadIQ vs Apollo
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4 Use Cases For Data Enrichment Services
1. Boosting Lead Form Conversions with Data Enrichment Techniques
Data enrichment can improve lead generation efforts by enhancing conversion rates. Knowing what information you need from customers means you can pare back the questions on your lead generation forms. Lengthy forms with unnecessary fields are off-putting to potential customers, so keeping required information to a minimum is key while still getting all the data you need to move forward.
This also means you ask the right questions and get the most valuable information possible for your sales team.
2. Unlocking Data Enrichment for Customer Segmentation
Customer segmentation is crucial to tailoring your marketing and sales messages to specific consumer groups. Doing this increases conversion and builds trust quickly, all while getting a better understanding of your customers.
Data enrichment can help you categorize customers to ensure you send them the right message at the right time. It also gives you valuable information about customers that you can use to segment them further into niche groups or cohorts.
3. Improving Lead Scoring Using Data Enrichment Services
Manually leading scoring prospects can be tedious, especially when you have little information about them. Data enrichment enhances the information you do have so you can more accurately give leads the correct score.
For example, if you only have a prospect’s name and email address, it’s difficult to know whether they are qualified leads. If you enrich that information with their job title, location, and company position, you can make a more informed decision about their score.
4. Creating Personalized Experiences for Customers Using Data Enrichment Techniques
Consumers today crave personalized experiences with brands. They want to know that you understand their unique wants and needs and have a specific solution.
Data enrichment helps you create those much-coveted personalized experiences by using additional customer data to build unique buyer journeys.
9 Data Enrichment Best Practices For Sales Teams
1. Make Data Enrichment an Ongoing Process
Data is like milk—it has an expiration date. People move, change jobs, or update their contact information, and these shifts can quickly make your data outdated. Treating data enrichment as an ongoing process ensures your database stays relevant.
This practice aligns with compliance laws like GDPR, which mandate proper data handling and timely deletion of outdated records. A continuous enrichment process safeguards your data's quality and keeps you compliant with legal regulations.
2. Scrape Data Ethically
Ethics matters when collecting data through scraping. Stick to:
- Publicly available information
- Respect platform terms of service
- Avoid any action that could harm individuals or infringe on privacy rights
Ethical scraping ensures compliance with laws and regulations and fosters trust among customers and stakeholders, laying the groundwork for responsible data usage.
3. Use a Data Enrichment Tool
Manual enrichment is time-consuming and prone to errors. Automated tools streamline this process by running in the background to continuously:
- Match
- Merge
- Update records
These tools enhance your CRM’s accuracy and allow you to focus on customer engagement instead of administrative tasks. By automating enrichment, you unlock real-time insights that can transform how you interact with leads and customers.
4. Leverage a Customer Data Platform (CDP)
If managing data from multiple sources feels overwhelming, a CDP can help. These platforms consolidate information from social media, purchase histories, website interactions, and more into a single view. Once unified, you can enrich this dataset for deeper insights, ensuring every interaction is personalized and informed by the full context of your customer’s journey.
5. Define Clear Objectives
To measure success, start with SMART goals:
- Specific
- Measurable
- Achievable
- Realistic
- Timely
For example, you might aim to improve segmentation accuracy by 20% within three months. Defining objectives gives your data enrichment efforts purpose and a clear metric for evaluating their impact.
6. Combine Enrichment with Data Cleansing
Adding more information to a flawed dataset only compounds issues. Before enriching, cleanse your data to:
- Remove duplicates
- Fix errors
- Eliminate irrelevant records
Once clean, enrich it with high-quality external data to ensure reliable and actionable results.
7. Select Reliable Data Sources
Your enrichment is only as good as your sources. Prioritize trustworthy, up-to-date data providers, whether:
- Government databases
- LinkedIn profiles
- Crunchbase
- Industry-specific platforms
Vetting sources ensures the information you add aligns with your business’s needs.
8. Prioritize Data Security and Privacy
Data enrichment involves handling sensitive information, so prioritize security and compliance at every step. Use encryption, follow best practices for access control, and always gain explicit customer consent for data usage. Transparent and secure processes protect your business and build customer confidence.
9. Integrate Data with Workflows
To make enriched data actionable, integrate it seamlessly into your existing workflows. Whether it’s marketing campaigns, customer service, or sales, ensure all relevant teams can access and use the data efficiently. Embedding enrichment into daily operations maximizes its impact and ensures the most current information informs decisions.
Try Our Website Technology Checker for Free Today
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
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