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Clearbit vs ZoomInfo (Choosing The Best Sales Intelligence For Your Team)
Compare Clearbit vs. ZoomInfo to find the best sales intelligence tool for your team. Discover key features and differences and which platform suits your needs.
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In today’s data-driven world, making informed decisions is critical for driving business growth, especially regarding sales. Outdated and incorrect information can hamper your team’s productivity and prevent them from hitting their targets. Data enrichment techniques, like Clearbit and ZoomInfo, provide businesses with the tools to solve this problem. This article will highlight the similarities and differences between Clearbit and ZoomInfo to help you choose your team's best sales intelligence solution.
Aomni’s website technology checker can help your team choose between Clearbit and ZoomInfo by quickly identifying the best solution for your business based on your website’s data.
Clearbit vs. ZoomInfo At A Glance
Clearbit: The Personalized Outreach Data Enrichment Tool
Clearbit focuses on personalizing outreach and account-based marketing efforts. Its Reveal feature uncovers actionable insights about anonymous website visitors and helps sales and marketing teams establish connections with known leads.
Clearbit is best for businesses looking for precise data enrichment to improve their marketing and sales processes without adding unnecessary complexity.
ZoomInfo: The Sales Intelligence Powerhouse
ZoomInfo offers advanced sales intelligence capabilities, going beyond data enrichment. Its platform uncovers actionable insights about business contacts and companies, helping sales and marketing teams improve their outreach efforts.
ZoomInfo tracks team conversations with prospects, analyzes them, and recommends the following steps to help nurture the relationship or close the deal. This makes it ideal for sales teams that rely heavily on data analytics to refine their processes.
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What is Clearbit?
Clearbit is a powerful business intelligence platform that connects companies with their prospects using data enrichment techniques. With a suite of tools that increase lead quality and improve the sales process, Clearbit can help B2B companies reach their goals faster and more efficiently.
The platform is designed to improve marketing and sales through lead generation, customer segmentation, market research, and more. Additionally, Clearbit integrates with popular CRM and marketing automation systems to help companies make informed decisions to increase revenue.
What Does Clearbit Do?
Clearbit helps companies identify and engage with their prospects to optimize the sales pipeline. Companies can leverage Clearbit’s features to generate leads, enrich their existing data, and uncover actionable insights to improve conversion rates. With Clearbit, businesses can capture intent, create demand, and convert their pipeline.
Regarding capturing intent, Clearbit automates lead conversion by increasing website lead volume and identifying visitors for your business. The data enrichment platform can then help sales and marketing teams build reliable and targeted pipelines that convert.
Clearbit Features
B2B companies can utilize several Clearbit features to boost their data-driven sales processes. Here are three of the most valuable tools:
- Prospector: The tool helps businesses generate and analyze leads with enriched data such as:
- Company size
- Industry
- Job title
- Reveal: Clearbit’s Reveal feature matches IP addresses with company names to tell businesses who their site visitors are before they even fill out a form.
- Enrichment: The Enrichment tool helps companies complete existing lead or customer profiles using only a business email address. This feature allows for better scoring and segmentation for improved conversion rates.
What is ZoomInfo?
ZoomInfo is a business information provider based in Vancouver, Washington. The company offers a subscription-based service that provides access to business contacts and company profiles. Founded as DiscoverOrg in 2007 by Henry Schuck and Kirk Brown, it operated until February 2019, when it acquired its competitor Zoom Information, Inc. and rebranded as ZoomInfo.
The ZoomInfo contact database is said to have 220 million active contacts, over 150 million email addresses, and 50 million direct dials in its contact database. The company’s original focus was on providing business contact information and high-quality contact data. It has since expanded its scope to include company profiles and other business intelligence data. If you’re looking for a less-expensive alternative, we recommend checking out Aomni.
How Does ZoomInfo Work?
ZoomInfo’s database is compiled from various sources, including public records, business websites, and annual reports. The platform also uses what’s known as “web scraping,” which is a technology that can gather data from sources not typically available to the public.
This information is then organized and made available through the ZoomInfo platform. Users can access the up-to-date data by searching for specific companies or contacts or using the platform’s advanced search criteria.
What is ZoomInfo Used For?
ZoomInfo provides the most accurate and actionable B2B data. ZoomInfo is primarily used for sales, marketing, and talent acquisition. The platform offers users access to contact information and company profiles, which can be used to research potential customers and create targeted lists. Additionally, ZoomInfo’s extensive data coverage benefits users by offering broad, detailed data to enhance their go-to-market strategies.
ZoomInfo can also help with lead generation and marketing research, improving sales and marketing efforts by providing precise and current information about companies, key decision-makers, and market trends. The platform’s extensive database can be used to find potential customers that match your target criteria. The company profiles can also be used to research competitors and find new partner companies.
ZoomInfo’s Key Features
- Comprehensive B2B database: Access extensive company and contact information, including technographics and firmographics, to target your ideal customers (ICP).
- Real-time data updates: Accessing up-to-date information, such as company ownership changes and personnel updates, ensures you have the most current data.
- AI-powered insights: Leverage AI and machine learning for predictive analytics, trend analysis, and lead prioritization to optimize sales and marketing.
- Automated workflows: Streamline tasks such as lead enrichment, data cleansing, notifications, and email outreach to save time for high-value activities.
- Integration with CRM systems: Sync data with popular SaaS software for continuous workflow within your existing tools and processes.
These capabilities provide organizations with comprehensive tools and insights to improve:
- Sales
- Marketing
- Operations
- Talent acquisition
Aomni: AI-Powered Sales Intelligence for Smarter Prospecting & Outreach
Aomni provides features that allow sales teams to seamlessly identify prospects, personalize outreach, and optimize sales processes. Here’s how Aomni stands out:
- AI-Powered Prospect and Account Research: Automates prospect and account research by integrating existing sales and marketing tools. Quickly identifies key accounts and prospects based on essential data, like leadership changes or funding rounds.
- Comprehensive Account Mapping and Planning: Improves ABM strategies with detailed account mapping, uncovering entities within target organizations, including departments, business units, subsidiaries, and prospects. Provides insights to inform ABM communications.
- Data-Driven Sales Strategy Development: Helps sales teams develop data-driven strategies, offering actionable insights to personalize outreach and improve performance in account-based sales.
- Automated Call Preparation: Analyzes past conversations and notes to prepare sales professionals for customer calls. Provides an overview of what to expect in meetings, ensuring better organization and more productive discussions.
- Personalized AI Agents for Sales Optimization: Users can create custom AI agents tailored to their sales needs. These agents assist with meeting preparation, optimize sales processes, and offer performance feedback after calls.
- AI Chat Interface for Streamlined Sales Processes: A user-friendly chat interface allows sales reps to communicate directly with AI, getting quick and accurate responses without sifting through various resources.
- AI-Assisted ABM Campaign Execution: Includes tools for launching and managing account-based sales and marketing campaigns, with insights to improve performance and track progress toward goals.
Aomni helps sales teams leverage artificial intelligence to streamline their processes and boost performance across the board.
Try our sales intelligence software and our website technology checker for free today!
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Clearbit vs ZoomInfo: Comparing Features And Functionalities
ZoomInfo Features and Functionalities
ZoomInfo is a robust tool designed for sales-heavy organizations and enterprises that need deep insights into prospects and advanced sales automation.
Here are some of its standout features:
- Buyer Intent: ZoomInfo’s AI-powered intent engine identifies patterns and flags leads most likely to purchase. This helps sales teams focus on high-potential prospects, improving conversion rates.
- ZoomInfo Engage: This feature automates email and phone outreach, saving time for sales teams managing large pipelines. It’s an excellent tool for improving efficiency and scaling sales operations.
- Conversation Intelligence: Leveraging machine learning, ZoomInfo analyzes customer interactions across calls, emails, and meetings. This feature tracks engagement and offers actionable insights to help refine prospect nurturing or retention strategies.
- Extensive Contact Database: With a vast database of contacts and companies, ZoomInfo provides users with detailed information about potential leads, such as decision-makers, company size, and revenue, making it ideal for B2B campaigns.
Clearbit Features and Functionalities
Clearbit focuses more on marketing teams, offering tools that simplify data analysis and personalize outreach. Here are its top features:
- Reveal: This flagship feature deanonymizes website traffic, showing which companies visit your site, their industry, and even job roles. Marketers can better understand their audience and optimize campaigns to target these businesses effectively.
- Prospector: With its targeted list-building capabilities, Prospector allows users to search for relevant leads based on custom filters like industry, job title, or location. It’s beneficial for creating precise, high-quality lists.
- Enrichment: Enrichment transforms email addresses into detailed profiles, providing real-time insights into leads and companies. This is ideal for marketers needing quick customer data access without manual research.
- Data Integration: Clearbit’s enrichment features integrate seamlessly with CRMs and marketing platforms, making augmenting existing databases with additional information easy.
Integrations
Both platforms understand the importance of fitting into a company’s tech stack, but their integration options differ slightly:
ZoomInfo
ZoomInfo integrates with over 30 tools, including:
- CRMs:
- Salesforce
- HubSpot CRM
- Zoho CRM
- Microsoft Dynamics 365
- Marketing Automation:
- Marketo
- Eloqua
- SalesLoft
- Sales Tools:
- Outreach
- Sugar Sell
- Bullhorn ATS
- ChatFunnels
While these integrations provide flexibility, ZoomInfo’s proprietary tools, like ZoomInfo Engage and InboxAI, stand out as key differentiators for seamless sales operations.
Clearbit
Clearbit focuses on native integrations with tools marketers frequently use, such as:
- CRMs:
- Salesforce
- HubSpot
- Marketing Platforms:
- Marketo
- Pardot
- Segment Specialized Tools:
- Drift
- Chili Piper
- Intercom
These native integrations allow real-time data enrichment and targeted audience segmentation, making Clearbit a favorite for marketing teams looking for precision and efficiency.
Pricing
Pricing for both tools depends heavily on usage, add-ons, and company size.
ZoomInfo
ZoomInfo offers three tiers:
- Professional
- Advanced
- Elite
With customizable options. Prices are not displayed upfront, but they are known to be higher, especially for enterprises. Additional features like Buyer Intent and Conversation Intelligence may incur extra costs.
Clearbit
Clearbit’s pricing is based on:
- CRM database size
- Monthly web traffic
- Content creation
Reports suggest an annual range of $12,000 to $24,000, offering all features as part of the subscription. Both platforms offer free trials, so you can test their services before committing.
Reviews
On G2, both tools maintain strong ratings, but their use cases and user feedback vary:
Clearbit
Rated 4.4/5 from 500+ reviews. Users appreciate its simplicity, data accuracy, and ease of integration. Some reviews note it’s better suited for small to mid-sized businesses than large ones.
ZoomInfo
It also rated 4.4/5, with thousands of reviews. Users highlight its comprehensive contact database and robust features for sales teams. Some even criticize its pricing structure and customer service, mentioning aggressive upselling and less personalized support.
Which Data Enrichment Tool Is Right For You?
Choose ZoomInfo if you’re a sales-driven organization that values robust prospecting tools, automation, and in-depth conversation intelligence. It’s perfect for large teams managing high-volume pipelines. Opt for Clearbit if your focus is on account-based marketing or data enrichment.
It’s a better fit for businesses looking for streamlined integrations and personalized campaigns. The decision concerns whether you need sales-heavy intelligence (ZoomInfo) or marketing-focused insights (Clearbit). Both are excellent tools, so pick the one that aligns with your team’s specific goals and workflows!
Choosing The Best Sales Intelligence Platform
Sales intelligence tools leverage artificial intelligence to help sales teams gather and analyze detailed information about their prospects and accounts. These tools allow businesses to identify new leads, understand existing prospects, and uncover opportunities for engagement.
With AI's ability to process vast volumes of data, sales teams can quickly uncover insights that would otherwise be time-consuming to gather manually.
Know Your Prospects with Comprehensive Account Mapping and Planning
Sales intelligence tools provide detailed accounts mapping and identifying key decision-makers, organizational hierarchies, and connections between accounts.
This level of insight helps sales teams plan more effective sales strategies, ensuring they target the right individuals within an organization and build stronger relationships.
Build Strategies That Work with Data-Driven Sales Strategy Development
By enriching data with relevant insights, sales intelligence tools help businesses develop more informed, data-driven sales strategies.
Enrichment tools provide sales teams with the critical information they need to prioritize leads, customize their approach to each account, and align their messaging with client needs. This leads to more successful sales outcomes and better customer engagement.
Let AI Do the Heavy Lifting with Personalized AI Agents for Sales Optimization
Some data enrichment platforms offer personalized AI agents to assist with optimizing sales processes.
These AI agents can help generate customized recommendations, guide sales reps through customer interactions, and provide tailored support for each sales opportunity, leading to more efficient and effective sales conversations.
Enhance Communication with AI Chat Interface for Streamlined Sales Processes
An AI-powered chat interface is another common feature that allows for streamlined communication and data gathering.
This feature makes it easier for sales teams to interact with clients or leads in real-time, providing instant access to enriched data, responding to queries, and guiding conversations based on the insights gathered from data enrichment.
Enhance Targeting & Personalization with AI-Assisted Account-Based Sales/Marketing Campaign Execution Tools
For Account-Based Marketing (ABM) and sales strategies, data enrichment tools can provide an AI-assisted execution tool that helps craft and execute personalized campaigns.
By combining enriched data with AI-driven recommendations, businesses can deliver highly targeted and relevant campaigns to key accounts, increase engagement, and improve the success rate of their ABM efforts.
Eliminate Poor Data and Inform Sales Decisions with Access to Reliable Data
Sales intelligence tools provide constantly updated data, offering fresh insights into customers, sales trends, and market conditions. This data is sourced from first-party and third-party sources, creating comprehensive customer profiles.
Reliable data is crucial. Studies show that poor data can save about 27.3% of a sales representative's time and cost businesses approximately $20,000 annually. With accurate sales intelligence, teams can personalize their communications promptly, uncover growth opportunities, and meet buyer expectations more effectively.
Sell Smarter, Not Harder with Accelerated Prospecting
Sales intelligence tools streamline the prospecting process by enabling teams to identify high-quality leads quickly. By analyzing customer intent and behaviors, sales teams can create lookalike profiles and target prospects more efficiently.
This focused approach reduces time spent on cold leads, leading to faster revenue growth and improved chances of meeting sales quotas.
Bring Your Data to Life with Enhanced Data Visualization
Many sales intelligence tools include robust data visualization features that help sales teams track performance metrics and understand customer behaviors.
With integrated lead management tools and visual dashboards, teams can make informed decisions based on clear insights. This capability allows for better progress tracking and identification of areas needing improvement.
Free Up Your Sales Team’s Time with the Automation of Routine Tasks
Sales intelligence CRMs can automate hands-on tasks like generating reports and analyzing data.
This automation helps save time and reduces manual errors, allowing sales representatives to focus on selling and closing deals rather than administrative duties. By streamlining these processes, organizations can operate more efficiently.
Prioritize High-Value Opportunities with Improved Lead Qualification
With predictive analytics capabilities, sales intelligence tools help identify high-value opportunities by assessing which leads are most likely to convert.
This insight enables sales teams to prioritize their efforts on leads with the highest potential, improving overall conversion rates and optimizing resource allocation.
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Try Our Website Technology Checker for Free Today
Aomni provides features that allow sales teams to seamlessly identify prospects, personalize outreach, and optimize sales processes. Here’s how Aomni stands out:
- AI-Powered Prospect and Account Research: Automates prospect and account research by integrating existing sales and marketing tools. Quickly identifies key accounts and prospects based on essential data, like leadership changes or funding rounds.
- Comprehensive Account Mapping and Planning: Improves ABM strategies with detailed account mapping, uncovering entities within target organizations, including departments, business units, subsidiaries, and prospects. Provides insights to inform ABM communications.
- Data-Driven Sales Strategy Development: Helps sales teams develop data-driven strategies, offering actionable insights to personalize outreach and improve performance in account-based sales.
- Automated Call Preparation: Analyzes past conversations and notes to prepare sales professionals for customer calls. Provides an overview of what to expect in meetings, ensuring better organization and more productive discussions.
- Personalized AI Agents for Sales Optimization: Users can create custom AI agents tailored to their sales needs. These agents assist with meeting preparation, optimize sales processes, and offer performance feedback after calls.
- AI Chat Interface for Streamlined Sales Processes: A user-friendly chat interface allows sales reps to communicate directly with AI, getting quick and accurate responses without sifting through various resources.
- AI-Assisted ABM Campaign Execution: Includes tools for launching and managing account-based sales and marketing campaigns, with insights to improve performance and track progress toward goals.
Aomni helps sales teams leverage artificial intelligence to streamline their processes and boost performance across the board.