How To Boost & Leverage Your B2B Sales Intelligence
Maximize your B2B sales intelligence. Learn how to utilize data-driven insights for more effective sales strategies that yield results.
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B2B sales intelligence tools can help you better understand your target audience to improve your sales outcomes. For instance, you can identify what your prospects care about, how they engage with your brand, and their pain points. This information can help you personalize your outreach and product recommendations to resonate with your prospects. Unsurprisingly, studies show that sales teams that leverage sales intelligence tools boost their productivity by 14 percent. This blog will help you understand B2B sales intelligence and how it can be leveraged for business growth.
One tool that can help you achieve this objective is Aomni's sales intelligence software. This solution can help you gather and analyze buyer insights to help you make informed decisions and optimize your sales processes.
What Is B2B Sales Intelligence?
Sales intelligence refers to using and applying data, analytics, metrics, and insights to enhance sales processes and strategies. For example, it may include information about markets, prospects, and existing customers. The ultimate goal is to turn raw data into actionable insights so sales reps can close more deals. Sales intelligence can:
- Identify emerging market trends
- Suggest the best next action for sales reps
With technological advancements not showing any signs of slowing down, more sophisticated sales tools becoming available, artificial intelligence becoming more prominent, and CRM systems such as Salesforce CRM analytics and other software becoming more prevalent, the ability to store and analyze massive amounts of data is becoming easier and easier.
Sales Intelligence allows you to sift through this data wherever it is. The sales intelligence market size was valued at USD 3.99 billion in 2023 and is projected to grow from USD 4.39 billion in 2024 to USD 10.25 billion by 2032, exhibiting a CAGR of 11.2%.
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What Is A Sales Intelligence Tool?
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Sales intelligence tools help sales teams and organizations better understand their target markets and potential customers to increase revenue. Sales intelligence provides insights into:
- Customer behavior
- Market trends
- Competitor trends
- Growth opportunities
It combines data from both internal and external sources to create actionable insights that can be used to formulate effective sales strategies and identify promising new leads. Sales intelligence solutions typically provide users with access to:
- Real-time analytics
- Predictive insights
- Automated lead scoring capabilities
- Customer segmentation capabilities
- Comprehensive account profiles
- Intuitive visualization tools
- Interactive dashboards
- AI-powered recommendations
- Advanced collaboration tools
- Automated email marketing campaigns and much more
These features help sales teams make better decisions faster while also providing actionable insights that can be used to prioritize activities based on risk/reward or future projections. As a result, sales intelligence can become an invaluable asset for organizations looking to improve the ROI of their sales efforts.
4 Key Benefits Of B2B Sales Intelligence
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1. Trustworthy Data Is the Foundation of B2B Sales Intelligence
Sales intelligence tools continuously update, giving users fresh insights into customers, sales trends, and market conditions. This data comes from a variety of sources, including first-party and third-party data, to create comprehensive profiles. One study showed that bad data can end up costing businesses $20,000 annually, and sales reps 27.3% of their time.
This is where sales intelligence comes in. With sales intelligence, you can personalize communication as soon as possible to show potential customers you can fulfill their needs. It also lets you uncover growth opportunities, expedite deal closures, and cater to buyer expectations.
2. Streamline Prospecting Efforts with B2B Sales Intelligence
Sales data and intelligence make it easy to pick out your best customers, create lookalike profiles, and target customers based on intent and behaviors. This can significantly reduce the time spent on prospecting so you’re not wasting time on cold leads. Streamlined prospecting leads to revenue growth and achievable quotas.
3. Visualize Your Sales Data for Better Decision Making
Sales intelligence tools often include:
- CRM integration
- Lead management
- Data visualization
These features help sales teams track their progress, understand their customers, and make better decisions.
4. Automate Hands-on Tasks with Sales Intelligence
Sales intelligence can also help organizations save time and money by automating tasks, such as generating reports and analyzing data. This lets salespeople focus on selling and closing deals.
Aomni: Your AI-Powered Sales Intelligence Platform for B2B Success
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Overcoming Sales Underperformance
Aomni addresses critical pain points for sales managers whose account executives, account managers, and customer success managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to larger deal closures and increased promotion opportunities.
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Try our sales intelligence software for free today!
7 Key Data Points Of B2B Sales Intelligence
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1. Contact Details: The Cornerstone of Sales Intelligence
Accurate contact details form the backbone of any B2B sales strategy. You need this information to connect with your leads at different marketing touchpoints. Also, this information can change over time as your leads get promoted or shift jobs. So, for effective targeting, you need an intelligent sales platform that can update the contact information in real time.
2. Demographics: Who Are Your Buyers?
One of the first things you need to know about your target audience is its demographics. You need to know key data on your target audience like:
- Age
- Gender
- Location
- Income
- Education
- Occupation
From a company standpoint, it includes everything from their location, size, industry, and business years.
3. Company (or Account) Data: Firmographics Matter
Firmographic data is crucial to allocate your resources wisely. It helps you understand the companies you’re targeting by giving insights into their:
- Industry position
- Sales revenue
- Number of employees
Having enough information about your target audience (contact and company) helps you forecast more accurately. As a result, you can craft more effective strategies and move in the right direction.
4. Purchase Habits and History: A Window Into Buyer Behavior
Someone’s online purchase habits tell you a lot about their preferences. You can offer personalized recommendations to your target audience by tracking their purchase history. For instance, if someone buys a pair of running shoes, you can recommend a related running apparel. Purchase history lets you predict behavior patterns and make accurate sales forecasts.
5. Intent Data: Understanding Buyer Motivation
In marketing and sales, the “Intent” of the target audience matters a lot: It tells you where your target customer is in their journey. For instance, they might be consuming helpful content around your product. In that case, pitching your product as a viable solution isn’t the best strategy. Instead, sales reps should only pitch when a target customer is likely to go through with the purchase. However, ensuring I slide into their DMs before the competitor is also important. So, use a reliable revenue intelligence platform to gather intent data and inform your outreach.
6. Technographic Data: The Tech Your Buyers Use
Technographic intelligence involves finding the technology your target audience is using, such as their hardware and software. This may also offer details about when the company or prospect purchased specific technologies. When paired with an effective sales strategy, technographic intelligence can help you boost your conversions. The benefits of technographic data include:
- Improved segmentation
- More specificity
- Effective lead prioritization
7. Sales Event Triggers: Signals to Guide Your Sales Strategy
Sales event triggers are important data points to track since they tell you there’s a conversion opportunity. For instance, a buyer intent signal allows you to convert a specific lead on time. Having this type of data helps businesses make profitable sales decisions and stay ahead of rivals.
Where Does Sales Intelligence Data Come From?
Sales intelligence tools use data from both internal and external sources to help businesses make smart sales decisions. Internal data sources include CRM systems, marketing automation platforms, and sales rep activities. External data sources include website analytics, social media platforms, third-party data providers, market research reports, publicly available data.
Internal Data Sources
CRM Systems
Customer Relationship Management (CRM) systems are a primary source of sales intelligence data, containing information about:
- Leads
- Contacts
- Accounts
- Opportunities
- Interactions
Marketing Automation Platforms
Marketing automation tools track:
- Customer engagement
- Email interactions
- Website visits
- Other marketing activities
Sales Rep Activities
Data collected from sales representatives’ activities, such as emails, calls, meetings, and notes, offer insights into customer interactions and sales progress.
External Data Sources
Website Analytics
Tools like Google Analytics or Adobe Analytics capture data about website visitors, including:
- Traffic sources
- Page views
Social Media Platforms
Social media platforms offer insights into customer demographics, interests, behaviors, and interactions with your brand, allowing for targeted marketing.
Third-party Data Providers
Additional data such as firmographics, technographics, or intent data, are acquired from external providers.
Market Research Reports
External market research reports provide information about:
- Industry trends
- Market size
- Competitive landscape
- Customer preferences
Publicly Available Data
Data from sources like government databases, industry publications, or news articles providing insights into:
- Economic trends
- Regulatory changes
- Competitor activities
How To Boost Your B2B Sales Intelligence Data
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When it comes to improving sales intelligence data, a B2B company needs to create a clear vision that starts from the top. Senior leaders need to set a clear goal for how data and analytics will help grow the business. They should provide the support, structure, and funding to make it happen.
For example, a tech company wanted to improve its sales with data-driven insights. They set clear goals, gathered the right data, and automated key processes. With strong leadership backing, their sales performance saw a 10x increase in conversion rates and a 70% rise in average order value within six months.
Start Small to Boost B2B Sales Intelligence
Instead of launching an overwhelming data initiative, it helps to focus on one or two high-impact use cases to start. For instance, a telecom company chose to cross-sell a new IoT product as its starting point. This strategy targeted a growing market and helped them build the skills and analytics capabilities to scale further down the line.
Adapt Quickly to Change
The majority of success in sales analytics comes from adapting processes, not just technology. Companies can form agile, cross-functional teams that include both business and analytics experts. These teams test new ideas quickly, learn fast, and build confidence in using data. Early wins generate more revenue and savings, allowing the company to invest in more tools, data, and further use cases.
Integrate Analytics and Motivate Sales Teams
Make sure the sales team is involved in creating and using analytics tools, and explain how these tools will benefit them directly. According to BCG studies, one B2B company improved deal value by 10% through analytics-driven recommendations. By fostering collaboration between sales, marketing, and product teams, they could continuously refine their approach, clear roadblocks, and speed up the sales process. These strategies help companies use data to drive real business growth while keeping teams motivated and involved.
How To Leverage B2B Sales Intelligence Data?
Create an Ideal Customer Profile
No B2B company can succeed by being all things to everyone. Companies must target a narrow niche (the narrower, the better) and dominate that space until they can use it as a base to expand. Sales and marketing teams should work together to create an ideal customer profile (ICP), leveraging sales intelligence data to make it work.
By analyzing your current customer base, you can use a sales intelligence database to find companies and individuals that fit your ICP. For example, if you're targeting HR executives in EMEA-based companies with less than 50 people, use sales intelligence to create an accurate email list of HR managers and directors that fit the bill. Then, your marketing team will be able to warm them up with relevant, personalized content.
Clean Customer Data
The more you know about a prospect, the easier it is to sell to them. Detailed information can help you find the right angle to craft a message that resonates with their pain points. However, it's difficult to manually keep CRM records up to date with complete and accurate data. B2B is constantly changing.
Data Enrichment for Sales Intelligence
People get new jobs, and companies merge and change ownership. Some sales intelligence platforms offer data enrichment functionality that ensures your existing sales data as well as new data that flows into your systems is fresh and you save time on talking to dead leads. It means no more duplications, better organisation and less time spent on manual, repetitive tasks.
Integrating Sales Intelligence with Your CRM
By integrating sales intelligence into your CRM, you can automatically refresh existing data. It also gives you a new dimension of information, including financial insights, such as funding rounds and company news. So your sales team can grab new opportunities to get in contact and sell.
Lead Scoring
Once you’re at the stage where you’re engaging with your prospects with personalized content, sales intelligence can help you determine who is genuinely interested and who has you on ignore. You can monitor relevant sales event triggers and gauge their buying intent by the content they consume online.
If your main sales strategy is cold calling, you can score leads based on the availability of other contact details, such as verified mobile numbers. Then, assign each prospect a score, indicating who your salespeople should reach out to first. Having this kind of data intelligence at your fingertips takes the guesswork out of the sales process.
Qualification, Messaging and Outreach
Once your leads are sufficiently warmed up, it’s time for the sales team to take control - with sales intelligence to help them. Your SDR's first task is to call the prospect, begin the conversation, and qualify them for or outside of the process. Real-time sales intelligence ensures they have the correct contact data, so they’re not wasting their time trying to get hold of prospects who have long since moved on.
Sales intelligence discovered these prospects when working with the ICP, and salespeople know they’re calling similar prospects who face similar challenges. It’s suddenly easier for salespeople to get their messaging right and truly position your product as the answer to your prospects’ pain.
Accelerate Sales Cycles
Sales intelligence gives you everything you need to make fewer calls, contact the most relevant people, and hit quota faster. Accurate contract details allow them to skip gatekeepers and reach straight to decision-makers because you give your team all the knowledge they need before engaging with customers. It's especially important if you're selling to enterprise clients and your deals require a sign-off from multiple stakeholders. The more intelligence you gather about them, the faster you can start multithreading.
Make Sales More Predictable
Sales intelligence insights also make prospecting more predictable. Successful sales teams plan for the future and allocate their resources in a way that maximises revenue. Sales intelligence data is an integral part of this, not a nice-to-have solution. By giving sales leaders the ability to forecast more accurately, formulate more effective strategies and drive more growth.
Sales intelligence excels in helping sales leaders better understand their prospects and customers, who they are, and how and why they buy. It provides the data that allows sales leaders to shorten the sales cycle and close more deals.
21 Best Sales Intelligence Tools For Closing More Deals
1. Aomni: Exceptional Sales Intelligence Software for Account-Based Strategies
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Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Overcoming Sales Underperformance
Aomni addresses critical pain points for sales managers whose account executives, account managers, and customer success managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to larger deal closures and increased promotion opportunities.
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Try our sales intelligence software for free today!
2. Crunchbase: AI-Powered Prospecting Software
Crunchbase is an all-in-one prospecting platform that uses artificial intelligence and machine learning to help you find and close deals faster. The platform offers best-in-class company data and automated prospecting features to help you discover, qualify and connect with key decision-makers at companies with buying power.
Crunchbase has the power to guide you through the entire prospecting process, from identifying and recommending qualified accounts to building customized outreach emails.
3. 6Sense: Predictive Buyer Behavior Analytics
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6Sense is a cutting-edge sales intelligence platform that leverages AI and big data to predict buyer behavior and changes in intent. Features such as the Persona Map and detailed account engagement reports help sales teams:
- Identify in-market accounts
- Optimize their outreach
- Streamline the sales process
The tool excels in predictive analytics and provides valuable buyer intent data. 6Sense integrates with popular platforms like Drift, Marketo, and TrustRadius to enhance workflow efficiency. 6Sense can be complex to implement and operate, making it more suitable for larger organizations. Pricing is custom-tailored based on the scale and needs of the business, which can make it expensive for smaller companies.
4. D&B Hoovers: Comprehensive Company Insights
D&B Hoovers is a robust sales intelligence tool that offers extensive company data, deep insights into company performance, and market trends. Its key features include comprehensive search filters, detailed company profiles, and seamless integration with CRM systems. The platform provides access to a vast database that supports sales teams in identifying key leads and understanding market dynamics more effectively.
While D&B Hoovers offers in-depth data and analytics, it is also relatively expensive and can be overkill for businesses that need only basic information. Pricing is custom, based on data requirements and the specific needs of the user.
5. Bombora: Intent Data for Prioritizing Leads
Bombora is a leading intent data platform that offers insights into companies' online content consumption and buying signals. It allows sales teams to prioritize leads and customize their outreach efforts using real-time data. Bombora operates through an intent data cooperative, making its data high quality and extremely useful for identifying when companies are in-market for specific solutions.
It integrates well with popular CRM systems and sales platforms. One downside is that Bombora focuses mainly on intent data, so businesses might need additional tools for comprehensive sales intelligence. The pricing is customized and tends to be on the higher side, especially for small businesses.
6. Drift: Conversational Marketing and Sales
Drift is a conversational marketing and sales tool that helps sales teams engage with website visitors in real time. It uses chatbots and live chat to convert website traffic into leads and integrates with CRM systems to streamline the sales process. Drift is particularly effective for:
- Lead generation
- Customer support
- Improving engagement
- Extensive customization to meet specific business needs
Setting up Drift can require significant time and customization, especially for advanced features. Pricing is custom, based on the features and scale of the business, and it can become costly as the business grows.
7. Crystal: AI for Understanding Prospect Personalities
Crystal is a sales intelligence tool that uses AI to analyze the personalities of prospects based on their online behavior. The platform provides:
- Personalized profile dashboard
- Communication playbooks
- Data enrichment tools
Crystal is especially useful for sales teams looking to create personalized strategies that improve engagement and conversion rates. On the downside, Crystal is limited to personality data, and the insights it provides can sometimes be uncertain without supporting information from other data sources. Pricing is customized based on specific business requirements and the number of users.
8. Lead411: Verified Contact and Company Information
Lead411 offers verified contact and company information, including direct emails and phone numbers, along with real-time email verification to ensure accurate outreach. The platform’s robust filtering system allows users to target leads more effectively, and it integrates seamlessly with major CRM systems to facilitate data transfer.
Lead411 is particularly useful for businesses focused on lead generation and outreach. One drawback is that Lead411’s data coverage can vary by industry, and accessing extensive data sets can drive up costs. Pricing starts at $99 per month for 200 credits, with custom pricing available for businesses needing higher volumes of data.
9. Hunter.io: Find and Verify Emails
Hunter.io is a tool focused on finding and verifying email addresses, making it ideal for businesses looking to identify key decision-makers. It features two primary functions:
- The Finder: Helps locate individual email addresses
- Discover filter: Designed for bulk email searches
Hunter.io integrates smoothly with many CRMs and email marketing platforms, and its user-friendly Chrome extension makes it easy to incorporate into existing workflows. Despite its strengths, Hunter.io is limited to email data and lacks broader contact information. Pricing follows a freemium model, with paid plans starting at $49 per month for 500 searches, making it scalable for both small and large teams.
10. Kaspr: LinkedIn-Integrated Sales Intelligence
Kaspr is a LinkedIn-integrated sales intelligence tool that extracts contact information like emails and phone numbers directly from LinkedIn profiles. It also provides real-time CRM data enrichment, which is beneficial for teams looking to streamline outreach efforts. Kaspr’s ease of use with LinkedIn makes it an attractive option for sales professionals who rely on the platform for lead generation.
Kaspr’s data sources are limited primarily to LinkedIn, and accessing additional data can require higher-tier pricing plans. Pricing starts with a free trial, with paid plans beginning at €30 per month.
11. Dealfront: Identify Website Visitors for Lead Generation
Dealfront, formerly Leadfeeder, is a B2B lead generation tool that helps businesses identify European companies visiting their websites. By tracking IP addresses, Dealfront reveals company names, the pages visited, and visitor behavior and offers a helpful scoring system so that you can easily prioritize high-value leads most likely to convert.
Dealfront integrates with many CRM systems to streamline lead management and boost sales and marketing efficiency. The platform may be a good fit for sales and marketing teams looking to identify and target anonymous users and companies that visit their websites. It also benefits businesses that want to integrate website visitor tracking with their CRM system.
12. Gong: AI for Analyzing Customer Interactions
Gong uses AI modeling to help revenue teams better understand their interactions with customers. The sales intelligence software captures and analyzes all interactions between reps and customers, and then delivers insights that help companies make informed decisions and close deals.
13. Similarweb: Competitor Website Traffic Analytics
Similarweb is sales intelligence software that offers a comprehensive view of the digital traffic of your competitors. Its online traffic and engagement data provide sales teams with full visibility into a prospect’s digital strategy and performance. This helps you discover companies that could benefit from your solution so you can adapt your sales and advertising strategy accordingly.
14. HubSpot Sales Hub: A User-Friendly CRM
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HubSpot Sales Hub is a comprehensive sales intelligence tool built as a part of the HubSpot ecosystem, helping you close more deals, manage your pipeline, and build stronger relationships with potential customers. It offers features specifically aimed at boosting sales efficiency, like:
- Email tracking and notifications
- Automatic meeting scheduling
- Sales automation tools
This software is ideal if you're looking for a user-friendly CRM with a simple setup process. HubSpot Sales Hub integrates with other business tools and offers extensive customization options, making it a good fit for businesses of all sizes.
15. LinkedIn Sales Navigator: Sales Prospecting Tool
LinkedIn Sales Navigator is a sales prospecting tool designed to help salespeople target and connect with the right people at potential customer companies. It offers features like advanced search functionalities to find relevant companies and identify key decision-makers.
It also provides insights into a company's connections to your network, allowing for potentially warmer introductions. You can get real-time alerts about your prospects’ job changes and reach out to prospects when they’re most receptive. LinkedIn Sales Navigator also integrates with other applications to streamline data entry and research, saving salespeople valuable time.
16. Winmo: Identify Prospects for Advertising and Marketing
Winmo is a sales intelligence platform designed to help businesses identify and connect with their ideal customers. It offers a comprehensive database of advertisers, agencies, and brands, allowing you to target the right decision-makers and budget owners. Winmo goes beyond just contact information; it provides valuable insights into your prospects' strategies, spending habits, and even potential pain points.
This allows you to personalize your outreach and significantly improve your response rates. With Winmo, you can also stay ahead of the curve by getting notified about upcoming marketing campaigns, agency hires, and partnership opportunities. This allows you to proactively reach out to potential customers before your competitors.
17. ZoomInfo: B2B Data and Software Platform
ZoomInfo is a B2B data and software platform designed to supercharge sales and marketing efforts. It provides a massive database of business contacts and companies to help you target the right prospects. Thanks to ZoomInfo, you can gain valuable intel on potential customers, including similar competitors they might be considering.
This helps you tailor your approach and fill your sales pipeline faster. ZoomInfo goes beyond just data — it offers features like automation tools and integrations with popular platforms like Salesforce and LinkedIn. This helps sales and marketing teams work together more efficiently, generate high-quality leads, and ultimately boost revenue.
18. Datanyze: Find and Connect with Prospects
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Datanyze is a B2B sales intelligence tool that helps salespeople find and connect with potential customers. It offers a Chrome extension that allows you to extract contact information, including email addresses and phone numbers, directly from LinkedIn profiles and company websites.
Datanyze goes beyond just basic contact details; it also provides icebreakers to help you personalize your outreach and start meaningful conversations. Datanyze is designed to be efficient and user-friendly. It allows you to search and connect with prospects at scale, saving you valuable time. The platform offers a free plan and guarantees the accuracy of its data points, making it a risk-free option for businesses of all sizes.
19. UpLead: Prioritizes Data Accuracy
UpLead is a B2B sales intelligence platform that prioritizes data accuracy. Unlike some competitors who offer vast databases with questionable quality, UpLead focuses on providing clean, verified contact information. They boast a 95% accuracy guarantee, ensuring you're reaching out to real potential customers. UpLead offers a comprehensive suite of features to help you find the perfect leads.
With over 50 search filters and access to intent data, you can target in-market buyers who are actively looking for solutions like yours. UpLead also integrates with popular CRMs and offers real-time email verification, saving you time and ensuring the effectiveness of your outreach efforts.
20. Cognism: Connect Directly with Prospects
Cognism is a B2B sales intelligence tool that helps salespeople connect directly with potential customers through verified mobile phone numbers and business emails. The platform boasts a 3x higher live conversation rate compared to other solutions, allowing you to focus on closing deals instead of struggling to reach prospects.
Cognism offers several advantages over competitors:
- Unrestricted access to data without credit limits or geographical restrictions
- International coverage
- Easy integration with popular CRM and sales engagement tools
They take data security seriously, ensuring GDPR compliance and minimizing legal risks for your business.
21. Lusha: Simple, Verified Contact Data
Lusha’s browser extension, CRM, and API deliver verified contact information and company data. The platform is simple and easy to use, with a focus on validating contact information as users interact with prospects online.
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FAQs On B2B Sales Intelligence
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B2B Intelligence Explained: What Does It Mean?
B2B intelligence refers to the collection and analysis of data on potential business customers and markets. It helps companies identify key trends, customer needs, and buying behaviors, allowing them to make more informed decisions. B2B intelligence is all about using data to:
- Refine marketing and sales strategies
- Target the right companies
- Close more deals
B2B Sales Consulting: What Is It and How Can It Help?
B2B sales consulting involves working with businesses to improve their sales strategies and processes. Sales consultants help companies:
- Streamline their approach to selling
- Identify new opportunities
- Train sales teams to boost performance
The goal is to optimize the sales funnel, close deals more efficiently, and increase revenue by applying best practices and expert insights.
Key Skills for B2B Sales: What Do You Need to Succeed?
Successful B2B sales rely on a range of skills, including strong communication, active listening, problem-solving, and relationship-building. Salespeople need to understand their clients’ business challenges, offer tailored solutions, and negotiate effectively. Familiarity with sales tools, data analytics, and industry knowledge can greatly improve a salesperson's ability to close deals.
Sales Intelligence: What Is It and How Can It Help?
Sales intelligence refers to the use of data, insights, and technology to improve sales efforts. It involves gathering information on prospects and customers to help sales teams target the right leads, craft personalized pitches, and close deals faster. Sales intelligence tools can analyze customer behavior, track competitor movements, and predict market trends, making it easier for businesses to grow their sales efficiently.
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Try Our Sales Intelligence Software for Free Today
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
Addressing Critical Pain Points for Sales Teams
Aomni addresses critical pain points for sales managers whose account executives, account managers, and customer success managers need to perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to larger deal closures and increased promotion opportunities. For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Transforming B2B Sales Operations
Aomni transforms the way B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software for free today!
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