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Choosing The Best B2B Data Platform (23 Best B2B Data Platforms)
Get a detailed comparison of 23 top B2B data platforms to help you choose the best solution for your business needs.
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Sales intelligence tools are essential for optimizing your sales process and maximizing revenue. They help you gather, analyze, and organize data about prospects, leads, and customers, allowing you to understand their preferences and behavior better. This enables informed decision-making, identification of valuable opportunities, and improvement of sales strategies with actionable insights.
A B2B data platform is specialized sales intelligence software that focuses on business data and uncovers critical information about target companies. For instance, it can reveal firmographic details like industry, size, revenue, location, etc. It also enriches existing data, offering deeper insights into a company’s operations and performance.
What Is a B2B Data Platform?
A B2B data platform is a powerful software tool that helps businesses manage, integrate, and analyze data gathered from business-to-business interactions. In the world of B2B, companies deal with massive amounts of data, often coming from various sources like:
- Client communications
- Transactions
- Supply chains
- Partnerships
These platforms are built to handle that complexity, organizing the data to be easily accessed and used to make intelligent business decisions. A B2B data platform helps businesses gain insights that can give them a competitive edge, whether it’s:
- Identifying new opportunities
- Optimizing operations
- Forming strategic partnerships
Think of it as a central hub where all your business data comes together, making it easier to see the bigger picture and take action.
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Core Functions of B2B Data Platforms
Data Integration: Unifying Your Sales Intelligence Tool With Other Platforms
B2B data platforms collect and unify data from various sources, including:
- Marketing automation tools
- External databases
This integration creates a comprehensive view of customer interactions and behaviors.
Customer Data Management: Keep Your Data Organized
These platforms often include Customer Data Platforms (CDPs), which allow businesses to manage structured and unstructured data. This helps maintain a single source of truth regarding customer profiles, which is crucial for personalized marketing efforts.
Analytics and Reporting: Track Performance Metrics and Generate Reports
B2B Data Platforms provide advanced analytics capabilities to:
- Help businesses analyze customer data
- Track performance metrics
- Generate reports
This functionality supports data-driven decision-making.
Segmentation and Targeting: Smart Targeting for Marketing Campaigns
By leveraging collected data, businesses can segment their audience based on various criteria, such as:
- Behavior
- Intent
This segmentation allows for more targeted marketing campaigns and sales strategies.
Predictive Analytics: Anticipate Customer Needs
Some platforms incorporate predictive analytics to forecast customer behavior and identify potential leads. This feature enables businesses to engage with prospects likely to convert proactively.
Compliance and Security: Protect Sensitive Business Information
Given the sensitivity of business data, B2B Data Platforms often come equipped with features that ensure compliance with data protection regulations (like GDPR) and robust security measures to protect sensitive information.
Enhance Your Sales Strategy With Aomni’s AI-Powered Sales Intelligence Software
Aomni is an AI agent platform built specifically for B2B sales intelligence. It empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Key features include:
- AI-Powered Prospect and Account Research: Gain deep insights on prospects and accounts for informed decision-making.
- Comprehensive Account Mapping and Planning: Streamline the organization and management of accounts for strategic success.
- Data-driven Sales Strategy Development: Use data to craft impactful, effective sales strategies.
- Automated Call Preparation: Prepare for calls with precision, using AI to optimize your approach.
- Personalized AI Agents for Sales Optimization: Customize AI agents to enhance sales processes and outcomes.
- AI Chat Interface for Streamlined Sales Processes: Simplify and accelerate sales workflows with an intuitive AI chat interface.
- AI-assisted Account Sales/Marketing Campaign Execution: Execute targeted sales and marketing campaigns with AI assistance, ensuring seamless implementation.
Aomni is designed to address critical pain points for sales managers whose account executives, account Managers, and customer success managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to more extensive deal closures and increased promotion opportunities.
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Unlock the full potential of your sales team. Try our cutting-edge sales intelligence software for free today!
Key Benefits of Using a B2B Data Platform
Unified Customer View: Get the Big Picture
Using a B2B data platform provides a comprehensive 360-degree view of every customer. This unified perspective is crucial for understanding customer interactions across multiple touchpoints, enabling businesses to tailor their marketing and sales efforts more effectively.
Data Accuracy and Consistency: Clean Data for Better Insights
These platforms help ensure data accuracy by cleansing and deduplicating information. With reliable and consistent data, businesses can make informed decisions based on accurate insights, reducing the risk of errors arising from outdated or incorrect information.
Improved Personalization: Deliver Relevant Content to Customers
Companies can create highly personalized marketing campaigns by leveraging the enriched data from a B2B data platform. Understanding customer preferences and behaviors allows businesses to deliver relevant content and offers, enhancing the overall customer experience. 98% of marketers agree that personalization advances customer relationships. We know that personalization makes for a more effective campaign.
Personalization can be implemented in a wide variety of ways:
- Email Campaigns: Use segmentation and clever data insertion to tailor content
- Landing Pages: Personalize pages with platforms like HubSpot or by using UTM parameters.
- Remarketing: Enhance multi-touchpoint campaigns with PPC, display ads, or social media.
Enhanced Targeting: Reach Your Ideal Customers
With detailed insights into customer profiles, businesses can improve their targeting strategies. A B2B data platform enables organizations to segment their audience based on criteria such as:
- Firmographics
- Technographics
- Behavioral data
This allows for more precise marketing efforts.
Streamlined Operations: Break Down Data Silos
B2B data platforms eliminate data silos by integrating information from different departments and systems. This streamlining of operations enhances collaboration among teams, making it easier to share insights and coordinate efforts across:
- Marketing
- Sales
- Customer service
Data-Driven Decision Making: Make Quick, Informed Choices
With real-time access to consolidated data, businesses can make better-informed decisions quickly. B2B data platforms' analytics capabilities provide actionable insights that help organizations refine their strategies and respond effectively to market changes.
Compliance and Security: Protect Your Business and Customers
B2B data platforms often have built-in compliance features that help organizations adhere to data protection regulations (such as GDPR). Centralizing data also enhances security measures, reducing the risk of breaches associated with fragmented systems.
Scalability: A Platform That Grows With You
As businesses grow, their data needs evolve. B2B data platforms are designed to scale with the organization, accommodating increasing volumes of data without sacrificing performance or accessibility.
B2B Data Platforms vs B2C Data Platforms
B2B data platforms focus on the complexities of business relationships. These platforms help companies manage the long sales cycles and multi-faceted decision-making processes of selling to other businesses. They provide insights that:
- Measure their interactions with your business
- Navigate the complex buying processes of different organizations
Limited Design Flexibility With Google Sites
B2B data platforms excel at account-based marketing (ABM). ABM focuses on specific organizations instead of individual leads. With this approach, you treat an entire business as a single target to personalize marketing and sales efforts for that organization's distinct decision-makers.
B2B data platforms help you:
- Identify target accounts
- Uncover data on leads within those accounts
- Manage your ABM campaigns for better performance
B2C Data Platforms: Enhancing the Customer Experience
B2C data platforms are designed for businesses that sell directly to consumers. These tools help companies manage and analyze large volumes of customer data to enhance the buying experience. B2C data platforms focus on personalizing the customer journey to improve engagement and drive quick sales.
Personalized Promotions with B2C Data Platforms
For example, a retailer may use a B2C data platform to track online and offline consumer behavior. The insights from this data can help the business deliver targeted promotions to individual shoppers to boost their immediate sales and improve the overall shopping experience.
23 Best B2B Data Platforms for Accurate B2B Data
1. Aomni
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
AI-Powered Sales Enablement for Better Results
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Try Aomni Today
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Try our sales intelligence software for free today!
2. ZoomInfo
ZoomInfo is a sales intelligence and go-to-market platform that helps businesses find company and individual contact data plus insight into their buyers’ consumption patterns. Users can create custom workflows and triggers within the ZoomInfo platform based on intent signals that automatically export leads to their CRM, and sales reps can be notified about active leads to start engaging with them at the right time.
Automated Lead Routing and Territory Management with ZoomInfo
ZoomInfo identifies engagement-ready leads and can send them to the right sales rep at the right time to shorten your sales cycle. It does this by automating territory management and routing assignments. From one central dashboard, you can manage and monitor lead distribution processes through an optimized, round-robin distribution system.
Potential Alternatives to ZoomInfo
Since users report a steep learning curve with this provider and no information is provided regarding pricing, consider looking into Lusha or Apollo for quick onboarding and competitive prices.
3. UpLead
UpLead is a B2B database that focuses on finding high-quality prospects along with their most accurate data and contact information. Its platform allows you to filter over 50 unique search criteria to find active leads in their buyer journey and match your ideal customer profile. UpLead also offers real-time email verification and insights for your sales reps to rely on, including:
- Demographics
- Firmographics
- Technographics
Intent Data for Targeted Lead Generation
UpLead’s intent data function allows you to filter through leads by their consumption patterns. This way, you can go after prospects who are currently in the market to purchase your solution. Advanced intent data can help optimize your sales process since it notifies you exactly when to engage leads and what to say to them.
Alternative B2B Database Providers
UpLead is a well-rounded B2B database provider, but its premium tiers are on the higher end of the industry standard. If you’re looking for a similar tool with transparent, competitive pricing, consider Lusha or Datanyze.
4. Lusha
Lusha is affordable B2B database software designed to connect you with actual decision-makers and authority figures in your target clientele. In the free tier, you can find emails and phone numbers of five contacts per month. Lusha’s job change filter, integration options and how it suggests similar leads can help small teams on a tight budget.
Lusha ensures you have the freshest information for the B2B leads it finds, including:
- Location
- Industry tags
- And more
Its data hygiene capability also updates new contacts with correct information and cleans your CRM from having:
- Duplicates
- Inaccurate contacts
- Out-of-date accounts
This also helps with prioritization by automating lead routing and scoring based on the healthiest lead info. Lusha cannot provide a data accuracy guarantee. That is something plenty of other providers on my list can do. If that’s a must-have for your organization, consider:
- UpLead
- Apollo
- Wiza
5. Apollo
Apollo is sales intelligence software that helps users build, manage and engage with B2B leads. With over 275 million contacts, its platform can help you find ideal leads for your company with 65+ filters and attributes. Once leads are funneled into your pipeline, you can track:
- Engagement
- Tasks
- Sequences
This makes it an all-in-one platform for lead generation and even nurturing.
Apollo offers end-to-end sales data and tracking. After curating a B2B database of qualified leads, Apollo creates automated, multi-step touchpoints for your outreach, including:
- Emails
- Cold calls
- LinkedIn tasks and more
It can also schedule meetings through automations, making it easier for clients to book demos or follow up with you. Apollo is a robust option, but there are reports that it lacks international databases. If that’s a priority for your business and you’re considering Apollo alternatives, try starting with Clearbit.
6. Lead411
Lead411 is a B2B lead database that supports:
- Sales
- Technology
- Marketing
- Recruiting teams
Apart from its standard subscription-based database offerings, it also offers to build and sell a one-time B2B email list of verified email addresses with a 96% accuracy rate. Lead411 integrates with over 25 CRMs, including:
- Salesforce
- HubSpot
- Pipedrive
- Insightly
- Zoho
- And more
Data Enrichment and Cleansing
This makes contact enrichment and cleansing easier by syncing the data in your CRM with their up-to-date information. It also fills in holes and filters out outdated information. All of its paid pricing tiers come with this integration functionality.
Since users of Lead411 report limitations around filtering more significant imports of individual or company contact data, consider also looking into Lusha for its data hygiene and segmenting.
7. Clearbit
Clearbit is a B2B data provider that focuses on targeting your top accounts, revealing the buying intent of those accounts and then finding the decision makers of those accounts. Recently acquired by HubSpot, Clearbit can integrate with a variety of software in your sales tech stack, including:
- HubSpot
- Salesforce
- Slack
- Drift
- Clarli
Targeted Lead Generation
Clearbit offers a target market builder that filters through the global B2B landscape. This builder can then identify companies in multiple countries that would most likely need your product or service or are in the market for it. It then tracks these potential customers as they visit your website to help your sales reps time their outreach.
Clearbit users have reported poor data accuracy with their produced contact data. If you need a guarantee of data accuracy, check out Apollo or Wiza.
8. Datanyze
Datanyze is a B2B database and sales intelligence platform that helps identify and then segment online leads. Use its platform and extensions to search for and connect with individual prospects or entire companies online and then manage or export filtered lists as you need.
Datanyze Chrome Extension for Lead Capture
Datanyze offers a Google Chrome extension that captures valuable lead data while you scroll through social media. For example, if you come across a pre-qualified lead organically online, the extension will pull that lead’s contact information directly without you having to leave the webpage. You can access their individual and company information in real time to start engaging.
Datanyze does have a limitation with its integration capabilities, only offering syncs with Salesforce. If you have another CRM currently, consider looking into ZoomInfo or Lead411 for a similar mix of features with additional CRM integrations.
9. Wiza
Wiza can support all live versions of LinkedIn. Through integrations, users can connect to:
- Sales Navigator
- Recruiter
A Versatile Platform for Lead and Candidate Prospecting
The platform will verify email addresses in real time and allows users to export prospect lists from LinkedIn in bulk. The access to multiple LinkedIn tools means Wiza can act as a lead prospecting tool as well as a candidate prospecting tool for recruiting firms and agencies.
Real-Time Contact Verification and Lead Generation with Wiza
Wiza is a modern sales prospecting and engagement platform that can produce verified contact information in real time. Sourced from the web and LinkedIn, users can convert leads from LinkedIn into lists of contact data. Leads can be contacted through cold outreach or recruiting the best talent.
Wiza prioritizes connecting users and prospects quickly and easily. The information available to be unveiled includes:
- Work
- Personal and generic emails
- Cell
- Direct and work phone numbers
10. Visual Visitor
Visual Visitor is a sales intelligence software that gathers the digital footprints your prospect creates in the buying journey. Their website visitor ID tool helps to:
- Identify your website visitors
- Track their behavior in real-time
This turns them into valuable sales leads. With the email tracking feature, you can gain valuable insights into your email open rate and overall marketing performance.
11. 6sense
6sense is a data provider that uses AI to provide insights into customer:
- Behavior
- Intent
- Interest
Within the Revenue AI for Sales platform, sales teams have direct access to:
- Recommended actions
- Persona maps
- People and company pages
- Chrome Extension
- Prioritisation dashboards
- Alerts
It integrates with many CRM software and offers data segmentation and filtering.
12. Adapt
Adapt is a B2B database vendor that allows you to:
- Find the most important information about your prospects
- Enrich current records
- Personalize your B2B outreach campaigns
This tool does not include intent data, and its GDPR compliance status needs to be clarified. Some users find it takes time to learn, and the contact data needs to be improved.
13. Kaspr
Cognism owns Kaspr as of 2022, but each platform offers something entirely different. In Cognism’s own words: “The Cognism platform was built to support revenue teams to achieve their target, while Kaspr mainly supports individual contributors working in sales or recruitment.”
So, think of Kaspr as a lightweight version of Cognism. Although they pull from similar databases, Kaspr is more budget-friendly and suitable for smaller operations.
14. Owler
Owler gives you access to company data, industry research, and real-time news to help you find potential prospects. Plus, the platform allows you to:
- Filter your contacts
- Create targeted lists
- Enrich your data
Data accuracy:
- 15M+ company profiles
- 45M+ competitive relationships
- 150M+ verified contacts
- 500K monthly contributions
It is updated in real-time by Owler’s community.
15. LeadIQ
LeadIQ helps sales reps create targeted lists of potential customers. It has a database of verified business contacts search and filter tools and works with popular CRM systems.
Data accuracy:
- Verification & quality testing of new data providers
- Real-time verification
- Email deliverability verification
- Feedback from LeadIQ users
16. Demandbase (formerly InsideView)
Demandbase, formerly InsideView, uses account intelligence to help businesses pinpoint and reach out to key decision-makers. Its range of solutions includes:
- Account-based advertising
- Personalized messaging
- Sales intelligence
These tools help companies improve their customer engagement.
Data accuracy:
- 100M+ contact profiles
- Regularly updated from 40,000 financial, media and social sources.
- Over 21,000+ technologies
- Machine learning, AI and human validation
17. SalesIntel
SalesIntel provides sales teams with email and phone contact information, as well as technographic, firmographic, and intent data with over 12,000 intent topics. In addition to their extensive database, they also offer research on demand that delivers tailored industry data to clients upon request.
Data accuracy:
- AI & human-verified direct dials, mobile numbers, email addresses
- 95% accurate data
- Contacts and companies are re-verified every 90 days
- 48M+ mobile numbers
- 2000+ human researchers who hunt the right contact information
18. Seamless.AI
Seamless.AI is a data-as-a-service vendor that sources prospects’ emails and phone numbers. When it comes to datasets, Seamless is predominantly US-focused. The Seamless.AI Terms of Use state that it cannot represent that the services (including data) are appropriate for locations outside the United States.
19. RocketReach
RocketReach is a B2B data supplier that lets salespeople access real-time:
- Personal and professional emails
- Phone numbers
- Social media profiles
Integrations and the type of data you get are based on the package you choose to use, and the tool does not offer a phone-verification service.
20. Hunter.io
Hunter.io is an email finder tool that allows users to get contact data based on a company’s name or website. It helps users:
- Improve email deliverability
- Identify contacts within a company
- Track the effectiveness of email campaigns
You can send verified contact information and lead activity to your favourite CRM, like:
- HubSpot
- Salesforce
- Pipedrive
- Many more
21. Dealfront (formerly Leadfeeder)
Dealfront is another B2B contact database provider. The platform combines AI and up to 33 trigger events that show which companies are visiting your site. This includes:
- How they got there
- Their behavior
- Their intent to buy
Sales reps can identify high-quality prospects and make informed business decisions from here.
22. Cognism
Cognism is a sales intelligence platform that helps revenue teams boost their sales with accurate B2B data. The data includes:
- Emails
- Phone numbers
- Company-level
- Contextual data like technographic data, sales event triggers, and event data
With Prospector, you can easily find decision-makers within your target accounts. And track buyer intent using the embedded intent data capability. While Enrich offers instant and scheduled data enrichment for Salesforce and other major CRMs. Its features include searches based on a variety of criteria, such as:
- Industry
- Company size
- Location
- Job title
- Technologies
In addition to Prospector, the Browser Extension provides mobile numbers and emails for decision-makers. It works with:
- LinkedIn and Sales Navigator
- Corporate websites
- Outreach and Salesforce
23. Reply
Reply is a free B2B database designed for:
- SDRs
- BDRs
- Sales leaders
- Marketers
- Recruiters
- Agencies
You get everything needed to build laser-focused prospect lists, with free access to:
- 150+ million contacts
- 10+ search filters
- Native CRM integrations
- Handy Chrome Extension
This database is part of Reply, an AI-powered sales engagement platform that automates personalized outreach at scale. It allows users to engage with potential customers with a single click.
Data accuracy:
- Extensive database of 140M+ contacts
- Mobile numbers and business emails
- Real-time email validation
- Frequently refreshed data
How To Choose the Right B2B Data Platform
Assessing Your Needs Will Help You Choose the Right B2B Data Platform
What does your business need to improve its sales and marketing efforts? Think about what data specifics will help you achieve your goals. For instance, to increase your ABM performance, look for a B2B data platform that provides account-level data and integrates with your existing tools. Next, consider whether you need:
- Historical data
- Real-time insights
- Both
Then, evaluate your current sales and marketing processes to identify gaps that B2B data can help you fill.
The Size of the B2B Data Provider’s Database Matters
Not all B2B data providers have the same size database. Some platforms might have millions of records, while others might boast billions. When choosing a provider, look closely at how many companies and contacts are in their database. Then, check how often they update their data. Larger data sets offer more opportunities for sales and marketing teams to find the right targets for their outreach efforts.
Prioritize Accurate and Relevant Data
B2B data is only useful if it’s accurate and relevant to your business. Outdated or incorrect data can harm your sales and marketing efforts instead of helping them. For this reason, pay close attention to any claims the B2B data provider makes about data accuracy. Look for platforms that offer at least 90 percent accuracy rates. You can often find this information in user reviews or by asking a sales representative directly.
Look for B2B Data Providers That Respect Data Privacy
B2B data privacy regulations are constantly evolving. Make sure the B2B data provider you choose complies with current data privacy laws. This includes laws like:
- General Data Protection Regulation (GDPR) in Europe
- California Consumer Privacy Act (CCPA) in the United States
Failing to comply with these laws can result in hefty fines and damage your business’s reputation.
Check for Software Integrations
B2B data platforms don’t operate in a vacuum. They need to work with your existing sales and marketing tools to provide maximum value. Make a list of your current tools, such as your CRM and marketing automation platform, and look for B2B data providers that easily integrate with them. This will help you get up and running faster and reduce costly and time-consuming data entry tasks.
Compare Pricing Options
Like other tools, B2B data platforms come at various price points. The provider you choose will depend on your budget and the pricing structure that aligns with your business goals. Some B2B data providers charge a flat annual fee for access to their database. Others operate on a pay-as-you-go model, while some offer monthly subscriptions.
Look for a pricing plan that fits your budget and gives you access to the features you need to achieve your goals.
Read User Reviews and Testimonials
What are other users saying about their experience with the B2B data provider? Online reviews can give you valuable insight into the strengths and weaknesses of a B2B data platform. Look for comments that address:
- Data accuracy
- Customer service
- Ease of use
Case studies can also help you understand how businesses similar to yours have benefited from using the platform.
Strategic Use of B2B Data Platforms in Modern Businesses
Use B2B Data Platforms to Analyze Market Trends and Respond to Shifting Buyer Behavior
Using a B2B data platform allows businesses to analyze market trends effectively. By aggregating and analyzing data from various sources, companies can identify emerging trends and shifts in consumer behavior. This insight enables businesses to adapt their strategies proactively. For instance, 93% of B2B marketers report that data-driven marketing successfully achieves their key objectives, highlighting the importance of staying ahead of the curve.
Use B2B Data Platforms to Map the Customer Journey and Enhance the Buying Experience
A B2B data platform provides detailed insights into the customer journey, helping businesses understand how prospects interact with their brand at every touchpoint. By mapping this journey, companies can refine their marketing and sales strategies to meet customer needs better. This approach not only enhances customer experience but also increases conversion rates by ensuring that communications are timely and relevant.
Leverage B2B Data Platforms for Performance Benchmarking and Goal Setting
With a B2B data platform, organizations can benchmark their performance against industry standards. This comparison helps:
- Identify areas for improvement
- Allow businesses to set realistic goals based on data-driven insights
For example, companies that utilize performance metrics derived from a centralized data source can make informed decisions that lead to improved operational efficiency.
Use B2B Data Platforms to Create Highly Personalized Marketing Campaigns
One of the standout benefits of using a B2B data platform is the ability to create highly personalized marketing campaigns. Businesses can tailor their messaging and offers to resonate with specific segments of their audience by leveraging enriched customer profiles that include:
- Firmographics
- Technographics
- Behavioral data
This level of personalization leads to more meaningful interactions and higher engagement rates.
Improve Lead Quality With B2B Data Platforms
Data platforms enable businesses to refine their lead generation processes by focusing on high-quality leads that align with their ideal customer profiles (ICPs). By utilizing predictive analytics and lead scoring techniques, organizations can prioritize leads based on their likelihood to convert, resulting in a more efficient sales process.
Increase ROI With B2B Data Platforms
The strategic use of a B2B data platform can increase return on investment (ROI). Companies that optimize their marketing campaigns based on comprehensive data insights typically see:
- Improved conversion rates
- Reduced costs associated with ineffective marketing efforts
In fact, organizations leveraging data-driven strategies are more likely to achieve better financial outcomes.
How To Improve Your B2B Database?
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Start by clearly defining who your ideal customers are. This involves identifying key characteristics such as:
- Industry
- Company size
- Location
- Specific needs
By understanding your target audience, you can create a more focused and relevant database that aligns with their preferences.
Enrich Your Data
Enhance your database by incorporating various types of data:
- Demographics: Basic information about the individuals in your database.
- Firmographics: Company-related data, including industry, revenue, and employee count.
- Technographics: Information about the technologies used by the companies in your database.
- Chronographics: Timing-related data that can indicate when a company is likely to make a purchase.
- Intent Data: Insights into potential customers’ buying intentions based on their online behavior.
Enriching your data with these additional layers provides deeper insights into your prospects.
Update Your Database Regularly
Regularly check and update your database to remove irrelevant or outdated information. This includes:
- Verifying Contact Details: Ensure that email addresses, phone numbers, and other contact information are current.
- Removing Duplicates: Clean up duplicate entries to maintain accuracy.
- Archiving Inactive Contacts: Identify and archive contacts that have not engaged with your business for an extended period.
Keeping your database fresh will improve the effectiveness of your marketing campaigns.
Use Segmentation
Segmenting your database allows you to tailor sales efforts to specific groups of prospects. You can segment based on various criteria, including:
- Demographics: Age, job title, or location.
- Interests: Specific products or services they have shown interest in.
- Behavior: Past interactions with your brand or website.
You can increase engagement and conversion rates by creating targeted outreach strategies for each segment.
Leverage Social Media
Utilize platforms like LinkedIn to collect contact data for your prospects. LinkedIn is particularly valuable for B2B marketing because it lets you connect directly with decision-makers. You can also use LinkedIn Sales Navigator for advanced search capabilities to effectively find and engage with potential leads.
Related Reading
- Zoominfo Alternatives
FAQs on B2B Data Platform
What Exactly Is a B2B Database Platform?
A B2B data platform is software that helps businesses manage and analyze data from B2B interactions. The tool is designed specifically for the complexities of business data. Platforms allow companies deal with the volume of data generated from sales and marketing operations.
B2B data platforms integrate various types of business data to provide a complete view of business operations and customer interactions, such as:
- Firmographic
- Technographic
- Behavioral
By centralizing this data, B2B data platforms help organizations make informed, data-driven decisions to optimize their operations.
What Are Some Examples of B2B Data?
B2B data refers to any information related to businesses and their interactions. Examples of B2B data include:
- Firmographic Data: Information about a company’s size, industry, revenue, and location.
- Technographic Data: Details about the technologies used by a company, such as software applications and hardware.
- Intent Data: Insights into a company’s purchasing intentions based on online behavior.
- Contact Information: Names, email addresses, phone numbers, and job titles of key decision-makers within a company.
This type of data is essential for:
- Market research
- Lead generation
- Sales prospecting
- Targeted marketing campaigns
Where Can I Get B2B Data?
You can obtain B2B data from various sources such as:
- Third-Party Data Providers: Companies like Aomni, ZoomInfo, Cognism, and InsideView offer access to comprehensive B2B databases that include firmographic and contact information.
- Public Sources: Websites like LinkedIn can be valuable for gathering contact information and company details.
- Internal Data Collection: Collecting first-party data directly from your audience through forms, surveys, or customer interactions can also be effective.
- Data Marketplaces: Platforms that facilitate the buying and selling of different types of data can provide access to curated B2B datasets.
Which B2B Database Is Best for You?
Determining the best B2B database platform depends on your specific needs and objectives. Some popular options include:
- Aomni
- ZoomInfo
- Cognism
- Salesforce Data.com
- LinkedIn Sales Navigator
When choosing a B2B database platform, consider factors such as:
- Coverage
- Accuracy
- Ease of use
- Integration capabilities with your existing systems
- Cost
Try Our Sales Intelligence Software for Free Today
Aomni transforms the way B2B sales teams operate. Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Aomni addresses critical pain points for sales managers whose account executives, account managers, and customer success managers are underperforming and missing quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Key Features of Aomni's Sales Intelligence Software
Aomni's sales intelligence software includes a variety of tools that help sales teams optimize their performance. Key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- An AI-assisted Account Based Sales/Marketing campaign execution tool.
Start Using Aomni for Free Today
Aomni can help your sales team go from underperforming to exceeding quotas. Try our sales intelligence software for free today!
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