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Apollo.io vs ZoomInfo (Choosing The Best Sales Intelligence Platform)
Which sales intelligence platform suits your needs, Apollo.io vs ZoomInfo? Dive into their features, benefits, and pricing details.
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Does your sales team struggle to keep contact and company information updated? If so, you’re not alone. Businesses of all sizes depend on third-party data to inform their sales and marketing strategies. The trouble is that research shows that half of all data is inaccurate, leading to wasted resources and missed opportunities. Data enrichment techniques can help. By combining data from existing records with updated information from external sources, organizations can enhance their database for optimal performance. This blog examines Apollo.io vs. ZoomInfo, two leading sales intelligence platforms that offer data enrichment capabilities. Read on to discover which tool can help you improve your sales processes.
Check out Aomni's website technology checker tool to gain insights into your website’s performance. Understanding your existing sales processes will help you identify areas for improvement before selecting a sales intelligence platform.
Apollo.io vs. ZoomInfo At A Glance
Size and Scope of Data: Who Reigns Supreme?
Regarding B2B contact databases, Apollo.io and ZoomInfo are two major players, each bringing unique strengths. Let’s break it down. ZoomInfo boasts an impressive database with 220 million active contacts, over 150 million email addresses, and 50 million direct dials.
Meanwhile, Apollo.io claims an edge with over 265 million contacts across 70 million companies, 165 million email addresses, and 120 million phone numbers—numbers sourced directly from Apollo.io’s homepage. Both platforms shine in the U.S. market, with their most substantial data coverage in the region.
How Each Company Gathers Their Data
Apollo.io leverages user-submitted data, which means every customer contributes to its database. Apollo’s terms and conditions grant the company an irrevocable license to use this data, even after you stop using their software. This approach helps them maintain a vast, constantly updating database, but it’s something to consider if data privacy is a priority for your organization.
On the other hand, ZoomInfo has grown its platform through acquisitions, expanding its reach and functionality by integrating competitors’ assets. This strategy has also led ZoomInfo to evolve beyond a simple prospecting tool, focusing increasingly on becoming a comprehensive sales workflow management solution.
Choosing Between ZoomInfo and Apollo.io: Which Platform Best Supports Your Sales Strategy?
ZoomInfo might appeal to businesses seeking a highly integrated, end-to-end sales solution with reliable prospecting capabilities. Apollo.io, with its more extensive contact database and user-friendly pricing, is a strong contender for companies prioritizing extensive outreach and cost-effectiveness. Choosing between them will depend on whether you need a comprehensive sales tool or a platform to maximize your outreach efforts.
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What is Apollo.io?
Apollo.io is a data-first engagement platform for businesses to integrate intelligence into their workflows. It aids in executing, analyzing, and improving growth strategies by gathering verified emails and contact numbers from LinkedIn. With over 200 data points, Apollo.io scans for and suggests potential leads while providing users real-time data to prevent lead loss.
Extensive Contact Database for Streamlined Lead Generation and Sales Outreach
Apollo.io has over 265 million contacts at over 70 million companies, 165 million email addresses, and 120 million phone numbers Apollo.io is a data-first engagement platform created for businesses to integrate intelligence into their workflows.
It aids in executing, analyzing, and improving growth strategies by gathering verified emails and contact numbers from LinkedIn. With over 200 data points, Apollo.io scans for and suggests potential leads while providing users real-time data to prevent lead loss. Apollo.io has over 265 million contacts at over 70 million companies, 165 million email addresses, and 120 million phone numbers.
What is Apollo.io Used for?
Apollo.io identifies potential business leads by leveraging its vast B2B databases of all industries. It scans through social media profiles, especially LinkedIn, to gather verified contact information, which aids businesses in building targeted lists for outreach. The platform also automates various marketing and sales processes, including email sequences and sales call dialing.
This automation streamlines outreach efforts, making them more efficient and effective. In addition, Apollo.io provides over 200 data points on leads, enabling businesses to make informed decisions. These insights include company size, industry, job roles, and more – all crucial for tailoring marketing and sales strategies.
Maximizing Efficiency with Apollo.io's CRM Integration and Analytics for Optimized Sales and Marketing Campaigns
The platform seamlessly integrates with popular Customer Relationship Management (CRM) systems. This integration ensures that all lead and customer interactions are tracked and managed centrally, enhancing team collaboration and productivity.
Apollo.io also provides detailed analytics on sales and marketing campaigns. Businesses can track their outreach efforts’ performance, identify improvement areas, and optimize their strategies for better results.
Maximizing Efficiency with Apollo.io's CRM Integration and Analytics for Optimized Sales and Marketing Campaigns
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
What is ZoomInfo?
ZoomInfo is a business information provider based in Vancouver, Washington. The company offers a subscription-based service that provides access to business contacts and company profiles. Founded as DiscoverOrg in 2007 by Henry Schuck and Kirk Brown, it operated until February 2019, when it acquired its competitor Zoom Information, Inc. and rebranded as ZoomInfo.
The ZoomInfo contact database is said to have 220 million active contacts, over 150 million email addresses, and 50 million direct dials in its contact database. The company’s original focus was on providing business contact information and high-quality contact data. It has since expanded its scope to include company profiles and other business intelligence data. If you’re looking for a less-expensive alternative, we recommend checking out Aomni.
Web Scraping and Public Records for Comprehensive Sales Intelligence
ZoomInfo’s database is compiled from various sources, including:
- Public records
- Business websites
- Annual reports
The platform also uses what’s known as “web scraping,” which is a technology that can gather data from sources not typically available to the public.
This information is then organized and made available through the ZoomInfo platform. Users can access the up-to-date data by searching for specific companies or contacts or using the platform’s advanced search criteria.
What is ZoomInfo Used For?
ZoomInfo provides the most accurate and actionable B2B data. ZoomInfo is primarily used for sales, marketing, and talent acquisition. The platform offers users access to contact information and company profiles, which can be used to research potential customers and create targeted lists. ZoomInfo’s extensive data coverage benefits users by offering broad, detailed data to enhance their go-to-market strategies.
Using ZoomInfo for Targeted Lead Generation and Competitor Research
ZoomInfo can also help with lead generation and marketing research, enhancing sales and marketing efforts by offering precise and current information about companies, key decision-makers, and market trends.
The platform’s extensive database can be used to find potential customers that match your target criteria. The company profiles can also be used to research competitors and find new partner companies.
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Apollo.io vs ZoomInfo: Comparing Features And Functionalities
Integrations: Picking the Right Fit for Your Existing Workflows
ZoomInfo shines when it comes to integrations with existing systems. It seamlessly connects with popular CRM systems and marketing tools like Salesforce and HubSpot, making it an ideal choice for businesses looking for a platform that easily fits their existing workflows. ZoomInfo’s focus on proprietary technologies can limit flexibility if your team relies on specialized tools outside its ecosystem.
Apollo.io while offering fewer integration options, Apollo.io excels in providing a user-friendly, all-in-one platform. This is advantageous for businesses that prefer simplicity and want to minimize their tech stack. However, the limited integrations might be restrictive for organizations requiring robust connectivity across multiple tools.
Intent Data: Understanding Buyer Behavior
Intent data helps businesses identify prospects actively searching for their products or services.
ZoomInfo uses proprietary machine learning to collect intent data, often relying on bidstream data and other proprietary sources to provide insights into buyer readiness. This can give businesses a competitive edge in identifying high-intent leads.
Apollo.io through its partnership with LeadSift, Apollo.io gathers intent data by analyzing millions of public web documents, including social media, forums, and research sites. This broader sourcing approach can offer unique insights but may lack the depth of ZoomInfo’s proprietary systems.
Compliance: Navigating Regulatory Landscapes
Data compliance is a critical consideration, especially for businesses operating internationally. ZoomInfo is CCPA and GDPR-compliant and cross-references Do-not-call (DNC) lists across multiple countries, including the US, UK, and Australia. Its extensive compliance measures help businesses avoid penalties and ensure ethical outreach.
While CCPA and GDPR-compliant, Apollo.io has more limited DNC list cleaning capabilities, currently covering only the US and UK. Apollo.io charges credits to reveal if a contact is on a DNC list, leaving it up to users to decide whether to proceed.
Pricing: Transparency vs. Customization
Apollo.io and ZoomInfo’s pricing models differ significantly, catering to businesses with different budgetary needs. ZoomInfo operates on a custom pricing model, allowing companies to tailor features to their requirements. While this ensures users pay for what they need, it can be cost-prohibitive, especially for startups or small businesses.
Apollo.io, on the other hand, offers a transparent pricing structure. Its free plan includes basic features. Paid tiers begin at $49 per user per month, making it an attractive option for businesses with tighter budgets or those new to sales intelligence tools.
User Reviews: Customer Satisfaction In Numbers
Both platforms have earned high ratings, but customer feedback reveals key differences. ZoomInfo, with a G2 rating of 4.4/5 from 7,888 reviews, is praised for its extensive database and reliable contact information. Users often highlight its advanced filters and CRM integrations as standout features.
Apollo.io scores higher, with 4.8/5 from 6,708 reviews on G2. Customers appreciate its user-friendly interface, affordable pricing, and robust email sequencing tools, which boost productivity and ROI for smaller teams.
Choosing The Best Sales Intelligence Platform
Zero In On Your Sales Goals
Before exploring tools, define your objectives. Are you looking to improve lead generation, enhance customer insights, or streamline reporting? Clear, well-defined goals will guide your search and ensure your selected tool aligns with your specific sales needs. When your goals are aligned with the tool’s capabilities, success becomes much more achievable.
Scope Out Features and Integrations
Every sales intelligence tool comes with a unique set of features.
Focus on the features that will benefit your team the most, such as:
- Visibility into Key Data: Customizable reports that deliver real-time insights into performance metrics, territories, and sales activities to make informed decisions.
- Ensuring Sales Processes Are Followed: Monitor adherence to sales strategies and ensure consistent execution across your team.
- Boosting Sales Rep Productivity: Equip your team with tools to streamline workflows, optimize routes, and maximize selling time.
- Enhancing Revenue: Leverage actionable insights and improved productivity to drive sustainable revenue growth.
Also, ensure your chosen tool will connect to your existing tech stack. Seamless integration between your system of record can save time and minimize data entry tasks.
Assess User Experience
A steep learning curve can hinder adoption and productivity. Prioritize tools with intuitive interfaces and robust support resources. Look for vendors that provide comprehensive onboarding and ongoing support to help your team quickly leverage the tool’s full potential. User-friendly tools improve adoption rates and overall team satisfaction.
Factor In Pricing and Scalability
Budget constraints are typical, but that doesn’t mean you must compromise quality. Opt for a sales intelligence solution that fits your current budget while offering scalability to grow your business. This approach prevents the need for costly tool migrations as your needs evolve.
Gather Feedback and Reviews
Leverage the insights of other users. Read reviews, consult peers, and gather first-hand experiences on platforms like LinkedIn. Understanding the successes and challenges others have faced can help you make a confident choice.
Try Our Website Technology Checker for Free Today
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
Empowering Sales Teams with AI
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success. Try our sales intelligence software and our website technology checker for free today!
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