9 Real-World AI in Sales Examples
Find how AI-powered chatbots, sales forecasting, and automation improve customer interactions, lead generation, and insights in AI in Sales Examples.
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Sales can feel overwhelming. With so many prospects, leads, and opportunities to track, it's easy to get lost in the chaos. Luckily, AI for sales can help you regain control by taking over menial tasks and organizing the information so that you can make better decisions. This article will explore real-world AI in Sales examples to illustrate how AI can help sales teams work more efficiently and close more deals.
As you read through these examples, consider how implementing AI technologies could benefit your sales process. Aomni's website technology checker can help you kickstart this process by analyzing your current sales system and identifying opportunities for improvement.
9 Real-World AI In Sales Examples
1. Lead Generation: Uncovering High-Potential Prospects with AI
One of the things that artificial intelligence is particularly capable of is identifying patterns and applying them to new scenarios. This can be a massive benefit for lead generation; sales teams can give AI platforms data about their most successful customers, which the machine can then scan against third-party lead databases to find well-qualified, high-potential leads.
Many AI systems can even go beyond that—not only do they help identify new target prospects, but they can also recommend the best ways to approach them (i.e., via which channel, with which content, etc.) to improve the likelihood of a positive response.
Leveraging AI Tools in Sales and Lead Acquisition
AI tools like Aomni, Seamless.ai, Albert, and LeadIQ can help make the lead generation and sales prospecting processes more efficient and productive. This can improve conversion and close rates and overall sales success.
2. Customer Segmentation: AI Helps Identify the Best Leads to Pursue
Artificial intelligence can also give sales teams a considerable advantage when segmenting their prospects and customers. Many sales AI platforms use an intelligent lead scoring system to help sales teams identify which leads to prioritize depending on their likelihood of converting.
Keep in mind that AI lead scoring is much more advanced than the basic versions many sales teams may have relied on in the past.
Enhanced Lead Scoring
AI lead scoring takes all traditional factors like demographic, firmographic, and technographic data, into account, while also pulling in data from prospects’ social media profiles and posts, their previous interactions with your brand or your competitors, and any other relevant knowledge that isn’t readily available (or easily integrated) for sales reps.
AI can help sales teams analyze vast swaths of prospect and target market data to improve customer segmentation and targeting efforts.
3. Personalized Outreach: Sending Hyper-Personalized Messages with AI
Sales teams can also rely on AI tools to help them send hyper-personalized messages (including on-time follow-ups) with little extra effort. In a B2B sales environment where the importance of email personalization cannot be understated, AI is the tool that can help take sales teams to the next level of customization.
AI-Driven Content Personalization
AI can help teams understand exactly what content each prospect responds to best with high accuracy and sophistication. Sales AI can also be a massive asset for sales enablement departments. AI tools can help sales and marketing teams build comprehensive, dynamic content libraries tailored to your target market's needs.
Depending on each prospect's needs, it can also recommend the right content at the right time, meaning sales reps always have precisely the right collateral at their fingertips.
4. Sales Forecasting: Predicting Future Sales with AI
Sales forecasting is critical for any organization that wants to grow its revenue and scale its success. AI algorithms can take sales forecasting to the next level by analyzing historical data sophisticatedly and using robust, intuitive market and trend analytics to predict future sales with a much higher level of accuracy than any human could.
Forecasting for Flexibility
Accurate sales forecasts can help sales reps predict which deals are most likely to close, how many renewals a team can anticipate, and any potential churn issues. They also help sales teams know which markets to target next and envision potential “what if” scenarios that help with flexibility.
Sales forecasts are also important data for business investors who want to feel confident about their return on investment.
5. Summarize Calls: AI Tools Can Create Accurate Call Summaries
Artificial intelligence can also bring new leverage and power to sales calls, with features like call summaries (that are immediate and highly accurate), conversation intelligence, and next-step recommendations. Accurate sales call summaries represent significant administrative work that cannot be ignored.
These transcripts are key to helping sales reps analyze and optimize their sales strategies and can be instrumental in improving buyer relationships.
6. Sales Call Analysis: AI Can Reveal Nuanced Insights About Call Performance
Sales call AI can also help analyze call transcripts and extract nuanced insights with tools like sentiment analysis. Sentiment analysis uses NLP to analyze buyer/seller interactions via:
- Chat
- Phone
- Social media message
Refining Sales Techniques
Then, it provides insights into how the prospect felt at various points throughout the interaction (positive, negative, or neutral). Sales AI can help sales reps pinpoint the specific sales techniques, verbiage, tone, and more that resonate best with buyers.
Sales call analysis can also help teams identify trends and patterns that can give them an edge on future calls and highlight areas for improvement.
7. Automated Sales Activities: AI Can Automate Key Parts of the Sales Process
Sales AI can also help sales teams add powerful automation to various points of their sales process, including tasks like AI lead generation, scoring leads, performing A/B tests, operating AI chatbots, sending outreach at scale, personalizing sales content at scale, and providing reporting insights and analytics.
Sales AI automation helps sales teams execute outreach at scale and optimize processes based on high-level analytics.
8. Prediction of Likelihood to Close or Readiness to Buy: AI Can Help Score Sales Opportunities
Some sales AI tools can also help teams predict their likelihood of closing any given sales opportunity based on data analysis. In other words, these tools can help assess a prospect’s readiness to buy so that sales reps can prioritize their efforts accordingly. Many sales teams may already follow a lead-scoring process, but sales AI brings a new level of:
- Confidence
- Accuracy
- Completeness that is difficult to achieve with manpower alone
Data-Driven Prioritization
These systems use a complex algorithm to analyze implicit and explicit data, like prospect behavior, demographics, and engagement levels, to determine which leads to prioritize. Not only does this save sales reps’ time, but it also helps them better understand their buyers’:
- Needs
- Preferences
- Pain points
This type of sales AI can also help sales reps determine which of their existing customers would be most receptive to cross-selling or upselling efforts.
9. Generative AI: AI Can Create Sales Content for You
Generative AI is a subset of AI that focuses explicitly on creating new content. This type of AI can help sales reps create original, optimized, and personalized content like:
- Email messages
- Subject lines
- Blog posts
- Sales call scripts
- Sales presentations
- Other sales copy
- Images
AI-Assisted Copywriting
Generative AI can help sales teams write high-converting, highly targeted copy, and deploy it at scale. That said, sales AI does not replace the “human touch.” The people on your sales team should all be active participants in monitoring the quality of any generative AI content you distribute.
Related Reading
Top 10 AI Tools Enhancing the Performance of Sales Teams
1. Aomni
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted account-based sales/marketing campaign execution tool
AI-Powered Sales Enablement for Better Results
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Try Aomni Today
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Try our sales intelligence software and our website technology checker for free today!
2. HubSpot Sales Hub
HubSpot Sales Hub offers AI-powered sales engagement tools that help you qualify leads, engage with buyers, and automate follow-up tasks. With over a thousand integrations and an extensive suite of HubSpot products, sales teams can combine insights into a cohesive picture to predict revenue and qualify leads.
Key Features
- Engagement Tools: Send AI-powered follow-up messages and get notified of buyer activities.
- Sales Analytics: Understand patterns in your sales process and monitor revenue using pre-built and customizable report options.
- Deal Management: Label and track prospects, qualify leads, and schedule appointments.
- Integrations: Combine insights from HubSpot tools and over a thousand other platforms for a holistic view of your buyers.
- Forecasting: Inspect pipeline health and address needed changes with AI-powered forecasting
- Pricing
- Starter: $15 per seat per month (billed annually)
- Professional: $90 per seat per month
- Enterprise: $150 per seat per month
3. Leadsquared
LeadSquared is an AI-driven platform that optimizes lead capture, nurturing, and conversion. It analyzes customer data across multiple touchpoints to provide actionable insights, helping businesses engage effectively with prospects.
Features
- Lead Capture Automation: Automatically captures leads from various sources, including websites, emails, and chat interactions.
- Lead Scoring: Assigns scores to leads based on engagement and behaviour, aiding in prioritization.
- Marketing Automation: Creates personalized workflows to nurture leads through targeted campaigns.
- Sales Tracking: Monitors sales activities and performance, providing insights to improve strategies.
- Pricing: LeadSquared's pricing starts at $50 per user per month, billed annually. It's recommended that you contact LeadSquared directly for detailed plans and customizations.
4. Outreach
Outreach is an AI-driven sales engagement platform that automates prospecting, tracks customer interactions, and scores leads based on engagement data. This enables sales reps to focus on high-potential prospects.
Features
- Sequences & Templates: Automate personalized outreach.
- Smart Email Assist: Enhance email effectiveness with AI suggestions.
- CRM Sync: Ensure data consistency across platforms.
- Pricing
- Starts at $100 per user per month (may be steep for small businesses)
5. ZoomInfo
ZoomInfo offers data-driven insights and lead scoring to help sales teams target promising leads with tailored outreach strategies.
Features
- Contact & Company Data: Access comprehensive B2B contact information.
- Intent Signals: Identify prospects who are actively researching relevant topics.
- CRM Integrations: Seamlessly integrate with existing sales tools.
- Pricing
- Starts at $14,995 per year (may be prohibitive for smaller teams)
6. Artisan
Artisan is a cutting-edge sales tool at the forefront of AI. It supports your sales pipeline from the first contact to the final conversion. Everything is built into the Artisan platform, from research and prospecting to nurturing, personalized messaging, and strategic engagement.
These functions are managed across all customer touchpoints with their AI BDR, Ava, who streamlines all the manual labor of sales and frees your team to focus on building relationships.
Key Features
- Automated lead generation
- Leveraging over 300 million B2B contacts enriched with demographic, firmographic, and technographic data to identify and target leads automatically.
- Predefined AI Playbooks and strategies replicating top-performing outbound workflows, ensuring that outreach is highly effective without manual intervention.
- End-to-end sales are supported via Ava, Artisan's AI BDR, which handles 80% of outbound tasks, from lead discovery and research to writing personalized emails and managing the delivery process.
- Advanced AI models to craft highly customized emails with different tones of voice and calls to action.
- Automated deliverability tools ensure emails land in the inbox through email warmup, bounce testing, and monitoring sender reputation.
- Data Miner, a tool to enrich demographic, formographic, and technographic data with information from the web.
- Personalization Waterfall using real-time engagement data to help you craft personalized messages.
- Pricing Plans: Pricing is customized based on the volume of leads and the specific requirements of your sales team. Contact Artisan for a tailored plan.
7. Relevance AI
Relevance AI emphasizes AI agents across sales and marketing capabilities. It’s a low-code solution with baked-in intelligence, making it a good option for companies that want a single tool to cover inbound sales, outbound sales, and customer service with a little more control over their workflow.
Key Features
- AI-powered data enrichment to enhance lead data with firmographic, technographic, and intent signals, providing deeper insights into potential leads.
- Behavioral insights and intent data gained from website interactions, social media behavior, and content engagement to determine the purchasing intent of leads, offering actionable insights for sales teams.
- Built-in AI agents for BDR and SDR functions are available through their automated sales agent, Bosh.
- Pricing Plans
- Free: $0
- Team: $199 per month
- Business: $599 per month
- Custom (including the Bosh AI BDR): Quote
8. Apollo.io
Apollo is one of the more established sales tools on the market and is well-known for its research database and AI-powered sales tools. Their platform and AI capabilities focus on outbound sales and prospecting, optimizing inbound sales and conversions, and managing meetings with your prospects–an excellent tool for end-to-end sales.
With the rise of visual content in sales strategies, consider integrating it with tools like an AI image generator to enhance prospects' engagement further.
Key Features
- An extensive B2B contact database, enabling sales teams to find and target relevant leads based on firmographic and demographic filters.
- Sales and Signals, a tool to track customer and prospect intentions and provide suggestions for pursuing leads.
- Sales engagement automation streamlines outreach sequences, allowing teams to create, schedule, and track personalized cold email sequences directly within the platform.
- Allows users to connect directly and message leads on LinkedIn, expanding prospecting capabilities beyond email.
- Pricing Plans
- Free: $0
- Basic: $49 monthly
- Professional: $79 monthly
- Organization: $119 monthly
9. Leadfeeder
Leadfeeder identifies companies visiting your website, providing enriched data and real-time alerts for timely follow-up. This is a killer app for sales representatives invested in catching inbound leads as they enter landing pages. By tracking visitor behaviour, Leadfeeder also allows sales teams to prioritize high-intent leads and engage them with highly personalized outreach.
Key Features
- Reverse IP tracking to identify the companies visiting your website, even if the visitors don't fill out any forms, providing actionable leads based on their browsing activity.
- Automatic data enrichment with firmographic and contact information, helping you target decision-making prospects within the identified companies.
- You can filter leads based on job role, seniority, and location.
- Seamless integration with popular CRM platforms like HubSpot, Salesforce, and Pipedrive allows for real-time synchronization of lead data, streamlining follow-up processes.
- Pricing Plans Free: $0 (with limited functionality) Paid: $99 monthly
10. Clay
Clay focuses on data enrichment and unifies customer data from over 75 sources, empowering sales teams with rich, actionable, and valuable insights. Its AI-powered platform automates lead enrichment, outreach personalization, and CRM integration, enabling teams to execute data-driven sales strategies efficiently.
Key Features
- Multi-source data enrichment from over 75 sources enriches contact and company data with firmographics, technographics, and real-time insights. This ensures a comprehensive view of potential customers, improving targeting and personalization efforts.
- AI-powered automation for lead research, scraping, and enrichment processes using its AI agent, which can gather data from websites, LinkedIn profiles, and other sources. This reduces manual study and ensures that sales teams can access up-to-date information.
- Customizable workflows for sales, marketing, or recruitment. This includes automating personalized outreach, lead qualification, and multi-touch marketing sequences.
- Pricing Plans
- Free tier: For trial users
- Starter: $14 per month
- Explorer: $349 per month
- Pro: $800 per month
- Enterprise: Quote
Benefits of AI for Sales Teams and Businesses
Sales can be a chaotic endeavour. Sales teams are often bombarded with tasks and responsibilities that distract them from their primary function: selling. Artificial intelligence improves sales productivity by streamlining operations and automating repetitive tasks. For example, AI can:
- Personalize email outreach
- Score leads
- Write sales copy
By reducing the time sales teams spend on these tasks, AI allows them to focus on what they do best: building relationships with prospects and closing deals.
Smarter Insights: AI Helps Sales Teams Make Better Decisions
Sales generate massive amounts of data, and AI helps sales teams understand it. By using AI to analyze and interpret historical sales data, teams can uncover valuable insights into buyer behavior and preferences. These insights can help sales teams personalize their approach to different leads and make predictions about which prospects are most likely to convert.
Personalization at Scale: AI Improves the Buyer Experience
Today's buyers want meaningful interactions, and AI helps sales teams deliver personalized communications at scale. For instance, AI can help sales teams segment their leads and create targeted outreach plans to engage different groups.
The more sales teams use AI to understand their leads, the better they can personalize their outreach to align with buyers’ expectations. This ultimately helps sales teams build trust with their prospects and earn their business.
How Aomni Uses AI to Improve Sales Processes
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
AI-Driven Sales Platform
Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted account sales/marketing campaign execution tool
AI-Powered Sales Transformation
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers are underperforming and missing quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to more extensive deal closures and increased promotion opportunities.
Elevating Sales Performance
For individual sales professionals, Aomni provides the tools and insights needed to elevate their performance, close more substantial deals, and accelerate career progression. Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Try our sales intelligence software and our website technology checker for free today!
Related Reading
Implementing AI In Sales
Implementing AI isn’t just about getting the latest technology. Sure, there are lots of exciting AI tools that can transform your sales process. Nevertheless, defining what you want to achieve before diving into AI tools is crucial. Are you looking to automate lead qualification, enhance customer engagement, or improve sales forecasting?
The SMART goal framework (Specific, Measurable, Achievable, Relevant, Time-bound) can help you set clear objectives that align with your sales strategy. This ensures that your AI initiatives drive tangible results rather than become just another tech experiment.
Choose the Right AI Tools for Your Needs
The success of AI in sales heavily depends on selecting the right tools. With numerous AI-powered sales platforms available—from predictive analytics and CRM automation to AI chatbots and virtual assistants—choosing solutions that align with your goals is essential. Sales leaders should assess:
- Functionality: Does the tool integrate with your existing CRM and workflow?
- Ease of Use: Is adopting without excessive training intuitive for your team?
- Scalability: Can it grow with your business?
- Budget: Is it cost-effective for your needs? Popular AI-powered sales tools include Aomni, HubSpot Sales Hub, Gong, Salesforce Einstein, Drift, and Clari—each designed to enhance different aspects of the sales process.
Ensure Proper Training and Adoption
Even the most advanced AI tools won’t be practical if your team doesn’t know how to use them. A well-planned onboarding and training process ensures sales reps feel comfortable using AI-powered insights in their daily tasks. Provide hands-on training sessions to demonstrate AI’s capabilities.
Set clear expectations for how AI will support your sales team. Encourage continuous learning as AI technology evolves.
Monitor AI Performance and Data Quality
AI relies on clean, accurate data to function effectively. Poor data hygiene can lead to misleading insights and incorrect recommendations. Regularly audit your CRM for outdated or duplicate records to maximise AI's potential. Encourage sales reps to input high-quality, structured data.
Use AI-driven analytics to identify patterns and continuously improve data accuracy. Sales managers should monitor AI performance metrics to ensure that automation drives efficiency. This includes tracking response times, lead conversion rates, and revenue impact.
Balance AI Automation with Human Touch
While AI excels at automating repetitive tasks, sales is still fundamentally about building relationships. The best approach is to let AI handle data-driven insights and automation—such as lead scoring, follow-up reminders, and email personalization—while sales reps focus on meaningful conversations and relationship-building.
Try Our Website Technology Checker for Free Today
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted account-based sales/marketing campaign execution tool
AI-Powered Sales Enablement for Better Results
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Try Aomni Today
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
Strategically positioned for success
Try our sales intelligence software and our website technology checker for free today!
Related Reading
- AI Sales Call
- Sales AI Assistant
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