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19 Best 6Sense Alternatives for Account-Based Marketing
Boost your account-based marketing strategy with these 19 top 6Sense alternatives, offering powerful tools to drive better results.
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You’ve just picked up a new sales intelligence tool to help your business achieve its goals. As you settle in, the interface is clunky and difficult to understand. To make matters worse, the insights you’re getting seem off and the data doesn’t match what your team has been recording. Instead of speeding up your marketing efforts, the tool only slows you down. You're not alone if you’ve ever had a similar experience with sales intelligence tools. Many businesses have reported subpar user experience with 6Sense, a popular tool for ABM. You're in the right place if you’re looking for the best 6Sense alternatives. This article will cover the top alternatives to 6Sense to help you find the best fit for your business.
One valuable option to consider is Aomni’s sales intelligence software. This intuitive tool helps businesses quickly gather insights about their target accounts to improve their ABM efforts.
What Is 6Sense?
6Sense is an account-based marketing (ABM) platform that provides insights into buyer behavior and predictive analytics. Founded in 2013 by consultants who saw an opportunity in business-to-business sales, 6Sense helps companies that sell to other businesses predict and realize revenue goals.
The company surpassed $200 million in annual recurring revenue in 2023 and announced a partnership with LinkedIn in November 2023 to allow for in-platform campaign advertising management.
What Are the Key Features of 6Sense?
6Sense uses AI and big data to accurately predict which accounts are in the market for their products, allowing for targeted marketing campaigns and enhanced sales results.
One of 6Sense’s major offerings is its predictive analytics engine, which uses AI to score accounts based on their likelihood to convert, helping to focus efforts on the most promising leads. The platform also offers:
- Dynamic segmentation
- Campaign orchestration
- Buyer’s journey insights
By leveraging the platform’s predictive analytics, sales representatives can understand when a potential customer might be ready to buy and what solutions they seek.
Related Reading
Why Companies Use 6Sense
Companies choose 6Sense primarily because it provides robust tools that help them streamline their marketing and sales strategies. Here’s why businesses find value in using 6Sense:
Account Scoring
6Sense’s account scoring helps companies prioritize which accounts to focus on by analyzing their likelihood to purchase. This allows marketing and sales teams to concentrate their efforts on the accounts that are more likely to convert, which can improve efficiency and increase revenue. Instead of guessing, teams can rely on data-driven insights to target high-value prospects.
Intent Data
One of 6Sense’s standout features is its intent data, which identifies accounts showing buying signals or interest across the web. By tracking online behavior, such as keyword searches or content engagement, 6Sense helps businesses detect which accounts are actively in the market for their product or service. This gives companies a competitive edge by allowing them to engage with potential buyers earlier in their decision-making process.
Personalization
Personalized content and messaging significantly impact engagement, and 6Sense enables businesses to tailor their outreach efforts to specific accounts. With its insights into buyer behavior and preferences, companies can deliver highly relevant and personalized marketing messages, increasing the chances of resonating with the target audience and driving conversions.
Sales Enablement
6Sense equips sales teams with real-time insights and alerts, helping them engage more effectively with prospects. By providing a comprehensive view of account activity and intent, salespeople can reach out to the right contacts at the right time, improving the chances of successful interactions. This feature enables a more proactive and informed approach, leading to better sales outcomes.
Campaign Analytics
Tracking the success of marketing campaigns is crucial, and 6Sense’s campaign analytics provide detailed insights into how well campaigns are performing. It helps companies:
- Measure account engagement
- Track lead progression
- Assess the overall effectiveness of their efforts
These insights allow businesses to refine their strategies and improve future campaigns, ultimately driving better results.
Data-Driven Sales Strategy Development
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness. Our key features include:
- AI-powered prospect and account research
- Comprehensive account mapping and planning
- Data-driven sales strategy development
- Automated call preparation
- Personalized AI agents for sales optimization
- AI chat interface for streamlined sales processes
- AI-assisted Account Based Sales/Marketing campaign execution tool
AI-Powered Sales Enablement for Better Results
Aomni addresses critical pain points for sales managers whose Account Executives, Account Managers, and Customer Success Managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to the following:
- Larger deal closures
- Increased promotion opportunities
For individual sales professionals, Aomni provides the tools and insights needed to:
- Elevate their performance
- Close more substantial deals
- Accelerate career progression
Try Aomni Today
Our platform transforms the way B2B sales teams operate, ensuring they enter every customer interaction:
- Fully prepared
- Strategically positioned for success
Try our sales intelligence software for free today!
Reasons Why Others Consider 6Sense Alternatives
Many users consider alternatives to 6Sense due to key concerns about its data accuracy, lead quality, and overall cost.
Generic and Inaccurate Data
One of the most common frustrations reported by users is the accuracy of 6Sense's data. The platform’s intent data, which is supposed to identify when prospects are researching relevant topics, has often been described as generic or inaccurate. This leads to wasted resources as teams chase leads that aren't genuinely interested, resulting in missed opportunities and inefficiencies.
Decline in Lead Quality
Users may initially see success with 6Sense, especially during the first couple of months. Nevertheless, many have noted a sharp decline in lead quality over time. Roughly 90% of the companies targeted using 6Sense’s intent data reportedly showed no genuine interest.
This inconsistency makes users question the long-term reliability of the platform’s lead identification and intent signals, as many prospects flagged as high-priority didn’t turn into meaningful engagements.
Ineffective Lead Identification
Users have also voiced concerns over 6Sense's ability to identify active leads effectively. Despite being marketed as a powerful ABM (Account-Based Marketing) platform, some report that it fails to provide the right contacts at target companies or to enable successful outreach efforts.
The platform’s recommendations often feel more like “educated guesses,” and some users find alternative methods, like LinkedIn boolean searches, to be more reliable for finding active prospects.
High Costs and Complex Implementation
6Sense has also been criticized for its high price point and implementation complexity. This makes it a less attractive option for smaller businesses or those with limited resources. The time and money required to get the system up and running, combined with the inconsistent results, led many organizations to seek more straightforward and affordable alternatives.
19 Best 6Sense Alternatives for Account-Based Marketing
1. Aomni
Aomni is an AI agent platform designed specifically for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Comprehensive AI-Powered Sales Tools
Our key features include AI-powered prospect and account research, comprehensive account mapping and planning, data-driven sales strategy development, automated call preparation, personalized AI agents for sales optimization, AI chat interface for streamlined sales processes, and an AI-assisted Account-Based Sales/Marketing campaign execution tool.
Addressing Sales Team Underperformance
Aomni addresses critical pain points for sales managers whose account executives, account managers, and customer success managers must perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to larger deal closures and increased promotion opportunities.
Empowering Individual Sales Professionals
For individual sales professionals, Aomni provides the tools and insights needed to elevate their performance, close more substantial deals, and accelerate career progression. Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Try our sales intelligence software for free today!
2. Cognism
Cognism is a GDPR-compliant sales intelligence platform, offering global data coverage with access to over 400 million profiles. The platform is designed to cater to:
- Sales development representatives
- Marketing teams
- Business development professionals
Real-Time Enrichment and Enhanced Usability
Cognism’s real-time enrichment capabilities ensure that data remains up-to-date, enabling effective prospecting across multiple industries and regions. CRM integrations and comprehensive filtering options further enhance its usability, making it a valuable tool for businesses focused on lead generation.
Addressing Limitations and Compliance
Some users report occasional bugs with CRM integration and limited data for smaller companies. Despite these limitations, Cognism's strong global presence and compliance with regulatory standards make it a good fit for teams needing high-quality, GDPR-compliant sales intelligence data.
3. Apollo.io
Apollo.io is a comprehensive sales intelligence and engagement platform combining powerful prospecting tools with outreach automation and lead management features. Its extensive B2B database and ability to integrate data enrichment with sales engagement make it a solid alternative to Leadfeeder for teams looking to streamline their sales stack.
Apollo.io offers several key features that make it a compelling Leadfeeder alternative for B2B sales teams:
- Extensive database with over 250M contacts and 60M companies
- Granular search filters and prospect scoring to prioritize outreach
- Automated sequences for multi-touch, multi-channel campaigns
- Native integrations with popular CRMs, ABM platforms, and more
4. UpLead
UpLead is a top alternative for sales teams seeking verified, accurate data, emphasizing lead generation. Offering access to 108 million B2B contacts across various industries, UpLead is known for its ease of use and 95% data accuracy guarantee, making it particularly appealing for teams focused on precision. UpLead offers:
- Chrome extension
- Email verification
- Advanced filtering options to help sales teams refine their outreach
Integration and Pricing Considerations
It integrates with major CRMs, ensuring a smooth data flow. However, some users have reported challenges with updating contact data and limitations with the volume of monthly credits in lower-tier plans. Starting at $99/user/month, UpLead provides a cost-effective option for teams prioritizing data accuracy and ease of use.
5. ZoomInfo
ZoomInfo pursues an AI-driven all-in-one platform with a company profile database and contact data. It segments its database for specific functions and is said to charge differently for data in different regions. One G2 user commented that paying for the different areas took a lot of work to justify for an international company.
Best Features
- Suite of tools and add-on packages
- Chrome extension
- Intent data
6. RollWorks
RollWorks is an account-based marketing (ABM) platform that helps B2B businesses identify, target, and engage high-value accounts. Part of the NextRoll family, RollWorks leverages advanced data analytics and machine learning to enable marketers to pinpoint their ideal customer profiles (ICPs) and build targeted account lists, ensuring that marketing efforts are focused on the most promising leads.
Uncovering New Opportunities with RollWorks
With its extensive data sources and predictive analytics, RollWorks can uncover new opportunities by identifying accounts that exhibit buying intent or match specific criteria. One of RollWorks’ standout features is its ability to create and manage highly personalized, multi-channel marketing campaigns.
The platform supports targeted advertising across various channels, including display, social media, and email, allowing marketers to reach their audience wherever they are most active.
Key Features
- Campaign Management: Enables users to segment their audience, tailor messaging to specific account segments, and track engagement across different touchpoints.
- Account Discovery: Uses predictive analytics to identify high-potential accounts by analyzing historical engagement data and identifying patterns suggesting a higher conversion likelihood.
- Contact Enrichment: Adds critical information such as job titles, direct phone numbers, and social profiles, enabling more personalized and effective outreach efforts.
- Journey Events: Tracks key actions taken by target accounts along the sales funnel. It provides real-time alerts and insights, allowing teams to tailor their marketing strategies based on the progress and behavior of each account.
- Intent Data Integration: Integrates with various data sources to collect intent signals, identifying companies actively researching topics relevant to your products or services.
7. Clearbit
Clearbit, by HubSpot, uses real-time enrichment to provide full profiles on every lead, contact, and account to help convert your best opportunities at the right time. Imported data is automatically refreshed as soon as their machine learning tools detect a change, ensuring the data users are referencing is always up to date and fresh.
Clearbit also seamlessly integrates with a variety of third-party marketing and sales tools. Clearbit, by HubSpot, is now powered by AI to:
- Enrich records
- Score and route leads
- Reveal buying patterns and intent from web visitors
Clearbit gathers public data from the web plus its own proprietary data to convert unstructured information into standardized data sets. This allows your business to have everything needed to go to market.
8. SMARTe
SMARTe is a sales intelligence tool that helps sales teams find and understand potential customers. It provides a vast database of global contacts and companies and features to help you target the right prospects. SMARTe uses advanced technology to keep its data up-to-date and accurate.
Key Features
- Global contact database: SMARTe gives you access to over 226 million contacts worldwide. You can use search filters to find the right people to contact.
- Company targeting: SMARTe helps you find companies that match your ideal customer profile. You can filter companies by size, location, and other important factors.
- Tech stack insights: SMARTe is a well-known technographic data provider. This can help you tailor your sales pitch.
- Integration with other tools: SMARTe works well with other sales and marketing tools you might be using.
- Cost-effective: SMARTe offers similar features to other tools but at a lower price. It's about 50% cheaper than many alternatives.
9. Demandbase
Demandbase is a tool that focuses on account-based marketing (ABM). This means it helps you target specific companies that are most likely to become your customers. Demandbase uses AI to find these companies and help you create marketing campaigns for them.
Key Features
- ABM Platform: Demandbase helps you create targeted marketing campaigns for specific companies.
- Intent Data: It shows you when companies are interested in your product type.
- Advertising Tools: Demandbase can help you show ads to your target companies.
- AI Insights: It uses AI to help you understand and predict customer behavior.
- Customer Data Platform: Demandbase helps you organize and use customer data.
10. Bombora
If you want to cut out the middleman and only subscribe to an intent data provider, then Bombora is an excellent alternative to 6sense. Bombora’s buying intent database is built across a vast network of 5000+ B2B websites. It’s powered by a co-op system, meaning data is not siphoned or scraped, and it remains up-to-date while built on consent. This ensures users remain compliant throughout their prospecting.
Key Features
- Easy to run and review reports
- Good CRM integration
- Excellent customer service
11. D&B Hoovers
D&B Hoovers offers a sales acceleration platform that helps companies automate their sales processes and reach decision-makers more efficiently. It's a strong choice for teams looking to increase automation and focus more on closing deals.
Deep Insights and Audience Building with Salesforce Integration
One of the platform’s strengths is its integration with Salesforce, which provides deep insights and audience-building capabilities through first-party data. Powered by Bombora’s intent platform, D&B Hoovers also grants access to intent data, which helps sales teams identify prospects most likely to engage.
Ease of Setup and Pricing Considerations
The platform is easy to set up, making it a good option for teams that need a quick solution with a shallow learning curve. However, its lack of a Chrome extension may require users to adjust their workflows. Pricing is custom-based, so businesses must request a quote to get an accurate cost estimate.
12. Sisense
Sisense is a powerful business intelligence platform specializing in data analytics and visualization. It enables users to integrate various data sources and create interactive dashboards that provide deep insights into business performance. With its robust analytics capabilities, Sisense allows teams to make data-driven decisions quickly, making it a solid alternative for organizations looking for comprehensive data analysis tools.
13. Everstring
A platform that uses artificial intelligence and machine learning to provide sales and marketing teams with predictive insights and high-quality leads. Everstring is like the star quarterback of the B2B world, always on top of their game and scoring big.
This platform uses artificial intelligence and machine learning to provide sales and marketing teams with predictive insights and high-quality leads. And if you're looking to up your sales game, Everstring has got you covered with tools like:
- Machine learning
In short, if you want to be the MVP of your B2B team, give Everstring a call.
14. Datahug
Datahug is a sales acceleration platform that uses predictive analytics and machine learning to provide sales teams with high-quality leads. The platform offers detailed information on companies and their employees, including:
- Contact information
- Demographics
- Online behavior
These features help businesses understand their audience and effectively target their sales efforts. Datahug also offers a range of tools and services to help companies to track and analyze their sales activities, including:
- Lead generation
- Competitive intelligence
- Integration with popular CRM and sales management platforms
Predictive Analytics for Targeted Sales Efforts
For example, using Datahug's predictive analytics, a sales team can quickly identify which companies are most likely to be interested in their products or services and target their sales efforts accordingly. This can help the team prioritize their efforts and focus on the most promising leads, ultimately improving sales results.
By integrating Datahug with their CRM platform, the team can track and analyze their sales activities in real-time, gaining valuable insights and making data-driven decisions to optimize their performance.
15. Seamless.AI
Seamless.AI is a sales intelligence platform that streamlines lead generation and sales processes with real-time data enrichment and AI-powered insights. The platform’s database is continuously updated, providing users with access to the most current and relevant data available. This real-time enrichment feature enables sales professionals to quickly identify and connect with decision-makers, significantly reducing the time and effort needed to locate high-quality leads.
Seamless.AI’s contact discovery tool automatically verifies and enriches contact details, supplying users with accurate:
- Email addresses
- Phone numbers
- Social media profiles
This functionality enhances outreach efficiency and effectiveness, ensuring sales teams have the correct information to connect with prospects.
Key Features
- AI-Powered Lead Scoring: Uses AI to analyze and score leads based on their potential value and likelihood of conversion.
- Sales Automation CRM Integration: Integrates smoothly with major CRM systems, automatically populating them with enriched data. This synchronization saves time and reduces the manual effort required in data entry.
- Market Intelligence: Provides detailed insights into market trends and company data, including industry, company size, and financial health.
- Opportunity Finder: Identifies opportunities within the user’s network by analyzing connections and suggesting potential leads that match the user’s ideal customer profile.
- Deal Predict: Offers predictive analytics to forecast sales outcomes based on data patterns and engagement metrics.
16. Terminus Engagement Hub
Terminus is a 6sense Revenue.AI competitor that helps B2B marketers create and execute targeted multi-channel campaigns. It allows users to identify and engage with high-value accounts across various channels, such as email, display advertising, and social media.
Key Features
- Campaign-specific reporting
- Account identification and scoring
- Intent data
17. Dealfront (formerly Leadfeeder)
Dealfront is a sales intelligence platform specializing in identifying and tracking companies that visit your website, even if they don’t directly engage or fill out a form. It provides details like:
- Company names
- Industries
- Employee counts
- Contact information
This data is collected through IP tracking and enriched with additional firmographic details, offering businesses a complete view of their anonymous web traffic. This allows sales teams to focus their outreach on companies that show active interest.
Key Features
- Custom Alerts: Enables users to set up custom alerts for when targeted companies visit the site or when specific behavior is detected.
- Segmentation Tools: Offers advanced segmentation capabilities that allow teams to categorize leads based on set criteria such as industry, company size, or behavior.
- Personalized Sales Playbooks: Offers customizable sales playbooks that guide sales representatives through the most effective engagement strategies tailored to different types of leads and sales scenarios.
- Revenue Forecasting: Uses historical data and current pipeline status to forecast future sales revenue accurately.
- Deal Scoring: Utilizes advanced algorithms to evaluate the potential of each lead or deal based on engagement data, historical performance, and demographic information.
18. Lusha
Lusha is a B2B contact and company data platform that boosts outbound sales and marketing by providing accurate, up-to-date information through its interface and a Chrome extension. This extension helps users find and verify contact details from LinkedIn, Gmail, and other web pages.
The platform’s real-time enrichment capability reduces the time and effort needed to gather accurate contact information, allowing sales teams to focus more on engaging with prospects. Lusha also offers advanced search and filtering tools, enabling users to create highly targeted prospect lists based on criteria like:
- Job title
- Company size
- Industry
- Location
Key Features
- API Integration: Provides a robust API integration that connects Lusha’s capabilities with CRM systems and sales platforms, enabling automated workflows and data synchronization.
- Compliance Tools: Lusha includes features to help businesses comply with regulations like GDPR. Users can manage consent and ensure that their data processing practices comply with relevant laws.
- Bulk Data Enrichment: Users can enrich lists of contacts in bulk, updating entire databases quickly and efficiently. This feature is particularly useful for marketing and sales teams looking to cleanse and enhance their existing lead data.
- Prospecting Tool: Users can search and filter through a vast database of profiles to find potential leads that match specific criteria, such as job title, industry, company size, and location.
19. Salesforce Pardot
Salesforce Pardot (now officially known as Marketing Cloud Account Engagement) is a marketing automation tool tailored for B2B organizations, designed to:
- Enhance connections
- Boost pipeline generation
Pardot is part of the Salesforce ecosystem and integrates deeply with Salesforce CRM, providing a unified view of marketing and sales activities. With Pardot, users can set up automated nurture campaigns that deliver tailored content to prospects according to their engagement and behavior.
Its lead scoring and grading system assigns scores to leads based on interactions like:
- Email opens
- Clicks
- Website visits
- Grades them based on demographic data
This system helps sales teams prioritize and focus on the most promising leads, thereby improving the efficiency of their outreach efforts.
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What Should You Look For In The Best 6Sense Alternative?
Data accuracy and quality are two of the most critical elements in any sales intelligence tool. A platform that provides outdated or incorrect information can affect your outreach efforts and lead to wasted time and resources. Look for alternatives that have a strong reputation for providing up-to-date and reliable contact details and data verification processes in place to ensure quality.
Integration Capabilities: Seamless Syncing Is a Must
Seamless integration with your existing tools, such as your CRM or marketing platforms, is essential for efficient workflows. Ensure that the 6Sense alternative offers robust integration options that allow you to sync data effortlessly. This will save your team time and reduce the need for manual data entry, helping you to scale faster.
Pricing Structure: Look Beyond the Base Price
Cost is a big consideration when switching platforms. While some alternatives might seem affordable upfront, look closely at what is included in the pricing. Many providers offer tiered pricing, so consider whether their base plans offer enough:
- Data
- Features
- Credits for your needs
Check if any premium features you need, such as intent data, come at an extra cost.
Features and Scalability: Pick a Solution That Meets Your Needs
Different sales intelligence tools come with varying sets of features. Think about your business requirements, whether it's access to:
- Advanced analytics
- Intent data
- Ability to conduct large-scale email campaigns
Ensure that the alternative you choose can meet those needs. Scalability is also important if you expect your team’s needs to grow in the future, so pick a solution that can expand with your business.
Customer Support and Success: Strong Support Shouldn't Be a Nice-to-Have
Strong customer support can greatly impact your experience with any sales tool. Many users report frustration when support becomes less responsive after signing a contract. Look for alternatives that offer dedicated customer success teams and responsive support channels. Reading reviews and case studies can give you insights into how well a platform supports its users over time.
Compliance and Data Privacy: Choose a Solution That Puts Security First
In today’s regulatory environment, it is crucial to ensure that your sales intelligence tool complies with data privacy laws, including GDPR and CCPA.
The platform should be transparent about its compliance policies and provide features that help you manage data ethically. Ensure the alternative you choose prioritizes security and adheres to global privacy regulations.
Customer Reviews and Case Studies: Real Insights From Real Users
Take the time to research what real users are saying. Customer reviews and case studies offer valuable insights into the platform's performance in different industries and scenarios. These resources can highlight potential data quality, support, or scalability issues that may take time to be obvious from marketing materials. They can also provide reassurance about the platform’s strengths and success stories.
6Sense Alternatives FAQs
What is better than 6Sense? If you're looking for a better alternative to 6Sense in the market, Aomni is your go-to option. Aomni offers a larger and updated database of B2B contacts by leveraging the capabilities of AI. You also get features that make your process easy and more efficient.
What Type of Tool is 6Sense?
What exactly is 6Sense? 6Sense is an account-based marketing (ABM) platform that uses AI-driven insights to help businesses identify and engage high-value accounts. It provides tools for:
- Lead generation
- Sales intelligence
- Marketing analytics
The platform focuses on understanding buyer intent and behavior, enabling sales and marketing teams to prioritize their efforts effectively. 6Sense helps organizations optimize their outreach strategies and improve conversion rates by integrating data from various sources.
Related Reading
Try Our Sales Intelligence Software for Free Today
Aomni is an artificial intelligence agent platform for B2B sales intelligence software. Our solution empowers enterprise and strategic account executives to execute account-based sales and marketing strategies with unprecedented efficiency and effectiveness.
Key Features of Aomni
Aomni addresses critical pain points for sales managers whose account executives, account managers, and customer success managers need to perform better and include quotas. By leveraging our advanced AI technology, sales professionals can significantly enhance their preparation for customer conversations, leading to more extensive deal closures and increased promotion opportunities.
Empowering Individual Sales Professionals
For individual sales professionals, Aomni provides the tools and insights needed to elevate their performance, close more substantial deals, and accelerate career progression. Our platform transforms how B2B sales teams operate, ensuring they enter every customer interaction fully prepared and strategically positioned for success.
Try Aomni for Free
Ready to experience the power of Aomni? Try our sales intelligence software for free today!
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